Lead Generation for Renewable Energy: 5 Top Strategies

According to a survey from Consumer Reports, 76% of Americans believe that expanding renewable energy is a worthwhile goal.

People are interested in renewable energy, but finding those people and turning them into customers is challenging.

That’s where lead generation for renewable energy can help. You need smart lead generation strategies to grow your business and get customers access to renewable energy.

To discover the top strategies for lead generation for renewable energy companies, keep reading!

WebFX is a top lead generation agency, and our team of more than 200 digital marketing experts has generated more than 6.3 million leads for our clients over the past five years. Contact us online or at 888-601-5359 to learn more about our lead generation services.

Spotlight

Leo Sunergy Corporation

Our mission is to make "going solar" easy and affordable for residential and commercial clients. We professionally design, install and monitor your solar power system, apply for all permits, fill out all government incentive paperwork and provide free consultation. Our installers have successfully installed over 100 projects ranging from 3kW to 100kW+. Our management team is comprised of industrial, metallurgical and civil engineers with US patents and over 100 years combined experience of managing small to multi-million dollar projects across the nation.

OTHER ARTICLES
Energy

ClearVue Solar Glass Greenhouse Officially Opened

Article | May 19, 2021

A high-tech greenhouse comprised mainly of solar glass generating electricity to help run it was officially opened yesterday in Western Australia. ClearVue Technologies Limited’s solar glass involves a nanoparticle interlayer and spectral-selective coating on the rear external surface that enables 70% of natural light to pass through while redirecting infrared and UV light converted to infrared to the edge where it is harvested by solar cells. ClearVue says each 1m2 of its window product is currently rated to generate 30 watts-peak of electric power, but also mentions a new-generation product with the proven ability to generate 40 watts peak per m2 to be available sometime this year.

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Energy

How viable is Underground Hydrogen Storage?

