21 Ways to Triple Your B2B E-Commerce Conversions

It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even know if your conversion rate is good or not!

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Energy Technologies Institute

We are a £400m industry and government funded research institute into low carbon energy system planning and technology development to address UK energy and climate change targets.

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Solar+Storage

Working From Home? Solar Might Be Perfect for You

Article | June 8, 2022

The pandemic emptied out most of America’s offices as workers across the country set up home workstations. Although this looked to be a temporary situation for many, it has become clear that many workers are choosing to continue to work from home, and many businesses are embracing this concept as well. If you’re one of those individuals, you may want to consider adding solar to your home. A shift in power usage According to the National Bureau of Economic Research, “Americans spent $6 billion more on at-home power consumption from April to July 2020 than during normal times, nearly offsetting a decline in business and industrial demand.” The increase in residential consumption was fueled by increased home heating and cooling demands, workers participating in virtual meetings, running computers, printers, lamps, and other electronic devices all day long. This has resulted in a shift in energy costs from corporations to employees, with many workers seeing significant increases in their home utility bills. Capitalizing on higher demand to maximize your system size Solar can be a great way to offset the costs of your home's energy demands. Because your consumption is currently higher than it would be if you were working at your company's office, you have the ability to install a system that will more than cover your electricity needs if and when you do return to a corporate office setting. Although your increased usage means you'll need to add a more extensive solar photovoltaic system to your home to do this, it also provides you with an opportunity to maximize your system's size to meet your needs. Incentives and savings The federal solar tax credit, also known as the investment tax credit (ITC), allows you to deduct 26 percent of the cost of installing a solar energy system from your federal taxes. However, that number falls to 22 percent in 2023 and goes away in 2024 for residential projects, while commercial projects are reduced to 10 percent ongoing. The ITC applies to both residential and commercial systems and there is no cap to the size of the system the ITC can be applied to. Making plans now to invest in a solar PV system for your home can be a great way to continue to reap the rewards of working from home without it having a significant negative impact on your monthly utility bill.

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Sustainability

What does Covid-19 mean for Renewable Energy?

Article | July 7, 2023

Covid-19. It’s everywhere, and it’s probably the reason that your food cupboards are unusually more stocked than usual, or the fact that you’re likely reading this blog from the confines of your own home, as opposed to at your office or during your daily commute. But, despite the impact to business, economies, daily life and public health, there’s one bittersweet development which we can all take away from the outbreak – and that’s the considerable reduction of global CO2 emissions, and a resurgence of hope that it is fully possible for us to slow the onset of climate change and preserve our planet for future generations.

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Strategy and Best Practices, Industry Updates

Indigenous lands can be ground zero for a wind energy boom

Article | August 16, 2022

It all started about four years ago, when SUVs and pickup trucks drove uninvited onto their lands, remembers Olimpia Palmar, a member of the Indigenous Wayúu peoples, who historically have occupied the La Guajira desert in northern Colombia and Venezuela. "We started seeing these arijunas [Wayuúunaiki for non-native peoples] wearing construction helmets and boots and vests, getting out of the cars, checking the desert, and then leaving," she recalls. Word soon began circulating across the Guajira Peninsula, from the rancherías — the community’s rural settlements — to the few urban centers: The arijunas were offering money to those who would let them plant tall, slim towers on their lands to measure the wind. On La Guajira’s dusty earth, where few things grow, towers began to sprout. By 2019, at least 30 wind-measuring towers had risen on Wayúu land, according to a report by Indepaz, a nonprofit research center.

