Q&A with Emil Brunner, CEO of Takeoff1 GmbH

MEDIA 7 | June 13, 2019

Q&A with Emil Brunner, CEO of Takeoff1 GmbH
Emil Brunner, CEO of Takeoff1 GmbH is an experienced businessman who has worked in many countries. He has dedicated more than 10 years to the intuitive method of language acquisition called the “Birkenbihl Approach” formulated by Vera F. Birkenbihl.  Emil and Vera have worked together on the digitalization of this language acquisition method which has been incorporated into Emil's language-learning platform, Brain-Friendly. 

In this interesting Q&A, Emil takes us through the Birkinbihl approach which is helping users worldwide to learn languages with ease.

MEDIA 7: Could you please tell us about your background?
EMIL BRUNNER:
 I started as a technician; then I changed to sales. In my heart, I’ve always been a salesman. I started my business as the first Xerox Partner in Austria, and then I managed a company selling office machines and equipment. It was my first time going into other countries, like Germany and Switzerland. In that business, I worked with many phone agents, so the company grew to an outbound sales call center. In the USA, I had my first technology experience and built an automated call machine. We then got the franchise partner of RTL Teleshop - it was after QVC the second largest in DACH, for Austria.  I gained knowledge in TV-Power plus Sales power and found it fascinating. The next step was to automate the call center.

In 2004, we ran a call center in a pizza box (computer) for teleshop companies. In the States, we closed orders for up to 60% of callers fully automated, the rest were connected to the classical human call center. It had a great future, but I did it with the wrong people. So the company went bankrupt, and we went back to Austria.
After that experience, back "home" - felt so small, and we went on to start a software development business.
I began working and studying TV & Film making at the same time. My master's degree was a documentary film about "Teleshop and new technologies.”

I met Vera F. Birkenbihl, and she was one of the most successful scientists for learning methods and strategies and held a lot of live seminars - long before TEDx came up. I produced about 10 of those seminars, gaining many skills in the process, and that's when I found out about the language learning method. Me and language? I had trouble all the time while I went to school. I was sure languages were not for me. However, my son was a successful young developer and was interested and started to develop an app for language learning - using the brain-friendly Birkenbihl method. Which means, you never waste time cramming vocabulary and you don't need to learn any grammar rules.

I don't know anyone who’s happy learning vocabulary. About 90+% of all people using a language (mother tongue and foreign language) are not able to describe a grammar rule — only the teachers can do it. So there must be another way without the pain. And here it was!
I tried to learn English. The goal was to speak well without thinking about what to say. I just wanted to talk.

That's it. It took me more than a year, but I had an experience I’ll never forget. I was working on my phone with many customers and collecting orders. After a while, I put the orders from my notes into the computer. Wow! I had made a request for English courses - an order from a bookstore in Birmingham. How did I do it? Yes, I did it in English, and I didn't even realize it. It was automatic. The gap, switching from German to English, was gone - forever.

In the meantime, both my sons, Herwig and Gerwin, were now professionals in software development on the international stage. I had a Swiss partner and last year, I sold my shares to set up a new company with a new app - the Birkenbihl language learning movies. The digitalization of language learning - watch a movie and get the language. Based on subscription models, we sell it now in DACH, US, and European Single markets.
Finally, it’s worth mentioning, that I am the only one, who got the okay from Vera F.Birkenbihl (she died 2011), to follow the method of the new science of language learning and take it to the next level. I got the seal of approval for the "Birkenbihl Approach" to honor products they follow with the principle of "brain-friendly" learning method.

I have put all of this experience into a new book, the follow up of Birkenbihl's bestseller "Einfach Sprachen Lernen". I completed it with Katharina Rucker, she has been on board since 2008 and is still the best blogger for language learning knowledge. The book will be published in English in Q1-2020.

"Using the brain-friendly Birkenbihl method, you never waste time cramming vocabulary and you don't need to learn any grammar rules."



M7: How far is the Birkenbihl method’s idea of ‘learning a language need not be difficult’ serving its purpose of making language acquisition effortless?
EB:
 Let me say 100%. Because the "classical" way to learn a language is totally different from the way our brain works. Our brain is trying to find new things to discover, to get new experiences and so on. What is there to discover when you use a vocabulary list? For example, table - Tisch / table - la mesa, etc. it could also be shown as table - Katze (cat). There is no sense, no meaning, no context.

If you learn it the brain-friendly way as a full sentence, and you "de-code" it, your brain has enough context, and there are new words to learn. 

