Lead Generation for Renewable Energy: 5 Top Strategies

WEBFX | April 28, 2021 | 403 views

According to a survey from Consumer Reports, 76% of Americans believe that expanding renewable energy is a worthwhile goal.

People are interested in renewable energy, but finding those people and turning them into customers is challenging.

That’s where lead generation for renewable energy can help. You need smart lead generation strategies to grow your business and get customers access to renewable energy.

To discover the top strategies for lead generation for renewable energy companies, keep reading!

WebFX is a top lead generation agency, and our team of more than 200 digital marketing experts has generated more than 6.3 million leads for our clients over the past five years. Contact us online or at 888-601-5359 to learn more about our lead generation services.

Spotlight

NRG Home Solar

NRG Home Solar is part of NRG Energy, a Fortune 200 company with nearly 10,000 employees nationwide.

OTHER ARTICLES
ENERGY

A vision for renewable energy

Article | December 23, 2021

Right now, renewable energy makes up a very small part of the entire energy sector of Bangladesh. But as we move into the future, and concerns about the environment become too great to ignore, exploring cleaner and greener sources of energy becomes the need of the hour. Our economy is booming, and our population is growing, so it goes without saying that our energy requirements are immense. There is plenty of scientific evidence that burning fossil fuels indiscriminately is not sustainable in the long term, so we do need to up our game in looking at alternatives.

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ENERGY

2020: The Year of Convergence in Corporate Renewables

Article | July 15, 2022

The rapid growth of corporate renewable procurement has been nothing short of a buyer-driven revolution in the United States’ electric sector. Almost 20 gigawatts (GWs) of corporate power purchasing agreements (PPAs) were completed in 2019 across the globe, up from 13 GWs of corporate PPAs in 2018 and triple the numbers from 2017.1,2 And the majority of this growth has come from the United States. Fortunately for those of us committed to renewable energy, we expect this trend to continue. But as should be expected in such a dynamic, buyer-driven sector, we are starting to see some noticeable shifts in the marketplace as it evolves and grows. I wanted to highlight some of the trends Constellation is watching for this year.

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ENERGY, INDUSTRY UPDATES

2020 Trends That Will Make Waves In The Energy Industry

Article | July 29, 2022

In the renewable world, energy is generated by weather and the amount of energy that can be produced depends on the current conditions. Energy storage can ensure a power supply is maintained when weather conditions are not optimal for generating energy. While energy storage products have already been introduced to all levels of the market there are several technology hurdles to overcome before energy storage will reach maximum potential. We believe there will be great advancements in 2020 on:

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Solar Power, Great For The Environment? Or Is It The Last Thing We Need?

Article | February 10, 2020

Solar power is an undeniably a green, renewable form of electricity generation - but many organisations with questionable motives (even here in New Zealand) are trying to persuade the public (and Government – hi lobbyists!) that solar power isn’t that environmentally friendly, and that it's even harmful. At the expense of bullish corporate profits, solar power is often thrown under the bus. This article lists the facts - putting an end to the negative spin on solar so often found in the media. When solar panels produce power, they do not; create any air pollution, use zero water, create carbon emissions, noise pollution, and they won’t disturb surrounding ecosystems. Solar power is a renewable energy source, the sun’s rays are infinite, fill your boots.

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Spotlight

NRG Home Solar

NRG Home Solar is part of NRG Energy, a Fortune 200 company with nearly 10,000 employees nationwide.

