Energy, Industry Updates
Article | July 29, 2022
Despite rising energy costs and dwindling customer ratings of the ‘Big Six’, over 37% of Brits still believe they are getting a good deal when it comes to gas and electricity.
Here, Keith Bastian, CEO of rising independent Outfox the Market, challenges those age-old perceptions that are damaging consumer bank balances…
I have never quite understood the notion of pay more for the same service. Except that last part, is really where the difference lies.
As I have made my way through the energy market, it seems clear to me that we are facing a common notion.
Age-old dinosaurs, that have relied on name status and brand power to retain customer loyalty, despite not providing anything different or any value-added service, give the impression that customers are somehow safer with them. That is the biggest misconception.
We at Outfox the Market would like to challenge that.
Of course, when I speak in such a way, I am referring to the ‘Big Six’, those long-established brands whose share in the energy market whilst substantial, is increasingly coming at the cost to its customers.
For example, in the latest independent customer rankings from Which, it was determined that the traditional big energy companies had some of the lowest scores for customer service and value for money, yet some customers still feel secure with them.
On the contrary, rising independents, such as ourselves, were scoring highly in these areas and this is where I feel the difference lies.
Regardless of your opinion on fossil fuels and/or renewables, it is more the value of looking after your customers, understanding their concerns and dealing with them efficiently that has become somewhat lost for the ‘Big Six’.
It is true that they have a larger proportion of customers to serve with a larger workforce, but that should not be to the detriment to the service they provide.
What were are seeing now, as evidenced by the recent Ofgem price hikes, is the ‘Big Six’ once again failing consumers in these areas, with most of the top names putting costs up by £96 a year on average as of April.
I am not one to not acknowledge that energy firms are tongue-tied in some respects in passing regulated costs on; there are times when we must. However, customers could also benefit from a little research.
Even with growing numbers of consumers switching, nearly 60% of all households in the UK are still on standard variable rate tariffs, those that are subject to the incoming Ofgem hikes.
So, the real question is why aren’t more customers switching? Heritage, loyalty and brand association. These facets really should not come at cost of paying more for energy.
I really believe it is down to time-sensitivity and a misunderstanding around the barriers to switching, with cost somewhere in the middle.
According to MoneySuperMarket, 75% of us would switch if we could save £149.99. A hefty figure, but why not the £96 highlighted earlier? That is still pretty good, and something that would add up nicely over the years.
I understand we are time-poor as a nation, it’s well publicised, but we’re all well averse in switching phone contracts and insurance deals, so why not where our energy comes from?
Truth be told, I believe it’s an age-old notion that energy is ‘just something that comes with the house, not worth the hours or hassle to change.’
But in all honesty, it takes a matter of seconds to switch. Firms such as ourselves offer this and more via a quick and easy quote online. Best of all, many energy providers will help manage the switching process for you, contacting your current provider and notifying them of your intentions.
I would also like to challenge this notion that once an energy firm ‘gets you’, you are ‘locked in’ for years upon end in ever rising contract costs.
If you are on a standard variable tariff, you can switch to a new provider at any time. What’s more, even if you are in a fixed term energy deal, which can be subject to exit fees, sometimes the cost involved outweighs the savings you can make with your new provider.
Customers must do their best to ask more of energy firms, check the service they are being given and hold it up against national bill averages. Compare what your neighbours, friends and family are paying under similar living circumstances, and weigh up if you are being given a fair deal.
Living costs and regulated price hikes are always going to be an ever present worry, so I call on both customers and energy firms to do their due diligence in these respects.
Age-old energy firms relying on their reputation must take a serious inward look at their lessening market share to understand why they are failing customers.
It’s time to make a change now, both from business attitude and a consumer standpoint; switching is quick, easy and a vital notion to bear in mind, as both retaining custom and saving money becomes an ever-growing sticking point in the energy market.
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Strategy and Best Practices
Article | July 8, 2022
Have you ever thought about what would happen if a power station failed? Without electricity to bring itself back online, it would be near impossible for a station to begin operating again, like trying to set fire to paper without a flame.
This scenario would quickly lead to widespread chaos, with hospitals and schools plunged into darkness, refrigeration, and sanitation seriously hampered and transport systems brought to a standstill.
For these reasons (and many, many more), governments and electricity networks often have complex and rigorous plans in place to bring dead power stations back online at the earliest.
