California, go solar for as low as $9,635. Yes, really.

| January 30, 2017

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That’s why we harness the power of the internet—to make it easy and affordable to switch to solar and gain control of your energy future. The Rooftop Revolution has exploded and fast: 9 years, 4 countries, tens of thousands of solar customers. But it’s not fast enough. We want to live in a world where solar power exists every place the sunlight touches.

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SDS Energy Group Ltd

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OTHER ARTICLES

How Artificial Intelligence is changing the Energy Sector

Article | April 9, 2020

Artificial Intelligence, or AI, has gained relevance in many different fields of our life, using machine learning to analyse historical and new data in order to make predictions, improve control operation and perform tasks much faster than a human and with more efficiency. The energy sector is using AI to increase energy efficiency by reducing consumption, improving energy storage and grid stability, making predictions about energy consumption, to have more accuracy to find oil & gas and many other applications. When it comes to renewable sources, AI is improving the weather forecasts for the development of new plants and to make better planning of control & maintenance. Let’s take a look in some projects and how they are affecting the energy sector.

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Outdated perceptions: how energy attitudes are damaging customer wallets

Article | March 22, 2021

Despite rising energy costs and dwindling customer ratings of the ‘Big Six’, over 37% of Brits still believe they are getting a good deal when it comes to gas and electricity. Here, Keith Bastian, CEO of rising independent Outfox the Market, challenges those age-old perceptions that are damaging consumer bank balances… I have never quite understood the notion of pay more for the same service. Except that last part, is really where the difference lies. As I have made my way through the energy market, it seems clear to me that we are facing a common notion. Age-old dinosaurs, that have relied on name status and brand power to retain customer loyalty, despite not providing anything different or any value-added service, give the impression that customers are somehow safer with them. That is the biggest misconception. We at Outfox the Market would like to challenge that. Of course, when I speak in such a way, I am referring to the ‘Big Six’, those long-established brands whose share in the energy market whilst substantial, is increasingly coming at the cost to its customers. For example, in the latest independent customer rankings from Which, it was determined that the traditional big energy companies had some of the lowest scores for customer service and value for money, yet some customers still feel secure with them. On the contrary, rising independents, such as ourselves, were scoring highly in these areas and this is where I feel the difference lies. Regardless of your opinion on fossil fuels and/or renewables, it is more the value of looking after your customers, understanding their concerns and dealing with them efficiently that has become somewhat lost for the ‘Big Six’. It is true that they have a larger proportion of customers to serve with a larger workforce, but that should not be to the detriment to the service they provide. What were are seeing now, as evidenced by the recent Ofgem price hikes, is the ‘Big Six’ once again failing consumers in these areas, with most of the top names putting costs up by £96 a year on average as of April. I am not one to not acknowledge that energy firms are tongue-tied in some respects in passing regulated costs on; there are times when we must. However, customers could also benefit from a little research. Even with growing numbers of consumers switching, nearly 60% of all households in the UK are still on standard variable rate tariffs, those that are subject to the incoming Ofgem hikes. So, the real question is why aren’t more customers switching? Heritage, loyalty and brand association. These facets really should not come at cost of paying more for energy. I really believe it is down to time-sensitivity and a misunderstanding around the barriers to switching, with cost somewhere in the middle. According to MoneySuperMarket, 75% of us would switch if we could save £149.99. A hefty figure, but why not the £96 highlighted earlier? That is still pretty good, and something that would add up nicely over the years. I understand we are time-poor as a nation, it’s well publicised, but we’re all well averse in switching phone contracts and insurance deals, so why not where our energy comes from? Truth be told, I believe it’s an age-old notion that energy is ‘just something that comes with the house, not worth the hours or hassle to change.’ But in all honesty, it takes a matter of seconds to switch. Firms such as ourselves offer this and more via a quick and easy quote online. Best of all, many energy providers will help manage the switching process for you, contacting your current provider and notifying them of your intentions. I would also like to challenge this notion that once an energy firm ‘gets you’, you are ‘locked in’ for years upon end in ever rising contract costs. If you are on a standard variable tariff, you can switch to a new provider at any time. What’s more, even if you are in a fixed term energy deal, which can be subject to exit fees, sometimes the cost involved outweighs the savings you can make with your new provider. Customers must do their best to ask more of energy firms, check the service they are being given and hold it up against national bill averages. Compare what your neighbours, friends and family are paying under similar living circumstances, and weigh up if you are being given a fair deal. Living costs and regulated price hikes are always going to be an ever present worry, so I call on both customers and energy firms to do their due diligence in these respects. Age-old energy firms relying on their reputation must take a serious inward look at their lessening market share to understand why they are failing customers. It’s time to make a change now, both from business attitude and a consumer standpoint; switching is quick, easy and a vital notion to bear in mind, as both retaining custom and saving money becomes an ever-growing sticking point in the energy market.

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Is nuclear power the energy of the future?

Article | March 11, 2020

It’s been nine years to the day since the Fukushima Daiichi nuclear disaster: one of the worst nuclear accidents in history. This brings up memories of Chernobyl and other nuclear accidents that have played a part in the opposition to nuclear energy. However, there is still a debate on the merits and drawbacks. There are those who see it as a path forward to getting off of fossil fuels while others maintain that not only does nuclear energy pollute, but other risks are taken by developing this type of energy. This debate has been going on for decades since the birth of the atomic bomb. Yet, due to the threat of climate change, is nuclear power a viable option moving forward?

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Why attracting new talent to the renewable energy industry matters now

Article | April 3, 2020

With a global pandemic in full swing, climate change is no longer the main emergency hitting the news. As countries all over world have introduced social distancing and isolation restrictions to limit the spread of the virus, carbon emissions have dropped as non-essential sectors have ceased their usual activities and travel has reduced as people stay at home. One estimate indicates that greenhouse gas emissions in Europe will drop by a staggering 24.4% this year, which equates to 388.8 million tons less carbon. We have seen a global drop in carbon emissions before following the most recent major financial crisis, however we must not forget that this was quickly followed by a 6% increase in global emissions in 2010.

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