So it works, and it takes a minimum amount of time because our brain is memorizing everything in connections, like synapses, and that works very well, making it fun and available to use for the rest of your life.
The newest thing we have developed is the Movie(c) courses. Birkenbihl told us all the time, "a movie is the closest experience to real life". Watching a movie is like experiencing an actual event. 

When the "de-code line" is integrated into the movie,  entertainment and learning become cohesive. The "de-code line" in the movie, works as a karaoke player. The spoken word-pair is synchronized and highlighted. So you can close your eyes or your brain will automatically follow the decode line, and you will absorb the language. Repeat it, and you become perfect. It’s the digital way to learn a foreign language.

M7: How do you develop the movies and what is the approach for making users learn new languages easily with these movies?
EB: 
The classical way to learn a language is to cram grammar rules. Understanding and speaking are two processes in our brain that we have to learn separately. The idea developed by Birkenbihl was to find out how to use the mother tongue to understand a foreign language. She had done a lot of research and observed neuroscientists and decided to call the it the decode line which means you have two decoding lines – the upper line is the foreign language that you want to learn, the lower line is the word-by-word translation where you get the information about the meaning of the words.
It’s easy to follow them if you like to follow, but it’s enough if you just watch the movie. Your brain is automatically looking at the decode line and getting the information so if you repeat that you become more familiar with the sentence and you’ll understand it.

M7: How has your working with Vera F. Birkenbihl for more than 10 years helped you to come out with an intuitive method of language acquisition called the “Birkenbihl Approach”? What was the idea behind this?
EB: 
Birkenbihl told me that she’d had an experience with teachers and children. The problem was that the children didn’t enjoy learning vocabulary. It was, and still is, a pain. After a couple of days, all of the learned words go. So she thought, if most people have this problem then the problem couldn't be the people, it must be the method. There must be a better way.

After that, she started researching, and she found old documents, detailing how the aristocrats (the European marriage expansion) learned languages. There were many connections between the European Aristocrats, and this old document described how they learned. There was a transcript, a direct translation underneath and a live speaker. So the learners followed the speaker and read the word pairs.

All of the experiments she did, worked very well. I remember, it was approximately 2008, there was a teacher in Odelzhause who gave the children private English lessons Coached by Birkenbihl, in 3 months, the whole class were able to speak English very well and had no problem with vocabulary tests. That was the point we realized we were onto something. Based on our findings, my son built the first application for Windows. However, if you think that’s it, no. It took a lot of time to optimize it and to do all the beta tests. But after a while, we saw that it worked, and my experience was. WOW! - I got it.


"Watching a movie is like experiencing an actual event.   When the "de-code line" is integrated into the movie,  entertainment and learning become cohesive."


M7: How is the “Birkenbihl Approach” assisting people around the world to learn more languages efficiently?
EB:
Thanks, that’s an excellent question. You can do it, totally without any app, with paper or music. Take the lyrics of the song you love and start to “de-code” (translate it word-by-word). Yes, with the app, it’s much easier, and if you have a device ready, you can fit, learning a language, into every spare moment you have. So you waste no time, get entertained and learn simultaneously. After a while, you begin to speak automatically like a baby, who is listening for a long time.
When it becomes a year old, it starts with some words, after the second year it begins, from one day to the next to speak full sentences, only by listening. So while you improve upon your spelling skills, in your mother tongue or foreign language, always listen (day and night) in the background. Your sub-conscience will do the rest.
It is a kind of democratization of language learning; everybody can do it, independent of age or origin.

M7: You have played a vital role in digitalization of this language acquisition method. What inspired you to take up this challenge and what was your vision behind this?
EB:
Yes, first, it was a curiosity about the possibility and a challenge for myself to learn a language up to a level to be able to sell anything. Remember, I was a weak student.
Additionally, it was the feedback from the first beta tester, later from customers that they had the same experience I had, and they are now happy and successful.  So it was sensible. Yes, a little bit also to make it easier for people. So now, I see that the end of the traditional way to learn a language is coming.

Think about it... you can watch a movie, it doesn't matter which one, and you get automatically delivered the “de-code” line. I think we'll be able to get it in the near future, we are still working on it. So you don't need any teacher, because every child is learning it like their mother tongue, additionally. For example, a Hollywood movie uses about 1000 to 1500 unique words, a daily newspaper uses about 500 to 700 unique words. So let's watch Spanish movies this weekend, and that's it. My idea is that no child should have to suffer the cramming of vocabulary.


