Q&A with Latane Conant, CMO at 6sense

MEDIA 7 | July 17, 2019

Q&A with Latane Conant
Latane Conant, CMO at 6sense has always been keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.

At 6sense, Latane helps sales and marketing leaders increase revenue by tapping into the power of predictive intelligence to uncover buyers who are ready to buy.

MEDIA 7: As a child, what did you want to be when you grew up?
LATANE CONANT:
The first thing I ever wanted to be was a lifeguard and swim coach. When I was 5 years old, I joined the swim team as one of the youngest swimmers. At 13, I was too young to be a lifeguard so I begged them to create a “JR lifeguard” position. This was essentially deck swabbing and towel service but I didn’t care. So they hired me and called me “young jedi”. The head lifeguard loved to play jokes on me. One time he gave me a ruler and said every deck chair needed to be 10 ¾ inches apart. There were 50+ deck chairs, but I went out and started measuring. Finally, after a few chairs, they called me over the loudspeaker to come back to the office and we all had a big laugh. Another time they took me down to the filter room, which was underground and pretty spooky.

BUT as a young jedi, I had to learn how the system worked. We descended under the deck and I climbed a rickety old ladder to look down into the pump. Another lifeguard in scuba gear was waiting underwater and jumped out of the filter tank and scared the bejesus out of me! Once I calmed down I thought it was pretty hysterical! My role could have been seen as pretty mundane - bathroom cleaning and towel folding - BUT I loved the people I worked with so much. I worshipped the lifeguards and swim coaches!

They kept me on my toes and in stitches all summer, so it’s still one of the best jobs I’ve ever had. I finally graduated to teaching swim lessons, with a focus on kids who did not swim at all and were afraid to go in the pool. Nothing was more rewarding than seeing someone do something they thought they could not, or actually loving something that used to scare them - like put their head underwater, dive off the blocks, or swim the butterfly stroke for a lap.

M7: Latane, you have always thrived on working with wicked smart people. How do you get the best out of them when there is a common notion that it’s difficult to make smart people work together?
LC: 
Talented people want to be able to do great work. Not the average, crank some blogs out or run an event, but truly cool and differentiated things. My job is to be a force field and ensure the team has the opportunity to try different things and do their best work. This means providing focus. A powerful focus tool we use is the V2MOM. V2MOM stands for Vision, Values, Methods, Obstacles, and Metrics. Vision is what you want to achieve. Ideally your vision makes everyone uncomfortably excited. Values are why it matters, what you believe, guiding principles for decision making. Methods are where the rubber meets the road and are the top things you will do to achieve the vision.

Under each method, it's key to detail out obstacles (so you can plan around them) and metrics so you know if the method is on track. What’s nice about the system is that it provides built-in planning and is time bound. So every quarter I get my team together and we revise our V2MOM. This builds consensus around the vision and how we are going to get there. Every method gets assigned an owner, which drives accountability. And we publically track the metrics weekly so everyone knows our progress. The interesting thing about the V2MOM is not what's on the V2mom but what is NOT on the V2MOM. Because the process requires hyper prioritization of what you are going to do in a given time period, it forces focus.

I’m pretty obsessed and love the V2MOM. I am happy to share more on how teams can adopt, implement, and use it.  In fact, maybe in my next life, I will be a V2mom consultant!


"Marketing is harder and harder these days because buyers want to remain anonymous."

M7: How does leveraging smart technologies like AI help marketers have an edge over others and achieve on-time targets?
LC:
We need every advantage we can get in order to be successful and AI provides that advantage. Marketing is harder and harder these days because buyers want to remain anonymous. In fact, 90 percent of B2B buying behavior is digital and anonymous. Buyers also buy in teams, so the buying journey and process is very fragmented across many people. According to Gartner, it’s typical for a buying team to have more than 10 people involved. Adding to that, buyers are resistant. Every member of the B2B buying team requires highly personalized multi-touch and multi-channel engagement to take a meeting.
But our current systems are built for known static data, which only 12% of marketers have confidence in.
Revenue-generating teams should look for platforms that allow them to uncover buyer behavior, particularly the anonymous behavior, so they can stop spending money, time, and energy on the accounts that aren’t even in-market. Instead, through AI and big data, that money, time and energy can be used to uncover their “dark funnel,” or the rich information that is being done on your company and/or solution in the dark. Next, they must prioritize. Look across behavior to determine and group buying teams. Look for changes in behavior over time to fully grasp which accounts are in-market, ready for an upsell, or have potential to churn. AI can deliver these insights with a high degree of accuracy so you can know when accounts are getting ready to open opportunities. Enabling you to focus your time, salespeople and BDRs on the BEST accounts. Once you have uncovered anonymous behavior and prioritized timing, it’s time to engage. Engaging is about orchestrating multi-touch, multi-channel, highly personalized messages at scale. This is where AI really shines. It tells us the best time to use display ads vs. email vs a direct mailer and even triggers actions across channels. It also ensures we are personalizing appropriately so if someone has consumed the demo it offers them another piece of content so they aren’t served the demo AGAIN.  Based on their behavior, buying stage, persona, and company we can dynamically deliver the best experience. Teams that use this approach see unbelievable results and are beating out their competition with 40 percent more opportunities, 5x larger deals, and 1.5x faster cycle times.


