Q&A with Jaime Punishill, CMO at Lionbridge

MEDIA 7 | August 26, 2019

Jaime Punishill, CMO at Lionbridge is an innovative marketing, channel, and product executive with a proven track record for finding blue ocean strategies and delivering scalable business operations.

Jaime is also an expert in operationalizing design thinking, translating new concepts and trends into workable business plans and operations, and delivering pragmatic innovation within a large enterprise.

MEDIA 7: Could you tell us about your role and journey into marketing?
JAIME PUNISHILL:
As Chief Marketing Officer for Lionbridge, I oversee brand, demand gen, corporate communications, marketing, and customer research. Interestingly enough, I’m not a classic marketer by training. I have spent most of my career on the product side and in digital transformation. I’ve been doing that since the mid-1990s. At some point, it became clear that marketing was the next area that universal digital transformation was going to overtake, and areas like user experience and many other digital functions that had been done separately were going to move under the remit of marketing. I slowly moved into the marketing universe and helped with big digital transformation in my previous company. That led me to take on all our brand, advertising, and integrated marketing. In that way, I ended up with a more traditional marketing role, and that led me to Lionbridge.

M7: As a CMO, what are the biggest challenges you face?
JP:
One of the biggest challenges is the unbelievable explosion in the martech space. I get over 300-400 emails and dozens of phone calls every day from different vendors who are trying to push different tools to help optimize the new digital experience. Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs. It swallows historical challenges, like getting the company to buy into a new understanding of the digital universe, or getting people to appreciate customer research and customer feedback.
These are always challenges, but they are all lower in scale now than just sheer digital transformation and the volume of tools and resources that accompany that transformation. There’s so much noise, and it’s really hard to tell what’s real and what’s not real.


"Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs."

M7: What was the most successful marketing campaign you have ever worked on? What made it so successful?
JP:
In my previous organization, we led a re-brand of the company in its first-ever national advertising campaign. That meant we weren’t constrained by existing rules and assumptions about how things had to be done, so we were able to quite creatively and innovatively harness several digital channels in a way that many of our competitors hadn’t. In terms of revenue or asset flows, new customers, traffic to the website and just about every other metric, it was a tremendous lift. That’s probably the single-most effective marketing campaign I’ve worked on, and it was completely comprehensive. It had a brand component, a communications component, a community component. It had very specific direct targeting and campaigns along with a goal of raising basic awareness. We were targeting by social media profile and audience. I think it was successful largely because it was multi-faceted and end-to-end.

M7: At Lionbridge, how do you see AI evolving with digital media?
JP:
For AI, we are still really in a hype-cycle. There is absolutely no doubt that AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers. The number of simulations and tests we will be able to run to optimize a campaign or project pre-launch, plus the ability for us to pivot real-time and use new insights, will be absolutely profound. But I think we are still very early in the journey. There’s more hype than substance right now. I’m not skeptical about AI’s eventual impact at all. But right now, the tools are not mature, and we are not mature in our understanding of AI, even regarding some of the most impactful ways to use it. So, I’m super optimistic over a 3-5-7-year period. But, I’m very skeptical over a 6-12-24-months period.


"AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers."

M7: How does the acquisition of Gengo strengthen Lionbridge’s position in machine learning?
JP: We are one of the world leaders in AI training data services. The fuel that makes AI work effectively is incredibly high volumes of high-quality data. And the problem is, as we know, most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure. CDPs are still relatively early for a lot of folks, and so the catch is that you have lots of data, but that data may be largely unusable. Sort of like, there is a lot of oil in the ground, but just because the oil is in the ground doesn’t mean you have gas that works in your car or in a plane. A lot has to happen to refine it, to get it ready. The same is true with data “fuel.”

The good news is that we are one of the world leaders in helping companies refine their data so it’s usable in training their AI systems. Identifying and collecting data, and giving that data meaning, for example, is it metadata or actual data, is that an important variable or not an important variable, etc., is an integral step in the machine learning process. We help companies collect data, organize it, give it meaning so it can best feed our customers’ AI platforms.

We do this by activating our one million-strong SmartCrowd. The Gengo platform really helps us create a scalable system that will allow more companies to be able to improve the quality of their AI training data and, in turn, the quality of their AI.