"While you grow up your spelling skills, in your mother tongue or foreign language, always listen in the background. Your sub-conscience will do the rest. It is a kind of democratization of language learning."



M7: As a language instructor, how important is resolving the problem of language acquisition as a barrier to businesses and marketing when globalization is the trend?
EB: It is vital. In two cases, one of them is, that companies spend a lot of money, year by year and nothing is changing. The costs go up, and success is equal to or less. Especially the production industries who have many difficulties, i.e. when the company is based in Germany, and the production is in Mexico. In this case, we can help. We can produce a learning movie for the technical process and add the “de-code line”, so the employees get both, the knowledge and the language. I think this is an excellent opportunity for all instructors and trainers of language. They can supply companies to work with the Birkenbihl method, and it gives more success with less time to spend. 

M7: Do you think that the Birkenbihl method will encourage more people around the world to learn languages swiftly?
EB:
Yes, that's what I hope, and it is essential to tell everybody that with this method it is possible, yes it works. Also, my hope is that it could connect people and bring more happiness. It's okay, if you start now and only spend 10 minutes every day. After approximately 6 weeks, you will get about 400 to 600 unique words. However, you can also do it in 2 weeks if you spend 10 minutes, 10 times a day (less than 2 hours). Alternatively, if you spend only 10 minutes every 3rd day, it takes a little longer. Do it when you want with the time that suits you. Overall, you get it.

M7: Knowing what you know now, what advice would you give your younger self?
EB:
Not much, except one thing: Whatever you do, if it doesn't work, find out how it could work, there is surely another way. But, just do it.

ABOUT BRAIN FRIENDLY

The Birkenbihl Approach (BBA) means, learning as the brain loves to learn. Our brain - look to the minds of children - how they like to discover and to understand how things work. It uses neuro mechanisms like abstracting rules (grammar) and background listening (to build synapses for spelling). To know more, visit Brain-Friendly.

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Pattern Receives Route Approval for SunZia Transmission Project

prnewswire | May 23, 2023

Pattern Energy Group LP (Pattern Energy), a leader in renewable energy, welcomes the U.S. Department of Interior Bureau of Land Management's Record of Decision on the SunZia Transmission project, which will enable over 3,500 MW of New Mexico wind power from the SunZia Wind project to provide clean, reliable, and affordable electricity across Western states. Today's Record of Decision by the Bureau of Land Management marks an important milestone for the SunZia Transmission project. After over 16 years of development including rigorous regulatory and environmental review, the National Environmental Policy Act (NEPA) process is complete. Full construction is anticipated to commence in the summer of 2023. "This is a historic day for the advancement of America's clean energy goals as SunZia receives its major federal routing permit, clearing the way to bring online enough renewable power for 3 million Americans," said Hunter Armistead, CEO of Pattern Energy. "We're proud that SunZia is the culmination of over a decade of collaboration with communities, residents, landowners, environmental groups, wildlife organizations, and federal agencies. The U.S. Bureau of Land Management, specifically the New Mexico State office, did a thorough and professional job managing this robust environmental NEPA process review to a close. SunZia will implement industry-leading measures for environmental mitigation, including emerging technology and long-term conservation research. More than 2,000 workers will now roll up their sleeves and get to work on America's largest clean energy infrastructure project, which we look forward to completing in 2026." SunZia Transmission is setting a precedent with a gold standard in environmental mitigation efforts developed hand-in-hand with the environmental community. These range from restoring thousands of acres of wildlife habitat to investing in emerging technology and long-term conservation research. SunZia Wind has also established robust environmental best practices to reduce project impacts and study effective habitat restoration strategies in partnership with local and state experts. "Climate change is the number one threat to birds' survival, and projects like SunZia are key to reducing carbon pollution and creating a cleaner future for people and wildlife," said Garry George, Director of the National Audubon Society's Clean Energy Initiative. "We look forward to continuing to collaborate with Pattern Energy and other conservation groups to responsibly expand our nation's clean energy and transmission infrastructure in ways that avoid, minimize, and mitigate impacts on birds and communities." "We welcome this important milestone for the SunZia project that will unlock New Mexico's vast renewable wind resource," said Fernando Martinez, Executive Director of the New Mexico Renewable Energy Transmission Authority (RETA). "Pattern Energy has been an excellent partner and we see SunZia as the model for planning and developing critical transmission projects that will advance our transition to clean energy.'' SunZia Transmission is a 550-mile ± 525 kV high-voltage direct current (HVDC) transmission line between central New Mexico and south-central Arizona with the capacity to transport 3,000 MW of clean, renewable energy. SunZia Transmission will open access to the western energy markets to SunZia Wind, the largest wind project in the Western Hemisphere, which is comprised of more than 3,500 MW of new wind generation located in Torrance, Lincoln, and San Miguel Counties in New Mexico. Pattern Energy recently announced that the SunZia Transmission and SunZia Wind projects are expected to generate $20.5 billion dollars in total economic benefit, which includes over $8 billion of direct capital investment, at no added cost to ratepayers, according to the results of an independent study conducted by the research firm Energy, Economic & Environment Consultants LLC. Together, the projects will generate an expected $1.3 billion in fiscal impacts that will go to governments, communities, and schools. These benefits are generated through sales and use taxes, property taxes, community benefit payments, and land payments to federal and state agencies. The Record of Decision also includes an updated Preferred Alternative Route for the adjacent RioSol Transmission Line, a 500-kV High Voltage Alternating Current project that will have a capacity of 1,500 MW and will bring additional clean resources to western markets. About Pattern Energy Pattern Energy is one of the world's largest privately-owned developers and operators of wind, solar, transmission, and energy storage projects. Its operational portfolio includes 35 renewable energy facilities that use proven, best-in-class technology with an operating capacity of nearly 6,000 MW in the United States, Canada, Japan, and Mexico. Pattern Energy is guided by a long-term commitment to serve customers, protect the environment, and strengthen communities.

