Strategy and Best Practices, Energy
Article | July 27, 2022
“With Great Power Comes Great Responsibility”
– Voltaire (François-Marie Arouet)
We, humans, had completely buried this quote until it was brought back to life recently. Business leaders should remember this quote as it perfectly fits into the environmental-business perspective that we are presently facing.
If the world has to tackle the problem of climate change or come even close to achieving that goal, businesses and industries will have to play a key role. Almost a quarter, or 23% to be precise, of greenhouse gas emissions in the United States, come directly from industries. This number rises to 29.6% if we combine indirect emissions too.
When looking for causes of climate change, the private sector is often linked to. Minimizing your carbon footprint appears to be the year's buzzword, but where can businesses begin with such an ambiguous task? How do we assess progress? Peter Drucker wrote the premise of an answer back in 1954: "What gets measured, gets managed."
If a business really wants to become more sustainable, the first step should be to try to understand its current situation and begin tracking its carbon emissions. Measuring carbon emissions is a difficult problem. Major businesses that do not have carbon monitoring and reduction programs have become the exception.
Recognizing and measuring CO2 emissions aids in the identification of excessive energy consumption and other inefficiencies. Most of the time, lowering greenhouse gas emissions goes hand in hand with making a business's processes more efficient and cost-effective.
Reducing Greenhouse Gas Emissions: What Do Businesses Gain?
In addition to the long-term environmental benefits that will help us in saving our planet, organizations can also benefit from the positive impacts of greenhouse gas emission reduction. Some of the top benefits of effective emission management are as follows.
Cost Saving
When it comes to cost reductions, simply minimizing your energy consumption reduces both your organization's carbon footprint and its operating expenses. According to a 2016 Energy Star report, the owner of Kimberly-Clark Berkley Mill invested $350,000, which generated yearly savings of $160,000 and a rapid return on investment (ROI) of just over one and a half years when LED lighting was installed to replace the fluorescent and HID lighting that was traditionally used.
Regulatory Compliance
With a 20-fold rise in global climate change regulations since 1997, securing proactive regulatory compliance is much more important than ever in the minds of corporate leadership, public spheres, and stakeholders – and it's only becoming more important. Adopting an effective greenhouse gas emission reduction program, as well as tracking and reporting on progress, is essential for businesses to adopt in order to maintain operations and avoid penalties.
Improved External Relations
Consumer spending power has an enormous impact on the process of shaping organizational action. In the eyes of the public, the process of committing to responsibility in the domains of broader sustainability and greenhouse gas emissions reduction is a significant credibility boost. When your company takes proactive steps to reduce carbon dioxide and greenhouse gas emissions, the resulting increase in the quality and depth of relationships with potential partners and external business connections is priceless.
Enhanced Stakeholder Relationships
Along with a stronger relationship with the audience, the influence of transparent sustainability indicators and performance has the potential to strengthen crucial relationships with stakeholders. More investors than ever are shifting capital away from carbon-heavy, secretive businesses and toward companies that have decided to be open, proactive, and honest regarding their greenhouse gas emissions management within the sustainability world and beyond. Emission Sources Defined in Business Operations Within a business's operation chain, emission sources are classified into three categories. These scopes are established so that businesses can trace the source of their greenhouse gas emissions and modify their operations to minimize their carbon footprint.
Emission scope is defined as follows:
Scope 1 Emission
Scope 1 emissions are directly caused by business operations. Organizations with fossil fuel-burning vehicle fleets, for example, are directly liable for carbon emissions by burning those fossil fuels.
Scope 2 Emission
Scope 2 emissions are caused by an organization purchasing energy (e.g., electricity, heat, or air conditioning) produced by a process that emits greenhouse gases. A scope 2 emission is, for example, electricity generated by burning coal that a business later purchases. Because the company consumes this energy, they must record the emissions generated when it was generated.
Scope 3 Emissions
Scope 3 emissions are not caused by a company's direct activities. Other entities in a company's value chain are responsible for these emissions. Scope 3 emissions for one organization could be scope 1 and 2 emissions for another. A company that manufactures products, for example, would have scope 3 emissions from a company that eventually disposes of those items. Scope 3 is responsible for most of a company's emissions, accounting for 65% to 95% of a company's carbon footprint. Currently, reporting scope 3 emissions is optional for businesses. Organizations must, however, start tracking their scope 3 emissions since this is where tremendous reductions in carbon emissions can occur.
