Q&A with Margaret Molloy, Global CMO, Siegel+Gale

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

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Greenwood Sustainable Infrastructure (GSI)-Led Joint Initiative with Ocean Man First Nation to Build One of the Largest Solar Projects in Canada

PR Newswire | January 25, 2024

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About Libra Group Libra Group is a privately owned, global business group encompassing 20 businesses predominately focused on aerospace, renewable energy, maritime, real estate, hospitality, and diversified investments. With assets and operations in nearly 60 countries, the Group applies the strength of its global network and capabilities to deliver cross-sector insights and growth at scale.

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New Project Media Acquires Energy Rev, Announces Expansion into Europe

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PR Newswire | January 25, 2024

Greenwood Sustainable Infrastructure LLC (GSI), one of the renewable energy subsidiaries of Libra Group, announced that Iyuhána Solar (Iyuhána), a GSI-led partnership with Saturn Power Inc. and Ocean Man First Nation, has been awarded a Power Purchase Agreement (PPA) to construct and operate a 100-megawatt (MWac) utility-scale solar facility in Saskatchewan, Canada. Developed in partnership with Ocean Man First Nation, the project will be one of Canada's top 10 solar facilities by size. Under an exclusive PPA, the largest with a utility in Canada since 2015, Iyuhána plans to invest approximately $200 million (CDN) to construct the solar facility, which it will operate, supplying generated power to the principal municipal utility company, SaskPower, for 25 years. Located in the Rural Municipality of Estevan in southeast Saskatchewan, this emissions-free solar facility will produce enough power for the equivalent of approximately 25,000 homes. "We are proud to bring the transformative power of solar energy to Saskatchewan by working with partners such as Ocean Man First Nation," said Mazen Turk, CEO of GSI. "This unique collaboration shows the power of renewable energy to harness resources and empower communities responsibly. This work is core to our ethos as a Libra company, and we look forward to continuing to help support a clean energy future across Canada and beyond." As a founding partner, Ocean Man First Nation will have an ownership stake in Iyuhána Solar. Band members will also receive specialized training to maintain the solar facilities and employment opportunities with the project. Additionally, partnering with two of Saskatchewan's leading post-secondary academic institutions, Iyuhána will provide scholarships, internships, and direct research projects in clean energy to benefit the community. "Our partnership with GSI and SaskPower will bring great opportunities for Ocean Man First Nation, including employment and revenue that will provide stability and sustainability for our Band," said Chief Connie Big Eagle, Ocean Man First Nation. "We are proud that this project, which is able to generate clean power, will be known as Iyuhána Solar, which, in Nakotah translates to 'everyone' or 'all of us.' This is derived from our Nakotah belief that everyone and everything is related and therefore we must care for each other." While investment in renewable energy grows across Canada, Saskatchewan's clean power supply mix has predominantly consisted of hydro and wind. This is the first of many planned solar projects in the province; by 2035, SaskPower plans to support approximately 3000 MW of new renewable energy capacity in the region. "This new solar facility will play an important role in our path to net-zero by 2050 or sooner," said Rupen Pandya, SaskPower President and CEO. "We are proud of our ongoing collaboration with Indigenous peoples and the critical role they are playing in the successful expansion of renewable energy in our province." GSI is one of four renewable energy subsidiaries of Libra Group, a privately owned, global business group that encompasses 20 businesses in six sectors, including renewable energy, maritime, aerospace and more. The Group's renewable energy portfolio encompasses approximately 3.5 gigawatts (GW) of projects owned, developed, or pending development in 10 countries, including solar, wind, battery storage, and waste-to energy projects. This is the second partnership with an indigenous community led by a Libra Group subsidiary. "Libra Group is proud of this novel partnership, which has come together through shared values and a commitment to driving economic growth and positive outcomes for communities," said Libra Group's CEO Manos Kouligkas. "Sustainability is core to our global business, and we look forward to continuing to leverage synergies across our six sectors in 60 countries with agility and impact." Last year, GSI acquired Saturn Power Inc.'s solar and battery development portfolios, including its team of seasoned developers and an approximate 1.4-gigawatt (GW) pipeline of early- to late-stage solar and energy storage projects. Today, GSI has a footprint across Canada and in 12 U.S. states. About Greenwood Sustainable Infrastructure Greenwood Sustainable Infrastructure (GSI) is one of the clean energy subsidiaries of Libra Group. GSI is a renewable energy company focused on the development, construction, and operation of distributed generation and utility-scale solar energy and battery storage projects in North America. As of January 2024, the company developed approximately 388 MW DC across 71 renewable energy projects, many of which are still owned or operated by GSI and have an additional project pipeline of 1.6 GW. GSI's seasoned team has a proven track record of investing in power assets and partnering with multiple top-tiered investors. For more information on Greenwood Sustainable Infrastructure (GSI), visit: http://www.greenwoodinfra.com/ About Ocean Man First Nation The Ocean Man First Nation is a Nakota, Cree, and Saulteaux Band Government in southeast Saskatchewan. OMFN is led by Chief Connie Big Eagle & Council and features a population of 565 members. Ocean Man First Nation created a renewable energy company in 2019 called Second Wind Power. The name Second Wind Power reflects Ocean Man First Nation's history of relocating, re-establishing and starting over as a new community since 1989. About Libra Group Libra Group is a privately owned, global business group encompassing 20 businesses predominately focused on aerospace, renewable energy, maritime, real estate, hospitality, and diversified investments. With assets and operations in nearly 60 countries, the Group applies the strength of its global network and capabilities to deliver cross-sector insights and growth at scale.

