5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

Spotlight

Ion Solar

Ion Solar is a premium, full-service solar provider. We offer affordable solar solutions that allow our customers to enjoy the benefits of solar with little or no up-front costs. Our full service includes the design of the system, all required permitting, installation and inspection, and system maintenance, all for a fraction of the cost of traditional power and using all premium equipment.

OTHER ARTICLES
Strategy and Best Practices, Energy

More Solar Ready To Help Power Pumping For SA Water

Article | July 27, 2022

SA Water’s electricity supply is about to become greener and cheaper again with the addition of another major solar power system, and an even bigger installation to soon follow. The utility says more 7,300 solar panels installed at the second pump station on its pipeline between Swan Reach and Stockwell are now connected and ready to go. “The Swan Reach to Stockwell Pipeline spans across more than 50 kilometres inland from the mighty Murray across to the northern Barossa area, and therefore requires significant energy to pump clean, safe drinking water across such large distances,” said SA Water’s Nicola Murphy While the total capacity of this new solar farm wasn’t provided, Ms. Murphy said it will generate approximately 5,224 megawatt hours of clean, green energy annually. There’s more solar energy to come for this section of pipeline, with a further 16,000 panels currently being connected at the first pump station.

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Solar+Storage, Strategy and Best Practices

ClearVue Solar Glass Greenhouse Officially Opened

Article | September 17, 2022

A high-tech greenhouse comprised mainly of solar glass generating electricity to help run it was officially opened yesterday in Western Australia. ClearVue Technologies Limited’s solar glass involves a nanoparticle interlayer and spectral-selective coating on the rear external surface that enables 70% of natural light to pass through while redirecting infrared and UV light converted to infrared to the edge where it is harvested by solar cells. ClearVue says each 1m2 of its window product is currently rated to generate 30 watts-peak of electric power, but also mentions a new-generation product with the proven ability to generate 40 watts peak per m2 to be available sometime this year.

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Energy, Industry Updates

Working From Home? Solar Might Be Perfect for You

Article | July 29, 2022

The pandemic emptied out most of America’s offices as workers across the country set up home workstations. Although this looked to be a temporary situation for many, it has become clear that many workers are choosing to continue to work from home, and many businesses are embracing this concept as well. If you’re one of those individuals, you may want to consider adding solar to your home. A shift in power usage According to the National Bureau of Economic Research, “Americans spent $6 billion more on at-home power consumption from April to July 2020 than during normal times, nearly offsetting a decline in business and industrial demand.” The increase in residential consumption was fueled by increased home heating and cooling demands, workers participating in virtual meetings, running computers, printers, lamps, and other electronic devices all day long. This has resulted in a shift in energy costs from corporations to employees, with many workers seeing significant increases in their home utility bills. Capitalizing on higher demand to maximize your system size Solar can be a great way to offset the costs of your home's energy demands. Because your consumption is currently higher than it would be if you were working at your company's office, you have the ability to install a system that will more than cover your electricity needs if and when you do return to a corporate office setting. Although your increased usage means you'll need to add a more extensive solar photovoltaic system to your home to do this, it also provides you with an opportunity to maximize your system's size to meet your needs. Incentives and savings The federal solar tax credit, also known as the investment tax credit (ITC), allows you to deduct 26 percent of the cost of installing a solar energy system from your federal taxes. However, that number falls to 22 percent in 2023 and goes away in 2024 for residential projects, while commercial projects are reduced to 10 percent ongoing. The ITC applies to both residential and commercial systems and there is no cap to the size of the system the ITC can be applied to. Making plans now to invest in a solar PV system for your home can be a great way to continue to reap the rewards of working from home without it having a significant negative impact on your monthly utility bill.

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Geothermal Energy: How it Works and Stacks Up Against Coal

Article | April 16, 2020

To maintain the goals of the Paris Agreement and save the Earth from ecological breakdown, one of the most important things experts agree we need to do is transition to a renewable energy economy. While most of us may associate renewable energy with wind energy and solar energy, there are several other sources of clean energy that are growing in popularity. One such source is geothermal energy.

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Spotlight

Ion Solar

Ion Solar is a premium, full-service solar provider. We offer affordable solar solutions that allow our customers to enjoy the benefits of solar with little or no up-front costs. Our full service includes the design of the system, all required permitting, installation and inspection, and system maintenance, all for a fraction of the cost of traditional power and using all premium equipment.

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DECK 7 | November 12, 2019

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

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DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues to rate in the top 50 business podcasts.

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DECK 7 | January 20, 2020

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