M7: How do you stay updated on the latest trends in marketing technology?
JP: 
I read a lot. I get a couple of hundred emails a day. Part of that is because I sign up for lots of different sources of information. I think you have to consume a tremendous amount of information right now to pull in all the weak signals. And I probably dedicate more of my days than I would normally to looking at new capabilities just to keep me informed and up-to-date. This allows me to get a sense of when I think something is at a point where we can use it and harness something early for a strategic advantage.


"Most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure."

M7: What are the top 3 trends that you foresee for 2019 going into 2020?
JP:
We are going to hear more about AI. We will see more examples of it not working in the next 18 months than we will see examples of it working, but I think that’s a short-term phenomenon, and we will work out the issues.

I think there is absolutely no doubt that we are going to see an increase in the production and consumption of video and its import in the production cycle. People are consuming more and more videos, and even B2B buyers are much more heavily consuming videos as a way to absorb a lot of information in a pretty short period of time. In 2-3 minutes, you can convey a lot more, and frankly people can understand a lot more than if they spend 20 minutes reading a whitepaper or something of that nature.

And clearly, voice search is on a big rise. There are a couple of key reasons for that. If you think about the US workforce, half of it now only knows a universe where Google is the dominant information organizational paradigm. Pair that with the sheer explosion of speech applications and devices, whether in your home, in your car, or in your hand—today, every phone is speech-enabled. It’s clear that all the large players are investing a tremendous amount of effort into proving the quality of voice search, and an increasing number of users are speaking to a device or multiple devices to get information. That’s a real challenge for organizations and marketers, because the way people speak to their device and physically ask for information is not the same as how they type a query into a search engine. So, the whole way in which we optimize and organize for search results in a voice-search world is quite different than in a text-based or type-based universe.  

M7: What is your superpower?
JP:
I’m not really sure I have a superpower. But there’s something I think I do that seems to be more of a struggle for some others. I’m able to assemble a collection of weak signals to predict what is going to happen before it happens. I really believe all the information is there, but I seem to be able to use that information to make some good bets about what the future holds.

ABOUT LIONBRIDGE

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestrate a network of 500,000 passionate experts in 5,000-plus cities, who partner with brands to create culturally rich experiences. Relentless in our love for linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers’ customers. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. Learn more at www.lionbridge.com.

More C-Suite on deck

Q&A with Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network

Media 7 | August 4, 2021

Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network, is an energy specialist interested mostly in CIS and the Middle East. He founded The Thorium Network in early 2018, following discussions with Armenia for their spent on nuclear fuel, because "the timing was right." He is also the Chairman of MECi Group. He focuses mostly on rapid business growth, profit generation, restructuring, operational efficiency, business development, and sales. He has built and rebuilt companies and steered projects and companies that measure in billions of Euros.

Read More

Q&A with Susan Stone, CEO at Ubiquitous Energy, Inc.

Media 7 | March 18, 2021

Susan Stone, CEO at Ubiquitous Energy, Inc. has been a longtime board member and investor in the company. Prior to joining Ubiquitous, she was the founder and CEO of Sierra Wasatch Capital, an early-stage venture capital firm, and managed early-stage investing for Riverhorse Investments, Inc. Susan has also worked at JPMorgan in New York and Houlihan Lokey in Los Angeles as an investment banker focused on mergers & acquisitions. Stone holds an MBA from Georgetown University’s McDonough School of Business and a bachelor’s degree from Yale University.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network

Media 7 | August 4, 2021

Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network, is an energy specialist interested mostly in CIS and the Middle East. He founded The Thorium Network in early 2018, following discussions with Armenia for their spent on nuclear fuel, because "the timing was right." He is also the Chairman of MECi Group. He focuses mostly on rapid business growth, profit generation, restructuring, operational efficiency, business development, and sales. He has built and rebuilt companies and steered projects and companies that measure in billions of Euros.

Read More

Q&A with Susan Stone, CEO at Ubiquitous Energy, Inc.

