10 Must-have Marketing Technology Stack for Your B2B Tech

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done.

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Sungevity

Sungevity specializes in the design, installation, financing, and maintenance of home solar systems, proving that going solar is easy, a good investment, and a viable way to reduce carbon emissions.

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Energy

Solar Panel Direction, Orientation and Tilt Factors

Article | July 16, 2022

For anyone who has owned solar panels in the past, or even many considering solar power installation in the near future, it’s generally understood that direction is important in this field. Specifically, the ability of solar panels to point south, where they will receive the maximum possible sunlight and therefore create the maximum amount of energy, is vital for many solar panel installations – but it’s important to realize that the simple direction of the panels is not the only important variable here. At Intermountain Wind & Solar, we’re happy to offer both commercial and residential solar panel installation services, including the utilization of the Tesla Powerwall battery backup. We assist our clients with every part of solar panel installation, including important directional and related themes that will play a role in how much sunlight your panels are able to soak up. Today we’ll focus on some of the important variables here, including why south-facing panels are the optimal approach plus several other basic factors to keep in mind when it comes to maximizing panel positioning and direction.

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Energy, Industry Updates

5 New Solar Power Technologies in 2021

Article | July 29, 2022

In the last forty years, there has been a dynamic increase in the use of solar energy in the United States. As recently as 2018, an additional 10.6 GW of solar power was harnessed, bringing the country's total use up to 64.2 GW. Yet this apparently successful addition still only contributes 1.6% of the total electricity used across the States. However, with many new solar power technologies on the horizon, the increase could soon be much greater.

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Solar+Storage

Energy Management: An Energy Strategy for the C-Suite

Article | June 14, 2022

Every year, large corporations spend millions, if not billions, of dollars on energy—and millions more on supply chain, outsourcing, and logistical expenditures. Outside of the most energy-intensive sectors, however, the majority of businesses regard energy as just a cost to be managed. This is a strategic error that misses out on the significant potential to decrease risk, boost resilience, and generate new value. Today, energy is moving up the corporate agenda as a result of broad environmental, social, and economic developments, such as climate change and global carbon regulation, growing demands on natural resources, increased standards for corporate environmental performance, advances in energy technology and business models, and dropping costs for renewable energy sources. These major trends alter the environment in which businesses operate, exposing them to new risks and value-generating opportunities. PWC surveyed major commercial and industrial enterprises based in the United States and discovered that 72% are actively exploring new renewable energy acquisitions in order to decrease emissions (85%), produce an attractive ROI (76%), and mitigate the risks related to energy price volatility (59%). Corporate energy is a focus. Organizations in all sectors—and particularly those with large energy footprints—are encouraged to implement a C-suite strategy for energy management developed around the key points mentioned below. Make Energy Management a C-Suite Priority. If energy is to get the attention it requires in order to have an effect, its significance must be conveyed from the top down. This will require the CEO to designate energy management as one of the company's top objectives and delegate strategy development and implementation to the COO, CFO, or other executives. Embrace Renewable Energy Technologies Technology advancements, coupled with government incentives, have driven down the cost of sustainable energy. LED lighting, solar energy, wind energy, and the batteries that enable intermittent renewables, for example, have all come down in price in recent years, making these technologies more economical than before. This is significant since alternative energy solutions can provide enormous advantages to businesses, such as preparing them for future requirements, enabling them to continue operations in the case of a power loss, and strengthening their image as an environmentally conscientious brand (for CRE, this. As a result, every business energy management plan should contain a directive to adopt renewable and alternative energies at every opportunity. Strategize Using Risk and Opportunity The risk and opportunity factors connected to its sourcing and consumption should serve as the foundation for the company's energy management strategy. This calls for a comprehensive grasp of the company's present energy costs and the potential benefits of change. Therefore, while creating an energy management plan, businesses should think about how they can: Calculate and cut down on variable energy bills. Energy costs should be adjusted to improve the value and reduce expenses. Increase the amount of renewable energy they utilize. Reduce their carbon footprint. Select suppliers that exhibit a dedication to eco-friendly operations. Integrate energy strategy into the organization's goals and daily activities. Make a public strategy to achieve strict emission and energy use goals. Closing Lines Competitive edge drivers are constantly evolving. Not a long time ago, "quality" was a fringe philosophy, and IT was just a cost center. Quality is no longer optional, and understanding big data is essential. Energy is taking a similar path. What was previously buried deep inside procurement is now emerging to take its position among the fundamental drivers of corporate success.