"Engaging is about orchestrating multi-touch, multi-channel, highly personalized messages at scale. This is where AI really shines."

M7: How does 6sense’s Account Based Orchestration Platform help revenue teams to compete and win in the age of account-based buying?
LC:
I had my team do some research on the typical results b2b sales and marketing teams see from their efforts. The picture is not pretty. In fact EVERY minute:
- DOZENS of interested buyers will visit your website but only ONE will identify themselves.
- Your most important prospect will receive 2 NEW EMAILS. They will likely delete them both without opening.
- Your sales reps will spend ONE-QUARTER of their time on leads who have no intention to buy.
- Your BDR team will make just over 6 calls. They will book ZERO meetings.

No wonder marketing and sales teams get misaligned. This is not competing or winning.

Account Based Marketing is all the rage - It requires selecting the best accounts to go after, detailed insights into accounts and personas, highly personalized multi-channel engagement, alignment with sales, and the ability to track “real stuff” like increased engagement, pipeline, and revenue. ABM makes a lot of sense vs. traditional tactics that result in millions of unopened emails that get sent each year, thousands of dollars spent on swag at events that don’t lead to an opportunity, etc. However, the dirty little secret is that it’s impossible to scale without GREAT customer insights and orchestration capabilities. This is why you hear a lot about ABM pilots and not about ABM at scale.
6sense brings sales, business development, customer success, and marketing together on one platform that provides an unprecedented level of insights and the ability to take action. 

6sense delivers ABM at scale by providing (at a click in an easy to use UI):
- an understanding of best accounts to go after based on your business objective, technographic, firmographic, and real-time behavioral information.
- insights into the key personas to engage, the topics they care about, and where they are in their buying stage.
- orchestrated engagement across tactics from email, to display ads, to direct mail.
- alerts for sales with relevant details like when to call, what to say, what accounts are doing anonymously/in the “dark funnel”, and what marketing activities are working.
- tracking and metrics around how campaigns perform, if new personas engage, if you influenced opportunities, and if you gained net new opportunities.

This means sales and marketing can get BACK to sales and marketing, aligning on a business objective, messaging, and the experience you want to deliver for prospects - one you can actually be proud of. One without useless forms, spam, and cold calls. And because our platform provides transparency, reduced mundane work, and competitive advantage, prospecting actually becomes fun!

M7: What is the “dark funnel” and how can marketers embrace that?
LC:
So, the dark funnel is all of the data, information, people, and research that is happening right now for our product or solution that we have no insights into. You have to zoom out and think about the complexity of this cycle and how it’s changed. First of all, B2B buyers want to remain anonymous for as long as possible and our trick to making them not anonymous was to have some sort of gated content or to maybe try to run them down at a trade show or scan them but that doesn’t work anymore. All of our systems are set up for contact or a lead which is one person. What we find now is buyers buying in these teams, so you have to be able to understand how one person on the team is interacting with another person, how to put them together and how their collective research and desires come together. And again, all of that’s happening anonymously. So, the dark funnel research just went from one person to ten peoples’ research.

The other challenge is, in order to engage with buyers because they get so much noise and are so inundated, in fact in B2B we send about 300 billion emails a year, there’s only 7.7 billion people in the world and that’s not even B2C, so that doesn’t mean they’re on pottery barn’s list. So, our email motion in being able to break out of the noise is incredibly difficult. Hence, we have to have more touches and more capabilities and all of those emails and things that we’re sending are all in this dark funnel, we don’t truly understand how they’re getting consumed. So what ends up happening is we as marketers have to do a lot of guessing in how we design our programs and how we engage with customers and when you can start to really shine a light on the dark funnel and understand that rich research and the buying team and most importantly understand where they are in their journey, understand the timing. Rather than spamming you can start to really personalize in engagement and experience based on what they care about, who they are and most importantly, where they are in the buying journey.


"6sense brings sales, business development, customer success, and marketing together on one platform that provides an unprecedented level of insights and the ability to take action."