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ENERGY

Aspen Power Acquires Community Solar Portfolio in Maine

businesswire | May 31, 2023

Aspen Power, a distributed generation platform with the mission of accelerating and democratizing decarbonization, announced today that it has acquired a portfolio of 15 ground-mounted community solar projects in Maine. The projects, ranging in size from 1.4 megawatts of direct current (MWdc) to 7 MWdc, total 37 MWdc and are located across the state, from the southern region through Bangor. One of the projects in Berwick, ME has already reached commercial operation, with a capacity of 2.36 MWdc solar generation and is expected to produce enough electricity to prevent nearly 2,200 metric tons of CO2 from entering the atmosphere every year. That is the equivalent of 4,500 barrels of oil consumed or 380 homes electricity use annually. The energy produced by all the projects will be used by community solar subscribers in the state and support Maine’s goal of achieving 80% renewable energy by 2030. “We are proud to be a part of Maine's renewable energy transition and are committed to providing clean and sustainable energy solutions to our communities,” said Dan Gulick, Senior Vice President, Aspen Power. “We believe that the acquisition of these solar projects is an important step towards achieving that goal, and we look forward to bringing all of them online to benefit the communities they serve.” “We are thrilled to have found a partner in Aspen Power who shares our vision for clean energy and sustainable communities. We look forward to seeing these projects come to fruition under their leadership,” said Clarke Fenner, the original developer of Aspen’s Maine portfolio and current CEO of Senergy Solar Development. Aspen Power recently acquired Safari Energy, significantly expanding the company's footprint in the commercial and industrial solar market. With the goal of reaching gigawatt scale by mid-decade, Aspen Power is committed to advancing the transition to a more sustainable energy future. About Aspen Power Aspen Power is a distributed energy generation platform with the dual mission of accelerating and democratizing decarbonization. We partner with businesses, communities, and others in the industry to develop, construct, and operate renewable energy assets. Our experienced team is passionate about solving our customers’ energy challenges to deliver a sustainable future throughout the U.S.

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ENERGY

Capstone Green Energy Secures Order for 800kW Biogas Fueled Microturbine Energy Solution in Spain

businesswire | May 29, 2023

Capstone Green Energy Corporation a global leader in carbon reduction and on-site resilient green Energy-as-a-Service (EaaS) solutions, announced that Micropower Europe S.L., its distributor in Spain and Portugal, has secured an order for a C800 Signature Series with a Micropower biogas treatment unit and four heat recovery modules. The unit will be operated at a landfill to produce electricity for waste management and recycling operations. It is expected to be commissioned in October 2023. “The versatility of Capstone microturbines is evident in every new order we receive, but our customers are choosing Capstone for many of the same reasons: fuel flexibility along with high reliability on a range of fuels, low maintenance requirements, and of course, lower carbon emissions. Our customers are looking for cleaner, greener ways to approach their operations, and Capstone is here to support them in reaching their goals,” said Capstone Green Energy President and Chief Executive Officer Darren Jamison. The modularity of Capstone’s C800S turbine design is one of the primary reasons the customer chose this product. In addition, Capstone units integrate well with other technologies, such as the heat recovery units, which will eliminate leachate at the site and protect the water table in a sensitive and remote area. Because the microturbine will be installed in a remote area, the minimal maintenance needs were another important factor in choosing Capstone. Finally, the Capstone microturbine operates predictably on different qualities of biogas. This is particularly important when using gas from the landfill, which is composed of many different gases in varied concentrations. “This exciting and important project combines several green technologies to produce a superior environmental outcome. The customer had stringent requirements for reliability and fuel flexibility that the Capstone microturbines meet. When combined with the heat recovery modules, this is an ideal solution for the challenges the customer was looking to overcome,” said Manel Blasco, Chief Executive Officer of Micropower Europe S.L. About Capstone Green Energy Capstone Green Energy is a leading provider of customized microgrid solutions and on-site energy technology systems focused on helping customers around the globe meet their environmental, energy savings, and resiliency goals. Capstone Green Energy focuses on four key business lines. Through its Energy as a Service (EaaS) business, it offers rental solutions utilizing its microturbine energy systems and battery storage systems, comprehensive Factory Protection Plan (FPP) service contracts that guarantee life-cycle costs, as well as aftermarket parts. Energy Generation Technologies (EGT) are driven by the Company's industry-leading, highly efficient, low-emission, resilient microturbine energy systems offering scalable solutions in addition to a broad range of customer-tailored solutions, including hybrid energy systems and larger frame industrial turbines. The Energy Storage Solutions (ESS) business line designs and installs microgrid storage systems creating customized solutions using a combination of battery technologies and monitoring software. Through Hydrogen & Sustainable Products (H2S), Capstone Green Energy offers customers a variety of hydrogen products, including the Company's microturbine energy systems.