Media 7 | March 18, 2021

Susan Stone, CEO at Ubiquitous Energy, Inc. has been a longtime board member and investor in the company. Prior to joining Ubiquitous, she was the founder and CEO of Sierra Wasatch Capital, an early-stage venture capital firm, and managed early-stage investing for Riverhorse Investments, Inc. Susan has also worked at JPMorgan in New York and Houlihan Lokey in Los Angeles as an investment banker focused on mergers & acquisitions. Stone holds an MBA from Georgetown University’s McDonough School of Business and a bachelor’s degree from Yale University.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Related News

STRATEGY AND BEST PRACTICES,INDUSTRY UPDATES

The Nigeria Rural Electrification Agency (REA) and CarbonAi Sign MOU to Develop Rural Solar Energy Projects

CarbonAi Inc | November 24, 2022

CarbonAi Inc. (CarbonAi) is proud to announce that it has signed a memorandum of understanding (MOU) with the Rural Electrification Agency (REA) of Nigeria to identify and develop small-scale solar energy projects in that country. The projects will be funded by proceeds from carbon credits that are generated through CarbonAi-financed and developed flare gas capture projects in Nigeria.Under the MOU, the parties will explore opportunities to finance and develop solar energy projects in unserved or underserved communities near CarbonAi’s flare gas capture projects in Nigeria. The REA will apply its knowledge of Nigeria’s rural electrification requirements and programs to identify appropriate project opportunities and liaise with local communities. CarbonAi, in turn, will apply its carbon finance and project development expertise to finance, design and construct the projects. The company will also quantify, verify and monetize greenhouse gas (GHG) emissions reductions using its proprietary data management platform. The REA is an implementation agency of the Federal Government of Nigeria under the Ministry of Power. It is primarily tasked with promoting and increasing access to electricity in unserved and underserved rural communities across Nigeria. CarbonAi is a world-leading developer of fully integrated GHG reduction projects and GHG emissions quantification and monetization solutions. Based in Calgary and Dubai, the company provides full-cycle flare gas capture services in Africa and the Middle East, from project finance, design and construction to carbon credit quantification, verification and sale. For each project that CarbonAi develops, it invests a portion of carbon credit revenues to help local organizations develop sustainability initiatives through the CarbonAi Climate Dividend Programme. "We are excited to work with the REA as our CarbonAi Climate Dividend Programme partner in Nigeria, We are strong believers in win-win outcomes, and we believe our Climate Dividend Programme captures the spirit of the energy transition by leveraging immediate reductions in today’s energy system to build the energy system of tomorrow in Nigeria.” -CarbonAi’s Chief Carbon Officer, Yvan Champagne Flaring of gas is a common practice in oil and gas activities worldwide; however, it generates high levels of GHGs and harmful local pollutants, often creating serious local air and water quality issues. Nigeria has the third highest number of gas flares globally, but the country has pledged to eliminate the practice by 2025. Many communities in Nigeria’s high-flaring regions do not currently have access to reliable electricity. The parties believe this MOU will be an important step in providing reliable renewable energy to local communities that are currently unserved and underserved, while improving local air quality associated with gas flaring. Managing Director/CEO of the REA, Engr. Ahmad Salihijo Ahmad added that “REA’s collaboration with CarbonAi is timely and solution-driven. The off-grid space in Nigeria is undergoing commendable growth. With the resultant opportunities, key stakeholders must take the responsibility to leverage these opportunities to accelerate sustainable impact, nationwide. This is another strategic and innovative way to finance climate-resilient infrastructure in Nigeria while alleviating energy poverty.” About the Rural Electrification Agency (REA) The Rural Electrification Agency (REA) is the Implementing Agency of the Federal Government of Nigeria (FGN), under the Federal Ministry of Power, tasked with the electrification of unserved and underserved communities with the aim to catalyse economic growth and improve quality of life for Nigerians. The REA is currently administering the Rural Electrification Fund (REF) and implementing the Nigeria Electrification Project (NEP) and several initiatives in furtherance of its mandate. To give effect to some of its initiatives, REA has obtained financing amounting to $550 million ($350 million from the World Bank and $200 million from the African Development Bank) for financing the Nigeria Electrification Project, and an additional $11 million for financing the Rural Electrification Fund for the deployment of Solar hybrid mini grids and solar home systems. These funds will ensure that millions of Nigerians have access to clean, safe, reliable, and affordable electricity. About CarbonAi CarbonAi is a world-leading developer of fully integrated greenhouse gas (GHG) reduction projects and GHG emissions quantification and monetization data solutions. Based in Calgary, Canada and Dubai, The Company provides full-cycle GHG reduction services, from project finance, construction and operation to carbon credit quantification, verification and sale. It also offers a cloud-based data platform to integrate and manage GHG emissions data from numerous, diverse and dispersed data sources, allowing for real-time emissions monitoring and forecasting, as well as streamlined verification and crediting.

