7 STRATEGIES TO INCREASE BRAND VISIBILITY

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there … in the front … on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

Voltalia

Voltalia is an international renewable energies company producing electricity from many sources (wind and solar power, hydropower and biomass, with an installed capacity of 480 MW). It also provides services to third-party clients.

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Solar+Storage, Strategy and Best Practices

A Guide to Going Solar For Businesses

Article | September 17, 2022

Earth has become increasingly warmer every year with rising temperatures. The burning of fossil fuels in the past 150 years for electricity, heat, transportation, and any other human activity has increased greenhouse emissions. Other natural resources are also rapidly depleting, thus giving us a cause of worry. Several homeowners and mainly businesses are, therefore, turning to renewable energy sources to become self-sustainable and self-reliant. Costs of commercial electricity are rising day by day with no end in sight. By turning to green energy, businesses can reduce operational costs and reinvest that amount back into their businesses. If your business uses electricity for lighting, HAVC, computing, or production, opting solar for businesses will significantly reduce the cost. Installing these solar panels and combining them with an appropriate energy storage system, your business can save up to 20 to 25% energy and move towards energy independence. Eligibility for Going Solar One of the major factors to consider when going solar is whether it makes sense for your business to do so. Apart from this, going solar would be ideal for organizations that: Work in states like California, Hawaii, or any state that either has expensive energy or massive Federal incentives Have enough land, rooftops, or parking lots adjoining their businesses where the solar panels can Be set up Have prioritized sustainability Have massive energy demands Market themselves as an environmentally friendly business Reasons to Use Solar Power for Businesses Growing businesses opt for investing in commercial solar power mainly to aid in offsetting additional expenses. With the expansion of the business, electricity consumption will also increase. You can also time your roof repairs or new constructions to coincide with installing new solar panels. Transforming into a business that chooses to become carbon-neutral by utilizing solar energy will enhance your business image in the community. Implementing commercial solar panels cuts down your energy consumption and helps increase your savings. Excess energy generated by these solar panels can be stored with the help of off-grid batteries. Solar energy has a major drawback. Your company won't be powered at night or in severe weather conditions as solar only works during the day. Solar energy cannot handle the sudden power surges required to handle heavy machinery. Businesses are then forced to purchase and use commercial electricity to manage these spikes. However, these spikes can prove to be expensive. Merging photovoltaic systems with storage solutions can ease these spikes. This is vital during the "shoulder" hours when the sudden surge spikes can lead to demand charges. Benefits of Going Solar Reduction in Costs The single biggest advantage of going solar is a massive reduction in electricity bills. Locations where 'net metering' is available can become another source of revenue for your business as the excess power produced can be sold to your local utility. Businesses, and companies that rely on out of date energy sources like coal, could be paying 7 to 30 cents per kilowatt-hour (kWh), whereas those using solar energy were paying between 2 to 12 cents per kWh. The benefits of switching to solar depend on several factors- locations, industry, and business size. The most advantageous enterprises would be the ones who have built an appropriately sized system to cover all energy requirements and enough power to fall back on during peak consumption hours. Businesses can incur additional charges due to demand and delivery. Utility services apply these charges to recover costs of purchasing energy and maintaining power lines and energy lost in the transmission system. Moving power sources closer to your business will help you avoidsuch preventable expenses. There are possibilities of ascension in solar energy projects. You can start with a smaller set of solar panels that would contribute to your daily energy needs and build it over time. You can always sell the excess energy produced to your local utility provider as a source of additional revenue. Federal Tax Incentives As of 2021, the investment tax credit (ITC) allows businesses to deduct 22 percent of the cost of installing solar energy systems from their federal tax with no cap on its value. These businesses are eligible for the tax incentive as long as they have their energy system. I'f youdon't have enough tax liability to claim the credit that year, the outstanding credits would roll over to the next year, so long the tax credit is in effect. Durability Like every other power source, solar has its limitations too. The infrastructure that can consume excess solar power is not yet up to the mark. Since solar is tied to the grid, they are interdependent. If the grid fails, solar goes down too. Therefore, it is important to add a microgrid to the energy system. Adding a micro-grid detaches your business from the utility providers and makes it independent of their services. It makes your organization what is known as an 'energy island'. The existence of these energy islands only protects your enterprise from power cuts due to natural disasters or any physical or hacking attacks. Your energy islands may also provide electricity to your local community during emergencies. Sustainability Solar energy has a massive role to play in the future of sustainability and environmental protection. By converting your business into a solar-powered business, you ensure the protection of the environment and reduce your company's carbon footprint on the planet. Studies also indicate that using solar energy for a long time also reduces utility costs. You can then invest the saved amount back into your business to promote