Read More

Energy

Biden-Harris Administration Announces Agreement to Supply Federal Facilities in Three Southern States with 100% Carbon Pollution-Free Electricity

PR Newswire | October 26, 2023

The U.S. General Services Administration (GSA) announced a new Memorandum of Understanding (MOU) between GSA and Southern Company to develop carbon pollution-free electricity (CFE) options for federal facilities in Southern Company's service territories. The MOU documents the intent of GSA and Southern Company to collaborate on development of a roadmap that, when executed, will lead to federal agencies in that region buying more CFE and achieving reliability and resiliency objectives outlined in Executive Order 14057 [lnks.gd]. The Biden-Harris Administration is leading by example to tackle the climate crisis through President Biden's Federal Sustainability Plan, which establishes an ambitious path to achieve 100% CFE for Federal government operations by 2030, including 50% on a 24/7 basis, along with aggressive goals for electric vehicles and net-zero emissions buildings. said GSA Administrator Robin Carnahan. This is our fourth MOU with a utility company and it's another example of how GSA is leading by example in tackling climate change, using our buying power and real estate footprint to move markets, create demand, drive efficiency, and catalyze efficiency and clean energy innovation. Through smart partnerships with energy service providers, we can help advance sustainability, create jobs, save taxpayer dollars, and ensure a healthier planet for our kids. [Source:PR Newswire] "Today's announcement delivers on President Biden's vision to build a new economy powered by clean energy—one that creates well-/paying jobs for American workers, healthier air for communities, and increases our energy independence," said Andrew Mayock, the Federal Chief Sustainability Officer with the White House Council on Environmental Quality. Southern Company has a goal to reach a 50% reduction in emissions by 2030, from 2007 emissions levels, and reach net zero greenhouse gas emissions by 2050. Currently, the United States Army is the largest federal customer served by Southern Company. "The Department of Defense and the Army are committed to using carbon-free energy to support our national defense mission," said the Honorable Rachel Jacobson, Assistant Secretary of the United States Army, Installations, Energy and Environment. "Distributed Carbon-free energy generation–when integrated into a modernized grid that includes large-scale storage, upgraded transmission lines, and enhanced cybersecurity controls - is the best way to promote resilience so we can continue to deploy, fight, and win the nation's wars. The Army applauds the GSA-Southern Company agreement. The agreement demonstrates the exact kind of collaboration that is key to improving the reliability and resilience of the commercial grid and achieving our carbon-free energy and readiness goals." "Southern Company recognizes the importance of developing and supplying carbon-free electricity as we continue our efforts toward our goal of reaching net zero by 2050," said Chris Womack, CEO and president of Southern Company. "Through industry-leading innovation and a commitment to a net zero future, we are delivering sustainable and resilient energy solutions that help drive growth and prosperity. This partnership will serve as another important step toward these goals." GSA will continue to engage with Southern Company and other utilities to explore the advancement of potential CFE solutions including solar, battery storage, nuclear power, on-site generation and new sustainable technologies like clean hydrogen.

Read More

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