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Solar+Storage

Building a Clean and Green Smart Grid

Article | April 16, 2021

The evolution of smart grid and the transformation in the power sector? The concept of a Smart Grid has taken centre stage with an evolution of Solar, Wind energy sources, advanced technologies such as AI/ML , Energy storage , introduction of Electric vehicles, sensors that transmit real time data all of which make a smarter, more efficient electrical power grid possible. In contrast the Existing grid is facing some complex challenges that include integrating renewable energy, Cyber security, high losses, unable to support large Electric vehicle penetration and empowering consumers to become power producers. It is time for India to make this paradigm shift that touches right from Generation, Transmission, Distribution and consumption. So, the first step would be the installation of smart meters and Advanced Metering infrastructure which is a key component of the smart grid. The roll out of smart meters has already started and integrating other pieces into this smart meter value chain and other building blocks. This new metering system enables two-way flow of information between consumers and utilities and improve the overall grid operations, cost efficient and support large scale penetration of Electric vehicles. A major transformation is underway and utilities need to develop their roadmap for creating a modern Smart Grid. Solar is seeing low tariffs and what one can interpret from these solar tariff trends? In the last one year, more than 10GW worth of solar projects are auctioned and tariffs discovered are between Rs2 to Rs 2.5. These low tariffs are result of many factors that include aggressive bidding, entry of foreign players, and expectation that module prices will further fall. Also this Covid pandemic has shrink the economy, thus there are fewer tenders from the govt. with more developers chasing fewer tenders to stay in the race. These low prices put enormous pressure on EPC companies and Module suppliers to deliver at these rock bottom prices. These bids take into account the low prices of Chinese imports, now with BCD (Basic custom duty) in force from April 2022 it will be challenging for power producers to continue executing projects at such low prices. Another concern is the delay in signing PPA’s (Power purchase agreements) by Discoms. PPA’s once signed are valid for the entire term of PPA which is usually 25 years. But given the tender tariffs falling every few months, Discoms prefer to wait and delay the signing or renegotiate the existing PPA, dampening the investor confidence and threatening the viability of the Projects. In these circumstances the role of regulatory oversight increases to protect the interests of all the stakeholders. However, in the coming years technology improvements with addition of energy storage and better forecasting techniques, Solar would become the major source and also the cheapest source. So sunny days ahead of solar. The decentralized solar and innovative business models and financing? In the current system of centralized power system, a large power plant produces power, transmits, and distributes it among industries and homes. This process is inefficient as some of the electricity is lost in transmission and distribution. A De-centralized solar is more efficient to generate and consume power locally. It also helps create small businesses and technicians to build and maintain these solar plants. Also as Solar and battery systems increase and become more economical Peer to Peer energy trading is possible where consumers become prosumers (both producers and consumers) and sell their excess power to their peers. This next generation Energy Management and Peer-to-Peer Energy trading facilitates buy and sell orders just like share trading stock exchange. The Energy trading platform maps the buyers and sellers as per their bids and settles the trades. By introducing Block chain technology for energy trading further reduces the transaction costs. The possible business models would be Community based Solar plants where rooftops and open spaces could be used to generate power and trade. All of this result in less losses and brings the much needed dynamism in the distribution of energy. Role of AI and data analytics in the energy sector? The Power sector generates large amounts of data from various nodes on the grid and unfortunately most of this data go unanalysed due to lack of infrastructure and domain expertise. But now with the maturity in data management systems and two-way communication enabling real time data from various components of the grid giving latest and integrated snapshot of the entire power system, it is possible through the application of AI to provide services such as Fault detection, Predictive maintenance, Power quality Monitoring, and Renewable energy forecasting. Many discoms are plagued by theft of power and Cyberattacks. The recent Cyber attack on Maharashtra power grid is an example that caused massive power outage in Mumbai last October plunging the city into darkness. By using the power of AI/ML, algorithms can be trained to detect any attack based on certain attributes. As soon as the attack is detected an alert is sent to the security engineers to bring the system to safety mode. In addition, Smart meters with pre-paid mechanism are expected to be deployed for remote meter reading and accurate billing thus preventing revenue loss. AI/ML has the potential to cut energy waste, lower energy costs, and bring more operation efficiencies for the utilities. Strategies in EV charging and integration with smart grid? EV’s are promising solution to cut greenhouse gas emissions, reduce the cost of transportation and improving the health of citizens. The emerging business models are Public charging stations, third party owned operated charging station, and owner operated charging station. However, the ground reality is far fewer EV’s are running on road due to higher cost, Range anxiety, and long charging times. So, there is need to work closely with all the stakeholders right from utilities, Regulatory bodies, Car manufacturers, charging station operators to expedite the process of EV related infrastructure and incentivize customers to adapt to EV’s rather than convention vehicles. In your question you asked about integration with smart grid and this is a term that captures the shift from basic to smart charging. A smart grid is key to smart EV charging as large number of EV charging at same time can degrade grid performance causing voltage and frequency fluctuations and cause peak power demand or sudden drop in demand. With smart grid in place it is possible to do load balancing, adjust charging patterns and avoid peaking of power. Also one more challenge is there are 3 competing standards and India should define its own standards and enable charging of any vehicle at any charging station. This interoperability is possible by developing standards for front–end and back-end communication and signalling process between Electric vehicles and charging stations and the grid that supplies the power. Smart grid is essential for large deployments of EV’s. Investment opportunities and job creation in this transformation to clean power? Covid has changed the entire investment paradigm and made all of us Environmentally conscious. This is wake up call to prioritize a more sustainable approach to investment in companies that are high on Environmental, Social and Governance score. The recent momentum in ESG investment with more than 3,300 ESG funds is an indication that businesses that demonstrate business ethics, transparency, Sustainability benefit companies and investors and attract best talent too. The spectacular rise of share price of Tesla is a clear message from investors on clean energy and EV transportation. As the world is getting serious India has a catching up to do from the findings of Refinitiv on ESG. As Asset managers, Pension funds, Oil and Gas companies evaluate their exposure to fossil based energy sources and switch towards clean energy this is going to create new Green jobs. These new Green jobs range from retrofitting homes with solar panels, providing home based charging stations, energy efficient appliances, Solid waste mgmt, e-waste mgmt. Similarly, Smart cities, Green buildings, greening of enterprises can be achieved by training the work force on these new concepts and driving investments towards job creation and sustainability. In summary, power sector is in for a major transformation and utilities, industries need to tap the right talent to deal with this disruption and reap immense benefits.

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Spotlight

Energy Technologies Institute

We are a £400m industry and government funded research institute into low carbon energy system planning and technology development to address UK energy and climate change targets.

Related News

Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

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Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

Read More

Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

Read More

Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

Read More

27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

Read More

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