Strategy and Best Practices, Energy
Article | July 27, 2022
Despite rising energy costs and dwindling customer ratings of the ‘Big Six’, over 37% of Brits still believe they are getting a good deal when it comes to gas and electricity.
Here, Keith Bastian, CEO of rising independent Outfox the Market, challenges those age-old perceptions that are damaging consumer bank balances…
I have never quite understood the notion of pay more for the same service. Except that last part, is really where the difference lies.
As I have made my way through the energy market, it seems clear to me that we are facing a common notion.
Age-old dinosaurs, that have relied on name status and brand power to retain customer loyalty, despite not providing anything different or any value-added service, give the impression that customers are somehow safer with them. That is the biggest misconception.
We at Outfox the Market would like to challenge that.
Of course, when I speak in such a way, I am referring to the ‘Big Six’, those long-established brands whose share in the energy market whilst substantial, is increasingly coming at the cost to its customers.
For example, in the latest independent customer rankings from Which, it was determined that the traditional big energy companies had some of the lowest scores for customer service and value for money, yet some customers still feel secure with them.
On the contrary, rising independents, such as ourselves, were scoring highly in these areas and this is where I feel the difference lies.
Regardless of your opinion on fossil fuels and/or renewables, it is more the value of looking after your customers, understanding their concerns and dealing with them efficiently that has become somewhat lost for the ‘Big Six’.
It is true that they have a larger proportion of customers to serve with a larger workforce, but that should not be to the detriment to the service they provide.
What were are seeing now, as evidenced by the recent Ofgem price hikes, is the ‘Big Six’ once again failing consumers in these areas, with most of the top names putting costs up by £96 a year on average as of April.
I am not one to not acknowledge that energy firms are tongue-tied in some respects in passing regulated costs on; there are times when we must. However, customers could also benefit from a little research.
Even with growing numbers of consumers switching, nearly 60% of all households in the UK are still on standard variable rate tariffs, those that are subject to the incoming Ofgem hikes.
So, the real question is why aren’t more customers switching? Heritage, loyalty and brand association. These facets really should not come at cost of paying more for energy.
I really believe it is down to time-sensitivity and a misunderstanding around the barriers to switching, with cost somewhere in the middle.
According to MoneySuperMarket, 75% of us would switch if we could save £149.99. A hefty figure, but why not the £96 highlighted earlier? That is still pretty good, and something that would add up nicely over the years.
I understand we are time-poor as a nation, it’s well publicised, but we’re all well averse in switching phone contracts and insurance deals, so why not where our energy comes from?
Truth be told, I believe it’s an age-old notion that energy is ‘just something that comes with the house, not worth the hours or hassle to change.’
But in all honesty, it takes a matter of seconds to switch. Firms such as ourselves offer this and more via a quick and easy quote online. Best of all, many energy providers will help manage the switching process for you, contacting your current provider and notifying them of your intentions.
I would also like to challenge this notion that once an energy firm ‘gets you’, you are ‘locked in’ for years upon end in ever rising contract costs.
If you are on a standard variable tariff, you can switch to a new provider at any time. What’s more, even if you are in a fixed term energy deal, which can be subject to exit fees, sometimes the cost involved outweighs the savings you can make with your new provider.
Customers must do their best to ask more of energy firms, check the service they are being given and hold it up against national bill averages. Compare what your neighbours, friends and family are paying under similar living circumstances, and weigh up if you are being given a fair deal.
Living costs and regulated price hikes are always going to be an ever present worry, so I call on both customers and energy firms to do their due diligence in these respects.
Age-old energy firms relying on their reputation must take a serious inward look at their lessening market share to understand why they are failing customers.
It’s time to make a change now, both from business attitude and a consumer standpoint; switching is quick, easy and a vital notion to bear in mind, as both retaining custom and saving money becomes an ever-growing sticking point in the energy market.
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Solar+Storage
Article | June 14, 2022
A high-tech greenhouse comprised mainly of solar glass generating electricity to help run it was officially opened yesterday in Western Australia.
ClearVue Technologies Limited’s solar glass involves a nanoparticle interlayer and spectral-selective coating on the rear external surface that enables 70% of natural light to pass through while redirecting infrared and UV light converted to infrared to the edge where it is harvested by solar cells. ClearVue says each 1m2 of its window product is currently rated to generate 30 watts-peak of electric power, but also mentions a new-generation product with the proven ability to generate 40 watts peak per m2 to be available sometime this year.
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Energy, Industry Updates
Article | July 29, 2022
With the popularity of solar increasing across the country, the number of solar installers has been multiplying. Unfortunately, many fly-by-night companies with minimal installation experience or larger national firms with little market history are trying to capitalize on the industry’s growth. In addition, the sheer volume of installation partners that consumers have to choose from can result in a great deal of buyer confusion.
