ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME

ABM -- one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! 2018 was a fantastic year in terms of demand generation and ROI, companies that implemented ABM saw phenomenal results with more competition and larger growth goals. The result of advanced tech combined with brilliant minds turned out to be a huge success, which means that marketers are increasing their reliance on ABM.

Spotlight

UpWind Solutions, Inc.

UpWind Solutions is the leading independent service provider of wind power services in North America, helping wind farm owners maximize their profitability and establishing wind energy as a competitive alternative to fossil fuels.

OTHER ARTICLES
Sustainability

HOW TO TAKE ADVANTAGE OF SOLAR ENERGY

Article | July 7, 2023

UTILIZING SOLAR ENERGY You want the world to be a better place for your children and your children’s children. So how do you go about making changes in order to ensure that it will be? There are only so many things you can do, but you know it would be a good start to change the way you use energy. There’s so much waste and, in reality, only so much energy to go around. You’ve heard that solar energy is the energy source of the future and you can get behind that. After all, the sun is bright and hot and always around. It’s not going to run out of energy anytime soon and it makes sense to use its energy to power things. But how do you take advantage of that? Here are a few ideas. START SMALL WITH SOLAR ENERGY You might want to test out how solar energy works by using it in small ways. First, get some solar powered landscape lights and other small items that can help you get used to how solar power works. You’ll see that those lights glow on a nightly basis from the sun’s power that they stored during the day and you’ll realize that solar power can work well in other areas. GO BIG WITH SOLAR PANELS You can also do your research and go all out with solar panels on your roof. They’re costly to install, but they cost a lot less now than they did in the past. Plus, they’ll pay you back over the years in energy savings. If you really want to make an impact and you have the money to do so, solar panels are a great way to take advantage of the solar energy beating down on your house. GET IN TOUCH WITH A CLEAN ENERGY PROVIDER If you go with solar panels yourself, more power to you (literally, in some ways!) but not every homeowner has the funds or inclination to go that route. If you want something easier, but you still want solar power, it’s best to contact a clean energy provider for help. Your clean energy provider will harness solar power for you (along with wind energy and other renewable sources) and add it to the grid. You can then use energy as needed and know that it comes from the sun and other clean sources. SOLAR ENERGY IS THE FUTURE With natural resources dwindling, it makes sense for more people to jump over to solar power. It definitely has enough power to go around and it doesn’t cause harmful gases and pollution to be released into the atmosphere. You may as well jump on board early with Star Energy Partners. You’ll not only have peace of mind about where your energy comes from, but you’ll also pay a fixed rate, which is lower than what your bills are now. We can even call your current company for you and get you switched over with ease.

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Energy, Industry Updates

5 New Solar Power Technologies in 2021

Article | July 29, 2022

In the last forty years, there has been a dynamic increase in the use of solar energy in the United States. As recently as 2018, an additional 10.6 GW of solar power was harnessed, bringing the country's total use up to 64.2 GW. Yet this apparently successful addition still only contributes 1.6% of the total electricity used across the States. However, with many new solar power technologies on the horizon, the increase could soon be much greater.

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Energy

Geothermal Energy: How it Works and Stacks Up Against Coal

Article | July 16, 2022

To maintain the goals of the Paris Agreement and save the Earth from ecological breakdown, one of the most important things experts agree we need to do is transition to a renewable energy economy. While most of us may associate renewable energy with wind energy and solar energy, there are several other sources of clean energy that are growing in popularity. One such source is geothermal energy.

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Solar+Storage

Installation of a Solar System in 2021

Article | May 27, 2021

We’ve talked a bit about the functioning of solar panels, the mechanisms behind them, and the best panels suited for the average Indian household. Check them out for the starters. For this article, we’re detailing a complete guide to the components and installation of a solar system. Solar panels are all but a part of the complete setup of a functioning solar system. It is the basic building block of the system, but there’s more to it than just a silicon wafer panel. The other necessary components include Solar Inverters, Batteries (in a select type of system) and Panel Structure/Stands, and other accessories.

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Spotlight

UpWind Solutions, Inc.

UpWind Solutions is the leading independent service provider of wind power services in North America, helping wind farm owners maximize their profitability and establishing wind energy as a competitive alternative to fossil fuels.

Related News

SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS'

DECK 7 | November 12, 2019

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

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DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues to rate in the top 50 business podcasts.

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DECK 7 FRAMEWORK FOR DIGITAL™ REDEFINES ITS B2B MODEL FOR 2020 LEAD-GEN GOALS

DECK 7 | January 20, 2020

DECK 7 Inc., a top lead generation company based in San Diego, California, has gone beyond its peers and competitors in their digital marketing efforts for 2020. An esteemed digital marketing and media company, known for executing campaign management and content services to its clients and partners worldwide, DECK 7 has built a comprehensive system to track buyers and influencers, build behavioral models, and putting all the vast intelligence it generates into the hands of its marketing partners. The DECK 7 Framework For Digital™ is the outcome of several years of working together with some of the most innovative and successful companies in the world, and is based on the collective learning and shared experiences across thousands of digital marketing campaigns.

Read More

SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS'

DECK 7 | November 12, 2019

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

Read More

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues to rate in the top 50 business podcasts.

Read More

DECK 7 FRAMEWORK FOR DIGITAL™ REDEFINES ITS B2B MODEL FOR 2020 LEAD-GEN GOALS

DECK 7 | January 20, 2020

DECK 7 Inc., a top lead generation company based in San Diego, California, has gone beyond its peers and competitors in their digital marketing efforts for 2020. An esteemed digital marketing and media company, known for executing campaign management and content services to its clients and partners worldwide, DECK 7 has built a comprehensive system to track buyers and influencers, build behavioral models, and putting all the vast intelligence it generates into the hands of its marketing partners. The DECK 7 Framework For Digital™ is the outcome of several years of working together with some of the most innovative and successful companies in the world, and is based on the collective learning and shared experiences across thousands of digital marketing campaigns.

Read More

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