M7: To what extent does having a deep insight into a prospect’s buying journey help marketers in sales conversion and closing deals?
LC: 
Marketing is hard, selling is harder, and being a business development rep is the HARDEST. Business Development Reps and AE’s are expected to make hundreds of calls and send tons of email a week, but how do they know the contacts they are calling on aren’t random? Are they even in-market? How do they know when the best time to call is or what to even discuss without knowing the contacts needs? With outbound efforts, BDR’s and AE’s want opportunities, not just activity, but they don’t have a good way to make the right connections with the right content in order to be successful.

To reduce turnover and give outbound sales teams the best chance of success, we have to give them insights, with a robust group of digital signals to show if an account is actually in-market to buy or beginning the early stages of research. And with potential buyers leaving a digital footprint in the form of intent signals across the internet, both known and anonymous interactions with your website, as well as thousands of other 3rd party sites, we can take the guesswork out of identifying which accounts to target and what topics or competitors those accounts are searching.

Deep insights from 6sense help marketing, sales, and BDRs understand where each account is in their buyer journey and focus efforts on those who are actively in-market or in the early stages of research for our product or service. This lets the sales team know the ideal time to engage and what the account is interested in, taking the conversation from a cold call to a productive, meaningful one, driving higher conversions, win rates, and average deal size.

M7: 6sense recently launched Account-Based External Media Campaigns Analytics. How is it enabling media campaign effectiveness?
LC: 
The days of a four martini lunch and a deal are long gone since buyers don't want to talk to sales until they are 70% through the journey. Because of this shift, B2B digital ad spend is projected to hit $6.08 billion this year. It is an effective way to reach buyers in target accounts if done strategically with insights and proper measurement.

This feature focuses on digital agencies and the brands they work with. They use 6sense and all the rich insights on behavior and keywords in their campaign planning. It enables them to micro-segment and take an audience first approach vs designing a campaign and then finding an audience, flipping the campaign planning process on its head. 6sense also allows agencies to compare campaigns across different channels - tracking reach, engagement, and influence of these campaigns on accounts they are targeting for their customers.
Innovative agencies are partnering with us to deliver for their customers and they are seeing high returns on their investment.

M7: What is your favorite quote?
LC: 
“Anything worth doing is worth overdoing.” - Mick Jagger

ABOUT 6SENSE

6sense’s Account Based Orchestration Platform helps revenue teams compete and win in the age of Account Based Buying by putting the power of AI, big data and machine learning behind every member of the B2B revenue team, empowering them to uncover anonymous buying behavior, prioritize fragmented data to focus on accounts in market, and engage resistant buying teams with personalized, omni-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything they need to do to generate more opportunities, increase deal size, get into opportunities sooner, compete and win more often.

More C-Suite on deck

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network

Media 7 | August 4, 2021

Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network, is an energy specialist interested mostly in CIS and the Middle East. He founded The Thorium Network in early 2018, following discussions with Armenia for their spent on nuclear fuel, because "the timing was right." He is also the Chairman of MECi Group. He focuses mostly on rapid business growth, profit generation, restructuring, operational efficiency, business development, and sales. He has built and rebuilt companies and steered projects and companies that measure in billions of Euros.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network

Media 7 | August 4, 2021

Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network, is an energy specialist interested mostly in CIS and the Middle East. He founded The Thorium Network in early 2018, following discussions with Armenia for their spent on nuclear fuel, because "the timing was right." He is also the Chairman of MECi Group. He focuses mostly on rapid business growth, profit generation, restructuring, operational efficiency, business development, and sales. He has built and rebuilt companies and steered projects and companies that measure in billions of Euros.

Read More

Related News

STRATEGY AND BEST PRACTICES,INDUSTRY UPDATES

The Nigeria Rural Electrification Agency (REA) and CarbonAi Sign MOU to Develop Rural Solar Energy Projects

