6 Digital Marketing Strategies to Grow Your Solar Business

Given the innovative, progressive nature of converting natural light to renewable energy, a successful solar marketing strategy is also innovative and progressive. The best place for a solar energy company to prove marketing innovation is through its digital presence. With that, in this blog post, we explore the 6 best strategies to maximize your digital solar marketing efforts and make sure your brand identity is true to form.

Spotlight

Gas and Heat S.p.A

Gas and Heat, at the present time a big effort is dedicated to the design and marketing activities of LNG fuelled systems, both in marine and land propulsion, as well as an energy source for small-sized on shore plants. Based on the long experience gained in the design and construction of liquefied gas plants, Gas and Heat is concentrated on the development and implementation of LNG applications , a cost-effective and environmentally friend fuel, which means to be focused on the future, combing the needs of “saving” with respect for our planet.

OTHER ARTICLES
Sustainability

Why Picking an Established and Credible Solar Installer Matters

Article | July 7, 2023

With the popularity of solar increasing across the country, the number of solar installers has been multiplying. Unfortunately, many fly-by-night companies with minimal installation experience or larger national firms with little market history are trying to capitalize on the industry’s growth. In addition, the sheer volume of installation partners that consumers have to choose from can result in a great deal of buyer confusion. More choices, more issues As the number of solar installers has gone up, so have complaints and issues related to providers and their service. Recently, the Minnesota Department of Labor and Industry reached terms with Empire Solar Group LLC’s trustees, a national solar installer that went bankrupt earlier this year, leaving 45 homeowners in Minnesota with projects in various levels of incompletion. Unfortunately, they’re not alone, as many other consumers have also fallen into precarious situations after companies using high-pressure sales tactics have been unable to deliver on the work. Michael Allen, CEO of All Energy Solar, says, “He’s angered that companies go out of business and face no fines.” Allen and other established industry leaders have done their best to help out customers caught in the middle of an installer’s bankruptcy issues, but there is only so much they can do. What protections do consumers have? In some cases, states have put into place protections for consumers; for example, in Minnesota, consumers stranded with uncompleted projects can get access to the state’s Contractor Recovery Fund, which receives money from licensing fees to help offset these costs. But that is of little comfort for those trying to determine what partner to choose for their project. The best bet When picking a solar installation partner, your best bet is to avoid those with high-pressure sales tactics, “too-good-to-be-true” pricing, or ones with little to no installation experience. Don’t simply trust the sales rep, do a little of your own research to see what other customers are saying. Looking for a record of successfully completed projects and businesses with state and national certifications can be another way to confirm credibility.

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Energy

What does Covid-19 mean for Renewable Energy?

Article | July 15, 2022

Covid-19. It’s everywhere, and it’s probably the reason that your food cupboards are unusually more stocked than usual, or the fact that you’re likely reading this blog from the confines of your own home, as opposed to at your office or during your daily commute. But, despite the impact to business, economies, daily life and public health, there’s one bittersweet development which we can all take away from the outbreak – and that’s the considerable reduction of global CO2 emissions, and a resurgence of hope that it is fully possible for us to slow the onset of climate change and preserve our planet for future generations.

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Energy

More Solar Ready To Help Power Pumping For SA Water

Article | July 16, 2022

SA Water’s electricity supply is about to become greener and cheaper again with the addition of another major solar power system, and an even bigger installation to soon follow. The utility says more 7,300 solar panels installed at the second pump station on its pipeline between Swan Reach and Stockwell are now connected and ready to go. “The Swan Reach to Stockwell Pipeline spans across more than 50 kilometres inland from the mighty Murray across to the northern Barossa area, and therefore requires significant energy to pump clean, safe drinking water across such large distances,” said SA Water’s Nicola Murphy While the total capacity of this new solar farm wasn’t provided, Ms. Murphy said it will generate approximately 5,224 megawatt hours of clean, green energy annually. There’s more solar energy to come for this section of pipeline, with a further 16,000 panels currently being connected at the first pump station.