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ENERGY

Pattern Receives Route Approval for SunZia Transmission Project

prnewswire | May 23, 2023

Pattern Energy Group LP (Pattern Energy), a leader in renewable energy, welcomes the U.S. Department of Interior Bureau of Land Management's Record of Decision on the SunZia Transmission project, which will enable over 3,500 MW of New Mexico wind power from the SunZia Wind project to provide clean, reliable, and affordable electricity across Western states. Today's Record of Decision by the Bureau of Land Management marks an important milestone for the SunZia Transmission project. After over 16 years of development including rigorous regulatory and environmental review, the National Environmental Policy Act (NEPA) process is complete. Full construction is anticipated to commence in the summer of 2023. "This is a historic day for the advancement of America's clean energy goals as SunZia receives its major federal routing permit, clearing the way to bring online enough renewable power for 3 million Americans," said Hunter Armistead, CEO of Pattern Energy. "We're proud that SunZia is the culmination of over a decade of collaboration with communities, residents, landowners, environmental groups, wildlife organizations, and federal agencies. The U.S. Bureau of Land Management, specifically the New Mexico State office, did a thorough and professional job managing this robust environmental NEPA process review to a close. SunZia will implement industry-leading measures for environmental mitigation, including emerging technology and long-term conservation research. More than 2,000 workers will now roll up their sleeves and get to work on America's largest clean energy infrastructure project, which we look forward to completing in 2026." SunZia Transmission is setting a precedent with a gold standard in environmental mitigation efforts developed hand-in-hand with the environmental community. These range from restoring thousands of acres of wildlife habitat to investing in emerging technology and long-term conservation research. SunZia Wind has also established robust environmental best practices to reduce project impacts and study effective habitat restoration strategies in partnership with local and state experts. "Climate change is the number one threat to birds' survival, and projects like SunZia are key to reducing carbon pollution and creating a cleaner future for people and wildlife," said Garry George, Director of the National Audubon Society's Clean Energy Initiative. "We look forward to continuing to collaborate with Pattern Energy and other conservation groups to responsibly expand our nation's clean energy and transmission infrastructure in ways that avoid, minimize, and mitigate impacts on birds and communities." "We welcome this important milestone for the SunZia project that will unlock New Mexico's vast renewable wind resource," said Fernando Martinez, Executive Director of the New Mexico Renewable Energy Transmission Authority (RETA). "Pattern Energy has been an excellent partner and we see SunZia as the model for planning and developing critical transmission projects that will advance our transition to clean energy.'' SunZia Transmission is a 550-mile ± 525 kV high-voltage direct current (HVDC) transmission line between central New Mexico and south-central Arizona with the capacity to transport 3,000 MW of clean, renewable energy. SunZia Transmission will open access to the western energy markets to SunZia Wind, the largest wind project in the Western Hemisphere, which is comprised of more than 3,500 MW of new wind generation located in Torrance, Lincoln, and San Miguel Counties in New Mexico. Pattern Energy recently announced that the SunZia Transmission and SunZia Wind projects are expected to generate $20.5 billion dollars in total economic benefit, which includes over $8 billion of direct capital investment, at no added cost to ratepayers, according to the results of an independent study conducted by the research firm Energy, Economic & Environment Consultants LLC. Together, the projects will generate an expected $1.3 billion in fiscal impacts that will go to governments, communities, and schools. These benefits are generated through sales and use taxes, property taxes, community benefit payments, and land payments to federal and state agencies. The Record of Decision also includes an updated Preferred Alternative Route for the adjacent RioSol Transmission Line, a 500-kV High Voltage Alternating Current project that will have a capacity of 1,500 MW and will bring additional clean resources to western markets. About Pattern Energy Pattern Energy is one of the world's largest privately-owned developers and operators of wind, solar, transmission, and energy storage projects. Its operational portfolio includes 35 renewable energy facilities that use proven, best-in-class technology with an operating capacity of nearly 6,000 MW in the United States, Canada, Japan, and Mexico. Pattern Energy is guided by a long-term commitment to serve customers, protect the environment, and strengthen communities.