CarbonAi Inc | November 24, 2022

CarbonAi Inc. (CarbonAi) is proud to announce that it has signed a memorandum of understanding (MOU) with the Rural Electrification Agency (REA) of Nigeria to identify and develop small-scale solar energy projects in that country. The projects will be funded by proceeds from carbon credits that are generated through CarbonAi-financed and developed flare gas capture projects in Nigeria.Under the MOU, the parties will explore opportunities to finance and develop solar energy projects in unserved or underserved communities near CarbonAi’s flare gas capture projects in Nigeria. The REA will apply its knowledge of Nigeria’s rural electrification requirements and programs to identify appropriate project opportunities and liaise with local communities. CarbonAi, in turn, will apply its carbon finance and project development expertise to finance, design and construct the projects. The company will also quantify, verify and monetize greenhouse gas (GHG) emissions reductions using its proprietary data management platform. The REA is an implementation agency of the Federal Government of Nigeria under the Ministry of Power. It is primarily tasked with promoting and increasing access to electricity in unserved and underserved rural communities across Nigeria. CarbonAi is a world-leading developer of fully integrated GHG reduction projects and GHG emissions quantification and monetization solutions. Based in Calgary and Dubai, the company provides full-cycle flare gas capture services in Africa and the Middle East, from project finance, design and construction to carbon credit quantification, verification and sale. For each project that CarbonAi develops, it invests a portion of carbon credit revenues to help local organizations develop sustainability initiatives through the CarbonAi Climate Dividend Programme. "We are excited to work with the REA as our CarbonAi Climate Dividend Programme partner in Nigeria, We are strong believers in win-win outcomes, and we believe our Climate Dividend Programme captures the spirit of the energy transition by leveraging immediate reductions in today’s energy system to build the energy system of tomorrow in Nigeria.” -CarbonAi’s Chief Carbon Officer, Yvan Champagne Flaring of gas is a common practice in oil and gas activities worldwide; however, it generates high levels of GHGs and harmful local pollutants, often creating serious local air and water quality issues. Nigeria has the third highest number of gas flares globally, but the country has pledged to eliminate the practice by 2025. Many communities in Nigeria’s high-flaring regions do not currently have access to reliable electricity. The parties believe this MOU will be an important step in providing reliable renewable energy to local communities that are currently unserved and underserved, while improving local air quality associated with gas flaring. Managing Director/CEO of the REA, Engr. Ahmad Salihijo Ahmad added that “REA’s collaboration with CarbonAi is timely and solution-driven. The off-grid space in Nigeria is undergoing commendable growth. With the resultant opportunities, key stakeholders must take the responsibility to leverage these opportunities to accelerate sustainable impact, nationwide. This is another strategic and innovative way to finance climate-resilient infrastructure in Nigeria while alleviating energy poverty.” About the Rural Electrification Agency (REA) The Rural Electrification Agency (REA) is the Implementing Agency of the Federal Government of Nigeria (FGN), under the Federal Ministry of Power, tasked with the electrification of unserved and underserved communities with the aim to catalyse economic growth and improve quality of life for Nigerians. The REA is currently administering the Rural Electrification Fund (REF) and implementing the Nigeria Electrification Project (NEP) and several initiatives in furtherance of its mandate. To give effect to some of its initiatives, REA has obtained financing amounting to $550 million ($350 million from the World Bank and $200 million from the African Development Bank) for financing the Nigeria Electrification Project, and an additional $11 million for financing the Rural Electrification Fund for the deployment of Solar hybrid mini grids and solar home systems. These funds will ensure that millions of Nigerians have access to clean, safe, reliable, and affordable electricity. About CarbonAi CarbonAi is a world-leading developer of fully integrated greenhouse gas (GHG) reduction projects and GHG emissions quantification and monetization data solutions. Based in Calgary, Canada and Dubai, The Company provides full-cycle GHG reduction services, from project finance, construction and operation to carbon credit quantification, verification and sale. It also offers a cloud-based data platform to integrate and manage GHG emissions data from numerous, diverse and dispersed data sources, allowing for real-time emissions monitoring and forecasting, as well as streamlined verification and crediting.