How Are Large Enterprises Measuring and Reducing Their Carbon Footprints?
Larger enterprises, like Apple and ExxonMobil, have begun to provide scope 3 emissions data. Other companies are collaborating with their supply chain to build collaborative initiatives among companies to report these emissions. Businesses have begun to cooperate even outside of supply chains. Competitors in the same industry have started to form partnerships to solve the issue of measuring their carbon footprints. Because these organizations often share manufacturers and suppliers, they have decided to deal with the issue together.
Other businesses manage environmental sustainability in a different manner.Enterprises in the agriculture industry have pledged to reduce greenhouse gas emissions, recycle, and provide resources and information to smaller agricultural organizations wanting to go green.Many of the world’s leading auto manufacturers help by producing vehicles that are more environmentally friendly and have the better fuel economy. Others are creating alternative-fuel cars or investing in sustainable energy projects.
The major retailers, manufacturers, and software companies have all made efforts to reduce their carbon footprint in different ways. Many multinational enterprises are adopting more sustainable business practices, such as using renewable energy and recycled materials in product manufacturing.
How Can Small Businesses Seek Help Measuring Their Carbon Footprints?
For the time being, many small businesses are finding it difficult to gather data on all these emissions that are beyond their control. According to the BBC, only 10% of more than 1,000 organizations surveyed in the United Kingdom keep track of their carbon footprint. Moreover, one in every five companies does not understand what the term "net-zero" means and a third really hasn't sought any help to make their company more sustainable. Exploring available information on measuring emissions data is the best approach for small businesses to understand more about the ways they can reduce their carbon footprint. The EPA Center for Corporate Climate Leadership includes a wealth of resources to assist small business owners in measuring and reporting their emissions. Business owners can learn how to establish a greenhouse gas inventory, measure their emissions, collaborate with sustainable suppliers, and gather data to develop sustainable solutions.
Small businesses can also utilize a carbon footprint calculator to determine the quantity of emissions generated by their activities. Once company owners realize how much carbon they are emitting, they can start to tackle where it is coming from and make the necessary modifications. The most important thing that business owners can do is to always look for ways to improve their business's sustainability. Additional information will be made available to help company owners as they seek guidance on how to minimize their carbon footprint.
Best Practices for Companies to Achieve Net Zero and Stay Profitable
Transitioning to net zero is such a demanding task that many businesses believe it is impossible to do while retaining profit margins. As a result, many businesses concentrate on low-hanging fruit and short-term alternatives, like offloading emissions onto others by divesting from high-carbon-emitting companies. Businesses, on the other hand, can start by creating a greenhouse gas inventory to monitor their carbon emissions. Here are just a few of the many ways we found that could help your business.
Cut Emissions Across the Whole Value Chain
For most businesses, the majority of emissions and the possibilities for climate action lie in "scope 3 assets". These aren't owned or managed by the reporting company, but they add to the business's value chain indirectly. Businesses must take action on scope 3 emissions in order to successfully cut emissions.
Use Sustainable Web Hosting Services
Hosting services are the silent consumers of fossil fuels. Until you host it yourself, your website is most certainly hosted on a data server in a warehouse that runs on fossil fuels. Data servers use a lot of energy since they have to be turned on and kept cool all the time. Renewable Energy Certificates are acquired by sustainable hosting providers in order to claim their renewable energy utilization.
Tackle the Root Causes
The areas of major emissions are often not the most effective sites for action. It is found that businesses are measuring emissions in order to determine underlying causes, either inside their own processes or anywhere in the value chain. Big tech businesses evaluate power efficiency down to the code level in their AI and cloud implementations and collaborate with chip manufacturers to reduce energy usage in the use of their products.
Don’t Automatically Defund High-Carbon Business
Investors are often enticed to enhance their portfolio of low-carbon activities merely by rearranging their capital allocation. However, when it comes to really incentivize reduction, a more effective technique is to engage in activities that presently generate high carbon emissions while giving out a clear and urgent roadmap to change. Some activists have realized this idea and are shifting their demands from divestment to a managed shift of high-carbon businesses.