Article | August 3, 2021

Cleaner energy resources are the dire need of the hour and this is a known fact. While scientists and experts across the planet are striving hard to reduce our reliance on fossil fuels, our energy needs have never faced a downfall- thanks to rapid industrialization and urbanization. Although renewable resources like solar, wind, and hydro-electric power are the most popular alternatives, these are seasonal energy sources and the energy production from the same will not be similar all around the year. The fluctuations in production hence cannot always meet the energy demand of the population, and this makes the renewable energy sources not completely reliable. Solar Production v/s Demand of the same in a year What and How H2 is produced? Now, this is where Hydrogen- the first element of the periodic table comes to the spotlight with a solution. Being a gas, hydrogen fuel can very well cater to our energy needs and is produced from techniques including Thermochemical, Solar-Water splitting, electrolytic and biological processes. While the production of this cleaner energy source leaves a carbon footprint of about 830 million tonnes in the form of CO2 annually, the result being a zero-emission fuel is what makes H2’s future bright. Storage of H2 – the million-dollar question: Having almost cleared the need and methods of producing hydrogen fuel, we will be looking at an area that is usually not given much thought about and that is the storage of H2. As already mentioned, for time being let us consider hydrogen as an alternative to renewable resources which is utilized when the energy demand increases drastically. While producing the fuel in the nick of time is obviously undoable, sufficient storage of H2 anticipating the demand is the best choice. Like Natural Gas, Hydrogen is also compressed before storing to achieve lower volume and also because liquid hydrogen demands a 64% higher amount of energy for storage than its compressed gaseous counterpart. Storage tanks v/s Geological landforms: Compressed Hydrogen can be stored in surface storage vessels (like steel composite concrete vessels and in wind turbine towers) or in geological landforms like (salt caverns, depleted O&G reservoirs, and aquifers). Nevertheless, unlike the underground geological landforms which offer huge storage capacity owing to their sheer scale, the storage tanks which can range in size from a small bottle to a huge tank require high amounts of pressure to store an appreciable amount of H2 in it. Since these storage tanks are usually constructed on the surface, the pressure conditions in these tanks need to be artificially stimulated and thereby mount huge upfront costs when compared to their geological storage counterpart. H2 storage prices in Geological Landforms v/s Storage Vessels (in $/kg) The above is a table comparing the prices of Hydrogen storage in Geological landforms and Storage Vessels at different pressure conditions. It is visible from the table that it's about 218 times cheaper to store the same amount of hydrogen in Geological landforms than in storage vessels. Is geological storage truly a better option? Like any other storage option geological storage too has its pros and cons. From the erosion of pipelines to the tedious task of injecting the gas and maintaining it at apt pressure conditions, geological storage has its limitations. However, the important prerequisite is the availability of the suitable landform itself. While most of the Depleted O&G Reservoirs have already met all the requirements for a suitable Underground Hydrogen Storage (UHS) system, the presence of unrecoverable remnant fluids in it makes it both a boon and a bane. This is because the presence of remnant fluids like oil and gas satisfies the cushion gas need for efficient storage of H2 in the reservoir, chances of contamination of H2 by the same is also high. This is the reason why Aquifers too aren’t favorable underground landforms when it comes to hydrogen storage. Salt Caverns- the best UHS System? The problem of Hydrogen contamination in Depleted Oil & Gas reservoirs and aquifers leaves us to the next big suitable subsurface landform- salt caverns. Unlike the other two landforms, the problem of contamination can be prevented in these dome-like structures formed due to the upliftment of salt deposits and it is also found that about 98% of its storage efficiency can be used to store Hydrogen here. The reason behind its relatively expensive nature when compared to its other two counterparts is due to the process of salt removing or leaching that must be done before storing to ensure that the contamination of the gas is unheard of at least here. Suitable Conditions of UHS: As per Stefan Iglauer, the maximum amount of H2 can be stored at a depth of 1100m beneath the Earth’s surface and the capacity gradually decreases up until 3700 m depth beyond which the wettability of the gas increases as it percolates through the rocks and hence cannot be permanently immobilized. Conclusively it is found that suitable landforms formed at 1km depth can store up to 2.0 Mt of H2. Comparing this 2 MT storage capacity of Salt Caverns with the currently available storage tanks which can store about 800 kg of H2 in it, it is visible that geological landforms have a clear upper hand at least when it comes to storage capacity. Future of UHS: With demands for Hydrogen fuel estimated to grow at 5.48 % annually and the need for a suitable storage system of the same at 5.8% annually, the field of Underground Hydrogen Storage systems indeed has a bright scope. Moreover, to meet the large-scale needs of Industries, there is an imminent need to level up the storage capacity of H2 and by exploring suitable geological landforms across the globe, the estimated industrial need of 1200 kT/ year in 2050 can be met.

