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ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME
| May 7, 2019
JinkoSolar (NYSE: JKS) is a global leader in the solar industry. The Company distributes its solar products and sells its solutions and services to a diversified international utility, commercial and residential customers
Article | February 23, 2020
2020 may turn out to be the year of the battery. The Trump administration has made grid-level battery backup a focus of its Energy Storage Grand Challenge -- an effort to create an all-American supply chain for advanced battery technologies. Meanwhile, Texas, which is the only state to run its own electricity grid, is offering up to $9000 a megawatt-hour for peak summer battery power. And on the other side of the world in South Australia, Tesla has been asked to up the capacity of its mammoth battery in the desert to 193.5 megawatt-hours, or about double the storage capacity of the entire Texas state grid.
Both renewable power projects and conventional energy operations have felt the constriction of global supply chains, which are currently being limited in a global effort to fight and contain the spread of the virus. Many manufacturers of wind turbines and their critical components are based in Asia, such as Goldwind in China, as well as producers of photovoltaic panels and batteries (particularly lithium). Market reticence about bringing in products from affected areas has seen significant constriction in the importation of these materials and parts - the price of batteries has dropped by 60%, owing to the industry’s concentration in Asia.
AI is certainly the talk about the hour nowadays. In high-tech industry, AI is the one with most potential. But before proceeding and discussing further on this exciting technology, we’d like to first understand what AI means-: As power is being generated from more volatile sources like solar and wind, the requirement is that power generation must react intelligently to consumption (and vice versa). With AI, we can evaluate, analyse and control participants connected to each other via these smart grids. With modern day emphasis on climate changes and increasing pressure to reduce CO2 emissions, we must find ways to have most of our power generated from renewable resources. The problem with renewable sources of energy are that they are unpredictable, which makes production of energy periodical and sometimes even chaotic. With renewable sources, there can be power outages or too much power generation which needs to be controlled. Smart storage, also known as Intelligent Energy Storage(IES) can effectively handle these disrupt changes in power supply.
Globally, there is increased interest and investment in sustainable forms of energy via commercialized renewable power technologies such as solar (thermal and photovoltaics), wind, biomass, geothermal, and other viable sources that are at the center stage. As part of the definitive pathways towards de-carbonization, investors, lenders, market players, and policymakers are increasingly becoming aware of the need for flexibility in the energy value and supply chain. This key area is a critical market segment wherein renewable power technologies are expected to play an important role in both front of-the-meter (FTM) and behind-the-meter (BTM) applications. Accordingly, renewable power is an attractive option to power generators, process plants, commercial and industrial (C&I), institutional, and residential facilities in reducing overall carbon footprint.
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