Read More

STRATEGY AND BEST PRACTICES,TRANSPORTATION

EVgo Opens New Fast Charging Station in East Bay to Support Local EV Adoption

EVgo Inc. | November 25, 2022

EVgo Inc. (NASDAQ: EVGO), one of the nation’s largest public fast charging networks for electric vehicles (EVs), announced the opening of a new EVgo public fast charging station at Marina Square Shopping Center in San Leandro, California. Located at 1201 Marina Boulevard, the charging station serves up to four vehicles simultaneously through 100kW and 350kW chargers. The new EVgo charging station was unveiled during a ribbon cutting ceremony Monday, November 21 at 2 p.m. PT and featured a lineup of local speakers from the private and public sectors coming together to celebrate the expansion of fast charging access in the area. With more than 850 public fast charging locations, the EVgo network provides DC fast charging for all fast-charge capable EV models on the market. This new Marina Square Shopping Center station is one of two EVgo charging locations that received the Northern California Charging Access for Reliable On-Demand Transportation Services (CARTs) grant funding from the California Energy Commission (CEC) Clean Transportation Program. CARTS grants are designed to provide funding for projects that support EV charging infrastructure for on-demand transportation services including those such as ride-hailing, taxis, and more. “EVgo is committed to Electric For All, and the availability of public fast charging is key to making that a reality for all EV drivers, but especially rideshare drivers,EVgo appreciates the support of the California Energy Commission to electrify this critical segment of the market, and this program will help EVgo drivers—including those on the Uber platform—to power up and get back on the road.” -Jonathan Levy, Chief Commercial Officer at EVgo. Situated near Oakland International Airport and I-880, the new charging station will enhance access to public EV fast charging infrastructure for the local community in a high-mobility demand zone, reducing local pollution. I-880 is a major connecting route and one of the most congested highways in the Bay area.1 The station is capable of charging vehicles up to 80% in 15-45 minutes, enabling high utilization drivers to quickly charge in between rides, while shopping at one of the retailers in the center or on the go.* Drivers with Uber Pro Gold, Platinum and Diamond status can save up to 45% on session costs over EVgo’s standard Pay As You Go rates.** The ribbon cutting ceremony that officially opened the Marina Square Shopping Center EVgo station featured a lineup of local speakers, including Patty Monahan, Commissioner, California Energy Commission; Pauline Cutter, Mayor of San Leandro; Adam Gromis, Public Policy Manager, Sustainability & Environmental Impact at Uber; and Sara Rafalson, Vice President, Market Development and Public Policy at EVgo. About EVgo EVgo (Nasdaq: EVGO) is a leader in charging solutions, building and operating the infrastructure and tools needed to expedite the mass adoption of electric vehicles for individual drivers, rideshare and commercial fleets, and businesses. Since its founding in 2010, EVgo has led the way to a cleaner transportation future and its network has been powered by 100% renewable energy since 2019 through renewable energy certificates. As one of the nation’s largest public fast charging networks, EVgo’s owned and operated charging network features over 850 fast charging locations – currently serving over 60 metropolitan areas across more than 30 states – and continues to add more DC fast charging locations through EVgo eXtend™, its white label service offering. EVgo is accelerating transportation electrification through partnerships with automakers, fleet and rideshare operators, retail hosts such as grocery stores, shopping centers, and gas stations, policy leaders, and other organizations. With a rapidly growing network, robust software products and unique service offerings for drivers and partners including EVgo Optima™, EVgo Inside™, EVgo Rewards™, and Autocharge+, EVgo enables world-class charging experience where drivers live, work, travel and play.

Read More

STRATEGY AND BEST PRACTICES,ENERGY

Enphase Energy Launches IQ8 Microinverters in France and the Netherlands

Enphase Energy, Inc | December 01, 2022

Enphase Energy, Inc. (NASDAQ: ENPH), a global energy technology company and the world's leading supplier of microinverter-based solar and battery systems, announced the launch of IQ8™ Microinverters in France and the Netherlands, marking the first expansion into international markets for the product since its successful launch in North America late last year. IQ8 Microinverters are the smartest, most powerful microinverters yet for Enphase, with a 97.2 percent efficiency score based on European Union efficiency standards. IQ8 Microinverters are designed to match the latest generation of high output solar modules, delivering superior reliability, safety, and quality for residential solar systems. The IQ8 family of products offered in France and the Netherlands includes two types of software-defined microinverters, IQ8M™and IQ8+™, which feature a peak output AC power of 330VA and 300VA, respectively. The microinverters are designed to seamlessly pair with a full range of solar modules up to 480W DC and come with a 25-year limited warranty. “We’re proud to have been selected by Enphase to install its first IQ8 Microinverters tested in France at our customers' homes, We choose this microinverter technology for our customers as they are interested in self-consumption, and it offers reliability and scalability, even for the most complex rooftop designs.” -Giovanni Genco, director of operations at Libow, an Enphase Platinum level installer in France. We’ve witnessed an impressive uptick in customer interest for Enphase’s industry leading products in the Netherlands, said Twan Geurts van Kessel, founder and co-owner of Solar Concept, an Enphase Gold level installer in the Netherlands. “IQ8 Microinverters will help us meet this demand as homeowners seek ways to power their homes with clean, affordable solar energy. Enphase® microinverter systems integrate with the IQ™ Gateway, which when connected to the internet, connects Enphase-based solar systems to the Enphase® App monitoring platform and helps make per-panel energy monitoring and insights for operations and maintenance easy. “We’re proud to work with Enphase to deliver best-in-class technology that unlocks more sustainable living for French homeowners, It’s clear that there is demand for high-performing and safe residential solar energy systems in France and, together with Enphase, we are diligently working to satisfy this demand with the IQ8 Microinverter.” -Philippe Farce, managing director at Acape Energies, an Enphase Platinum level installer in France For years, we’ve offered Enphase’s products to our customers, helping thousands of households across the Netherlands become more energy independent with industry-leading technology, said Jasper Klein, CEO at New Solar, an Enphase Gold level installer in the Netherlands. “IQ8 Microinverters open up new opportunities for even more reliable, higher-performing, and safer home solar generation at a time when consumers can benefit most. We’re pleased to be working with world-class installers in France and the Netherlands, helping us meet the growing demand for clean, reliable, and affordable energy in Europe, said Dave Ranhoff, chief commercial officer at Enphase Energy. “As Enphase continues to expand in the European solar market, we will look to enable our growth with best-in-class technology like IQ8 Microinverters and a continued focus on superior customer service. Enphase is rapidly expanding its presence in Europe. The company also launched the Enphase Installer Network in France and the Netherlands in 2022 and 2021 respectively, and announced that it will expand manufacturing capacity with its partner Flex in Romania beginning in 2023. IQ8 Microinverter pilot installations began in France and the Netherlands in October with select installer partners. Enphase expects to start taking orders for IQ8 products and begin production shipments for distributor and installer partners in those countries immediately. For more information on Enphase Energy, visit the France website and the Netherlands website. About Enphase Energy, Inc. Enphase Energy, a global energy technology company based in Fremont, CA, is the world's leading supplier of microinverter-based solar and battery systems that enable people to harness the sun to make, use, save, and sell their own power—and control it all with a smart mobile app. The company revolutionized the solar industry with its microinverter-based technology and builds all-in-one solar, battery, and software solutions. Enphase has shipped more than 52 million microinverters, and over 2.7 million Enphase-based systems have been deployed in more than 145 countries. For more information, visit https://www.enphase.com and follow the company on Facebook, LinkedIn and Twitter.2022 Enphase Energy, Inc. All rights reserved. Enphase, the "e" logo, IQ, IQ8, IQ8M, IQ8+, IQ Gateway, Enphase App, and certain other names and marks are trademarks of Enphase Energy, Inc. Other names are for informational purposes and may be trademarks of their respective owners.