advancements and innovations. Being a solar-powered business could be an alluring prospect for your potential business partners. Environment-inclined customers tend to turn to prefer "responsibly green" businesses, and these businesses also appease local and state regulators, governments, and hedge funds. Lower Maintenance Cost Another major reason solar power is beneficial for your business is low to zero maintenance of the installed solar panels. Agencies that provide solar panels offer a warranty of 20 to 25 years on them. Since solar panels have fewer movable parts, the chances of these parts disintegrating or rusting are highly unlikely as opposed to technology that relies on movable parts. Thus, switching to solar energy would be the appropriate step to take for your business. Things to Keep in Mind when Switching to Solar When investing in solar energy, there are a few imperatives that businesses must follow. No matter the size, your business must be located where there is adequate sunlight, a roof strong enough to sustain the panels, and be inclined to reduce the cost of all operations. There are various simple 'do-it-'yourself' kits launched in the market to entice small business owners to try and build these solar systems themselves. However, it is essential to work with a solar provider when installing solar panels to get the best outcome—as in any industrial field, consulting with a solar power expert would help you optimize costs and gain maximum benefits. Points to Explore Before Going Solar Amount of Electricity Consumed There are two main points to ponder over; "enough for one day" and "future years to come”. You could either sell excess energy produced to your local electricity supplier, which would add to your savings, or it could be stored with the help of li-ion batteries and utilized in the time of little to no sunshine. Financing Solar Power for Businesses Commercial solar power providers offer multiple business plans that would be best suited to the scale of your business. You can choose the better alternative for your business depending on how much discretionary cash you have and your solar infrastructure size. The size of the infrastructure will also depend on whether you want to gain dramatic results in terms of cost-saving or opt for low-cost start-ups and gain a more extended return on investment. Some enterprises buy solar equipment with cash or loans. This method would give you tax credits and incentives, thus offering you a higher return on investment (ROI). Another direction you could choose is going into a Power Purchase Agreement (PPA) with a solar energy provider and purchasing electricity from them at a lesser commercial cost. In a PPA, the developer looks after designing, permissions, financing, and installing the system for a meager amount. Details of your precise business requirements are vital to analyze the cost and time of ROI of the solar energy system. It would depend on the place you are at and the size of your system. To get these exact details, hire the best solar energy consultant for your exact needs. Important Steps to Remember Step 1: Outline your goals for a stable, sustainable, and financially sound future. Make sure that going solar is beneficial for your business. Calculate whether your region's utility costs are higher and hurt your business financially; whether there is ample storage space around your business to keep all the equipment. And whether adopting a green profile improves your goodwill in your local community. Step 2: Collect data on your electricity usage of at least one year to analyze the operating cost, energy spikes, and consumption patterns. Calculating business losses will aid in understanding the need to switch to solar energy. Step 3: Tie up with a commercial solar specialist when making the switch to solar energy. Often, customers fail to recognize the importance of this step. Avoid contractors who set up solar panels as a side business as they would not understand the intricacies of the job. Check all the references before you partner up with a specialist. Step 4: Last thing to keep in mind is thatgetting a solutions provider would make things easier for you. The provider will take care of everything- designing the system, finances, grid connection, and system maintenance. Ensure that you have a provider with sound support and has a portfolio of proven experience in solar infrastructure per your business needs. Frequently Asked Questions How much does solar cost? Ten years ago, the cost of a residential solar system was upwards of $50,000 for an average of 6 kilowatt-hour. Now, with a 62% average annual decrease, it ranges anywhere between $16,200 to $21,000. How does commercial solar work? Solar panels are made up of photovoltaic (PV) panels in a grid-like pattern that captures sunlight and converts it into electricity. The PV cells are made up of silicon with a positive and negative field that creates an electric field. Are commercial solar panels worth it? Commercial solar panels have a lifespan of 25-30 years. Although solar panels cost a lot initially, over the years, utility cost of your business will go down. There are also tax credits and incentives that the government offers when installing solar panels. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How much does solar cost?", "acceptedAnswer": { "@type": "Answer", "text": "Ten years ago, the cost of a residential solar system was upwards of $50,000 for an average of 6 kilowatt-hour. Now, with a 62% average annual decrease, it ranges anywhere between $16,200 to $21,000." } },{ "@type": "Question", "name": "How does commercial solar work?", "acceptedAnswer": { "@type": "Answer", "text": "Solar panels are made up of photovoltaic (PV) panels in a grid-like pattern that captures sunlight and converts it into electricity. The PV cells are made up of silicon with a positive and negative field that creates an electric field." } },{ "@type": "Question", "name": "Are commercial solar panels worth it?", "acceptedAnswer": { "@type": "Answer", "text": "Commercial solar panels have a lifespan of 25-30 years. Although solar panels cost a lot initially, over the years, utility cost of your business will go down. There are also tax credits and incentives that the government offers when installing solar panels." } }] }