Purchase Carbon Offsets
Carbon offsets are a type of trade. When you buy an offset, you are contributing to projects that decrease greenhouse gas emissions. A carbon calculator can help you calculate your travel carbon footprint and the monetary cost of those emissions. Remember that carbon offsets do not decrease the quantity of carbon in the atmosphere; rather, they serve as a balancing agent to neutralize the carbon emitted. Carbon offsets could be tax-deductible based on the company from whom you purchase them.
Closing Lines
Many prominent brands, from Amazon to L'Oréal, have started to make significant investments in renewable energy and commitments to reduce emissions in their freight and logistics operations. Being mindful of how your activities contribute to greenhouse gas emissions can assist you in minimizing your carbon footprint. With the above-mentioned methods under your belt, you will be able to support the environment that we live in a while simultaneously pushing your organization to the next level of success. Don't miss the opportunity to get involved in energy-efficiency and sustainability initiatives for your company because the newest generation of consumers, millennials, have $2.45 trillion in spending power and are eager to spend more on brands that share their values of going green.
Frequently Asked Questions
What are scope 3 emissions?
The Greenhouse Gas Protocol Corporate Standard divides a company's greenhouse gas emissions into three "scopes." Scope 1 emissions are those emitted directly from owned or controlled sources. Scope 2 emissions are those caused by the production of bought energy. Scope 3 emissions encompass all indirect emissions (not included in scope 2) that happen in the reporting company's value chain, both in upstream and downstream emissions.
What are product life cycle emissions?
All emissions related to the production and utilize a single product, from the cradle to the grave, are referred to as the product life cycle emissions and include emissions from raw materials, manufacturing, transportation, storage, sale, usage, and disposal.
How can industries reduce global warming?
By implementing passive or sustainable energy-based heating and cooling systems, increasing energy efficiency, and solving other important concerns such as methane leaks, the industry can cut its emissions by 7.3 Gt per year. New food production technologies have the capability to cut emissions by 6.7 Gt per year
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Solar+Storage
Article | June 8, 2022
As the worldwide use of artificial intelligence (AI) in the energy market is expected to reach $7.78 billion by 2024, with a CAGR of 22.49% from 2019 to 2024, it is easy to see why it's a popular topic on the minds of many leading brands in the energy sector, as well as investors looking to reap the future perks that AI could bring to the energy industry.
According to BIS Research, North America is expected to be the largest market for AI in energy through 2024. However, Asia-Pacific is expected to rise rapidly over the same time due to the rising need for more decentralized power production.
Investment Opportunities in AI-based Energy Industry: Economic Visibility
AI's economic viability and progress in the energy business can be attributed to numerous factors, including:
The desire to increase operational efficiency.
Increased interest in energy efficiency.
Decentralized electricity generation is being expanded.
Battery storage solutions are gaining popularity.
Since artificial intelligence has a wide range of applications, there are several investment opportunities in the energy industry.
Upstream Oil and Gas
Enhance efficiency and decrease downtime, which is critical for hydrocarbon companies owing to volatile oil prices and demand, to lessen the environmental implications of energy generation and consumption.
AI Chatbots
AI has the potential to enhance interactions between contact centers and consumers. Utilities that outsource to contact center providers can suffer significant fees. This is where AI, particularly when combined with natural language processing (NLP), can assist contact center operators by listening to conversations and automatically noting information in the appropriate apps, helping operators to make calls more reliable, effective, and satisfying to customers.
Smart Homes and Cities
AI integration benefits smart meters and smart energy management systems as well. Many residences and towns can utilize AI to collect real-time data and apply it in a number of ways to function more effectively and efficiently, enhancing sustainability while also making a living more comfortable and cities more accessible.
Monitoring Trends in Energy Generation and Consumption
Artificial intelligence is being utilized to assist energy companies and customers in recognizing and tracking patterns in energy generation and consumption. AI, for example, can predict the potential output of a certain wind or solar plant.
Closing Lines
Banking, finance, and trade are some of the suitable businesses that can profit. For example, AI and machine learning can be used in algorithmic trading, which involves utilizing computer programs to make trades in the energy business at speeds and frequencies that any human trader would consider inconceivable.
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Strategy and Best Practices
Article | July 8, 2022
Energy is an important feature in the economic and political development of a country. In developed nations like the USA, energy expansion has now reached a point where renewable energy sources also play a large part in the production of electricity.