Read More

STRATEGY AND BEST PRACTICES,INDUSTRY UPDATES

The Nigeria Rural Electrification Agency (REA) and CarbonAi Sign MOU to Develop Rural Solar Energy Projects

CarbonAi Inc | November 24, 2022

CarbonAi Inc. (CarbonAi) is proud to announce that it has signed a memorandum of understanding (MOU) with the Rural Electrification Agency (REA) of Nigeria to identify and develop small-scale solar energy projects in that country. The projects will be funded by proceeds from carbon credits that are generated through CarbonAi-financed and developed flare gas capture projects in Nigeria.Under the MOU, the parties will explore opportunities to finance and develop solar energy projects in unserved or underserved communities near CarbonAi’s flare gas capture projects in Nigeria. The REA will apply its knowledge of Nigeria’s rural electrification requirements and programs to identify appropriate project opportunities and liaise with local communities. CarbonAi, in turn, will apply its carbon finance and project development expertise to finance, design and construct the projects. The company will also quantify, verify and monetize greenhouse gas (GHG) emissions reductions using its proprietary data management platform. The REA is an implementation agency of the Federal Government of Nigeria under the Ministry of Power. It is primarily tasked with promoting and increasing access to electricity in unserved and underserved rural communities across Nigeria. CarbonAi is a world-leading developer of fully integrated GHG reduction projects and GHG emissions quantification and monetization solutions. Based in Calgary and Dubai, the company provides full-cycle flare gas capture services in Africa and the Middle East, from project finance, design and construction to carbon credit quantification, verification and sale. For each project that CarbonAi develops, it invests a portion of carbon credit revenues to help local organizations develop sustainability initiatives through the CarbonAi Climate Dividend Programme. "We are excited to work with the REA as our CarbonAi Climate Dividend Programme partner in Nigeria, We are strong believers in win-win outcomes, and we believe our Climate Dividend Programme captures the spirit of the energy transition by leveraging immediate reductions in today’s energy system to build the energy system of tomorrow in Nigeria.” -CarbonAi’s Chief Carbon Officer, Yvan Champagne Flaring of gas is a common practice in oil and gas activities worldwide; however, it generates high levels of GHGs and harmful local pollutants, often creating serious local air and water quality issues. Nigeria has the third highest number of gas flares globally, but the country has pledged to eliminate the practice by 2025. Many communities in Nigeria’s high-flaring regions do not currently have access to reliable electricity. The parties believe this MOU will be an important step in providing reliable renewable energy to local communities that are currently unserved and underserved, while improving local air quality associated with gas flaring. Managing Director/CEO of the REA, Engr. Ahmad Salihijo Ahmad added that “REA’s collaboration with CarbonAi is timely and solution-driven. The off-grid space in Nigeria is undergoing commendable growth. With the resultant opportunities, key stakeholders must take the responsibility to leverage these opportunities to accelerate sustainable impact, nationwide. This is another strategic and innovative way to finance climate-resilient infrastructure in Nigeria while alleviating energy poverty.” About the Rural Electrification Agency (REA) The Rural Electrification Agency (REA) is the Implementing Agency of the Federal Government of Nigeria (FGN), under the Federal Ministry of Power, tasked with the electrification of unserved and underserved communities with the aim to catalyse economic growth and improve quality of life for Nigerians. The REA is currently administering the Rural Electrification Fund (REF) and implementing the Nigeria Electrification Project (NEP) and several initiatives in furtherance of its mandate. To give effect to some of its initiatives, REA has obtained financing amounting to $550 million ($350 million from the World Bank and $200 million from the African Development Bank) for financing the Nigeria Electrification Project, and an additional $11 million for financing the Rural Electrification Fund for the deployment of Solar hybrid mini grids and solar home systems. These funds will ensure that millions of Nigerians have access to clean, safe, reliable, and affordable electricity. About CarbonAi CarbonAi is a world-leading developer of fully integrated greenhouse gas (GHG) reduction projects and GHG emissions quantification and monetization data solutions. Based in Calgary, Canada and Dubai, The Company provides full-cycle GHG reduction services, from project finance, construction and operation to carbon credit quantification, verification and sale. It also offers a cloud-based data platform to integrate and manage GHG emissions data from numerous, diverse and dispersed data sources, allowing for real-time emissions monitoring and forecasting, as well as streamlined verification and crediting.

