Energy
Article | July 16, 2022
In the last forty years, there has been a dynamic increase in the use of solar energy in the United States. As recently as 2018, an additional 10.6 GW of solar power was harnessed, bringing the country's total use up to 64.2 GW. Yet this apparently successful addition still only contributes 1.6% of the total electricity used across the States. However, with many new solar power technologies on the horizon, the increase could soon be much greater.
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Strategy and Best Practices, Energy
Article | July 27, 2022
It all started about four years ago, when SUVs and pickup trucks drove uninvited onto their lands, remembers Olimpia Palmar, a member of the Indigenous Wayúu peoples, who historically have occupied the La Guajira desert in northern Colombia and Venezuela. "We started seeing these arijunas [Wayuúunaiki for non-native peoples] wearing construction helmets and boots and vests, getting out of the cars, checking the desert, and then leaving," she recalls.
Word soon began circulating across the Guajira Peninsula, from the rancherías — the community’s rural settlements — to the few urban centers: The arijunas were offering money to those who would let them plant tall, slim towers on their lands to measure the wind. On La Guajira’s dusty earth, where few things grow, towers began to sprout. By 2019, at least 30 wind-measuring towers had risen on Wayúu land, according to a report by Indepaz, a nonprofit research center.
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Strategy and Best Practices
Article | July 8, 2022
To maintain the goals of the Paris Agreement and save the Earth from ecological breakdown, one of the most important things experts agree we need to do is transition to a renewable energy economy. While most of us may associate renewable energy with wind energy and solar energy, there are several other sources of clean energy that are growing in popularity. One such source is geothermal energy.
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Energy
Article | March 22, 2021
Despite rising energy costs and dwindling customer ratings of the ‘Big Six’, over 37% of Brits still believe they are getting a good deal when it comes to gas and electricity.
Here, Keith Bastian, CEO of rising independent Outfox the Market, challenges those age-old perceptions that are damaging consumer bank balances…
I have never quite understood the notion of pay more for the same service. Except that last part, is really where the difference lies.
As I have made my way through the energy market, it seems clear to me that we are facing a common notion.
Age-old dinosaurs, that have relied on name status and brand power to retain customer loyalty, despite not providing anything different or any value-added service, give the impression that customers are somehow safer with them. That is the biggest misconception.
We at Outfox the Market would like to challenge that.
Of course, when I speak in such a way, I am referring to the ‘Big Six’, those long-established brands whose share in the energy market whilst substantial, is increasingly coming at the cost to its customers.
For example, in the latest independent customer rankings from Which, it was determined that the traditional big energy companies had some of the lowest scores for customer service and value for money, yet some customers still feel secure with them.
On the contrary, rising independents, such as ourselves, were scoring highly in these areas and this is where I feel the difference lies.
Regardless of your opinion on fossil fuels and/or renewables, it is more the value of looking after your customers, understanding their concerns and dealing with them efficiently that has become somewhat lost for the ‘Big Six’.
It is true that they have a larger proportion of customers to serve with a larger workforce, but that should not be to the detriment to the service they provide.
What were are seeing now, as evidenced by the recent Ofgem price hikes, is the ‘Big Six’ once again failing consumers in these areas, with most of the top names putting costs up by £96 a year on average as of April.
I am not one to not acknowledge that energy firms are tongue-tied in some respects in passing regulated costs on; there are times when we must. However, customers could also benefit from a little research.
Even with growing numbers of consumers switching, nearly 60% of all households in the UK are still on standard variable rate tariffs, those that are subject to the incoming Ofgem hikes.
So, the real question is why aren’t more customers switching? Heritage, loyalty and brand association. These facets really should not come at cost of paying more for energy.
I really believe it is down to time-sensitivity and a misunderstanding around the barriers to switching, with cost somewhere in the middle.
According to MoneySuperMarket, 75% of us would switch if we could save £149.99. A hefty figure, but why not the £96 highlighted earlier? That is still pretty good, and something that would add up nicely over the years.
I understand we are time-poor as a nation, it’s well publicised, but we’re all well averse in switching phone contracts and insurance deals, so why not where our energy comes from?
Truth be told, I believe it’s an age-old notion that energy is ‘just something that comes with the house, not worth the hours or hassle to change.’
But in all honesty, it takes a matter of seconds to switch. Firms such as ourselves offer this and more via a quick and easy quote online. Best of all, many energy providers will help manage the switching process for you, contacting your current provider and notifying them of your intentions.
I would also like to challenge this notion that once an energy firm ‘gets you’, you are ‘locked in’ for years upon end in ever rising contract costs.
If you are on a standard variable tariff, you can switch to a new provider at any time. What’s more, even if you are in a fixed term energy deal, which can be subject to exit fees, sometimes the cost involved outweighs the savings you can make with your new provider.
Customers must do their best to ask more of energy firms, check the service they are being given and hold it up against national bill averages. Compare what your neighbours, friends and family are paying under similar living circumstances, and weigh up if you are being given a fair deal.
Living costs and regulated price hikes are always going to be an ever present worry, so I call on both customers and energy firms to do their due diligence in these respects.
Age-old energy firms relying on their reputation must take a serious inward look at their lessening market share to understand why they are failing customers.
It’s time to make a change now, both from business attitude and a consumer standpoint; switching is quick, easy and a vital notion to bear in mind, as both retaining custom and saving money becomes an ever-growing sticking point in the energy market.
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