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Solar+Storage

HOW TO TAKE ADVANTAGE OF SOLAR ENERGY

Article | June 14, 2022

UTILIZING SOLAR ENERGY You want the world to be a better place for your children and your children’s children. So how do you go about making changes in order to ensure that it will be? There are only so many things you can do, but you know it would be a good start to change the way you use energy. There’s so much waste and, in reality, only so much energy to go around. You’ve heard that solar energy is the energy source of the future and you can get behind that. After all, the sun is bright and hot and always around. It’s not going to run out of energy anytime soon and it makes sense to use its energy to power things. But how do you take advantage of that? Here are a few ideas. START SMALL WITH SOLAR ENERGY You might want to test out how solar energy works by using it in small ways. First, get some solar powered landscape lights and other small items that can help you get used to how solar power works. You’ll see that those lights glow on a nightly basis from the sun’s power that they stored during the day and you’ll realize that solar power can work well in other areas. GO BIG WITH SOLAR PANELS You can also do your research and go all out with solar panels on your roof. They’re costly to install, but they cost a lot less now than they did in the past. Plus, they’ll pay you back over the years in energy savings. If you really want to make an impact and you have the money to do so, solar panels are a great way to take advantage of the solar energy beating down on your house. GET IN TOUCH WITH A CLEAN ENERGY PROVIDER If you go with solar panels yourself, more power to you (literally, in some ways!) but not every homeowner has the funds or inclination to go that route. If you want something easier, but you still want solar power, it’s best to contact a clean energy provider for help. Your clean energy provider will harness solar power for you (along with wind energy and other renewable sources) and add it to the grid. You can then use energy as needed and know that it comes from the sun and other clean sources. SOLAR ENERGY IS THE FUTURE With natural resources dwindling, it makes sense for more people to jump over to solar power. It definitely has enough power to go around and it doesn’t cause harmful gases and pollution to be released into the atmosphere. You may as well jump on board early with Star Energy Partners. You’ll not only have peace of mind about where your energy comes from, but you’ll also pay a fixed rate, which is lower than what your bills are now. We can even call your current company for you and get you switched over with ease.

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Solar+Storage

5 New Solar Power Technologies in 2021

Article | June 8, 2022

In the last forty years, there has been a dynamic increase in the use of solar energy in the United States. As recently as 2018, an additional 10.6 GW of solar power was harnessed, bringing the country's total use up to 64.2 GW. Yet this apparently successful addition still only contributes 1.6% of the total electricity used across the States. However, with many new solar power technologies on the horizon, the increase could soon be much greater.