To meet the energy demands of the country, most production of renewable energy comes from fossil fuels and other non-renewable energy sources.
Around 25% of the world’s energy is generated with renewable energy resources- mainly solar, wind, hydropower, and in some cases, geothermal. It is one of the fastest-growing electricity sources.
Renewable energy is collected from resources that are abundantly available in the environment, like the sun or wind. There has been a growing interest in renewable energy production as fossil fuels are depleting. In most parts of the world, renewable energy has become a primary source of energy production.
Renewable energy is preferred as they produce fewer greenhouse gases than non-RE sources. There are several other advantages to renewable sources like lower carbon emissions, reduced air pollution, and other socioeconomic benefits.
However, unlike non-RE sources, there are challenges in renewable energy like economic, political and regulatory barriers, structural, social, and technical challenges which require advancement in technology, and a heavy investment with a proper understanding of obstacles it faces. Some obstacles are due to technology associated with renewable energy, whereas others are because of policies, marketplace, regulations, and infrastructure.
Impact of Covid-19
The Covid-19 pandemic has brought the world to a grinding halt. It has severely impacted individuals and businesses alike, with many of the latter being closed down permanently. Similarly, the pandemic has also impacted the expansion of clean energy systems by forcefully curbing any investments.
The technology and adoption of renewables have been making uneven but sure progress. The global pandemic has slowed down this development. According to International Energy Agency, the global share of electricity supply from renewables had reached 28% in 2020 from 26% in 2019, but the growth is expected to slow down further. The total energy supply is set to reduce by 13% from 2019. This substantial decline can be attributed to supply chain disruptions, lockdown, and emerging financial problems. Transport biofuel production and renewable heat consumption are projected to decline due to lower industrial activity.
Governments have an opportunity to promote and accelerate the use of clean energy by incentivizing building, technology, and infrastructure across the country. This would be crucial to rebuilding the economy, create jobs, and build efficiency.
Capital Costs and Investment
The most obvious challenge of widespread adoption of renewables is cost, predominantly infrastructure costs like building and installing solar and wind power plants. Although it is quite cheap to operate and maintain solar and wind power plants, installation becomes more and more expensive.
Over the last few years, even though the prices of installation of solar panels has fallen significantly, it remains higher than non-renewables. On average, a 2-kilowatt solar panel system costs $4,159 after tax credits, whereas the capital cost of a gas-fired power plant would cost lesser than that.
In the last two years, investment in renewables has increased, but that is only because the investments in fossil fuels have been rapidly falling. Clean energy investments still fall short of what is necessary to convert into a more sustainable future. To ensure continuous investment in sustainable energy, policymakers have to focus on short investment turnaround, focus on rapid environmental gains favoring cleaner energy generation.
Power on demand
One of the most significant challenges of renewables is the ability to provide power on demand. In the case of solar power, you only get energy during the day and only when it is sunny. As for wind energy, power is generated only when it is windy. There is an intermittent generation of power in renewables which wouldn’t be a problem if there were appropriate energy storage solutions. The biggest test in providing power on demand is storage. Even if homes, businesses, or states install wind energy systems or solar panels, storing the generated energy is still an unsolved issue.
Opponents of renewable energy highlight the reliability factor on solar and wind to augment support for coal, gas, and nuclear plants, which provide baseload power. This argument is used by lobbyists to drive out investment into renewables, thus becoming a barrier to widespread adoption of wind and solar energy.
Location challenges
Renewable energy plants have grids that require a large area of land. It can be unappealing to customers to switch to renewable energy sources as it is conditional depending on the size of the land. Not all states and regions are apt to build solar panels or have wind turbines as they are dependent on the geographical location. For example, building solar panels in California makes more sense than building them in New York as the former has an abundant supply of both sun and land.
Renewables operates on what is known as a decentralized model. In a decentralized power plant, small generating stations are spread across a larger area that works collectively to deliver power. In the case of coal, nuclear power, or natural gas, they are highly centralized and depend on fewer high output power plants.
Siting
Decentralized systems prove to be a problem for siting and transmission of energy created by solar or wind. Siting is needed to move blades or solar panels to large pieces of land. To do so requires to draw up contracts, negotiate, acquire permits, or build community relations; all of this can delay or kill a renewable project even before it begins.