Read More

STRATEGY AND BEST PRACTICES,TRANSPORTATION

EVgo Opens New Fast Charging Station in East Bay to Support Local EV Adoption

EVgo Inc. | November 25, 2022

EVgo Inc. (NASDAQ: EVGO), one of the nation’s largest public fast charging networks for electric vehicles (EVs), announced the opening of a new EVgo public fast charging station at Marina Square Shopping Center in San Leandro, California. Located at 1201 Marina Boulevard, the charging station serves up to four vehicles simultaneously through 100kW and 350kW chargers. The new EVgo charging station was unveiled during a ribbon cutting ceremony Monday, November 21 at 2 p.m. PT and featured a lineup of local speakers from the private and public sectors coming together to celebrate the expansion of fast charging access in the area. With more than 850 public fast charging locations, the EVgo network provides DC fast charging for all fast-charge capable EV models on the market. This new Marina Square Shopping Center station is one of two EVgo charging locations that received the Northern California Charging Access for Reliable On-Demand Transportation Services (CARTs) grant funding from the California Energy Commission (CEC) Clean Transportation Program. CARTS grants are designed to provide funding for projects that support EV charging infrastructure for on-demand transportation services including those such as ride-hailing, taxis, and more. “EVgo is committed to Electric For All, and the availability of public fast charging is key to making that a reality for all EV drivers, but especially rideshare drivers,EVgo appreciates the support of the California Energy Commission to electrify this critical segment of the market, and this program will help EVgo drivers—including those on the Uber platform—to power up and get back on the road.” -Jonathan Levy, Chief Commercial Officer at EVgo. Situated near Oakland International Airport and I-880, the new charging station will enhance access to public EV fast charging infrastructure for the local community in a high-mobility demand zone, reducing local pollution. I-880 is a major connecting route and one of the most congested highways in the Bay area.1 The station is capable of charging vehicles up to 80% in 15-45 minutes, enabling high utilization drivers to quickly charge in between rides, while shopping at one of the retailers in the center or on the go.* Drivers with Uber Pro Gold, Platinum and Diamond status can save up to 45% on session costs over EVgo’s standard Pay As You Go rates.** The ribbon cutting ceremony that officially opened the Marina Square Shopping Center EVgo station featured a lineup of local speakers, including Patty Monahan, Commissioner, California Energy Commission; Pauline Cutter, Mayor of San Leandro; Adam Gromis, Public Policy Manager, Sustainability & Environmental Impact at Uber; and Sara Rafalson, Vice President, Market Development and Public Policy at EVgo. About EVgo EVgo (Nasdaq: EVGO) is a leader in charging solutions, building and operating the infrastructure and tools needed to expedite the mass adoption of electric vehicles for individual drivers, rideshare and commercial fleets, and businesses. Since its founding in 2010, EVgo has led the way to a cleaner transportation future and its network has been powered by 100% renewable energy since 2019 through renewable energy certificates. As one of the nation’s largest public fast charging networks, EVgo’s owned and operated charging network features over 850 fast charging locations – currently serving over 60 metropolitan areas across more than 30 states – and continues to add more DC fast charging locations through EVgo eXtend™, its white label service offering. EVgo is accelerating transportation electrification through partnerships with automakers, fleet and rideshare operators, retail hosts such as grocery stores, shopping centers, and gas stations, policy leaders, and other organizations. With a rapidly growing network, robust software products and unique service offerings for drivers and partners including EVgo Optima™, EVgo Inside™, EVgo Rewards™, and Autocharge+, EVgo enables world-class charging experience where drivers live, work, travel and play.

