How to Optimize Your Conversion Funnel, from ToFu to BoFu

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.

Spotlight

Vivaan Solar

As the energy demand of the entire planet kisses a new high, we as an Enterprise look-out to re-create a newer and cleaner and re-orient the solar industry. At Vivaan Solar, we provide turnkey solutions for owning a solar PV plant. By investing with us, you can have your own solar plant in our solar park.

OTHER ARTICLES
Strategy and Best Practices, Industry Updates

Energy Management: An Energy Strategy for the C-Suite

Article | August 16, 2022

Every year, large corporations spend millions, if not billions, of dollars on energy—and millions more on supply chain, outsourcing, and logistical expenditures. Outside of the most energy-intensive sectors, however, the majority of businesses regard energy as just a cost to be managed. This is a strategic error that misses out on the significant potential to decrease risk, boost resilience, and generate new value. Today, energy is moving up the corporate agenda as a result of broad environmental, social, and economic developments, such as climate change and global carbon regulation, growing demands on natural resources, increased standards for corporate environmental performance, advances in energy technology and business models, and dropping costs for renewable energy sources. These major trends alter the environment in which businesses operate, exposing them to new risks and value-generating opportunities. PWC surveyed major commercial and industrial enterprises based in the United States and discovered that 72% are actively exploring new renewable energy acquisitions in order to decrease emissions (85%), produce an attractive ROI (76%), and mitigate the risks related to energy price volatility (59%). Corporate energy is a focus. Organizations in all sectors—and particularly those with large energy footprints—are encouraged to implement a C-suite strategy for energy management developed around the key points mentioned below. Make Energy Management a C-Suite Priority. If energy is to get the attention it requires in order to have an effect, its significance must be conveyed from the top down. This will require the CEO to designate energy management as one of the company's top objectives and delegate strategy development and implementation to the COO, CFO, or other executives. Embrace Renewable Energy Technologies Technology advancements, coupled with government incentives, have driven down the cost of sustainable energy. LED lighting, solar energy, wind energy, and the batteries that enable intermittent renewables, for example, have all come down in price in recent years, making these technologies more economical than before. This is significant since alternative energy solutions can provide enormous advantages to businesses, such as preparing them for future requirements, enabling them to continue operations in the case of a power loss, and strengthening their image as an environmentally conscientious brand (for CRE, this. As a result, every business energy management plan should contain a directive to adopt renewable and alternative energies at every opportunity. Strategize Using Risk and Opportunity The risk and opportunity factors connected to its sourcing and consumption should serve as the foundation for the company's energy management strategy. This calls for a comprehensive grasp of the company's present energy costs and the potential benefits of change. Therefore, while creating an energy management plan, businesses should think about how they can: Calculate and cut down on variable energy bills. Energy costs should be adjusted to improve the value and reduce expenses. Increase the amount of renewable energy they utilize. Reduce their carbon footprint. Select suppliers that exhibit a dedication to eco-friendly operations. Integrate energy strategy into the organization's goals and daily activities. Make a public strategy to achieve strict emission and energy use goals. Closing Lines Competitive edge drivers are constantly evolving. Not a long time ago, "quality" was a fringe philosophy, and IT was just a cost center. Quality is no longer optional, and understanding big data is essential. Energy is taking a similar path. What was previously buried deep inside procurement is now emerging to take its position among the fundamental drivers of corporate success.

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Strategy and Best Practices

5 New Solar Power Technologies in 2021

Article | July 8, 2022

In the last forty years, there has been a dynamic increase in the use of solar energy in the United States. As recently as 2018, an additional 10.6 GW of solar power was harnessed, bringing the country's total use up to 64.2 GW. Yet this apparently successful addition still only contributes 1.6% of the total electricity used across the States. However, with many new solar power technologies on the horizon, the increase could soon be much greater.

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Solar+Storage

More Solar Ready To Help Power Pumping For SA Water

Article | June 8, 2022

SA Water’s electricity supply is about to become greener and cheaper again with the addition of another major solar power system, and an even bigger installation to soon follow. The utility says more 7,300 solar panels installed at the second pump station on its pipeline between Swan Reach and Stockwell are now connected and ready to go. “The Swan Reach to Stockwell Pipeline spans across more than 50 kilometres inland from the mighty Murray across to the northern Barossa area, and therefore requires significant energy to pump clean, safe drinking water across such large distances,” said SA Water’s Nicola Murphy While the total capacity of this new solar farm wasn’t provided, Ms. Murphy said it will generate approximately 5,224 megawatt hours of clean, green energy annually. There’s more solar energy to come for this section of pipeline, with a further 16,000 panels currently being connected at the first pump station.

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Strategy and Best Practices

Technologies Shaping the Future of Renewable Energy

Article | July 8, 2022

Introduction Renewable energy has transformed our planet. It's raised awareness of global warming and climate change. Both governments and ordinary people are seeking to move from fossil fuels to renewable energy because of this awareness. Technology's involvement in this revolution cannot be understated. Thought a few years ago that solar energy would power average houses in small communities. Thanks to the widespread manufacture of lithium-ion batteries, EVs will be the next big thing. Major Renewable Energy Technologies Transforming the Future Power-to-X Despite the name, this is not a conspiracy theory about global dominance. Modern technology converts electricity into synthetic fuels, thermal energy, and hydrogen. This breakthrough technology can minimize fossil fuel dependence by focusing on synthetic ones. It can also help with efficient storage solutions. Green Appliances and Machines Leading household appliance makers are launching solar-powered appliances. This is a wonderful start toward minimizing family power expenses. Many households have begun to invest in gadgets such as solar air conditioners. Distributed Generation Systems Several locations are experimenting with distributed generation. This reduces dependence on a centralized grid and simplifies transmission and distribution. It also reduces grid dependability and failures. Electrification Most European nations are actively electrifying to cut carbon emissions. This is not the same as a power supply. Rather, it implies developing assets and infrastructure that can shift and aid in the adoption of electricity. Providing public EV charging stations is a step towards electrification. Closing Lines Prominent private companies such as Google, Apple, and Microsoft have made significant commitments to renewable energy in recent years. While some governments are actively attempting to make the shift, others have yet to take environmental challenges such as global warming and climate change seriously. Technological breakthroughs are helping to make the transition to renewable energy greener, quicker, and more economical.

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Spotlight

Vivaan Solar

As the energy demand of the entire planet kisses a new high, we as an Enterprise look-out to re-create a newer and cleaner and re-orient the solar industry. At Vivaan Solar, we provide turnkey solutions for owning a solar PV plant. By investing with us, you can have your own solar plant in our solar park.

Related News

Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

Read More

Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

Read More

27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

Read More

Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

Read More

Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

Read More

27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

Read More

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