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5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

Spotlight

Vanguard Energy Partners LLC

Vanguard Energy Partners, a national solar developer & construction firm, has designed and installed over 102 MW of solar projects since 2003. These projects include the highest solar array in the world, one of the largest rooftop arrays in North America, and the first commercial net zero electric facility in the United States. With bonding capacity exceeding $125M, Vanguard’s project portfolio continues to grow rapidly to meet our clients’ needs.

OTHER ARTICLES
Strategy and Best Practices

AI in the Renewable Energy Sector: Investment Perspective

Article | July 8, 2022

As the worldwide use of artificial intelligence (AI) in the energy market is expected to reach $7.78 billion by 2024, with a CAGR of 22.49% from 2019 to 2024, it is easy to see why it's a popular topic on the minds of many leading brands in the energy sector, as well as investors looking to reap the future perks that AI could bring to the energy industry. According to BIS Research, North America is expected to be the largest market for AI in energy through 2024. However, Asia-Pacific is expected to rise rapidly over the same time due to the rising need for more decentralized power production. Investment Opportunities in AI-based Energy Industry: Economic Visibility AI's economic viability and progress in the energy business can be attributed to numerous factors, including: The desire to increase operational efficiency. Increased interest in energy efficiency. Decentralized electricity generation is being expanded. Battery storage solutions are gaining popularity. Since artificial intelligence has a wide range of applications, there are several investment opportunities in the energy industry. Upstream Oil and Gas Enhance efficiency and decrease downtime, which is critical for hydrocarbon companies owing to volatile oil prices and demand, to lessen the environmental implications of energy generation and consumption. AI Chatbots AI has the potential to enhance interactions between contact centers and consumers. Utilities that outsource to contact center providers can suffer significant fees. This is where AI, particularly when combined with natural language processing (NLP), can assist contact center operators by listening to conversations and automatically noting information in the appropriate apps, helping operators to make calls more reliable, effective, and satisfying to customers. Smart Homes and Cities AI integration benefits smart meters and smart energy management systems as well. Many residences and towns can utilize AI to collect real-time data and apply it in a number of ways to function more effectively and efficiently, enhancing sustainability while also making a living more comfortable and cities more accessible. Monitoring Trends in Energy Generation and Consumption Artificial intelligence is being utilized to assist energy companies and customers in recognizing and tracking patterns in energy generation and consumption. AI, for example, can predict the potential output of a certain wind or solar plant. Closing Lines Banking, finance, and trade are some of the suitable businesses that can profit. For example, AI and machine learning can be used in algorithmic trading, which involves utilizing computer programs to make trades in the energy business at speeds and frequencies that any human trader would consider inconceivable.

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Solar+Storage

Renewable Fuels Will Help Pave the Way to a 100% Renewable Energy

Article | June 8, 2022

The need to reduce carbon emissions is real. In 2018, the International Panel on Climate Change (IPCC) reported that global emissions would need to reach net-zero (or carbon-neutral) by 2050 to prevent severe climate change impacts. Electricity is a major contributor—electricity generation was responsible for approximately 33% of total CO2 emissions in the U.S. in 2018. Electric utilities stand to play a critical role in reducing carbon emissions. Many are up to the task of decarbonizing their operations and supplying carbon-free or carbon-neutral energy to their customers.

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Strategy and Best Practices, Energy

Solar Panel Direction, Orientation and Tilt Factors

Article | July 27, 2022

For anyone who has owned solar panels in the past, or even many considering solar power installation in the near future, it’s generally understood that direction is important in this field. Specifically, the ability of solar panels to point south, where they will receive the maximum possible sunlight and therefore create the maximum amount of energy, is vital for many solar panel installations – but it’s important to realize that the simple direction of the panels is not the only important variable here. At Intermountain Wind & Solar, we’re happy to offer both commercial and residential solar panel installation services, including the utilization of the Tesla Powerwall battery backup. We assist our clients with every part of solar panel installation, including important directional and related themes that will play a role in how much sunlight your panels are able to soak up. Today we’ll focus on some of the important variables here, including why south-facing panels are the optimal approach plus several other basic factors to keep in mind when it comes to maximizing panel positioning and direction.

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Energy

Indigenous lands can be ground zero for a wind energy boom

Article | May 19, 2021

It all started about four years ago, when SUVs and pickup trucks drove uninvited onto their lands, remembers Olimpia Palmar, a member of the Indigenous Wayúu peoples, who historically have occupied the La Guajira desert in northern Colombia and Venezuela. "We started seeing these arijunas [Wayuúunaiki for non-native peoples] wearing construction helmets and boots and vests, getting out of the cars, checking the desert, and then leaving," she recalls. Word soon began circulating across the Guajira Peninsula, from the rancherías — the community’s rural settlements — to the few urban centers: The arijunas were offering money to those who would let them plant tall, slim towers on their lands to measure the wind. On La Guajira’s dusty earth, where few things grow, towers began to sprout. By 2019, at least 30 wind-measuring towers had risen on Wayúu land, according to a report by Indepaz, a nonprofit research center.