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Energy, Industry Updates

Energy Management: An Energy Strategy for the C-Suite

Article | July 29, 2022

Every year, large corporations spend millions, if not billions, of dollars on energy—and millions more on supply chain, outsourcing, and logistical expenditures. Outside of the most energy-intensive sectors, however, the majority of businesses regard energy as just a cost to be managed. This is a strategic error that misses out on the significant potential to decrease risk, boost resilience, and generate new value. Today, energy is moving up the corporate agenda as a result of broad environmental, social, and economic developments, such as climate change and global carbon regulation, growing demands on natural resources, increased standards for corporate environmental performance, advances in energy technology and business models, and dropping costs for renewable energy sources. These major trends alter the environment in which businesses operate, exposing them to new risks and value-generating opportunities. PWC surveyed major commercial and industrial enterprises based in the United States and discovered that 72% are actively exploring new renewable energy acquisitions in order to decrease emissions (85%), produce an attractive ROI (76%), and mitigate the risks related to energy price volatility (59%). Corporate energy is a focus. Organizations in all sectors—and particularly those with large energy footprints—are encouraged to implement a C-suite strategy for energy management developed around the key points mentioned below. Make Energy Management a C-Suite Priority. If energy is to get the attention it requires in order to have an effect, its significance must be conveyed from the top down. This will require the CEO to designate energy management as one of the company's top objectives and delegate strategy development and implementation to the COO, CFO, or other executives. Embrace Renewable Energy Technologies Technology advancements, coupled with government incentives, have driven down the cost of sustainable energy. LED lighting, solar energy, wind energy, and the batteries that enable intermittent renewables, for example, have all come down in price in recent years, making these technologies more economical than before. This is significant since alternative energy solutions can provide enormous advantages to businesses, such as preparing them for future requirements, enabling them to continue operations in the case of a power loss, and strengthening their image as an environmentally conscientious brand (for CRE, this. As a result, every business energy management plan should contain a directive to adopt renewable and alternative energies at every opportunity. Strategize Using Risk and Opportunity The risk and opportunity factors connected to its sourcing and consumption should serve as the foundation for the company's energy management strategy. This calls for a comprehensive grasp of the company's present energy costs and the potential benefits of change. Therefore, while creating an energy management plan, businesses should think about how they can: Calculate and cut down on variable energy bills. Energy costs should be adjusted to improve the value and reduce expenses. Increase the amount of renewable energy they utilize. Reduce their carbon footprint. Select suppliers that exhibit a dedication to eco-friendly operations. Integrate energy strategy into the organization's goals and daily activities. Make a public strategy to achieve strict emission and energy use goals. Closing Lines Competitive edge drivers are constantly evolving. Not a long time ago, "quality" was a fringe philosophy, and IT was just a cost center. Quality is no longer optional, and understanding big data is essential. Energy is taking a similar path. What was previously buried deep inside procurement is now emerging to take its position among the fundamental drivers of corporate success.

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Spotlight

Gas and Heat S.p.A

Gas and Heat, at the present time a big effort is dedicated to the design and marketing activities of LNG fuelled systems, both in marine and land propulsion, as well as an energy source for small-sized on shore plants. Based on the long experience gained in the design and construction of liquefied gas plants, Gas and Heat is concentrated on the development and implementation of LNG applications , a cost-effective and environmentally friend fuel, which means to be focused on the future, combing the needs of “saving” with respect for our planet.