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Energy

Outdated perceptions: how energy attitudes are damaging customer wallets

Article | March 22, 2021

Despite rising energy costs and dwindling customer ratings of the ‘Big Six’, over 37% of Brits still believe they are getting a good deal when it comes to gas and electricity. Here, Keith Bastian, CEO of rising independent Outfox the Market, challenges those age-old perceptions that are damaging consumer bank balances… I have never quite understood the notion of pay more for the same service. Except that last part, is really where the difference lies. As I have made my way through the energy market, it seems clear to me that we are facing a common notion. Age-old dinosaurs, that have relied on name status and brand power to retain customer loyalty, despite not providing anything different or any value-added service, give the impression that customers are somehow safer with them. That is the biggest misconception. We at Outfox the Market would like to challenge that. Of course, when I speak in such a way, I am referring to the ‘Big Six’, those long-established brands whose share in the energy market whilst substantial, is increasingly coming at the cost to its customers. For example, in the latest independent customer rankings from Which, it was determined that the traditional big energy companies had some of the lowest scores for customer service and value for money, yet some customers still feel secure with them. On the contrary, rising independents, such as ourselves, were scoring highly in these areas and this is where I feel the difference lies. Regardless of your opinion on fossil fuels and/or renewables, it is more the value of looking after your customers, understanding their concerns and dealing with them efficiently that has become somewhat lost for the ‘Big Six’. It is true that they have a larger proportion of customers to serve with a larger workforce, but that should not be to the detriment to the service they provide. What were are seeing now, as evidenced by the recent Ofgem price hikes, is the ‘Big Six’ once again failing consumers in these areas, with most of the top names putting costs up by £96 a year on average as of April. I am not one to not acknowledge that energy firms are tongue-tied in some respects in passing regulated costs on; there are times when we must. However, customers could also benefit from a little research. Even with growing numbers of consumers switching, nearly 60% of all households in the UK are still on standard variable rate tariffs, those that are subject to the incoming Ofgem hikes. So, the real question is why aren’t more customers switching? Heritage, loyalty and brand association. These facets really should not come at cost of paying more for energy. I really believe it is down to time-sensitivity and a misunderstanding around the barriers to switching, with cost somewhere in the middle. According to MoneySuperMarket, 75% of us would switch if we could save £149.99. A hefty figure, but why not the £96 highlighted earlier? That is still pretty good, and something that would add up nicely over the years. I understand we are time-poor as a nation, it’s well publicised, but we’re all well averse in switching phone contracts and insurance deals, so why not where our energy comes from? Truth be told, I believe it’s an age-old notion that energy is ‘just something that comes with the house, not worth the hours or hassle to change.’ But in all honesty, it takes a matter of seconds to switch. Firms such as ourselves offer this and more via a quick and easy quote online. Best of all, many energy providers will help manage the switching process for you, contacting your current provider and notifying them of your intentions. I would also like to challenge this notion that once an energy firm ‘gets you’, you are ‘locked in’ for years upon end in ever rising contract costs. If you are on a standard variable tariff, you can switch to a new provider at any time. What’s more, even if you are in a fixed term energy deal, which can be subject to exit fees, sometimes the cost involved outweighs the savings you can make with your new provider. Customers must do their best to ask more of energy firms, check the service they are being given and hold it up against national bill averages. Compare what your neighbours, friends and family are paying under similar living circumstances, and weigh up if you are being given a fair deal. Living costs and regulated price hikes are always going to be an ever present worry, so I call on both customers and energy firms to do their due diligence in these respects. Age-old energy firms relying on their reputation must take a serious inward look at their lessening market share to understand why they are failing customers. It’s time to make a change now, both from business attitude and a consumer standpoint; switching is quick, easy and a vital notion to bear in mind, as both retaining custom and saving money becomes an ever-growing sticking point in the energy market.

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Sungevity

Sungevity specializes in the design, installation, financing, and maintenance of home solar systems, proving that going solar is easy, a good investment, and a viable way to reduce carbon emissions.

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Global Airport Solar Power Market Promising Growth Opportunities over 2019 to 2028

All Marketing Strategy | May 23, 2019

MarketResearch.biz published a recent industry research report that spotlight on Airport Solar Power and provides detailed market analysis and future anticipation of Global Airport Solar Power Market. The research report supply a thorough study of past, present and future look of Airport Solar Power industry. It illustrate Airport Solar Power market forecast from 2019 to 2028 in-depth. Coupled with detail Airport Solar Power historical data as per client’s requirements. The study covers important data which makes the Airport Solar Power research document an available resource for business people for self-analysis study which helps understand market trends, drivers and challenges easily. Advancement in technology of Airport Solar Power and innovations create keen interest in the midst of new players to enter into market industry. To understand clearly, the Airport Solar Power report provides data in the form of graphs, tables, etc. It also describes product canvas, Airport Solar Power revenue on the basis of key players. The study report is segmented into like North America

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Global Airport Solar Power Market Promising Growth Opportunities over 2019 to 2028

All Marketing Strategy | May 23, 2019

MarketResearch.biz published a recent industry research report that spotlight on Airport Solar Power and provides detailed market analysis and future anticipation of Global Airport Solar Power Market. The research report supply a thorough study of past, present and future look of Airport Solar Power industry. It illustrate Airport Solar Power market forecast from 2019 to 2028 in-depth. Coupled with detail Airport Solar Power historical data as per client’s requirements. The study covers important data which makes the Airport Solar Power research document an available resource for business people for self-analysis study which helps understand market trends, drivers and challenges easily. Advancement in technology of Airport Solar Power and innovations create keen interest in the midst of new players to enter into market industry. To understand clearly, the Airport Solar Power report provides data in the form of graphs, tables, etc. It also describes product canvas, Airport Solar Power revenue on the basis of key players. The study report is segmented into like North America

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