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7 STRATEGIES TO INCREASE BRAND VISIBILITY

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there … in the front … on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

VPS Italy S.r.l.

VPS Italy provides replacement parts, service, and support for all types of valves, anywhere in the world, including: ball valves; gate, globe and check valves; butterfly valves; and other types of valves used to control fluids for all applications. Our founders have over 30 years of experience internationally, which enables VPS Italy to offer the best prices, the highest quality, and the fastest delivery times on the market.

OTHER ARTICLES
Strategy and Best Practices, Industry Updates

AI in the Renewable Energy Sector: Investment Perspective

Article | August 16, 2022

As the worldwide use of artificial intelligence (AI) in the energy market is expected to reach $7.78 billion by 2024, with a CAGR of 22.49% from 2019 to 2024, it is easy to see why it's a popular topic on the minds of many leading brands in the energy sector, as well as investors looking to reap the future perks that AI could bring to the energy industry. According to BIS Research, North America is expected to be the largest market for AI in energy through 2024. However, Asia-Pacific is expected to rise rapidly over the same time due to the rising need for more decentralized power production. Investment Opportunities in AI-based Energy Industry: Economic Visibility AI's economic viability and progress in the energy business can be attributed to numerous factors, including: The desire to increase operational efficiency. Increased interest in energy efficiency. Decentralized electricity generation is being expanded. Battery storage solutions are gaining popularity. Since artificial intelligence has a wide range of applications, there are several investment opportunities in the energy industry. Upstream Oil and Gas Enhance efficiency and decrease downtime, which is critical for hydrocarbon companies owing to volatile oil prices and demand, to lessen the environmental implications of energy generation and consumption. AI Chatbots AI has the potential to enhance interactions between contact centers and consumers. Utilities that outsource to contact center providers can suffer significant fees. This is where AI, particularly when combined with natural language processing (NLP), can assist contact center operators by listening to conversations and automatically noting information in the appropriate apps, helping operators to make calls more reliable, effective, and satisfying to customers. Smart Homes and Cities AI integration benefits smart meters and smart energy management systems as well. Many residences and towns can utilize AI to collect real-time data and apply it in a number of ways to function more effectively and efficiently, enhancing sustainability while also making a living more comfortable and cities more accessible. Monitoring Trends in Energy Generation and Consumption Artificial intelligence is being utilized to assist energy companies and customers in recognizing and tracking patterns in energy generation and consumption. AI, for example, can predict the potential output of a certain wind or solar plant. Closing Lines Banking, finance, and trade are some of the suitable businesses that can profit. For example, AI and machine learning can be used in algorithmic trading, which involves utilizing computer programs to make trades in the energy business at speeds and frequencies that any human trader would consider inconceivable.

Read More
Energy, Industry Updates

Why Picking an Established and Credible Solar Installer Matters

Article | July 29, 2022

With the popularity of solar increasing across the country, the number of solar installers has been multiplying. Unfortunately, many fly-by-night companies with minimal installation experience or larger national firms with little market history are trying to capitalize on the industry’s growth. In addition, the sheer volume of installation partners that consumers have to choose from can result in a great deal of buyer confusion. More choices, more issues As the number of solar installers has gone up, so have complaints and issues related to providers and their service. Recently, the Minnesota Department of Labor and Industry reached terms with Empire Solar Group LLC’s trustees, a national solar installer that went bankrupt earlier this year, leaving 45 homeowners in Minnesota with projects in various levels of incompletion. Unfortunately, they’re not alone, as many other consumers have also fallen into precarious situations after companies using high-pressure sales tactics have been unable to deliver on the work. Michael Allen, CEO of All Energy Solar, says, “He’s angered that companies go out of business and face no fines.” Allen and other established industry leaders have done their best to help out customers caught in the middle of an installer’s bankruptcy issues, but there is only so much they can do. What protections do consumers have? In some cases, states have put into place protections for consumers; for example, in Minnesota, consumers stranded with uncompleted projects can get access to the state’s Contractor Recovery Fund, which receives money from licensing fees to help offset these costs. But that is of little comfort for those trying to determine what partner to choose for their project. The best bet When picking a solar installation partner, your best bet is to avoid those with high-pressure sales tactics, “too-good-to-be-true” pricing, or ones with little to no installation experience. Don’t simply trust the sales rep, do a little of your own research to see what other customers are saying. Looking for a record of successfully completed projects and businesses with state and national certifications can be another way to confirm credibility.