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Strategy and Best Practices, Industry Updates
Article | August 16, 2022
According to a survey from Consumer Reports, 76% of Americans believe that expanding renewable energy is a worthwhile goal.
People are interested in renewable energy, but finding those people and turning them into customers is challenging.
That’s where lead generation for renewable energy can help. You need smart lead generation strategies to grow your business and get customers access to renewable energy.
To discover the top strategies for lead generation for renewable energy companies, keep reading!
WebFX is a top lead generation agency, and our team of more than 200 digital marketing experts has generated more than 6.3 million leads for our clients over the past five years. Contact us online or at 888-601-5359 to learn more about our lead generation services.
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Strategy and Best Practices, Industry Updates
Article | August 16, 2022
In a global economy, sustainability has become an important part of a company's business plan. Leading companies throughout the globe recognize that sustainability is critical to decreasing costs, expanding into new markets, and driving innovation and effectiveness throughout a company. Pollution prevention, or P2, is a key component of sustainability. Businesses can integrate sustainability into everyday operations in ways that encourage long-term cost savings and enhance environmental performance by effectively implementing P2 and Energy Efficiency (E2) initiatives.
The ability of a company to recognize and integrate relative information, identify the relationship of environmental performance to the business model, and concentrate existing systems and resources towards specific goals is often a direct outcome of the successful execution of pollution-prevention and energy-efficiency initiatives. Management's complete support is required for planning, developing, and executing sustainability measures within a company framework.
7 Necessary Steps for Effective Energy Management
Make the Commitment
The most important step in closing the P2 implementation gap is a commitment to continuous improvement. Accomplishing P2 and E2 successful implementation through the seven-step process usually requires top-level support, clearly communicated through an environmental and energy management strategy; the formation of a cross-functional team representing the company's administrative and process knowledge, and the appointment of a leader to make sure consistency of focus, communication, and effort. As a crucial business strategy, an engaged collective effort backed by management will ensure a company's ability to recognize and achieve P2 and E2 results.
Assess Performance and Opportunities
Understanding present and historical waste generation and energy consumption is the initial step in identifying environmental performance possibilities. A cross-functional team-based evaluation that assesses performance, systems, and equipment will harness a company's intellectual capital and enable it to identify improvement possibilities from several viewpoints. Conversations with operational personnel can result in "ah-ha" moments that solve issues and provide new solutions. Evaluating environmental performance on the basis of data analysis and setting baselines to monitor progress utilizing the company's knowledge base will open up fresh perspectives on the commercial prospects that P2 and E2 can bring.
Set Performance Goals
Setting ambitious but reasonable objectives for enhancing environmental performance will motivate behaviors that lead to positive results. This stage establishes a shared vision of progress throughout the company while capturing the commitment to reduce pollution and energy consumption. By establishing particular areas of progress and setbacks, performance targets aid in monitoring the effectiveness of the environmental and/or energy management program. Goals that are effective will define the scope and assess the possibility for progress.
Create an Action Plan
A plan of action acts as a framework for guiding and monitoring the methodical approach to better environmental performance. It helps the team concentrate by demonstrating the breadth and size of objectives, targets, responsibilities, and resources. The strategy must be accepted by all parts of the institution that it targets in order to be successful.
Implement the Action Plan
Developing a communication strategy, increasing awareness, developing capacity, motivating personnel, and monitoring progress are all key components to effectively executing the action plan. It is vital to communicate the action plan, which will need an overall statement concerning purpose, policies, and progress. While the communication strategy is intended to create knowledge regarding energy efficiency and environmental sustainability, workers, customers, and society should also be educated on how they can help enhance environmental performance. Recognizing training requirements can also aid in the effective implementation of pollution prevention and energy efficiency initiatives. Continuous feedback on accomplishments can help drive employees to continue improving.
Evaluate Progress
The action plan will be evaluated on a regular basis to keep the team updated on progress toward the stated environmental performance improvement targets. A review of the action plan will reveal any efficiency measures that need to be changed or added.
Recognize Achievements
Once the momentum for pollution avoidance and energy efficiency has been generated, it is critical to maintain it. A commitment to continuous development must be maintained throughout the seven-step strategy to be successful. A dedicated leader driving the process and a motivated team carrying it out give the greatest possibility for a long-term program that produces results.
Closing Lines
It is critical to remember these fundamental energy management steps while developing a successful energy management program. Moreover, the global landscape is rapidly changing. As a result, it is always in need of creative and efficient energy management solutions. As a result, businesses are employing specialists to handle this.
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