Related News

Solar+Storage

Bidgely and GridX Partner to Optimize Electricity Costs for a Clean Energy Future

businesswire | August 02, 2023

Bidgely, the leading provider of AI-powered energy intelligence solutions, and GridX, the leading enterprise rate platform provider to modern utilities, have announced a partnership to deliver enhanced energy cost accuracy and control for utilities and their customers. By combining behind-the-meter consumption insights with highly accurate cost insights, utilities can implement grid management initiatives, such as cost-based load shifting and time-varying rates, that keep energy reliable and affordable for consumers. "Motivating consumers to make smarter energy decisions is paramount to achieving utility decarbonization goals,” said Chris Black, CEO of GridX. “Through our partnership with Bidgely, we are further reducing the mystery of how a consumer's energy choices correspond to their energy bills or grid impact. This results in a win for everyone. Customers get lower bills, utilities get more life out of their existing infrastructure, and customers and utilities are in sync in achieving their decarbonization goals.” Bidgely’s UtilityAI™ Platform, which provides hour-by-hour energy insights into customers’ usage patterns at the appliance level, combined with GridX’s industry-leading rate engine enables utilities to execute demand-side management strategies critical for supporting decarbonization and electrification goals. This integration enables utilities to: Improve rate analytics for tailoring new and existing plans to customer needs and utility objectives. Give customers rate comparisons that project the detailed impact to their bill across different rate options. Personalize cost simulations that inform customers on how potential changes impact future bills, for example: EV purchases, HVAC upgrades, solar PV and Time-of-Use enrollment. Deliver accurate appliance-level cost breakdowns across the bill cycle and hourly levels. Unlocking behind-the-meter cost savings opportunities also bolsters satisfaction and trust among utility customers. Through highly precise bill projections, rate comparisons and energy efficiency recommendations, consumers can understand how their individual usage affects bill statements and better control their energy costs. “Restructuring rate plans for better load shifting has become an imperative utility initiative, especially as electric vehicles, appliance electrification and weather-related grid strains become more prolific. By partnering with GridX, we are teaching consumers that when they use energy is as important as how much energy is used, and we are giving every kilowatt-hour consumed a dollar value to help drive simple and actionable behavioral changes,” said Abhay Gupta, CEO of Bidgely. About Bidgely Bidgely is an AI-powered SaaS Company accelerating a clean energy future by enabling energy companies and consumers to make data-driven energy-related decisions. Powered by our unique patented technology, Bidgely's UtilityAI™ Platform transforms multiple dimensions of customer data - such as energy consumption, demographic, and interactions - into deeply accurate and actionable consumer energy insights. We leverage these insights to empower each customer with personalized recommendations, tailored to their individual personality and lifestyle, usage attributes, behavioral patterns, purchase propensity, and beyond. From a Distributed Energy Resources (DER) and Grid Edge perspective, Bidgely is advancing smart meter innovation with data-driven solutions for solar PVs, EV detection, EV behavioral load shifting and managed charging, energy theft, short-term load forecasting, grid analytics, and TOU rate designs. Bidgely’s UtilityAI™ energy analytics provides deep visibility into generation, consumption for better peak load shaping and grid planning, and delivers targeted recommendations for new value-added products and services. With roots in Silicon Valley, Bidgely has over 17 energy patents, $75M+ in funding, retains 30+ data scientists, and brings a passion for AI to utilities serving residential and commercial customers around the world. About GridX, Inc GridX partners with utilities and energy suppliers to transform their businesses and accelerate the clean energy transition. The company’s Enterprise Rate Platform helps these organizations to develop new products and business models to achieve their clean energy goals; quickly operationalize new offerings in their billing and settlement processes; and better engage with their customers for broader program adoption. GridX’s platform is used by leading utilities, retail energy suppliers and energy ecosystem OEMs to serve more than 25 million homes and businesses.