More choices, more issues
As the number of solar installers has gone up, so have complaints and issues related to providers and their service. Recently, the Minnesota Department of Labor and Industry reached terms with Empire Solar Group LLC’s trustees, a national solar installer that went bankrupt earlier this year, leaving 45 homeowners in Minnesota with projects in various levels of incompletion. Unfortunately, they’re not alone, as many other consumers have also fallen into precarious situations after companies using high-pressure sales tactics have been unable to deliver on the work. Michael Allen, CEO of All Energy Solar, says, “He’s angered that companies go out of business and face no fines.” Allen and other established industry leaders have done their best to help out customers caught in the middle of an installer’s bankruptcy issues, but there is only so much they can do.
What protections do consumers have?
In some cases, states have put into place protections for consumers; for example, in Minnesota, consumers stranded with uncompleted projects can get access to the state’s Contractor Recovery Fund, which receives money from licensing fees to help offset these costs. But that is of little comfort for those trying to determine what partner to choose for their project.
The best bet
When picking a solar installation partner, your best bet is to avoid those with high-pressure sales tactics, “too-good-to-be-true” pricing, or ones with little to no installation experience. Don’t simply trust the sales rep, do a little of your own research to see what other customers are saying. Looking for a record of successfully completed projects and businesses with state and national certifications can be another way to confirm credibility.
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Solar+Storage
Article | March 17, 2021
Earth has become increasingly warmer every year with rising temperatures. The burning of fossil fuels in the past 150 years for electricity, heat, transportation, and any other human activity has increased greenhouse emissions. Other natural resources are also rapidly depleting, thus giving us a cause of worry.
Several homeowners and mainly businesses are, therefore, turning to renewable energy sources to become self-sustainable and self-reliant. Costs of commercial electricity are rising day by day with no end in sight. By turning to green energy, businesses can reduce operational costs and reinvest that amount back into their businesses.
If your business uses electricity for lighting, HAVC, computing, or production, opting solar for businesses will significantly reduce the cost. Installing these solar panels and combining them with an appropriate energy storage system, your business can save up to 20 to 25% energy and move towards energy independence.
Eligibility for Going Solar
One of the major factors to consider when going solar is whether it makes sense for your business to do so. Apart from this, going solar would be ideal for organizations that:
Work in states like California, Hawaii, or any state that either has expensive energy or massive Federal incentives
Have enough land, rooftops, or parking lots adjoining their businesses where the solar panels can Be set up
Have prioritized sustainability
Have massive energy demands
Market themselves as an environmentally friendly business
Reasons to Use Solar Power for Businesses
Growing businesses opt for investing in commercial solar power mainly to aid in offsetting additional expenses. With the expansion of the business, electricity consumption will also increase. You can also time your roof repairs or new constructions to coincide with installing new solar panels. Transforming into a business that chooses to become carbon-neutral by utilizing solar energy will enhance your business image in the community.
Implementing commercial solar panels cuts down your energy consumption and helps increase your savings. Excess energy generated by these solar panels can be stored with the help of off-grid batteries. Solar energy has a major drawback. Your company won't be powered at night or in severe weather conditions as solar only works during the day. Solar energy cannot handle the sudden power surges required to handle heavy machinery. Businesses are then forced to purchase and use commercial electricity to manage these spikes. However, these spikes can prove to be expensive. Merging photovoltaic systems with storage solutions can ease these spikes. This is vital during the "shoulder" hours when the sudden surge spikes can lead to demand charges.
Benefits of Going Solar
Reduction in Costs
The single biggest advantage of going solar is a massive reduction in electricity bills. Locations where 'net metering' is available can become another source of revenue for your business as the excess power produced can be sold to your local utility. Businesses, and companies that rely on out of date energy sources like coal, could be paying 7 to 30 cents per kilowatt-hour (kWh), whereas those using solar energy were paying between 2 to 12 cents per kWh.
The benefits of switching to solar depend on several factors- locations, industry, and business size. The most advantageous enterprises would be the ones who have built an appropriately sized system to cover all energy requirements and enough power to fall back on during peak consumption hours.
Businesses can incur additional charges due to demand and delivery. Utility services apply these charges to recover costs of purchasing energy and maintaining power lines and energy lost in the transmission system. Moving power sources closer to your business will help you avoidsuch preventable expenses.
There are possibilities of ascension in solar energy projects. You can start with a smaller set of solar panels that would contribute to your daily energy needs and build it over time. You can always sell the excess energy produced to your local utility provider as a source of additional revenue.
Federal Tax Incentives
As of 2021, the investment tax credit (ITC) allows businesses to deduct 22 percent of the cost of installing solar energy systems from their federal tax with no cap on its value. These businesses are eligible for the tax incentive as long as they have their energy system. I'f youdon't have enough tax liability to claim the credit that year, the outstanding credits would roll over to the next year, so long the tax credit is in effect.