Read More
Solar+Storage

HOW TO TAKE ADVANTAGE OF SOLAR ENERGY

Article | June 14, 2022

UTILIZING SOLAR ENERGY You want the world to be a better place for your children and your children’s children. So how do you go about making changes in order to ensure that it will be? There are only so many things you can do, but you know it would be a good start to change the way you use energy. There’s so much waste and, in reality, only so much energy to go around. You’ve heard that solar energy is the energy source of the future and you can get behind that. After all, the sun is bright and hot and always around. It’s not going to run out of energy anytime soon and it makes sense to use its energy to power things. But how do you take advantage of that? Here are a few ideas. START SMALL WITH SOLAR ENERGY You might want to test out how solar energy works by using it in small ways. First, get some solar powered landscape lights and other small items that can help you get used to how solar power works. You’ll see that those lights glow on a nightly basis from the sun’s power that they stored during the day and you’ll realize that solar power can work well in other areas. GO BIG WITH SOLAR PANELS You can also do your research and go all out with solar panels on your roof. They’re costly to install, but they cost a lot less now than they did in the past. Plus, they’ll pay you back over the years in energy savings. If you really want to make an impact and you have the money to do so, solar panels are a great way to take advantage of the solar energy beating down on your house. GET IN TOUCH WITH A CLEAN ENERGY PROVIDER If you go with solar panels yourself, more power to you (literally, in some ways!) but not every homeowner has the funds or inclination to go that route. If you want something easier, but you still want solar power, it’s best to contact a clean energy provider for help. Your clean energy provider will harness solar power for you (along with wind energy and other renewable sources) and add it to the grid. You can then use energy as needed and know that it comes from the sun and other clean sources. SOLAR ENERGY IS THE FUTURE With natural resources dwindling, it makes sense for more people to jump over to solar power. It definitely has enough power to go around and it doesn’t cause harmful gases and pollution to be released into the atmosphere. You may as well jump on board early with Star Energy Partners. You’ll not only have peace of mind about where your energy comes from, but you’ll also pay a fixed rate, which is lower than what your bills are now. We can even call your current company for you and get you switched over with ease.

Read More
Solar+Storage

Solar Panel Direction, Orientation and Tilt Factors

Article | May 25, 2021

For anyone who has owned solar panels in the past, or even many considering solar power installation in the near future, it’s generally understood that direction is important in this field. Specifically, the ability of solar panels to point south, where they will receive the maximum possible sunlight and therefore create the maximum amount of energy, is vital for many solar panel installations – but it’s important to realize that the simple direction of the panels is not the only important variable here. At Intermountain Wind & Solar, we’re happy to offer both commercial and residential solar panel installation services, including the utilization of the Tesla Powerwall battery backup. We assist our clients with every part of solar panel installation, including important directional and related themes that will play a role in how much sunlight your panels are able to soak up. Today we’ll focus on some of the important variables here, including why south-facing panels are the optimal approach plus several other basic factors to keep in mind when it comes to maximizing panel positioning and direction.

Read More
Strategy and Best Practices, Industry Updates

7 Necessary Steps for Effective Energy Management

Article | August 16, 2022

As the worldwide use of artificial intelligence (AI) in the energy market is expected to reach $7.78 billion by 2024, with a CAGR of 22.49% from 2019 to 2024, it is easy to see why it's a popular topic on the minds of many leading brands in the energy sector, as well as investors looking to reap the future perks that AI could bring to the energy industry. According to BIS Research, North America is expected to be the largest market for AI in energy through 2024. However, Asia-Pacific is expected to rise rapidly over the same time due to the rising need for more decentralized power production. Investment Opportunities in AI-based Energy Industry: Economic Visibility AI's economic viability and progress in the energy business can be attributed to numerous factors, including: The desire to increase operational efficiency. Increased interest in energy efficiency. Decentralized electricity generation is being expanded. Battery storage solutions are gaining popularity. Since artificial intelligence has a wide range of applications, there are several investment opportunities in the energy industry. Upstream Oil and Gas Enhance efficiency and decrease downtime, which is critical for hydrocarbon companies owing to volatile oil prices and demand, to lessen the environmental implications of energy generation and consumption. AI Chatbots AI has the potential to enhance interactions between contact centers and consumers. Utilities that outsource to contact center providers can suffer significant fees. This is where AI, particularly when combined with natural language processing (NLP), can assist contact center operators by listening to conversations and automatically noting information in the appropriate apps, helping operators to make calls more reliable, effective, and satisfying to customers. Smart Homes and Cities AI integration benefits smart meters and smart energy management systems as well. Many residences and towns can utilize AI to collect real-time data and apply it in a number of ways to function more effectively and efficiently, enhancing sustainability while also making a living more comfortable and cities more accessible. Monitoring Trends in Energy Generation and Consumption Artificial intelligence is being utilized to assist energy companies and customers in recognizing and tracking patterns in energy generation and consumption. AI, for example, can predict the potential output of a certain wind or solar plant. Closing Lines Banking, finance, and trade are some of the suitable businesses that can profit. For example, AI and machine learning can be used in algorithmic trading, which involves utilizing computer programs to make trades in the energy business at speeds and frequencies that any human trader would consider inconceivable.