Read More

STRATEGY AND BEST PRACTICES,INDUSTRY UPDATES

Campbell Enters Into Renewable Energy Agreement With Enel North America to Advance Greenhouse Gas Reduction Targets

Enel North America | November 24, 2022

Campbell Soup Company (NYSE: CPB) and Enel North America announced a 12-year virtual renewable power purchase agreement, supporting Campbell’s goals to reduce greenhouse gas emissions. Through the agreement Campbell will purchase the electricity and the associated renewable energy credits from a 115 megawatt share of Enel’s Seven Cowboy wind project in Oklahoma. The contract is expected to commence in July 2023. “Improving the sustainability of the agriculture and food value chain is important to Campbell,” said Stewart Lindsay, Campbell’s Vice President, Corporate Responsibility and Sustainability. “Reducing emissions is a key part of this work, and the agreement with Enel North America provides a significant step forward in meeting our science-based emissions targets.” The renewable energy credits retained through the agreement will reduce Campbell’s Scope 2 GHG emissions, enabling the company to make substantial progress toward achieving its science-based target to reduce its combined Scope 1 and 2 GHG emissions 42% by fiscal year 2030. Using expected production from Campbell’s portion of the wind project, the renewable electricity is estimated to avoid approximately 191,000 metric tons of CO2 emissions every year, or the equivalent of approximately 29% of Campbell’s fiscal year 2021 combined Scope 1 and 2 emissions. “We are proud to support Campbell’s goal to create a more sustainable food system, This agreement demonstrates how food and beverage companies like Campbell can leverage clean energy solutions to achieve their emissions reduction goals, while also supporting the addition of new renewable energy to the electric grid.” -Paolo Romanacci, head of Enel North America’s renewable energy business, Enel Green Power. Located southwest of Oklahoma City, the Seven Cowboy wind project will have 107 turbines that are expected to generate over 1.3 terawatt hours of energy each year, equivalent to the electricity needs of over 120,000 U.S. households. To learn more about Campbell’s environmental, social, and governance strategy, goals, progress, and recognitions, visit campbellsoupcompany.com/our-impact. About Campbell Soup Company For more than 150 years, Campbell (NYSE: CPB) has been connecting people through food they love. Generations of consumers have trusted Campbell to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, Campbell generated fiscal 2022 net sales of nearly $8.6 billion. Our portfolio includes iconic brands such as Campbell’s, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Pace, Pacific Foods, Pepperidge Farm, Prego, Snyder’s of Hanover, Swanson and V8. Campbell has a heritage of giving back and acting as a good steward of the environment. The company is a member of the Standard & Poor's 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo. About Enel North America Enel North America, part of the Enel Group, is a clean energy leader in North America and is working to electrify the economy and build a net-zero carbon future by decarbonizing energy supply, electrifying transportation, creating resilient grids, and promoting a just, equitable transition. Enel North America serves over 4,500 businesses, utilities, and cities through renewable power generation, demand response, distributed energy resources, smart e-mobility solutions and services, energy trading, advisory and consulting services, and more. Its portfolio includes over 8 GW of utility-scale renewable capacity, 606 MW / 882 MWh of utility-scale energy storage and 63 MW / 145 MWh of distributed energy storage capacity, 4.7 GW of demand response capacity, and 110,000 electric vehicle charging stations. Visit enelnorthamerica.com and follow us on LinkedIn, Twitter, and YouTube to learn more.