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Energy, Industry Updates

7 Necessary Steps for Effective Energy Management

Article | July 29, 2022

In a global economy, sustainability has become an important part of a company's business plan. Leading companies throughout the globe recognize that sustainability is critical to decreasing costs, expanding into new markets, and driving innovation and effectiveness throughout a company. Pollution prevention, or P2, is a key component of sustainability. Businesses can integrate sustainability into everyday operations in ways that encourage long-term cost savings and enhance environmental performance by effectively implementing P2 and Energy Efficiency (E2) initiatives. The ability of a company to recognize and integrate relative information, identify the relationship of environmental performance to the business model, and concentrate existing systems and resources towards specific goals is often a direct outcome of the successful execution of pollution-prevention and energy-efficiency initiatives. Management's complete support is required for planning, developing, and executing sustainability measures within a company framework. 7 Necessary Steps for Effective Energy Management Make the Commitment The most important step in closing the P2 implementation gap is a commitment to continuous improvement. Accomplishing P2 and E2 successful implementation through the seven-step process usually requires top-level support, clearly communicated through an environmental and energy management strategy; the formation of a cross-functional team representing the company's administrative and process knowledge, and the appointment of a leader to make sure consistency of focus, communication, and effort. As a crucial business strategy, an engaged collective effort backed by management will ensure a company's ability to recognize and achieve P2 and E2 results. Assess Performance and Opportunities Understanding present and historical waste generation and energy consumption is the initial step in identifying environmental performance possibilities. A cross-functional team-based evaluation that assesses performance, systems, and equipment will harness a company's intellectual capital and enable it to identify improvement possibilities from several viewpoints. Conversations with operational personnel can result in "ah-ha" moments that solve issues and provide new solutions. Evaluating environmental performance on the basis of data analysis and setting baselines to monitor progress utilizing the company's knowledge base will open up fresh perspectives on the commercial prospects that P2 and E2 can bring. Set Performance Goals Setting ambitious but reasonable objectives for enhancing environmental performance will motivate behaviors that lead to positive results. This stage establishes a shared vision of progress throughout the company while capturing the commitment to reduce pollution and energy consumption. By establishing particular areas of progress and setbacks, performance targets aid in monitoring the effectiveness of the environmental and/or energy management program. Goals that are effective will define the scope and assess the possibility for progress. Create an Action Plan A plan of action acts as a framework for guiding and monitoring the methodical approach to better environmental performance. It helps the team concentrate by demonstrating the breadth and size of objectives, targets, responsibilities, and resources. The strategy must be accepted by all parts of the institution that it targets in order to be successful. Implement the Action Plan Developing a communication strategy, increasing awareness, developing capacity, motivating personnel, and monitoring progress are all key components to effectively executing the action plan. It is vital to communicate the action plan, which will need an overall statement concerning purpose, policies, and progress. While the communication strategy is intended to create knowledge regarding energy efficiency and environmental sustainability, workers, customers, and society should also be educated on how they can help enhance environmental performance. Recognizing training requirements can also aid in the effective implementation of pollution prevention and energy efficiency initiatives. Continuous feedback on accomplishments can help drive employees to continue improving. Evaluate Progress The action plan will be evaluated on a regular basis to keep the team updated on progress toward the stated environmental performance improvement targets. A review of the action plan will reveal any efficiency measures that need to be changed or added. Recognize Achievements Once the momentum for pollution avoidance and energy efficiency has been generated, it is critical to maintain it. A commitment to continuous development must be maintained throughout the seven-step strategy to be successful. A dedicated leader driving the process and a motivated team carrying it out give the greatest possibility for a long-term program that produces results. Closing Lines It is critical to remember these fundamental energy management steps while developing a successful energy management program. Moreover, the global landscape is rapidly changing. As a result, it is always in need of creative and efficient energy management solutions. As a result, businesses are employing specialists to handle this.

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Solar+Storage

5 New Solar Power Technologies in 2021

Article | April 5, 2021

In the last forty years, there has been a dynamic increase in the use of solar energy in the United States. As recently as 2018, an additional 10.6 GW of solar power was harnessed, bringing the country's total use up to 64.2 GW. Yet this apparently successful addition still only contributes 1.6% of the total electricity used across the States. However, with many new solar power technologies on the horizon, the increase could soon be much greater.

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Spotlight

Leo Sunergy Corporation

Our mission is to make "going solar" easy and affordable for residential and commercial clients. We professionally design, install and monitor your solar power system, apply for all permits, fill out all government incentive paperwork and provide free consultation. Our installers have successfully installed over 100 projects ranging from 3kW to 100kW+. Our management team is comprised of industrial, metallurgical and civil engineers with US patents and over 100 years combined experience of managing small to multi-million dollar projects across the nation.

Related News

Energy

FirstEnergy Ohio Utilities Launch Request for Proposal for 2023 Renewable Energy Credits

PR Newswire | October 20, 2023

FirstEnergy Corp. issued a Request for Proposal (RFP) to purchase Ohio-compliant Renewable Energy Credits (RECs) for its Ohio subsidiaries – Ohio Edison, The Illuminating Company and Toledo Edison. The purchases will help meet the companies' 2023 renewable energy targets established under Ohio's alternative energy law. RECs sought in this RFP must be Eligible for compliance with the companies' 2023 renewable energy obligations. Sourced from generating facilities certified in accordance with rules and procedures put forth by the Public Utilities Commission of Ohio (PUCO). Deliverable through PJM Environmental Information System Generation Attribute Tracking System (EIS GATS) and generated between Jan. 1, 2021, and Dec. 31, 2023. The companies plan to purchase 570,000 RECs, which can include solar renewable energy credits. One REC represents the environmental attributes of one megawatt hour of generation from a PUCO-qualified renewable generating facility. The cost of the RECs is recovered from the utility's standard service offer customers through a monthly charge filed quarterly with the PUCO. No energy or capacity will be purchased under the RFP. The number of individual bidders is not limited. Participants in the RFP must meet and maintain specific credit and security qualifications and must be able to prove their REC generating facilities are certified or in the process of becoming certified by the PUCO. The RFP is a competitive process managed by CRA International, Inc., a worldwide leader in providing services. Based on the RFP results, the Ohio utilities will enter into agreement(s) with winning suppliers to purchase the necessary quantities of RECs. FirstEnergy's Ohio utilities have a website, www.firstenergy-recrfp.com, to provide bidders with a central source of documents, data and other information for the RFP process. On Oct. 24, 2023, at 11:00 a.m. EPT, the FirstEnergy Ohio utilities and their consultant, CRA International, will conduct a webinar to outline the RFP process and the terms of the agreement, as well as to provide a forum to submit any questions. Questions also may be submitted during the RFP process directly through the RFP website. To participate in the RFP, potential bidders are encouraged to submit credit applications by Nov. 17, 2023, and proposals are due Nov. 28, 2023, by 5 p.m. EPT.