Read More
Energy, Industry Updates

Energy Management: An Energy Strategy for the C-Suite

Article | July 29, 2022

With the popularity of solar increasing across the country, the number of solar installers has been multiplying. Unfortunately, many fly-by-night companies with minimal installation experience or larger national firms with little market history are trying to capitalize on the industry’s growth. In addition, the sheer volume of installation partners that consumers have to choose from can result in a great deal of buyer confusion. More choices, more issues As the number of solar installers has gone up, so have complaints and issues related to providers and their service. Recently, the Minnesota Department of Labor and Industry reached terms with Empire Solar Group LLC’s trustees, a national solar installer that went bankrupt earlier this year, leaving 45 homeowners in Minnesota with projects in various levels of incompletion. Unfortunately, they’re not alone, as many other consumers have also fallen into precarious situations after companies using high-pressure sales tactics have been unable to deliver on the work. Michael Allen, CEO of All Energy Solar, says, “He’s angered that companies go out of business and face no fines.” Allen and other established industry leaders have done their best to help out customers caught in the middle of an installer’s bankruptcy issues, but there is only so much they can do. What protections do consumers have? In some cases, states have put into place protections for consumers; for example, in Minnesota, consumers stranded with uncompleted projects can get access to the state’s Contractor Recovery Fund, which receives money from licensing fees to help offset these costs. But that is of little comfort for those trying to determine what partner to choose for their project. The best bet When picking a solar installation partner, your best bet is to avoid those with high-pressure sales tactics, “too-good-to-be-true” pricing, or ones with little to no installation experience. Don’t simply trust the sales rep, do a little of your own research to see what other customers are saying. Looking for a record of successfully completed projects and businesses with state and national certifications can be another way to confirm credibility.

Read More
Solar+Storage

Renewables find success in ‘black start’ experiment

Article | June 14, 2022

UTILIZING SOLAR ENERGY You want the world to be a better place for your children and your children’s children. So how do you go about making changes in order to ensure that it will be? There are only so many things you can do, but you know it would be a good start to change the way you use energy. There’s so much waste and, in reality, only so much energy to go around. You’ve heard that solar energy is the energy source of the future and you can get behind that. After all, the sun is bright and hot and always around. It’s not going to run out of energy anytime soon and it makes sense to use its energy to power things. But how do you take advantage of that? Here are a few ideas. START SMALL WITH SOLAR ENERGY You might want to test out how solar energy works by using it in small ways. First, get some solar powered landscape lights and other small items that can help you get used to how solar power works. You’ll see that those lights glow on a nightly basis from the sun’s power that they stored during the day and you’ll realize that solar power can work well in other areas. GO BIG WITH SOLAR PANELS You can also do your research and go all out with solar panels on your roof. They’re costly to install, but they cost a lot less now than they did in the past. Plus, they’ll pay you back over the years in energy savings. If you really want to make an impact and you have the money to do so, solar panels are a great way to take advantage of the solar energy beating down on your house. GET IN TOUCH WITH A CLEAN ENERGY PROVIDER If you go with solar panels yourself, more power to you (literally, in some ways!) but not every homeowner has the funds or inclination to go that route. If you want something easier, but you still want solar power, it’s best to contact a clean energy provider for help. Your clean energy provider will harness solar power for you (along with wind energy and other renewable sources) and add it to the grid. You can then use energy as needed and know that it comes from the sun and other clean sources. SOLAR ENERGY IS THE FUTURE With natural resources dwindling, it makes sense for more people to jump over to solar power. It definitely has enough power to go around and it doesn’t cause harmful gases and pollution to be released into the atmosphere. You may as well jump on board early with Star Energy Partners. You’ll not only have peace of mind about where your energy comes from, but you’ll also pay a fixed rate, which is lower than what your bills are now. We can even call your current company for you and get you switched over with ease.

Read More
Solar+Storage

Solar Panel Direction, Orientation and Tilt Factors

Article | May 25, 2021

For anyone who has owned solar panels in the past, or even many considering solar power installation in the near future, it’s generally understood that direction is important in this field. Specifically, the ability of solar panels to point south, where they will receive the maximum possible sunlight and therefore create the maximum amount of energy, is vital for many solar panel installations – but it’s important to realize that the simple direction of the panels is not the only important variable here. At Intermountain Wind & Solar, we’re happy to offer both commercial and residential solar panel installation services, including the utilization of the Tesla Powerwall battery backup. We assist our clients with every part of solar panel installation, including important directional and related themes that will play a role in how much sunlight your panels are able to soak up. Today we’ll focus on some of the important variables here, including why south-facing panels are the optimal approach plus several other basic factors to keep in mind when it comes to maximizing panel positioning and direction.

Read More
MORE ARTICLES

Spotlight

VPS Italy S.r.l.

VPS Italy provides replacement parts, service, and support for all types of valves, anywhere in the world, including: ball valves; gate, globe and check valves; butterfly valves; and other types of valves used to control fluids for all applications. Our founders have over 30 years of experience internationally, which enables VPS Italy to offer the best prices, the highest quality, and the fastest delivery times on the market.

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SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS'

DECK 7 | November 12, 2019

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

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DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues to rate in the top 50 business podcasts.

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SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS'

DECK 7 | November 12, 2019

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

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DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues to rate in the top 50 business podcasts.

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