5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

March 22, 2019 | 122 views

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

Spotlight

World Fuel Services

Headquartered in Miami, Florida, World Fuel Services is a leading global fuel logistics company, principally engaged in the marketing, sale and distribution of aviation, marine and land fuel and related products and services on a worldwide basis. World Fuel Services sells fuel and delivers services to its clients at more than 8,000 locations in more than 200 countries and territories worldwide.

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SOLAR+STORAGE, STRATEGY AND BEST PRACTICES

A vision for renewable energy

Article | September 17, 2022

Right now, renewable energy makes up a very small part of the entire energy sector of Bangladesh. But as we move into the future, and concerns about the environment become too great to ignore, exploring cleaner and greener sources of energy becomes the need of the hour. Our economy is booming, and our population is growing, so it goes without saying that our energy requirements are immense. There is plenty of scientific evidence that burning fossil fuels indiscriminately is not sustainable in the long term, so we do need to up our game in looking at alternatives.

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ENERGY

2020: The Year of Convergence in Corporate Renewables

Article | July 16, 2022

The rapid growth of corporate renewable procurement has been nothing short of a buyer-driven revolution in the United States’ electric sector. Almost 20 gigawatts (GWs) of corporate power purchasing agreements (PPAs) were completed in 2019 across the globe, up from 13 GWs of corporate PPAs in 2018 and triple the numbers from 2017.1,2 And the majority of this growth has come from the United States. Fortunately for those of us committed to renewable energy, we expect this trend to continue. But as should be expected in such a dynamic, buyer-driven sector, we are starting to see some noticeable shifts in the marketplace as it evolves and grows. I wanted to highlight some of the trends Constellation is watching for this year.

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STRATEGY AND BEST PRACTICES

2020 Trends That Will Make Waves In The Energy Industry

Article | July 8, 2022

In the renewable world, energy is generated by weather and the amount of energy that can be produced depends on the current conditions. Energy storage can ensure a power supply is maintained when weather conditions are not optimal for generating energy. While energy storage products have already been introduced to all levels of the market there are several technology hurdles to overcome before energy storage will reach maximum potential. We believe there will be great advancements in 2020 on:

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Solar Power, Great For The Environment? Or Is It The Last Thing We Need?

Article | February 10, 2020

Solar power is an undeniably a green, renewable form of electricity generation - but many organisations with questionable motives (even here in New Zealand) are trying to persuade the public (and Government – hi lobbyists!) that solar power isn’t that environmentally friendly, and that it's even harmful. At the expense of bullish corporate profits, solar power is often thrown under the bus. This article lists the facts - putting an end to the negative spin on solar so often found in the media. When solar panels produce power, they do not; create any air pollution, use zero water, create carbon emissions, noise pollution, and they won’t disturb surrounding ecosystems. Solar power is a renewable energy source, the sun’s rays are infinite, fill your boots.

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Spotlight

World Fuel Services

Headquartered in Miami, Florida, World Fuel Services is a leading global fuel logistics company, principally engaged in the marketing, sale and distribution of aviation, marine and land fuel and related products and services on a worldwide basis. World Fuel Services sells fuel and delivers services to its clients at more than 8,000 locations in more than 200 countries and territories worldwide.

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