Read More

STRATEGY AND BEST PRACTICES,ENERGY

Enphase Energy Launches IQ8 Microinverters in France and the Netherlands

Enphase Energy, Inc | December 01, 2022

Enphase Energy, Inc. (NASDAQ: ENPH), a global energy technology company and the world's leading supplier of microinverter-based solar and battery systems, announced the launch of IQ8™ Microinverters in France and the Netherlands, marking the first expansion into international markets for the product since its successful launch in North America late last year. IQ8 Microinverters are the smartest, most powerful microinverters yet for Enphase, with a 97.2 percent efficiency score based on European Union efficiency standards. IQ8 Microinverters are designed to match the latest generation of high output solar modules, delivering superior reliability, safety, and quality for residential solar systems. The IQ8 family of products offered in France and the Netherlands includes two types of software-defined microinverters, IQ8M™and IQ8+™, which feature a peak output AC power of 330VA and 300VA, respectively. The microinverters are designed to seamlessly pair with a full range of solar modules up to 480W DC and come with a 25-year limited warranty. “We’re proud to have been selected by Enphase to install its first IQ8 Microinverters tested in France at our customers' homes, We choose this microinverter technology for our customers as they are interested in self-consumption, and it offers reliability and scalability, even for the most complex rooftop designs.” -Giovanni Genco, director of operations at Libow, an Enphase Platinum level installer in France. We’ve witnessed an impressive uptick in customer interest for Enphase’s industry leading products in the Netherlands, said Twan Geurts van Kessel, founder and co-owner of Solar Concept, an Enphase Gold level installer in the Netherlands. “IQ8 Microinverters will help us meet this demand as homeowners seek ways to power their homes with clean, affordable solar energy. Enphase® microinverter systems integrate with the IQ™ Gateway, which when connected to the internet, connects Enphase-based solar systems to the Enphase® App monitoring platform and helps make per-panel energy monitoring and insights for operations and maintenance easy. “We’re proud to work with Enphase to deliver best-in-class technology that unlocks more sustainable living for French homeowners, It’s clear that there is demand for high-performing and safe residential solar energy systems in France and, together with Enphase, we are diligently working to satisfy this demand with the IQ8 Microinverter.” -Philippe Farce, managing director at Acape Energies, an Enphase Platinum level installer in France For years, we’ve offered Enphase’s products to our customers, helping thousands of households across the Netherlands become more energy independent with industry-leading technology, said Jasper Klein, CEO at New Solar, an Enphase Gold level installer in the Netherlands. “IQ8 Microinverters open up new opportunities for even more reliable, higher-performing, and safer home solar generation at a time when consumers can benefit most. We’re pleased to be working with world-class installers in France and the Netherlands, helping us meet the growing demand for clean, reliable, and affordable energy in Europe, said Dave Ranhoff, chief commercial officer at Enphase Energy. “As Enphase continues to expand in the European solar market, we will look to enable our growth with best-in-class technology like IQ8 Microinverters and a continued focus on superior customer service. Enphase is rapidly expanding its presence in Europe. The company also launched the Enphase Installer Network in France and the Netherlands in 2022 and 2021 respectively, and announced that it will expand manufacturing capacity with its partner Flex in Romania beginning in 2023. IQ8 Microinverter pilot installations began in France and the Netherlands in October with select installer partners. Enphase expects to start taking orders for IQ8 products and begin production shipments for distributor and installer partners in those countries immediately. For more information on Enphase Energy, visit the France website and the Netherlands website. About Enphase Energy, Inc. Enphase Energy, a global energy technology company based in Fremont, CA, is the world's leading supplier of microinverter-based solar and battery systems that enable people to harness the sun to make, use, save, and sell their own power—and control it all with a smart mobile app. The company revolutionized the solar industry with its microinverter-based technology and builds all-in-one solar, battery, and software solutions. Enphase has shipped more than 52 million microinverters, and over 2.7 million Enphase-based systems have been deployed in more than 145 countries. For more information, visit https://www.enphase.com and follow the company on Facebook, LinkedIn and Twitter.2022 Enphase Energy, Inc. All rights reserved. Enphase, the "e" logo, IQ, IQ8, IQ8M, IQ8+, IQ Gateway, Enphase App, and certain other names and marks are trademarks of Enphase Energy, Inc. Other names are for informational purposes and may be trademarks of their respective owners.

Read More

Spotlight

6sense

6sense

6sense’s Account Based Orchestration Platform helps revenue teams compete and win in the age of Account Based Buying by putting the power of AI, big data and machine learning behind every member of the B2B revenue team, empowering them to uncover anonymous buying behavior, prioritize fragmented data...

Events

Resources