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Capstone Green Energy Secures Order for C1000S Microturbine for Industrial Dairy Plant in Colombia

businesswire | June 01, 2023

Capstone Green Energy Corporation , a global leader in carbon reduction and on-site resilient green Energy-as-a-Service (EaaS) solutions, announced today that Supernova Energy Services SAS, its authorized Distributor in Colombia, has secured an order for a C1000 Signature Series microturbine. The system will be operated at an industrial dairy alongside an Alfa Laval steam boiler evaporator, producing 6,200 lbs. of steam per hour. Alfa Laval AB is a Swedish company founded in 1883, providing specialized heat recovery products, and is a Capstone Green Energy approved Network Partner for heat recovery systems. It is expected to be commissioned in October 2023. “For operations like a dairy where any loss of power can result in product waste, the reliability of a Capstone microturbine makes it a natural choice. This is particularly true in locations where electricity from the grid is relatively unreliable. Confidence in Capstone’s reliability combined with the turbine’s low maintenance requirements and compatibility with other technologies, like the steam boiler being used here, continue to prove the value of Capstone’s modular design and engineering as well as its versatility for use in multiple industries,” said Capstone Green Energy President and Chief Executive Officer, Darren Jamison. The Capstone powered energy system will run on high-pressure natural gas (HPNG) to provide power for the dairy’s pasteurization operations. The Alfa Laval boiler will provide steam for the entire plant. Reliability was the top reason the customer selected Capstone, but they indicated that minimal maintenance needs and low emissions were also factors in their decision. The microturbine and steam boiler combination will replace the grid-sourced electricity and a natural gas boiler that the dairy is currently using to run its operations. This is the first dairy that Supernova has worked with in Colombia and the first to use steam rather than absorption chillers in its processes. “Working with a customer who is willing to take a different approach to powering their operations is exciting. Once we knew that reliability was their top priority, the Capstone microturbine was the obvious choice. By combining the Capstone turbine with the Alfa Laval steam boiler, this customer has found an innovative solution that will give them more operational predictability and reduce product waste,” said Nestor Moseres, President of Supernova Energy Services SAS. About Capstone Green Energy Capstone Green Energy is a leading provider of customized microgrid solutions and on-site energy technology systems focused on helping customers around the globe meet their environmental, energy savings, and resiliency goals. Capstone Green Energy focuses on four key business lines. Through its Energy as a Service (EaaS) business, it offers rental solutions utilizing its microturbine energy systems and battery storage systems, comprehensive Factory Protection Plan (FPP) service contracts that guarantee life-cycle costs, as well as aftermarket parts. Energy Generation Technologies (EGT) are driven by the Company's industry-leading, highly efficient, low-emission, resilient microturbine energy systems offering scalable solutions in addition to a broad range of customer-tailored solutions, including hybrid energy systems and larger frame industrial turbines. The Energy Storage Solutions (ESS) business line designs and installs microgrid storage systems creating customized solutions using a combination of battery technologies and monitoring software. Through Hydrogen & Sustainable Products (H2S), Capstone Green Energy offers customers a variety of hydrogen products, including the Company's microturbine energy systems.

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