Read More

SOLAR+STORAGE,STRATEGY AND BEST PRACTICES

Keysight Delivers New Solar Array Simulator Solution for Satellite Power Systems

Keysight Technologies, Inc. | December 02, 2022

Keysight Technologies, Inc. (NYSE: KEYS), a leading technology company that delivers advanced design and validation solutions to help accelerate innovation to connect and secure the world, announced the new MP4300A Series Modular Solar Array Simulator (SAS) to emulate the behavior of photovoltaic (PV) segments. The SAS solution simulates all conditions a craft or satellite will encounter in space with high fidelity.Launching solar-powered spacecraft or satellites is incredibly expensive, with little possibility of recovery or repair. These vehicles must have efficient and reliable power management systems, which often cannot be tested by using actual solar panels to provide power. Engineers must have a test solution that can verify a spacecraft’s power management system through high fidelity PV emulation. Keysight’s new MP4300A SAS addresses this challenge with a 6-kW modular power supply, supporting fast current-voltage (I-V) curve changes with a quick recovery time that mimics rapidly changing conditions in space. The MP4300A SAS offers the following key benefits: Industry-leading power density of 6 kW in 2U of rack space, which can reduce capital expenditures. A modular SAS platform, the first in the industry. Reduced thermal challenges due to the MP4300’s high power density, 2-quadrant capabilities, and the hardware’s regenerative power technology. Flexible power and performance options allowing the six modules to be switched out as test requirements change. Offers two classes of 1kW SAS modules: MP4361A 160V/10A auto-ranging module. MP4362A 130V/8A module. Support for rapid deployment of SAS systems with demanding performance requirements by allowing control of up to six channels through a single I/O port with a familiar programmatic interface. “Analyzing power generation is an important part of the satellite design and validation process. With the MP4300 series, Keysight gives engineers the solution they need to accurately emulate conditions in space and accelerate the testing of new PV array designs, speeding time-to-market, and reducing the risk of failure after deployment.” -Greg Patschke, General Manager of Keysight’s Aerospace Defense and Government Solutions group Additional information about Keysight's new MP4300A Series Modular Solar Array Simulator is available at: https://www.keysight.com/us/en/products/dc-power-supplies/dc-power-solutions/mp4300-series-solar-array-simulator-system.html About Keysight Technologies Keysight delivers advanced design and validation solutions that help accelerate innovation to connect and secure the world. Keysight’s dedication to speed and precision extends to software-driven insights and analytics that bring tomorrow’s technology products to market faster across the development lifecycle, in design simulation, prototype validation, automated software testing, manufacturing analysis, and network performance optimization and visibility in enterprise, service provider and cloud environments. Our customers span the worldwide communications and industrial ecosystems, aerospace and defense, automotive, energy, semiconductor and general electronics markets. Keysight generated revenues of $5.4B in fiscal year 2022. For more information about Keysight Technologies (NYSE: KEYS), visit us at www.keysight.com. Additional information about Keysight Technologies is available in the newsroom at https://www.keysight.com/go/news and on Facebook, LinkedIn, Twitter and YouTube

Read More

STRATEGY AND BEST PRACTICES,INDUSTRY UPDATES

The Nigeria Rural Electrification Agency (REA) and CarbonAi Sign MOU to Develop Rural Solar Energy Projects