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Energy

Power Integrations’ IC Energizes Mission-Critical Functions with Maximum Efficiency in Team aCentauri Solar Race Car

Business Wire | October 19, 2023

Power Integrations™ the leader in high-voltage integrated circuits for energy-efficient power conversion, is providing advanced PowiGaN™ gallium-nitride (GaN) technology, expert design support, and financial sponsorship for Team aCentauri in the 3,000 km Bridgestone World Solar Challenge later this month. Power Integrations’ Mr. Green will follow Team aCentauri and the 37 other entrants across the Australian Outback as they push the boundaries of innovation in efficiency, aerodynamics, speed and range for solar-powered cars. said Trevor Hiatt, director of marketing at Power Integrations. After studying Power Integrations’ extensive list of reference designs, Team aCentauri asked us to help them design a power converter based on the 750-volt, InnoSwitch™3-EP with PowiGaN technology “With our IC and expert design support, the team not only boosted energy efficiency to 95.7 percent while the system operates at maximum power, but also improved efficiency by more than 50 percent while the system drives light loads – which is most of the time. [Source – Business Wire] The Bridgestone World Solar Challenge begins in Darwin on October 22 and is expected to conclude in Adelaide on October 29. To follow the race, get stories about Team aCentauri and their car, and learn more Power Integrations’ energy efficient solutions, visit Mr. Green’s Blog, Power Integrations’ YouTube channel or follow and use hashtag #PowiGaNVan in social media. About Power Integrations Power Integrations, Inc. is a leading innovator in semiconductor technologies for high-voltage power conversion. The company’s products are key building blocks in the clean-power ecosystem, enabling the generation of renewable energy as well as the efficient transmission and consumption of power in applications ranging from milliwatts to megawatts.

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Energy

Biden-Harris Administration Announces Agreement to Supply Federal Facilities in Three Southern States with 100% Carbon Pollution-Free Electricity

