Solar power to be world’s largest power source by 2035

| September 10, 2019

article image
Solar power is set to become the world’s largest source of power by 2035 as the cost of renewables falls, a new report has found. Publishing its fourth annual analysis of global energy trends, the renewable energy company Statkraft said that solar PV is already the world’s fastest-growing energy source, thanks to the ever-lowering production cost of solar panels and increased demand for renewable energy. The lifetime costs for solar PV will drop by around half over the next three decades, while wind will become 40% cheaper. The company estimated that solar PV and wind energy will make up 70% of power generation by 2050, with renewables making up over 80% of the global power sector in total. Henrik Sætness, Statkraft’s head of corporate strategy and analysis, said: ‘Our analysis shows that the price of renewable technologies decreases faster than most people have anticipated.

Spotlight

ACCIONA

Leaders in infrastructure (construction, water treatment, etc.) and renewable energy (wind, solar photovoltaic, etc.) from sustainability and innovation. Our offer covers the whole value chain, from design and construction to operation and maintenance. With a presence in more than 30 countries, the Group develops its business activities based on the desire to contribute to economic and social development in the communities in which it operates.

OTHER ARTICLES

Renewable Fuels Will Help Pave the Way to a 100% Renewable Energy

Article | April 10, 2020

The need to reduce carbon emissions is real. In 2018, the International Panel on Climate Change (IPCC) reported that global emissions would need to reach net-zero (or carbon-neutral) by 2050 to prevent severe climate change impacts. Electricity is a major contributor—electricity generation was responsible for approximately 33% of total CO2 emissions in the U.S. in 2018. Electric utilities stand to play a critical role in reducing carbon emissions. Many are up to the task of decarbonizing their operations and supplying carbon-free or carbon-neutral energy to their customers.

Read More

Outdated perceptions: how energy attitudes are damaging customer wallets

Article | March 22, 2021

Despite rising energy costs and dwindling customer ratings of the ‘Big Six’, over 37% of Brits still believe they are getting a good deal when it comes to gas and electricity. Here, Keith Bastian, CEO of rising independent Outfox the Market, challenges those age-old perceptions that are damaging consumer bank balances… I have never quite understood the notion of pay more for the same service. Except that last part, is really where the difference lies. As I have made my way through the energy market, it seems clear to me that we are facing a common notion. Age-old dinosaurs, that have relied on name status and brand power to retain customer loyalty, despite not providing anything different or any value-added service, give the impression that customers are somehow safer with them. That is the biggest misconception. We at Outfox the Market would like to challenge that. Of course, when I speak in such a way, I am referring to the ‘Big Six’, those long-established brands whose share in the energy market whilst substantial, is increasingly coming at the cost to its customers. For example, in the latest independent customer rankings from Which, it was determined that the traditional big energy companies had some of the lowest scores for customer service and value for money, yet some customers still feel secure with them. On the contrary, rising independents, such as ourselves, were scoring highly in these areas and this is where I feel the difference lies. Regardless of your opinion on fossil fuels and/or renewables, it is more the value of looking after your customers, understanding their concerns and dealing with them efficiently that has become somewhat lost for the ‘Big Six’. It is true that they have a larger proportion of customers to serve with a larger workforce, but that should not be to the detriment to the service they provide. What were are seeing now, as evidenced by the recent Ofgem price hikes, is the ‘Big Six’ once again failing consumers in these areas, with most of the top names putting costs up by £96 a year on average as of April. I am not one to not acknowledge that energy firms are tongue-tied in some respects in passing regulated costs on; there are times when we must. However, customers could also benefit from a little research. Even with growing numbers of consumers switching, nearly 60% of all households in the UK are still on standard variable rate tariffs, those that are subject to the incoming Ofgem hikes. So, the real question is why aren’t more customers switching? Heritage, loyalty and brand association. These facets really should not come at cost of paying more for energy. I really believe it is down to time-sensitivity and a misunderstanding around the barriers to switching, with cost somewhere in the middle. According to MoneySuperMarket, 75% of us would switch if we could save £149.99. A hefty figure, but why not the £96 highlighted earlier? That is still pretty good, and something that would add up nicely over the years. I understand we are time-poor as a nation, it’s well publicised, but we’re all well averse in switching phone contracts and insurance deals, so why not where our energy comes from? Truth be told, I believe it’s an age-old notion that energy is ‘just something that comes with the house, not worth the hours or hassle to change.’ But in all honesty, it takes a matter of seconds to switch. Firms such as ourselves offer this and more via a quick and easy quote online. Best of all, many energy providers will help manage the switching process for you, contacting your current provider and notifying them of your intentions. I would also like to challenge this notion that once an energy firm ‘gets you’, you are ‘locked in’ for years upon end in ever rising contract costs. If you are on a standard variable tariff, you can switch to a new provider at any time. What’s more, even if you are in a fixed term energy deal, which can be subject to exit fees, sometimes the cost involved outweighs the savings you can make with your new provider. Customers must do their best to ask more of energy firms, check the service they are being given and hold it up against national bill averages. Compare what your neighbours, friends and family are paying under similar living circumstances, and weigh up if you are being given a fair deal. Living costs and regulated price hikes are always going to be an ever present worry, so I call on both customers and energy firms to do their due diligence in these respects. Age-old energy firms relying on their reputation must take a serious inward look at their lessening market share to understand why they are failing customers. It’s time to make a change now, both from business attitude and a consumer standpoint; switching is quick, easy and a vital notion to bear in mind, as both retaining custom and saving money becomes an ever-growing sticking point in the energy market.

Read More

Lead Generation for Renewable Energy: 5 Top Strategies

Article | April 28, 2021

According to a survey from Consumer Reports, 76% of Americans believe that expanding renewable energy is a worthwhile goal. People are interested in renewable energy, but finding those people and turning them into customers is challenging. That’s where lead generation for renewable energy can help. You need smart lead generation strategies to grow your business and get customers access to renewable energy. To discover the top strategies for lead generation for renewable energy companies, keep reading! WebFX is a top lead generation agency, and our team of more than 200 digital marketing experts has generated more than 6.3 million leads for our clients over the past five years. Contact us online or at 888-601-5359 to learn more about our lead generation services.

Read More

This electricity sector strategy could save wallets and ecosystems

Article | February 27, 2020

Electricity is a unique kind of commodity— although it is not perishable, it is (still) hard to store on a large scale. Electricity must be generated relatively close to where it is demanded and at the time it is demanded. Therefore, operators must constantly keep an eye on the use of electricity. When demand is high, operators will signal the generators to increase their output; if less, generators get the instruction to generate less electricity. Roughly, this is how the grid works. The devil is in the details: the flexibility of power plants is unique to its type. Nuclear and coal power plants take the longest to start up and shut down, followed by oil/diesel power plants.

Read More

Spotlight

ACCIONA

Leaders in infrastructure (construction, water treatment, etc.) and renewable energy (wind, solar photovoltaic, etc.) from sustainability and innovation. Our offer covers the whole value chain, from design and construction to operation and maintenance. With a presence in more than 30 countries, the Group develops its business activities based on the desire to contribute to economic and social development in the communities in which it operates.

Events