CarbonAi Inc | November 24, 2022

CarbonAi Inc. (CarbonAi) is proud to announce that it has signed a memorandum of understanding (MOU) with the Rural Electrification Agency (REA) of Nigeria to identify and develop small-scale solar energy projects in that country. The projects will be funded by proceeds from carbon credits that are generated through CarbonAi-financed and developed flare gas capture projects in Nigeria.Under the MOU, the parties will explore opportunities to finance and develop solar energy projects in unserved or underserved communities near CarbonAi’s flare gas capture projects in Nigeria. The REA will apply its knowledge of Nigeria’s rural electrification requirements and programs to identify appropriate project opportunities and liaise with local communities. CarbonAi, in turn, will apply its carbon finance and project development expertise to finance, design and construct the projects. The company will also quantify, verify and monetize greenhouse gas (GHG) emissions reductions using its proprietary data management platform. The REA is an implementation agency of the Federal Government of Nigeria under the Ministry of Power. It is primarily tasked with promoting and increasing access to electricity in unserved and underserved rural communities across Nigeria. CarbonAi is a world-leading developer of fully integrated GHG reduction projects and GHG emissions quantification and monetization solutions. Based in Calgary and Dubai, the company provides full-cycle flare gas capture services in Africa and the Middle East, from project finance, design and construction to carbon credit quantification, verification and sale. For each project that CarbonAi develops, it invests a portion of carbon credit revenues to help local organizations develop sustainability initiatives through the CarbonAi Climate Dividend Programme. "We are excited to work with the REA as our CarbonAi Climate Dividend Programme partner in Nigeria, We are strong believers in win-win outcomes, and we believe our Climate Dividend Programme captures the spirit of the energy transition by leveraging immediate reductions in today’s energy system to build the energy system of tomorrow in Nigeria.” -CarbonAi’s Chief Carbon Officer, Yvan Champagne Flaring of gas is a common practice in oil and gas activities worldwide; however, it generates high levels of GHGs and harmful local pollutants, often creating serious local air and water quality issues. Nigeria has the third highest number of gas flares globally, but the country has pledged to eliminate the practice by 2025. Many communities in Nigeria’s high-flaring regions do not currently have access to reliable electricity. The parties believe this MOU will be an important step in providing reliable renewable energy to local communities that are currently unserved and underserved, while improving local air quality associated with gas flaring. Managing Director/CEO of the REA, Engr. Ahmad Salihijo Ahmad added that “REA’s collaboration with CarbonAi is timely and solution-driven. The off-grid space in Nigeria is undergoing commendable growth. With the resultant opportunities, key stakeholders must take the responsibility to leverage these opportunities to accelerate sustainable impact, nationwide. This is another strategic and innovative way to finance climate-resilient infrastructure in Nigeria while alleviating energy poverty.” About the Rural Electrification Agency (REA) The Rural Electrification Agency (REA) is the Implementing Agency of the Federal Government of Nigeria (FGN), under the Federal Ministry of Power, tasked with the electrification of unserved and underserved communities with the aim to catalyse economic growth and improve quality of life for Nigerians. The REA is currently administering the Rural Electrification Fund (REF) and implementing the Nigeria Electrification Project (NEP) and several initiatives in furtherance of its mandate. To give effect to some of its initiatives, REA has obtained financing amounting to $550 million ($350 million from the World Bank and $200 million from the African Development Bank) for financing the Nigeria Electrification Project, and an additional $11 million for financing the Rural Electrification Fund for the deployment of Solar hybrid mini grids and solar home systems. These funds will ensure that millions of Nigerians have access to clean, safe, reliable, and affordable electricity. About CarbonAi CarbonAi is a world-leading developer of fully integrated greenhouse gas (GHG) reduction projects and GHG emissions quantification and monetization data solutions. Based in Calgary, Canada and Dubai, The Company provides full-cycle GHG reduction services, from project finance, construction and operation to carbon credit quantification, verification and sale. It also offers a cloud-based data platform to integrate and manage GHG emissions data from numerous, diverse and dispersed data sources, allowing for real-time emissions monitoring and forecasting, as well as streamlined verification and crediting.

Read More

STRATEGY AND BEST PRACTICES,INDUSTRY UPDATES

Campbell Enters Into Renewable Energy Agreement With Enel North America to Advance Greenhouse Gas Reduction Targets

Enel North America | November 24, 2022

Campbell Soup Company (NYSE: CPB) and Enel North America announced a 12-year virtual renewable power purchase agreement, supporting Campbell’s goals to reduce greenhouse gas emissions. Through the agreement Campbell will purchase the electricity and the associated renewable energy credits from a 115 megawatt share of Enel’s Seven Cowboy wind project in Oklahoma. The contract is expected to commence in July 2023. “Improving the sustainability of the agriculture and food value chain is important to Campbell,” said Stewart Lindsay, Campbell’s Vice President, Corporate Responsibility and Sustainability. “Reducing emissions is a key part of this work, and the agreement with Enel North America provides a significant step forward in meeting our science-based emissions targets.” The renewable energy credits retained through the agreement will reduce Campbell’s Scope 2 GHG emissions, enabling the company to make substantial progress toward achieving its science-based target to reduce its combined Scope 1 and 2 GHG emissions 42% by fiscal year 2030. Using expected production from Campbell’s portion of the wind project, the renewable electricity is estimated to avoid approximately 191,000 metric tons of CO2 emissions every year, or the equivalent of approximately 29% of Campbell’s fiscal year 2021 combined Scope 1 and 2 emissions. “We are proud to support Campbell’s goal to create a more sustainable food system, This agreement demonstrates how food and beverage companies like Campbell can leverage clean energy solutions to achieve their emissions reduction goals, while also supporting the addition of new renewable energy to the electric grid.” -Paolo Romanacci, head of Enel North America’s renewable energy business, Enel Green Power. Located southwest of Oklahoma City, the Seven Cowboy wind project will have 107 turbines that are expected to generate over 1.3 terawatt hours of energy each year, equivalent to the electricity needs of over 120,000 U.S. households. To learn more about Campbell’s environmental, social, and governance strategy, goals, progress, and recognitions, visit campbellsoupcompany.com/our-impact. About Campbell Soup Company For more than 150 years, Campbell (NYSE: CPB) has been connecting people through food they love. Generations of consumers have trusted Campbell to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, Campbell generated fiscal 2022 net sales of nearly $8.6 billion. Our portfolio includes iconic brands such as Campbell’s, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Pace, Pacific Foods, Pepperidge Farm, Prego, Snyder’s of Hanover, Swanson and V8. Campbell has a heritage of giving back and acting as a good steward of the environment. The company is a member of the Standard & Poor's 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo. About Enel North America Enel North America, part of the Enel Group, is a clean energy leader in North America and is working to electrify the economy and build a net-zero carbon future by decarbonizing energy supply, electrifying transportation, creating resilient grids, and promoting a just, equitable transition. Enel North America serves over 4,500 businesses, utilities, and cities through renewable power generation, demand response, distributed energy resources, smart e-mobility solutions and services, energy trading, advisory and consulting services, and more. Its portfolio includes over 8 GW of utility-scale renewable capacity, 606 MW / 882 MWh of utility-scale energy storage and 63 MW / 145 MWh of distributed energy storage capacity, 4.7 GW of demand response capacity, and 110,000 electric vehicle charging stations. Visit enelnorthamerica.com and follow us on LinkedIn, Twitter, and YouTube to learn more.