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Energy

Nexamp Named #1 Community Solar Company by Solar Power World Magazine

prnewswire | July 31, 2023

Nexamp, a leading clean energy solutions provider, has been awarded the prestigious title of "#1 Community Solar Company" by Solar Power World magazine. This recognition highlights Nexamp's foundational commitment to advancing renewable energy accessibility, environmental stewardship, and community empowerment. Since its inception, Nexamp has set out to transform the way individuals, businesses, and communities access and utilize solar energy. By developing innovative solar projects nationwide, the company has consistently broken barriers and created opportunities for a greener future. The company's extensive portfolio of community solar installations stands as a testament to its vision of a cleaner, more sustainable grid. The Solar Power World list is developed each year to honor the work of solar companies in the United States. Solar firms in the utility, community solar, and residential markets are ranked by the number of kilowatts they installed in the previous year. Companies are grouped and listed by specific services, markets, and states. "Earning the top spot on this list is an honor," said Zaid Ashai, CEO of Nexamp, "and as always, it shows our commitment to our mission. With an industry-leading community solar program and our growing suite of decarbonization services, we are proud of the way we continue to revolutionize the grid by developing, building, owning, and operating the solar and storage solutions of tomorrow." 2023 so far has been one of the busiest in Nexamp's history, surpassing the company's previous single-year record for megawatts of new projects turned on in just the first two quarters. Since its founding in 2007, Nexamp has installed more than a gigawatt of solar capacity. "Renewable energy accounts for a quarter of U.S. electrical generation, now far exceeding electricity produced by burning coal," said Kelsey Misbrener, managing editor of Solar Power World. "Solar power is an important member of that renewable makeup, and companies on the Top Solar Contractors List are all contributing to our country's shift to cleaner electricity. We are honored to recognize them each year for their necessary work putting green kilowatts on roofs, over parking lots, in desert locations, and across water reservoirs. Every project is making a difference." The United States reported its strongest first-quarter ever in Q1 2023 for solar installed, and industry analysts expect the solar market to triple in size over the next five years. The industry will continue to lead the way in rebuilding our infrastructure to ensure a cleaner grid. AboutNexamp Nexamp is leading the transformation to the new energy economy with proven solutions for the deployment and operation of solar energy assets. Our comprehensive capabilities span the entire solar project lifecycle – from project development, design and construction, through financing, operations, and maintenance. Our integrated, best-in-class solutions make solar energy simple and profitable for our clients and partners and make an impact every day. With a rapidly expanding network of property owners, businesses, communities, and residents benefitting from our growing portfolio of solar assets across the US, Nexamp is laying the groundwork for a cleaner, more secure energy future.

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Solar+Storage

Silfab Solar Modules Secure Top Performance Ranking from RETC

businesswire | July 28, 2023

Silfab Solar, North America’s leading PV module manufacturer, has been recognized by the Renewable Energy Test Center (RETC) as a “high achiever” in module performance, the company announced today. The rating, given by an internationally recognized independent testing authority, continues Silfab’s year-over-year string of awards and rankings that place the company among the most trusted solar module manufacturer for residential and commercial applications. “Sustained power performance is the result of Silfab’s unwavering commitment to designing and manufacturing premium quality, North American-made solar products that remain a solid investment for long-term energy reliability,” said Paolo Maccario, Silfab President and CEO. “The latest RETC report is a reflection of our more than 40 years of solar experience and our commitment to delivering the best performing products with leading-edge designs from our North American facilities.” RETC’s PV Module Index Report (PVMI) summarizes 12 months of testing that measures a variety of module performance indicators simulating environmental conditions, such as high temperatures and strong winds, that a module might experience in the real world. In addition to lab testing, Silfab’s products have decades of proven results “in the field” with its panels delivering consistent power outputs across North America. Customer demand for Silfab products remains strong and the company continues to strategically increase production capacity. About Silfab Solar Inc. Silfab Solaris the North American leader in the design, development and manufacture of high-efficiency, premium quality PV modules. Silfab leverages more than 40 years of solar experience and best-in-class technologies to produce the highest- rated solar modules from facilities in the state of Washington and Toronto, Canada. Each facility features multiple automated production lines, an ISO 9001:2015-accredited Quality Management System, and just-in-time manufacturing to deliver Buy American approved PV modules specifically designed for and dedicated to the North American market.