PR Newswire | October 26, 2023

The U.S. General Services Administration (GSA) announced a new Memorandum of Understanding (MOU) between GSA and Southern Company to develop carbon pollution-free electricity (CFE) options for federal facilities in Southern Company's service territories. The MOU documents the intent of GSA and Southern Company to collaborate on development of a roadmap that, when executed, will lead to federal agencies in that region buying more CFE and achieving reliability and resiliency objectives outlined in Executive Order 14057 [lnks.gd]. The Biden-Harris Administration is leading by example to tackle the climate crisis through President Biden's Federal Sustainability Plan, which establishes an ambitious path to achieve 100% CFE for Federal government operations by 2030, including 50% on a 24/7 basis, along with aggressive goals for electric vehicles and net-zero emissions buildings. said GSA Administrator Robin Carnahan. This is our fourth MOU with a utility company and it's another example of how GSA is leading by example in tackling climate change, using our buying power and real estate footprint to move markets, create demand, drive efficiency, and catalyze efficiency and clean energy innovation. Through smart partnerships with energy service providers, we can help advance sustainability, create jobs, save taxpayer dollars, and ensure a healthier planet for our kids. [Source:PR Newswire] "Today's announcement delivers on President Biden's vision to build a new economy powered by clean energy—one that creates well-/paying jobs for American workers, healthier air for communities, and increases our energy independence," said Andrew Mayock, the Federal Chief Sustainability Officer with the White House Council on Environmental Quality. Southern Company has a goal to reach a 50% reduction in emissions by 2030, from 2007 emissions levels, and reach net zero greenhouse gas emissions by 2050. Currently, the United States Army is the largest federal customer served by Southern Company. "The Department of Defense and the Army are committed to using carbon-free energy to support our national defense mission," said the Honorable Rachel Jacobson, Assistant Secretary of the United States Army, Installations, Energy and Environment. "Distributed Carbon-free energy generation–when integrated into a modernized grid that includes large-scale storage, upgraded transmission lines, and enhanced cybersecurity controls - is the best way to promote resilience so we can continue to deploy, fight, and win the nation's wars. The Army applauds the GSA-Southern Company agreement. The agreement demonstrates the exact kind of collaboration that is key to improving the reliability and resilience of the commercial grid and achieving our carbon-free energy and readiness goals." "Southern Company recognizes the importance of developing and supplying carbon-free electricity as we continue our efforts toward our goal of reaching net zero by 2050," said Chris Womack, CEO and president of Southern Company. "Through industry-leading innovation and a commitment to a net zero future, we are delivering sustainable and resilient energy solutions that help drive growth and prosperity. This partnership will serve as another important step toward these goals." GSA will continue to engage with Southern Company and other utilities to explore the advancement of potential CFE solutions including solar, battery storage, nuclear power, on-site generation and new sustainable technologies like clean hydrogen.

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Energy

FirstEnergy Ohio Utilities Launch Request for Proposal for 2023 Renewable Energy Credits

PR Newswire | October 20, 2023

FirstEnergy Corp. issued a Request for Proposal (RFP) to purchase Ohio-compliant Renewable Energy Credits (RECs) for its Ohio subsidiaries – Ohio Edison, The Illuminating Company and Toledo Edison. The purchases will help meet the companies' 2023 renewable energy targets established under Ohio's alternative energy law. RECs sought in this RFP must be Eligible for compliance with the companies' 2023 renewable energy obligations. Sourced from generating facilities certified in accordance with rules and procedures put forth by the Public Utilities Commission of Ohio (PUCO). Deliverable through PJM Environmental Information System Generation Attribute Tracking System (EIS GATS) and generated between Jan. 1, 2021, and Dec. 31, 2023. The companies plan to purchase 570,000 RECs, which can include solar renewable energy credits. One REC represents the environmental attributes of one megawatt hour of generation from a PUCO-qualified renewable generating facility. The cost of the RECs is recovered from the utility's standard service offer customers through a monthly charge filed quarterly with the PUCO. No energy or capacity will be purchased under the RFP. The number of individual bidders is not limited. Participants in the RFP must meet and maintain specific credit and security qualifications and must be able to prove their REC generating facilities are certified or in the process of becoming certified by the PUCO. The RFP is a competitive process managed by CRA International, Inc., a worldwide leader in providing services. Based on the RFP results, the Ohio utilities will enter into agreement(s) with winning suppliers to purchase the necessary quantities of RECs. FirstEnergy's Ohio utilities have a website, www.firstenergy-recrfp.com, to provide bidders with a central source of documents, data and other information for the RFP process. On Oct. 24, 2023, at 11:00 a.m. EPT, the FirstEnergy Ohio utilities and their consultant, CRA International, will conduct a webinar to outline the RFP process and the terms of the agreement, as well as to provide a forum to submit any questions. Questions also may be submitted during the RFP process directly through the RFP website. To participate in the RFP, potential bidders are encouraged to submit credit applications by Nov. 17, 2023, and proposals are due Nov. 28, 2023, by 5 p.m. EPT.