Read More

SOLAR+STORAGE,STRATEGY AND BEST PRACTICES

Keysight Delivers New Solar Array Simulator Solution for Satellite Power Systems

Keysight Technologies, Inc. | December 02, 2022

Keysight Technologies, Inc. (NYSE: KEYS), a leading technology company that delivers advanced design and validation solutions to help accelerate innovation to connect and secure the world, announced the new MP4300A Series Modular Solar Array Simulator (SAS) to emulate the behavior of photovoltaic (PV) segments. The SAS solution simulates all conditions a craft or satellite will encounter in space with high fidelity.Launching solar-powered spacecraft or satellites is incredibly expensive, with little possibility of recovery or repair. These vehicles must have efficient and reliable power management systems, which often cannot be tested by using actual solar panels to provide power. Engineers must have a test solution that can verify a spacecraft’s power management system through high fidelity PV emulation. Keysight’s new MP4300A SAS addresses this challenge with a 6-kW modular power supply, supporting fast current-voltage (I-V) curve changes with a quick recovery time that mimics rapidly changing conditions in space. The MP4300A SAS offers the following key benefits: Industry-leading power density of 6 kW in 2U of rack space, which can reduce capital expenditures. A modular SAS platform, the first in the industry. Reduced thermal challenges due to the MP4300’s high power density, 2-quadrant capabilities, and the hardware’s regenerative power technology. Flexible power and performance options allowing the six modules to be switched out as test requirements change. Offers two classes of 1kW SAS modules: MP4361A 160V/10A auto-ranging module. MP4362A 130V/8A module. Support for rapid deployment of SAS systems with demanding performance requirements by allowing control of up to six channels through a single I/O port with a familiar programmatic interface. “Analyzing power generation is an important part of the satellite design and validation process. With the MP4300 series, Keysight gives engineers the solution they need to accurately emulate conditions in space and accelerate the testing of new PV array designs, speeding time-to-market, and reducing the risk of failure after deployment.” -Greg Patschke, General Manager of Keysight’s Aerospace Defense and Government Solutions group Additional information about Keysight's new MP4300A Series Modular Solar Array Simulator is available at: https://www.keysight.com/us/en/products/dc-power-supplies/dc-power-solutions/mp4300-series-solar-array-simulator-system.html About Keysight Technologies Keysight delivers advanced design and validation solutions that help accelerate innovation to connect and secure the world. Keysight’s dedication to speed and precision extends to software-driven insights and analytics that bring tomorrow’s technology products to market faster across the development lifecycle, in design simulation, prototype validation, automated software testing, manufacturing analysis, and network performance optimization and visibility in enterprise, service provider and cloud environments. Our customers span the worldwide communications and industrial ecosystems, aerospace and defense, automotive, energy, semiconductor and general electronics markets. Keysight generated revenues of $5.4B in fiscal year 2022. For more information about Keysight Technologies (NYSE: KEYS), visit us at www.keysight.com. Additional information about Keysight Technologies is available in the newsroom at https://www.keysight.com/go/news and on Facebook, LinkedIn, Twitter and YouTube

Read More

Spotlight

Lionbridge

Lionbridge

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestr...

Events

Resources