Read More

Solar+Storage

Bidgely and GridX Partner to Optimize Electricity Costs for a Clean Energy Future

businesswire | August 02, 2023

Bidgely, the leading provider of AI-powered energy intelligence solutions, and GridX, the leading enterprise rate platform provider to modern utilities, have announced a partnership to deliver enhanced energy cost accuracy and control for utilities and their customers. By combining behind-the-meter consumption insights with highly accurate cost insights, utilities can implement grid management initiatives, such as cost-based load shifting and time-varying rates, that keep energy reliable and affordable for consumers. "Motivating consumers to make smarter energy decisions is paramount to achieving utility decarbonization goals,” said Chris Black, CEO of GridX. “Through our partnership with Bidgely, we are further reducing the mystery of how a consumer's energy choices correspond to their energy bills or grid impact. This results in a win for everyone. Customers get lower bills, utilities get more life out of their existing infrastructure, and customers and utilities are in sync in achieving their decarbonization goals.” Bidgely’s UtilityAI™ Platform, which provides hour-by-hour energy insights into customers’ usage patterns at the appliance level, combined with GridX’s industry-leading rate engine enables utilities to execute demand-side management strategies critical for supporting decarbonization and electrification goals. This integration enables utilities to: Improve rate analytics for tailoring new and existing plans to customer needs and utility objectives. Give customers rate comparisons that project the detailed impact to their bill across different rate options. Personalize cost simulations that inform customers on how potential changes impact future bills, for example: EV purchases, HVAC upgrades, solar PV and Time-of-Use enrollment. Deliver accurate appliance-level cost breakdowns across the bill cycle and hourly levels. Unlocking behind-the-meter cost savings opportunities also bolsters satisfaction and trust among utility customers. Through highly precise bill projections, rate comparisons and energy efficiency recommendations, consumers can understand how their individual usage affects bill statements and better control their energy costs. “Restructuring rate plans for better load shifting has become an imperative utility initiative, especially as electric vehicles, appliance electrification and weather-related grid strains become more prolific. By partnering with GridX, we are teaching consumers that when they use energy is as important as how much energy is used, and we are giving every kilowatt-hour consumed a dollar value to help drive simple and actionable behavioral changes,” said Abhay Gupta, CEO of Bidgely. About Bidgely Bidgely is an AI-powered SaaS Company accelerating a clean energy future by enabling energy companies and consumers to make data-driven energy-related decisions. Powered by our unique patented technology, Bidgely's UtilityAI™ Platform transforms multiple dimensions of customer data - such as energy consumption, demographic, and interactions - into deeply accurate and actionable consumer energy insights. We leverage these insights to empower each customer with personalized recommendations, tailored to their individual personality and lifestyle, usage attributes, behavioral patterns, purchase propensity, and beyond. From a Distributed Energy Resources (DER) and Grid Edge perspective, Bidgely is advancing smart meter innovation with data-driven solutions for solar PVs, EV detection, EV behavioral load shifting and managed charging, energy theft, short-term load forecasting, grid analytics, and TOU rate designs. Bidgely’s UtilityAI™ energy analytics provides deep visibility into generation, consumption for better peak load shaping and grid planning, and delivers targeted recommendations for new value-added products and services. With roots in Silicon Valley, Bidgely has over 17 energy patents, $75M+ in funding, retains 30+ data scientists, and brings a passion for AI to utilities serving residential and commercial customers around the world. About GridX, Inc GridX partners with utilities and energy suppliers to transform their businesses and accelerate the clean energy transition. The company’s Enterprise Rate Platform helps these organizations to develop new products and business models to achieve their clean energy goals; quickly operationalize new offerings in their billing and settlement processes; and better engage with their customers for broader program adoption. GridX’s platform is used by leading utilities, retail energy suppliers and energy ecosystem OEMs to serve more than 25 million homes and businesses.

