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The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business model puts tremendous pressure on sales organizations to facilitate a seamless transition between the buyer and customer journey and ensure customers are seeing the value they were promised during their evaluation. Many sales leaders are drowning in data and struggling to figure out what key metrics they should track to reveal their progress in growing subscription revenue. One powerful, simple metric enables sales leaders to pull the right levers to grow revenue: the ratio of customer lifetime value (LTV) to customer acquisition cost (CAC).

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Solar+Storage

Lead Generation for Renewable Energy: 5 Top Strategies

Article | June 14, 2022

According to a survey from Consumer Reports, 76% of Americans believe that expanding renewable energy is a worthwhile goal. People are interested in renewable energy, but finding those people and turning them into customers is challenging. That’s where lead generation for renewable energy can help. You need smart lead generation strategies to grow your business and get customers access to renewable energy. To discover the top strategies for lead generation for renewable energy companies, keep reading! WebFX is a top lead generation agency, and our team of more than 200 digital marketing experts has generated more than 6.3 million leads for our clients over the past five years. Contact us online or at 888-601-5359 to learn more about our lead generation services.

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Strategy and Best Practices, Industry Updates

Indigenous lands can be ground zero for a wind energy boom

Article | August 16, 2022

It all started about four years ago, when SUVs and pickup trucks drove uninvited onto their lands, remembers Olimpia Palmar, a member of the Indigenous Wayúu peoples, who historically have occupied the La Guajira desert in northern Colombia and Venezuela. "We started seeing these arijunas [Wayuúunaiki for non-native peoples] wearing construction helmets and boots and vests, getting out of the cars, checking the desert, and then leaving," she recalls. Word soon began circulating across the Guajira Peninsula, from the rancherías — the community’s rural settlements — to the few urban centers: The arijunas were offering money to those who would let them plant tall, slim towers on their lands to measure the wind. On La Guajira’s dusty earth, where few things grow, towers began to sprout. By 2019, at least 30 wind-measuring towers had risen on Wayúu land, according to a report by Indepaz, a nonprofit research center.

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Strategy and Best Practices, Energy

Why Picking an Established and Credible Solar Installer Matters

Article | July 27, 2022

With the popularity of solar increasing across the country, the number of solar installers has been multiplying. Unfortunately, many fly-by-night companies with minimal installation experience or larger national firms with little market history are trying to capitalize on the industry’s growth. In addition, the sheer volume of installation partners that consumers have to choose from can result in a great deal of buyer confusion. More choices, more issues As the number of solar installers has gone up, so have complaints and issues related to providers and their service. Recently, the Minnesota Department of Labor and Industry reached terms with Empire Solar Group LLC’s trustees, a national solar installer that went bankrupt earlier this year, leaving 45 homeowners in Minnesota with projects in various levels of incompletion. Unfortunately, they’re not alone, as many other consumers have also fallen into precarious situations after companies using high-pressure sales tactics have been unable to deliver on the work. Michael Allen, CEO of All Energy Solar, says, “He’s angered that companies go out of business and face no fines.” Allen and other established industry leaders have done their best to help out customers caught in the middle of an installer’s bankruptcy issues, but there is only so much they can do. What protections do consumers have? In some cases, states have put into place protections for consumers; for example, in Minnesota, consumers stranded with uncompleted projects can get access to the state’s Contractor Recovery Fund, which receives money from licensing fees to help offset these costs. But that is of little comfort for those trying to determine what partner to choose for their project. The best bet When picking a solar installation partner, your best bet is to avoid those with high-pressure sales tactics, “too-good-to-be-true” pricing, or ones with little to no installation experience. Don’t simply trust the sales rep, do a little of your own research to see what other customers are saying. Looking for a record of successfully completed projects and businesses with state and national certifications can be another way to confirm credibility.

Read More
Solar+Storage

Installation of a Solar System in 2021

Article | May 27, 2021

We’ve talked a bit about the functioning of solar panels, the mechanisms behind them, and the best panels suited for the average Indian household. Check them out for the starters. For this article, we’re detailing a complete guide to the components and installation of a solar system. Solar panels are all but a part of the complete setup of a functioning solar system. It is the basic building block of the system, but there’s more to it than just a silicon wafer panel. The other necessary components include Solar Inverters, Batteries (in a select type of system) and Panel Structure/Stands, and other accessories.