Read More

Energy

Power Integrations’ IC Energizes Mission-Critical Functions with Maximum Efficiency in Team aCentauri Solar Race Car

Business Wire | October 19, 2023

Power Integrations™ the leader in high-voltage integrated circuits for energy-efficient power conversion, is providing advanced PowiGaN™ gallium-nitride (GaN) technology, expert design support, and financial sponsorship for Team aCentauri in the 3,000 km Bridgestone World Solar Challenge later this month. Power Integrations’ Mr. Green will follow Team aCentauri and the 37 other entrants across the Australian Outback as they push the boundaries of innovation in efficiency, aerodynamics, speed and range for solar-powered cars. said Trevor Hiatt, director of marketing at Power Integrations. After studying Power Integrations’ extensive list of reference designs, Team aCentauri asked us to help them design a power converter based on the 750-volt, InnoSwitch™3-EP with PowiGaN technology “With our IC and expert design support, the team not only boosted energy efficiency to 95.7 percent while the system operates at maximum power, but also improved efficiency by more than 50 percent while the system drives light loads – which is most of the time. [Source – Business Wire] The Bridgestone World Solar Challenge begins in Darwin on October 22 and is expected to conclude in Adelaide on October 29. To follow the race, get stories about Team aCentauri and their car, and learn more Power Integrations’ energy efficient solutions, visit Mr. Green’s Blog, Power Integrations’ YouTube channel or follow and use hashtag #PowiGaNVan in social media. About Power Integrations Power Integrations, Inc. is a leading innovator in semiconductor technologies for high-voltage power conversion. The company’s products are key building blocks in the clean-power ecosystem, enabling the generation of renewable energy as well as the efficient transmission and consumption of power in applications ranging from milliwatts to megawatts.

Read More

Energy

Biden-Harris Administration Announces Agreement to Supply Federal Facilities in Three Southern States with 100% Carbon Pollution-Free Electricity

PR Newswire | October 26, 2023

The U.S. General Services Administration (GSA) announced a new Memorandum of Understanding (MOU) between GSA and Southern Company to develop carbon pollution-free electricity (CFE) options for federal facilities in Southern Company's service territories. The MOU documents the intent of GSA and Southern Company to collaborate on development of a roadmap that, when executed, will lead to federal agencies in that region buying more CFE and achieving reliability and resiliency objectives outlined in Executive Order 14057 [lnks.gd]. The Biden-Harris Administration is leading by example to tackle the climate crisis through President Biden's Federal Sustainability Plan, which establishes an ambitious path to achieve 100% CFE for Federal government operations by 2030, including 50% on a 24/7 basis, along with aggressive goals for electric vehicles and net-zero emissions buildings. said GSA Administrator Robin Carnahan. This is our fourth MOU with a utility company and it's another example of how GSA is leading by example in tackling climate change, using our buying power and real estate footprint to move markets, create demand, drive efficiency, and catalyze efficiency and clean energy innovation. Through smart partnerships with energy service providers, we can help advance sustainability, create jobs, save taxpayer dollars, and ensure a healthier planet for our kids. [Source:PR Newswire] "Today's announcement delivers on President Biden's vision to build a new economy powered by clean energy—one that creates well-/paying jobs for American workers, healthier air for communities, and increases our energy independence," said Andrew Mayock, the Federal Chief Sustainability Officer with the White House Council on Environmental Quality. Southern Company has a goal to reach a 50% reduction in emissions by 2030, from 2007 emissions levels, and reach net zero greenhouse gas emissions by 2050. Currently, the United States Army is the largest federal customer served by Southern Company. "The Department of Defense and the Army are committed to using carbon-free energy to support our national defense mission," said the Honorable Rachel Jacobson, Assistant Secretary of the United States Army, Installations, Energy and Environment. "Distributed Carbon-free energy generation–when integrated into a modernized grid that includes large-scale storage, upgraded transmission lines, and enhanced cybersecurity controls - is the best way to promote resilience so we can continue to deploy, fight, and win the nation's wars. The Army applauds the GSA-Southern Company agreement. The agreement demonstrates the exact kind of collaboration that is key to improving the reliability and resilience of the commercial grid and achieving our carbon-free energy and readiness goals." "Southern Company recognizes the importance of developing and supplying carbon-free electricity as we continue our efforts toward our goal of reaching net zero by 2050," said Chris Womack, CEO and president of Southern Company. "Through industry-leading innovation and a commitment to a net zero future, we are delivering sustainable and resilient energy solutions that help drive growth and prosperity. This partnership will serve as another important step toward these goals." GSA will continue to engage with Southern Company and other utilities to explore the advancement of potential CFE solutions including solar, battery storage, nuclear power, on-site generation and new sustainable technologies like clean hydrogen.

Read More

Events