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ENERGY

Aspen Power Acquires Community Solar Portfolio in Maine

businesswire | May 31, 2023

Aspen Power, a distributed generation platform with the mission of accelerating and democratizing decarbonization, announced today that it has acquired a portfolio of 15 ground-mounted community solar projects in Maine. The projects, ranging in size from 1.4 megawatts of direct current (MWdc) to 7 MWdc, total 37 MWdc and are located across the state, from the southern region through Bangor. One of the projects in Berwick, ME has already reached commercial operation, with a capacity of 2.36 MWdc solar generation and is expected to produce enough electricity to prevent nearly 2,200 metric tons of CO2 from entering the atmosphere every year. That is the equivalent of 4,500 barrels of oil consumed or 380 homes electricity use annually. The energy produced by all the projects will be used by community solar subscribers in the state and support Maine’s goal of achieving 80% renewable energy by 2030. “We are proud to be a part of Maine's renewable energy transition and are committed to providing clean and sustainable energy solutions to our communities,” said Dan Gulick, Senior Vice President, Aspen Power. “We believe that the acquisition of these solar projects is an important step towards achieving that goal, and we look forward to bringing all of them online to benefit the communities they serve.” “We are thrilled to have found a partner in Aspen Power who shares our vision for clean energy and sustainable communities. We look forward to seeing these projects come to fruition under their leadership,” said Clarke Fenner, the original developer of Aspen’s Maine portfolio and current CEO of Senergy Solar Development. Aspen Power recently acquired Safari Energy, significantly expanding the company's footprint in the commercial and industrial solar market. With the goal of reaching gigawatt scale by mid-decade, Aspen Power is committed to advancing the transition to a more sustainable energy future. About Aspen Power Aspen Power is a distributed energy generation platform with the dual mission of accelerating and democratizing decarbonization. We partner with businesses, communities, and others in the industry to develop, construct, and operate renewable energy assets. Our experienced team is passionate about solving our customers’ energy challenges to deliver a sustainable future throughout the U.S.

Read More

ENERGY

Capstone Green Energy Secures Order for 800kW Biogas Fueled Microturbine Energy Solution in Spain

businesswire | May 29, 2023

Capstone Green Energy Corporation a global leader in carbon reduction and on-site resilient green Energy-as-a-Service (EaaS) solutions, announced that Micropower Europe S.L., its distributor in Spain and Portugal, has secured an order for a C800 Signature Series with a Micropower biogas treatment unit and four heat recovery modules. The unit will be operated at a landfill to produce electricity for waste management and recycling operations. It is expected to be commissioned in October 2023. “The versatility of Capstone microturbines is evident in every new order we receive, but our customers are choosing Capstone for many of the same reasons: fuel flexibility along with high reliability on a range of fuels, low maintenance requirements, and of course, lower carbon emissions. Our customers are looking for cleaner, greener ways to approach their operations, and Capstone is here to support them in reaching their goals,” said Capstone Green Energy President and Chief Executive Officer Darren Jamison. The modularity of Capstone’s C800S turbine design is one of the primary reasons the customer chose this product. In addition, Capstone units integrate well with other technologies, such as the heat recovery units, which will eliminate leachate at the site and protect the water table in a sensitive and remote area. Because the microturbine will be installed in a remote area, the minimal maintenance needs were another important factor in choosing Capstone. Finally, the Capstone microturbine operates predictably on different qualities of biogas. This is particularly important when using gas from the landfill, which is composed of many different gases in varied concentrations. “This exciting and important project combines several green technologies to produce a superior environmental outcome. The customer had stringent requirements for reliability and fuel flexibility that the Capstone microturbines meet. When combined with the heat recovery modules, this is an ideal solution for the challenges the customer was looking to overcome,” said Manel Blasco, Chief Executive Officer of Micropower Europe S.L. About Capstone Green Energy Capstone Green Energy is a leading provider of customized microgrid solutions and on-site energy technology systems focused on helping customers around the globe meet their environmental, energy savings, and resiliency goals. Capstone Green Energy focuses on four key business lines. Through its Energy as a Service (EaaS) business, it offers rental solutions utilizing its microturbine energy systems and battery storage systems, comprehensive Factory Protection Plan (FPP) service contracts that guarantee life-cycle costs, as well as aftermarket parts. Energy Generation Technologies (EGT) are driven by the Company's industry-leading, highly efficient, low-emission, resilient microturbine energy systems offering scalable solutions in addition to a broad range of customer-tailored solutions, including hybrid energy systems and larger frame industrial turbines. The Energy Storage Solutions (ESS) business line designs and installs microgrid storage systems creating customized solutions using a combination of battery technologies and monitoring software. Through Hydrogen & Sustainable Products (H2S), Capstone Green Energy offers customers a variety of hydrogen products, including the Company's microturbine energy systems.