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Solar+Storage

Building a Clean and Green Smart Grid

Article | April 16, 2021

The evolution of smart grid and the transformation in the power sector? The concept of a Smart Grid has taken centre stage with an evolution of Solar, Wind energy sources, advanced technologies such as AI/ML , Energy storage , introduction of Electric vehicles, sensors that transmit real time data all of which make a smarter, more efficient electrical power grid possible. In contrast the Existing grid is facing some complex challenges that include integrating renewable energy, Cyber security, high losses, unable to support large Electric vehicle penetration and empowering consumers to become power producers. It is time for India to make this paradigm shift that touches right from Generation, Transmission, Distribution and consumption. So, the first step would be the installation of smart meters and Advanced Metering infrastructure which is a key component of the smart grid. The roll out of smart meters has already started and integrating other pieces into this smart meter value chain and other building blocks. This new metering system enables two-way flow of information between consumers and utilities and improve the overall grid operations, cost efficient and support large scale penetration of Electric vehicles. A major transformation is underway and utilities need to develop their roadmap for creating a modern Smart Grid. Solar is seeing low tariffs and what one can interpret from these solar tariff trends? In the last one year, more than 10GW worth of solar projects are auctioned and tariffs discovered are between Rs2 to Rs 2.5. These low tariffs are result of many factors that include aggressive bidding, entry of foreign players, and expectation that module prices will further fall. Also this Covid pandemic has shrink the economy, thus there are fewer tenders from the govt. with more developers chasing fewer tenders to stay in the race. These low prices put enormous pressure on EPC companies and Module suppliers to deliver at these rock bottom prices. These bids take into account the low prices of Chinese imports, now with BCD (Basic custom duty) in force from April 2022 it will be challenging for power producers to continue executing projects at such low prices. Another concern is the delay in signing PPA’s (Power purchase agreements) by Discoms. PPA’s once signed are valid for the entire term of PPA which is usually 25 years. But given the tender tariffs falling every few months, Discoms prefer to wait and delay the signing or renegotiate the existing PPA, dampening the investor confidence and threatening the viability of the Projects. In these circumstances the role of regulatory oversight increases to protect the interests of all the stakeholders. However, in the coming years technology improvements with addition of energy storage and better forecasting techniques, Solar would become the major source and also the cheapest source. So sunny days ahead of solar. The decentralized solar and innovative business models and financing? In the current system of centralized power system, a large power plant produces power, transmits, and distributes it among industries and homes. This process is inefficient as some of the electricity is lost in transmission and distribution. A De-centralized solar is more efficient to generate and consume power locally. It also helps create small businesses and technicians to build and maintain these solar plants. Also as Solar and battery systems increase and become more economical Peer to Peer energy trading is possible where consumers become prosumers (both producers and consumers) and sell their excess power to their peers. This next generation Energy Management and Peer-to-Peer Energy trading facilitates buy and sell orders just like share trading stock exchange. The Energy trading platform maps the buyers and sellers as per their bids and settles the trades. By introducing Block chain technology for energy trading further reduces the transaction costs. The possible business models would be Community based Solar plants where rooftops and open spaces could be used to generate power and trade. All of this result in less losses and brings the much needed dynamism in the distribution of energy. Role of AI and data analytics in the energy sector? The Power sector generates large amounts of data from various nodes on the grid and unfortunately most of this data go unanalysed due to lack of infrastructure and domain expertise. But now with the maturity in data management systems and two-way communication enabling real time data from various components of the grid giving latest and integrated snapshot of the entire power system, it is possible through the application of AI to provide services such as Fault detection, Predictive maintenance, Power quality Monitoring, and Renewable energy forecasting. Many discoms are plagued by theft of power and Cyberattacks. The recent Cyber attack on Maharashtra power grid is an example that caused massive power outage in Mumbai last October plunging the city into darkness. By using the power of AI/ML, algorithms can be trained to detect any attack based on certain attributes. As soon as the attack is detected an alert is sent to the security engineers to bring the system to safety mode. In addition, Smart meters with pre-paid mechanism are expected to be deployed for remote meter reading and accurate billing thus preventing revenue loss. AI/ML has the potential to cut energy waste, lower energy costs, and bring more operation efficiencies for the utilities. Strategies in EV charging and integration with smart grid? EV’s are promising solution to cut greenhouse gas emissions, reduce the cost of transportation and improving the health of citizens. The emerging business models are Public charging stations, third party owned operated charging station, and owner operated charging station. However, the ground reality is far fewer EV’s are running on road due to higher cost, Range anxiety, and long charging times. So, there is need to work closely with all the stakeholders right from utilities, Regulatory bodies, Car manufacturers, charging station operators to expedite the process of EV related infrastructure and incentivize customers to adapt to EV’s rather than convention vehicles. In your question you asked about integration with smart grid and this is a term that captures the shift from basic to smart charging. A smart grid is key to smart EV charging as large number of EV charging at same time can degrade grid performance causing voltage and frequency fluctuations and cause peak power demand or sudden drop in demand. With smart grid in place it is possible to do load balancing, adjust charging patterns and avoid peaking of power. Also one more challenge is there are 3 competing standards and India should define its own standards and enable charging of any vehicle at any charging station. This interoperability is possible by developing standards for front–end and back-end communication and signalling process between Electric vehicles and charging stations and the grid that supplies the power. Smart grid is essential for large deployments of EV’s. Investment opportunities and job creation in this transformation to clean power? Covid has changed the entire investment paradigm and made all of us Environmentally conscious. This is wake up call to prioritize a more sustainable approach to investment in companies that are high on Environmental, Social and Governance score. The recent momentum in ESG investment with more than 3,300 ESG funds is an indication that businesses that demonstrate business ethics, transparency, Sustainability benefit companies and investors and attract best talent too. The spectacular rise of share price of Tesla is a clear message from investors on clean energy and EV transportation. As the world is getting serious India has a catching up to do from the findings of Refinitiv on ESG. As Asset managers, Pension funds, Oil and Gas companies evaluate their exposure to fossil based energy sources and switch towards clean energy this is going to create new Green jobs. These new Green jobs range from retrofitting homes with solar panels, providing home based charging stations, energy efficient appliances, Solid waste mgmt, e-waste mgmt. Similarly, Smart cities, Green buildings, greening of enterprises can be achieved by training the work force on these new concepts and driving investments towards job creation and sustainability. In summary, power sector is in for a major transformation and utilities, industries need to tap the right talent to deal with this disruption and reap immense benefits.

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Spotlight

Voltalia

Voltalia is an international renewable energies company producing electricity from many sources (wind and solar power, hydropower and biomass, with an installed capacity of 480 MW). It also provides services to third-party clients.

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