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Solar+Storage

Renewables find success in ‘black start’ experiment

Article | June 14, 2022

According to a survey from Consumer Reports, 76% of Americans believe that expanding renewable energy is a worthwhile goal. People are interested in renewable energy, but finding those people and turning them into customers is challenging. That’s where lead generation for renewable energy can help. You need smart lead generation strategies to grow your business and get customers access to renewable energy. To discover the top strategies for lead generation for renewable energy companies, keep reading! WebFX is a top lead generation agency, and our team of more than 200 digital marketing experts has generated more than 6.3 million leads for our clients over the past five years. Contact us online or at 888-601-5359 to learn more about our lead generation services.

Read More
Strategy and Best Practices, Industry Updates

7 Necessary Steps for Effective Energy Management

Article | August 16, 2022

It all started about four years ago, when SUVs and pickup trucks drove uninvited onto their lands, remembers Olimpia Palmar, a member of the Indigenous Wayúu peoples, who historically have occupied the La Guajira desert in northern Colombia and Venezuela. "We started seeing these arijunas [Wayuúunaiki for non-native peoples] wearing construction helmets and boots and vests, getting out of the cars, checking the desert, and then leaving," she recalls. Word soon began circulating across the Guajira Peninsula, from the rancherías — the community’s rural settlements — to the few urban centers: The arijunas were offering money to those who would let them plant tall, slim towers on their lands to measure the wind. On La Guajira’s dusty earth, where few things grow, towers began to sprout. By 2019, at least 30 wind-measuring towers had risen on Wayúu land, according to a report by Indepaz, a nonprofit research center.

Read More
Strategy and Best Practices, Energy

How Does Employing Energy Management Systems Helps Businesses?

Article | July 27, 2022

With the popularity of solar increasing across the country, the number of solar installers has been multiplying. Unfortunately, many fly-by-night companies with minimal installation experience or larger national firms with little market history are trying to capitalize on the industry’s growth. In addition, the sheer volume of installation partners that consumers have to choose from can result in a great deal of buyer confusion. More choices, more issues As the number of solar installers has gone up, so have complaints and issues related to providers and their service. Recently, the Minnesota Department of Labor and Industry reached terms with Empire Solar Group LLC’s trustees, a national solar installer that went bankrupt earlier this year, leaving 45 homeowners in Minnesota with projects in various levels of incompletion. Unfortunately, they’re not alone, as many other consumers have also fallen into precarious situations after companies using high-pressure sales tactics have been unable to deliver on the work. Michael Allen, CEO of All Energy Solar, says, “He’s angered that companies go out of business and face no fines.” Allen and other established industry leaders have done their best to help out customers caught in the middle of an installer’s bankruptcy issues, but there is only so much they can do. What protections do consumers have? In some cases, states have put into place protections for consumers; for example, in Minnesota, consumers stranded with uncompleted projects can get access to the state’s Contractor Recovery Fund, which receives money from licensing fees to help offset these costs. But that is of little comfort for those trying to determine what partner to choose for their project. The best bet When picking a solar installation partner, your best bet is to avoid those with high-pressure sales tactics, “too-good-to-be-true” pricing, or ones with little to no installation experience. Don’t simply trust the sales rep, do a little of your own research to see what other customers are saying. Looking for a record of successfully completed projects and businesses with state and national certifications can be another way to confirm credibility.

Read More
Solar+Storage

Installation of a Solar System in 2021

Article | May 27, 2021

We’ve talked a bit about the functioning of solar panels, the mechanisms behind them, and the best panels suited for the average Indian household. Check them out for the starters. For this article, we’re detailing a complete guide to the components and installation of a solar system. Solar panels are all but a part of the complete setup of a functioning solar system. It is the basic building block of the system, but there’s more to it than just a silicon wafer panel. The other necessary components include Solar Inverters, Batteries (in a select type of system) and Panel Structure/Stands, and other accessories.

Read More
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Spotlight

HiTech Solar

We're ready to create the next generation of photovoltaic solar panels. Hitech Solar is the fusion of world-class manufacturing with British innovation, producing High Efficiency, High Quality Solar Panels using the Latest European Equipment.

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