Read More

ENERGY

Pattern Receives Route Approval for SunZia Transmission Project

prnewswire | May 23, 2023

Pattern Energy Group LP (Pattern Energy), a leader in renewable energy, welcomes the U.S. Department of Interior Bureau of Land Management's Record of Decision on the SunZia Transmission project, which will enable over 3,500 MW of New Mexico wind power from the SunZia Wind project to provide clean, reliable, and affordable electricity across Western states. Today's Record of Decision by the Bureau of Land Management marks an important milestone for the SunZia Transmission project. After over 16 years of development including rigorous regulatory and environmental review, the National Environmental Policy Act (NEPA) process is complete. Full construction is anticipated to commence in the summer of 2023. "This is a historic day for the advancement of America's clean energy goals as SunZia receives its major federal routing permit, clearing the way to bring online enough renewable power for 3 million Americans," said Hunter Armistead, CEO of Pattern Energy. "We're proud that SunZia is the culmination of over a decade of collaboration with communities, residents, landowners, environmental groups, wildlife organizations, and federal agencies. The U.S. Bureau of Land Management, specifically the New Mexico State office, did a thorough and professional job managing this robust environmental NEPA process review to a close. SunZia will implement industry-leading measures for environmental mitigation, including emerging technology and long-term conservation research. More than 2,000 workers will now roll up their sleeves and get to work on America's largest clean energy infrastructure project, which we look forward to completing in 2026." SunZia Transmission is setting a precedent with a gold standard in environmental mitigation efforts developed hand-in-hand with the environmental community. These range from restoring thousands of acres of wildlife habitat to investing in emerging technology and long-term conservation research. SunZia Wind has also established robust environmental best practices to reduce project impacts and study effective habitat restoration strategies in partnership with local and state experts. "Climate change is the number one threat to birds' survival, and projects like SunZia are key to reducing carbon pollution and creating a cleaner future for people and wildlife," said Garry George, Director of the National Audubon Society's Clean Energy Initiative. "We look forward to continuing to collaborate with Pattern Energy and other conservation groups to responsibly expand our nation's clean energy and transmission infrastructure in ways that avoid, minimize, and mitigate impacts on birds and communities." "We welcome this important milestone for the SunZia project that will unlock New Mexico's vast renewable wind resource," said Fernando Martinez, Executive Director of the New Mexico Renewable Energy Transmission Authority (RETA). "Pattern Energy has been an excellent partner and we see SunZia as the model for planning and developing critical transmission projects that will advance our transition to clean energy.'' SunZia Transmission is a 550-mile ± 525 kV high-voltage direct current (HVDC) transmission line between central New Mexico and south-central Arizona with the capacity to transport 3,000 MW of clean, renewable energy. SunZia Transmission will open access to the western energy markets to SunZia Wind, the largest wind project in the Western Hemisphere, which is comprised of more than 3,500 MW of new wind generation located in Torrance, Lincoln, and San Miguel Counties in New Mexico. Pattern Energy recently announced that the SunZia Transmission and SunZia Wind projects are expected to generate $20.5 billion dollars in total economic benefit, which includes over $8 billion of direct capital investment, at no added cost to ratepayers, according to the results of an independent study conducted by the research firm Energy, Economic & Environment Consultants LLC. Together, the projects will generate an expected $1.3 billion in fiscal impacts that will go to governments, communities, and schools. These benefits are generated through sales and use taxes, property taxes, community benefit payments, and land payments to federal and state agencies. The Record of Decision also includes an updated Preferred Alternative Route for the adjacent RioSol Transmission Line, a 500-kV High Voltage Alternating Current project that will have a capacity of 1,500 MW and will bring additional clean resources to western markets. About Pattern Energy Pattern Energy is one of the world's largest privately-owned developers and operators of wind, solar, transmission, and energy storage projects. Its operational portfolio includes 35 renewable energy facilities that use proven, best-in-class technology with an operating capacity of nearly 6,000 MW in the United States, Canada, Japan, and Mexico. Pattern Energy is guided by a long-term commitment to serve customers, protect the environment, and strengthen communities.

Read More

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