Businesses can incur additional charges due to demand and delivery which seems like a significant challenge for them. Utility services apply these charges to recover costs of purchasing energy and maintaining power lines and energy lost in the transmission system. Moving power sources closer to your business will help you avoid such preventable expenses.
Transmission
The next challenge to overcome in renewables is the transmission of generated electricity. Transmission means the transfer of electricity from where it is generated to where it is consumed. Most transmitters that exist in this day and age are built for coal and other fossil fuels and not renewables. To make things easier for transmission of clean energy, there needs to be a significant infrastructure and technological development, which cost a lot of money.
Making the economics work with financing and siting can prove costly for developers and customers alike.
Policies and Regulations
Unfortunately, the fossil fuel industry is backed by multi-billionaires who wield a considerable amount of political influence. This severely affects the chances of expansion for the renewable industry. Industry experts estimate that the USA spends upwards of $60 billion on subsidies for fossil fuels every year. The taxpayers have helped fund the industry’s research and development, drilling, mining, and generation of electricity. Renewables like wind and solar enjoy much lesser subsidies and political backing. The fossil fuel industry has used its enormous power to spread misinformation about climate change.
To increase public interest and investment in renewables, there need to be clear and concise legal procedures and regulatory policies. Having proper regulations in place creates a stable environment for investment and overcome hurdles and can anticipate the revenue streams. Large-scale renewable energy projects require a large amount of capital which is hindered by the failure of proper policies that fail to attract private players.
Frequently Asked Questions
What is a major challenge with using more renewable energy?
Renewable energy is competing with fossil fuels and nuclear technology. Other major challenges include underdeveloped infrastructure and lack of economies of scale.
What are the benefits of using renewable energy?
Some benefits of using renewable energy are lower energy costs, reduction of emissions, massive positive impact on environment, and marketing opportunities for businesses.
Is renewable energy cheaper than fossil fuels?
Fossil fuels are subsidized which makes it cheaper at the beginning. However, renewables get cheaper to maintain over the years hence making it cheaper than fossil fuels.
What is the cheapest source of renewable energy?
Solar PV and on site wind are the cheapest sources of renewable energy sources.
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Solar+Storage
Article | April 16, 2021
The evolution of smart grid and the transformation in the power sector?
The concept of a Smart Grid has taken centre stage with an evolution of Solar, Wind energy sources, advanced technologies such as AI/ML , Energy storage , introduction of Electric vehicles, sensors that transmit real time data all of which make a smarter, more efficient electrical power grid possible.
In contrast the Existing grid is facing some complex challenges that include integrating renewable energy, Cyber security, high losses, unable to support large Electric vehicle penetration and empowering consumers to become power producers.
It is time for India to make this paradigm shift that touches right from Generation, Transmission, Distribution and consumption. So, the first step would be the installation of smart meters and Advanced Metering infrastructure which is a key component of the smart grid. The roll out of smart meters has already started and integrating other pieces into this smart meter value chain and other building blocks. This new metering system enables two-way flow of information between consumers and utilities and improve the overall grid operations, cost efficient and support large scale penetration of Electric vehicles. A major transformation is underway and utilities need to develop their roadmap for creating a modern Smart Grid.
Solar is seeing low tariffs and what one can interpret from these solar tariff trends?
In the last one year, more than 10GW worth of solar projects are auctioned and tariffs discovered are between Rs2 to Rs 2.5. These low tariffs are result of many factors that include aggressive bidding, entry of foreign players, and expectation that module prices will further fall. Also this Covid pandemic has shrink the economy, thus there are fewer tenders from the govt. with more developers chasing fewer tenders to stay in the race.
These low prices put enormous pressure on EPC companies and Module suppliers to deliver at these rock bottom prices. These bids take into account the low prices of Chinese imports, now with BCD (Basic custom duty) in force from April 2022 it will be challenging for power producers to continue executing projects at such low prices.
Another concern is the delay in signing PPA’s (Power purchase agreements) by Discoms. PPA’s once signed are valid for the entire term of PPA which is usually 25 years. But given the tender tariffs falling every few months, Discoms prefer to wait and delay the signing or renegotiate the existing PPA, dampening the investor confidence and threatening the viability of the Projects. In these circumstances the role of regulatory oversight increases to protect the interests of all the stakeholders. However, in the coming years technology improvements with addition of energy storage and better forecasting techniques, Solar would become the major source and also the cheapest source. So sunny days ahead of solar.