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Strategy and Best Practices

Technologies Shaping the Future of Renewable Energy

Article | July 8, 2022

As the worldwide use of artificial intelligence (AI) in the energy market is expected to reach $7.78 billion by 2024, with a CAGR of 22.49% from 2019 to 2024, it is easy to see why it's a popular topic on the minds of many leading brands in the energy sector, as well as investors looking to reap the future perks that AI could bring to the energy industry. According to BIS Research, North America is expected to be the largest market for AI in energy through 2024. However, Asia-Pacific is expected to rise rapidly over the same time due to the rising need for more decentralized power production. Investment Opportunities in AI-based Energy Industry: Economic Visibility AI's economic viability and progress in the energy business can be attributed to numerous factors, including: The desire to increase operational efficiency. Increased interest in energy efficiency. Decentralized electricity generation is being expanded. Battery storage solutions are gaining popularity. Since artificial intelligence has a wide range of applications, there are several investment opportunities in the energy industry. Upstream Oil and Gas Enhance efficiency and decrease downtime, which is critical for hydrocarbon companies owing to volatile oil prices and demand, to lessen the environmental implications of energy generation and consumption. AI Chatbots AI has the potential to enhance interactions between contact centers and consumers. Utilities that outsource to contact center providers can suffer significant fees. This is where AI, particularly when combined with natural language processing (NLP), can assist contact center operators by listening to conversations and automatically noting information in the appropriate apps, helping operators to make calls more reliable, effective, and satisfying to customers. Smart Homes and Cities AI integration benefits smart meters and smart energy management systems as well. Many residences and towns can utilize AI to collect real-time data and apply it in a number of ways to function more effectively and efficiently, enhancing sustainability while also making a living more comfortable and cities more accessible. Monitoring Trends in Energy Generation and Consumption Artificial intelligence is being utilized to assist energy companies and customers in recognizing and tracking patterns in energy generation and consumption. AI, for example, can predict the potential output of a certain wind or solar plant. Closing Lines Banking, finance, and trade are some of the suitable businesses that can profit. For example, AI and machine learning can be used in algorithmic trading, which involves utilizing computer programs to make trades in the energy business at speeds and frequencies that any human trader would consider inconceivable.

Read More
Solar+Storage

Treasury Wine Estates To Install Thousands Of Solar Panels

Article | June 8, 2022

The need to reduce carbon emissions is real. In 2018, the International Panel on Climate Change (IPCC) reported that global emissions would need to reach net-zero (or carbon-neutral) by 2050 to prevent severe climate change impacts. Electricity is a major contributor—electricity generation was responsible for approximately 33% of total CO2 emissions in the U.S. in 2018. Electric utilities stand to play a critical role in reducing carbon emissions. Many are up to the task of decarbonizing their operations and supplying carbon-free or carbon-neutral energy to their customers.

Read More
Strategy and Best Practices, Energy

How Does Employing Energy Management Systems Helps Businesses?

Article | July 27, 2022

For anyone who has owned solar panels in the past, or even many considering solar power installation in the near future, it’s generally understood that direction is important in this field. Specifically, the ability of solar panels to point south, where they will receive the maximum possible sunlight and therefore create the maximum amount of energy, is vital for many solar panel installations – but it’s important to realize that the simple direction of the panels is not the only important variable here. At Intermountain Wind & Solar, we’re happy to offer both commercial and residential solar panel installation services, including the utilization of the Tesla Powerwall battery backup. We assist our clients with every part of solar panel installation, including important directional and related themes that will play a role in how much sunlight your panels are able to soak up. Today we’ll focus on some of the important variables here, including why south-facing panels are the optimal approach plus several other basic factors to keep in mind when it comes to maximizing panel positioning and direction.

Read More
Energy

Indigenous lands can be ground zero for a wind energy boom

Article | May 19, 2021

It all started about four years ago, when SUVs and pickup trucks drove uninvited onto their lands, remembers Olimpia Palmar, a member of the Indigenous Wayúu peoples, who historically have occupied the La Guajira desert in northern Colombia and Venezuela. "We started seeing these arijunas [Wayuúunaiki for non-native peoples] wearing construction helmets and boots and vests, getting out of the cars, checking the desert, and then leaving," she recalls. Word soon began circulating across the Guajira Peninsula, from the rancherías — the community’s rural settlements — to the few urban centers: The arijunas were offering money to those who would let them plant tall, slim towers on their lands to measure the wind. On La Guajira’s dusty earth, where few things grow, towers began to sprout. By 2019, at least 30 wind-measuring towers had risen on Wayúu land, according to a report by Indepaz, a nonprofit research center.

Read More
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Spotlight

Vanguard Energy Partners LLC

Vanguard Energy Partners, a national solar developer & construction firm, has designed and installed over 102 MW of solar projects since 2003. These projects include the highest solar array in the world, one of the largest rooftop arrays in North America, and the first commercial net zero electric facility in the United States. With bonding capacity exceeding $125M, Vanguard’s project portfolio continues to grow rapidly to meet our clients’ needs.

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SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS'

DECK 7 | November 12, 2019

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

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DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues to rate in the top 50 business podcasts.

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DECK 7 FRAMEWORK FOR DIGITAL™ REDEFINES ITS B2B MODEL FOR 2020 LEAD-GEN GOALS

DECK 7 | January 20, 2020

DECK 7 Inc., a top lead generation company based in San Diego, California, has gone beyond its peers and competitors in their digital marketing efforts for 2020. An esteemed digital marketing and media company, known for executing campaign management and content services to its clients and partners worldwide, DECK 7 has built a comprehensive system to track buyers and influencers, build behavioral models, and putting all the vast intelligence it generates into the hands of its marketing partners. The DECK 7 Framework For Digital™ is the outcome of several years of working together with some of the most innovative and successful companies in the world, and is based on the collective learning and shared experiences across thousands of digital marketing campaigns.

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SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS'

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