Durability
Like every other power source, solar has its limitations too. The infrastructure that can consume excess solar power is not yet up to the mark. Since solar is tied to the grid, they are interdependent. If the grid fails, solar goes down too. Therefore, it is important to add a microgrid to the energy system.
Adding a micro-grid detaches your business from the utility providers and makes it independent of their services. It makes your organization what is known as an 'energy island'. The existence of these energy islands only protects your enterprise from power cuts due to natural disasters or any physical or hacking attacks. Your energy islands may also provide electricity to your local community during emergencies.
Sustainability
Solar energy has a massive role to play in the future of sustainability and environmental protection. By converting your business into a solar-powered business, you ensure the protection of the environment and reduce your company's carbon footprint on the planet. Studies also indicate that using solar energy for a long time also reduces utility costs. You can then invest the saved amount back into your business to promote advancements and innovations.
Being a solar-powered business could be an alluring prospect for your potential business partners. Environment-inclined customers tend to turn to prefer "responsibly green" businesses, and these businesses also appease local and state regulators, governments, and hedge funds.
Lower Maintenance Cost
Another major reason solar power is beneficial for your business is low to zero maintenance of the installed solar panels. Agencies that provide solar panels offer a warranty of 20 to 25 years on them. Since solar panels have fewer movable parts, the chances of these parts disintegrating or rusting are highly unlikely as opposed to technology that relies on movable parts. Thus, switching to solar energy would be the appropriate step to take for your business.
Things to Keep in Mind when Switching to Solar
When investing in solar energy, there are a few imperatives that businesses must follow. No matter the size, your business must be located where there is adequate sunlight, a roof strong enough to sustain the panels, and be inclined to reduce the cost of all operations.
There are various simple 'do-it-'yourself' kits launched in the market to entice small business owners to try and build these solar systems themselves.
However, it is essential to work with a solar provider when installing solar panels to get the best outcome—as in any industrial field, consulting with a solar power expert would help you optimize costs and gain maximum benefits.
Points to Explore Before Going Solar
Amount of Electricity Consumed
There are two main points to ponder over; "enough for one day" and "future years to come”. You could either sell excess energy produced to your local electricity supplier, which would add to your savings, or it could be stored with the help of li-ion batteries and utilized in the time of little to no sunshine.
Financing Solar Power for Businesses
Commercial solar power providers offer multiple business plans that would be best suited to the scale of your business. You can choose the better alternative for your business depending on how much discretionary cash you have and your solar infrastructure size. The size of the infrastructure will also depend on whether you want to gain dramatic results in terms of cost-saving or opt for low-cost start-ups and gain a more extended return on investment.
Some enterprises buy solar equipment with cash or loans. This method would give you tax credits and incentives, thus offering you a higher return on investment (ROI).
Another direction you could choose is going into a Power Purchase Agreement (PPA) with a solar energy provider and purchasing electricity from them at a lesser commercial cost. In a PPA, the developer looks after designing, permissions, financing, and installing the system for a meager amount.
Details of your precise business requirements are vital to analyze the cost and time of ROI of the solar energy system. It would depend on the place you are at and the size of your system. To get these exact details, hire the best solar energy consultant for your exact needs.
Important Steps to Remember
Step 1:
Outline your goals for a stable, sustainable, and financially sound future. Make sure that going solar is beneficial for your business. Calculate whether your region's utility costs are higher and hurt your business financially; whether there is ample storage space around your business to keep all the equipment. And whether adopting a green profile improves your goodwill in your local community.
Step 2:
Collect data on your electricity usage of at least one year to analyze the operating cost, energy spikes, and consumption patterns. Calculating business losses will aid in understanding the need to switch to solar energy.
Step 3:
Tie up with a commercial solar specialist when making the switch to solar energy. Often, customers fail to recognize the importance of this step. Avoid contractors who set up solar panels as a side business as they would not understand the intricacies of the job. Check all the references before you partner up with a specialist.
Step 4:
Last thing to keep in mind is thatgetting a solutions provider would make things easier for you. The provider will take care of everything- designing the system, finances, grid connection, and system maintenance. Ensure that you have a provider with sound support and has a portfolio of proven experience in solar infrastructure per your business needs.
Frequently Asked Questions
How much does solar cost?
Ten years ago, the cost of a residential solar system was upwards of $50,000 for an average of 6 kilowatt-hour. Now, with a 62% average annual decrease, it ranges anywhere between $16,200 to $21,000.
How does commercial solar work?
Solar panels are made up of photovoltaic (PV) panels in a grid-like pattern that captures sunlight and converts it into electricity. The PV cells are made up of silicon with a positive and negative field that creates an electric field.
Are commercial solar panels worth it?
Commercial solar panels have a lifespan of 25-30 years. Although solar panels cost a lot initially, over the years, utility cost of your business will go down. There are also tax credits and incentives that the government offers when installing solar panels.
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