The decentralized solar and innovative business models and financing?
In the current system of centralized power system, a large power plant produces power, transmits, and distributes it among industries and homes. This process is inefficient as some of the electricity is lost in transmission and distribution.
A De-centralized solar is more efficient to generate and consume power locally. It also helps create small businesses and technicians to build and maintain these solar plants. Also as Solar and battery systems increase and become more economical Peer to Peer energy trading is possible where consumers become prosumers (both producers and consumers) and sell their excess power to their peers.
This next generation Energy Management and Peer-to-Peer Energy trading facilitates buy and sell orders just like share trading stock exchange. The Energy trading platform maps the buyers and sellers as per their bids and settles the trades. By introducing Block chain technology for energy trading further reduces the transaction costs. The possible business models would be Community based Solar plants where rooftops and open spaces could be used to generate power and trade. All of this result in less losses and brings the much needed dynamism in the distribution of energy.
Role of AI and data analytics in the energy sector?
The Power sector generates large amounts of data from various nodes on the grid and unfortunately most of this data go unanalysed due to lack of infrastructure and domain expertise. But now with the maturity in data management systems and two-way communication enabling real time data from various components of the grid giving latest and integrated snapshot of the entire power system, it is possible through the application of AI to provide services such as Fault detection, Predictive maintenance, Power quality Monitoring, and Renewable energy forecasting.
Many discoms are plagued by theft of power and Cyberattacks. The recent Cyber attack on Maharashtra power grid is an example that caused massive power outage in Mumbai last October plunging the city into darkness. By using the power of AI/ML, algorithms can be trained to detect any attack based on certain attributes. As soon as the attack is detected an alert is sent to the security engineers to bring the system to safety mode. In addition, Smart meters with pre-paid mechanism are expected to be deployed for remote meter reading and accurate billing thus preventing revenue loss.
AI/ML has the potential to cut energy waste, lower energy costs, and bring more operation efficiencies for the utilities.
Strategies in EV charging and integration with smart grid?
EV’s are promising solution to cut greenhouse gas emissions, reduce the cost of transportation and improving the health of citizens. The emerging business models are Public charging stations, third party owned operated charging station, and owner operated charging station.
However, the ground reality is far fewer EV’s are running on road due to higher cost, Range anxiety, and long charging times. So, there is need to work closely with all the stakeholders right from utilities, Regulatory bodies, Car manufacturers, charging station operators to expedite the process of EV related infrastructure and incentivize customers to adapt to EV’s rather than convention vehicles.
In your question you asked about integration with smart grid and this is a term that captures the shift from basic to smart charging. A smart grid is key to smart EV charging as large number of EV charging at same time can degrade grid performance causing voltage and frequency fluctuations and cause peak power demand or sudden drop in demand. With smart grid in place it is possible to do load balancing, adjust charging patterns and avoid peaking of power.
Also one more challenge is there are 3 competing standards and India should define its own standards and enable charging of any vehicle at any charging station. This interoperability is possible by developing standards for front–end and back-end communication and signalling process between Electric vehicles and charging stations and the grid that supplies the power. Smart grid is essential for large deployments of EV’s.
Investment opportunities and job creation in this transformation to clean power?
Covid has changed the entire investment paradigm and made all of us Environmentally conscious. This is wake up call to prioritize a more sustainable approach to investment in companies that are high on Environmental, Social and Governance score.
The recent momentum in ESG investment with more than 3,300 ESG funds is an indication that businesses that demonstrate business ethics, transparency, Sustainability benefit companies and investors and attract best talent too. The spectacular rise of share price of Tesla is a clear message from investors on clean energy and EV transportation. As the world is getting serious India has a catching up to do from the findings of Refinitiv on ESG.
As Asset managers, Pension funds, Oil and Gas companies evaluate their exposure to fossil based energy sources and switch towards clean energy this is going to create new Green jobs. These new Green jobs range from retrofitting homes with solar panels, providing home based charging stations, energy efficient appliances, Solid waste mgmt, e-waste mgmt. Similarly, Smart cities, Green buildings, greening of enterprises can be achieved by training the work force on these new concepts and driving investments towards job creation and sustainability.
In summary, power sector is in for a major transformation and utilities, industries need to tap the right talent to deal with this disruption and reap immense benefits.
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