Read More

Energy

Nexamp Named #1 Community Solar Company by Solar Power World Magazine

prnewswire | July 31, 2023

Nexamp, a leading clean energy solutions provider, has been awarded the prestigious title of "#1 Community Solar Company" by Solar Power World magazine. This recognition highlights Nexamp's foundational commitment to advancing renewable energy accessibility, environmental stewardship, and community empowerment. Since its inception, Nexamp has set out to transform the way individuals, businesses, and communities access and utilize solar energy. By developing innovative solar projects nationwide, the company has consistently broken barriers and created opportunities for a greener future. The company's extensive portfolio of community solar installations stands as a testament to its vision of a cleaner, more sustainable grid. The Solar Power World list is developed each year to honor the work of solar companies in the United States. Solar firms in the utility, community solar, and residential markets are ranked by the number of kilowatts they installed in the previous year. Companies are grouped and listed by specific services, markets, and states. "Earning the top spot on this list is an honor," said Zaid Ashai, CEO of Nexamp, "and as always, it shows our commitment to our mission. With an industry-leading community solar program and our growing suite of decarbonization services, we are proud of the way we continue to revolutionize the grid by developing, building, owning, and operating the solar and storage solutions of tomorrow." 2023 so far has been one of the busiest in Nexamp's history, surpassing the company's previous single-year record for megawatts of new projects turned on in just the first two quarters. Since its founding in 2007, Nexamp has installed more than a gigawatt of solar capacity. "Renewable energy accounts for a quarter of U.S. electrical generation, now far exceeding electricity produced by burning coal," said Kelsey Misbrener, managing editor of Solar Power World. "Solar power is an important member of that renewable makeup, and companies on the Top Solar Contractors List are all contributing to our country's shift to cleaner electricity. We are honored to recognize them each year for their necessary work putting green kilowatts on roofs, over parking lots, in desert locations, and across water reservoirs. Every project is making a difference." The United States reported its strongest first-quarter ever in Q1 2023 for solar installed, and industry analysts expect the solar market to triple in size over the next five years. The industry will continue to lead the way in rebuilding our infrastructure to ensure a cleaner grid. AboutNexamp Nexamp is leading the transformation to the new energy economy with proven solutions for the deployment and operation of solar energy assets. Our comprehensive capabilities span the entire solar project lifecycle – from project development, design and construction, through financing, operations, and maintenance. Our integrated, best-in-class solutions make solar energy simple and profitable for our clients and partners and make an impact every day. With a rapidly expanding network of property owners, businesses, communities, and residents benefitting from our growing portfolio of solar assets across the US, Nexamp is laying the groundwork for a cleaner, more secure energy future.

Read More

Solar+Storage

Silfab Solar Modules Secure Top Performance Ranking from RETC

businesswire | July 28, 2023

Silfab Solar, North America’s leading PV module manufacturer, has been recognized by the Renewable Energy Test Center (RETC) as a “high achiever” in module performance, the company announced today. The rating, given by an internationally recognized independent testing authority, continues Silfab’s year-over-year string of awards and rankings that place the company among the most trusted solar module manufacturer for residential and commercial applications. “Sustained power performance is the result of Silfab’s unwavering commitment to designing and manufacturing premium quality, North American-made solar products that remain a solid investment for long-term energy reliability,” said Paolo Maccario, Silfab President and CEO. “The latest RETC report is a reflection of our more than 40 years of solar experience and our commitment to delivering the best performing products with leading-edge designs from our North American facilities.” RETC’s PV Module Index Report (PVMI) summarizes 12 months of testing that measures a variety of module performance indicators simulating environmental conditions, such as high temperatures and strong winds, that a module might experience in the real world. In addition to lab testing, Silfab’s products have decades of proven results “in the field” with its panels delivering consistent power outputs across North America. Customer demand for Silfab products remains strong and the company continues to strategically increase production capacity. About Silfab Solar Inc. Silfab Solaris the North American leader in the design, development and manufacture of high-efficiency, premium quality PV modules. Silfab leverages more than 40 years of solar experience and best-in-class technologies to produce the highest- rated solar modules from facilities in the state of Washington and Toronto, Canada. Each facility features multiple automated production lines, an ISO 9001:2015-accredited Quality Management System, and just-in-time manufacturing to deliver Buy American approved PV modules specifically designed for and dedicated to the North American market.

Read More

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