Q&A with Jeanne Hopkins, CMO at Lola.com

MEDIA 7 | October 24, 2019

Jeanne Hopkins, CMO at Lola.com has profound expertise in data-driven, high-velocity customer acquisition and marketing organizations and inbound-based lead gen programs to support global demand for high-growth SaaS companies.

Jeanne is also the co-author of "Go Mobile"​, the #1 best-selling mobile marketing book. She has been named to Sales Lead Management Association "Top 50"​ 3 years in a row and "20 Women to Watch" in 2015/14/13 & 2011.

MEDIA 7: What inspired you to get into marketing?
JEANNE HOPKINS:
 After graduation, I took my first job in the accounting department at Baystate Medical Center. At my annual review, I was told that I was too “noisy” for an accounting department. I went on to work at Milton Bradley Company’s in-house advertising agency, MB Communications, as editor of their in-house newspaper, and later recruited to LEGO Systems to do marketing programs. I found myself at a self-funded start-up tech company in 2000, where I was running an inside sales team and building digital properties to generate leads. I moved into software, digital marketing, and lead generation at companies like MarketingSherpa, then HubSpot, SmartBear, Ipswitch (now Progress Software) – it’s all been a fantastic journey.

M7: How is agile technology transforming corporate travel around the globe?
JH:
Small and mid-sized businesses have to be fast and efficient amidst growth, and booking, re-booking, and managing business travel can seriously impede efficiency and productivity. Finance teams are trying to manage, control, and get visibility into expenditures. Travelers are trying to do their jobs and don’t have time for expense reports. And travel arrangers (executive assistants and office admins) have plenty on their plates. Finally, there are tools that are addressing these direct needs at small and mid-sized businesses. Consumers have had the ease of booking travel through sites like Kayak and big businesses can afford the services and fees associated with high-end travel agencies. But the middle segment has been left out. Now, agile tools like Lola.com are making it really easy for corporate travelers to book, re-book, and take the task of expense reports off the table. And finance teams are able to set up travel policies in minutes, and easily manage, control, and get visibility into expenditures. The corporate travel market is huge, and agile technology is making it much easier for travelers and companies all-around.


"The corporate travel market is huge, and agile technology is making it much easier for travelers and companies all-around."

M7: How does Lola.com ensure a hassle-free modern business travel experience with transparent spending for its customers / business travelers?
JH:
It’s a simple super app to use. For travelers, it has a large inventory of flights and hotels that allows users to avoid having to go between tabs or other sites to compare fares, and it saves preferences, loyalty programs, and payment options in the same place. Traveler profiles are automatically stored so users can book with one click, and the 24/7 support team ensures easy booking and re-booking due to delays and cancellations. Seriously, when someone is in the air, missing their connection due to a delay, many times, Lola.com support has them re-booked on another flight before they land.

For finance personnel, a corporate travel policy can be set up in five minutes for more control over spending, and employees automatically know what they are allowed to book. Takes the guesswork out of the booking process. All data resides in one place so there is complete visibility into travel spend. And we integrate with other tools like Expensify – receipts are automatically sent to Expensify for easy expense tracking and reporting. No messing with receipts (or missing receipts either).


"For finance personnel, a corporate travel policy can be set up in five minutes for more control over spending, and employees automatically know what they are allowed to book."

M7: What trends do you foresee in the ‘Travel & Expense Software Market’ in future?
JH:
Certainly, we are seeing “Bleisure” travel on the rise – those looking to combine business travel with leisure time. Busy people who travel with their jobs want to get the most out a business trip, and many times, even look to extend a business trip last minute to enjoy the area or do something in particular. So companies are looking for faster, agile tools that can respond to quick changes in plans. Companies are also focusing more on keeping their travelers happy and productive on the road, and don’t want them to get caught up in the red tape of corporate travel. So, the trend is simple, faster, more agile tools to make arranging and managing travel a great experience for all.

M7: As the co-author of ‘Go Mobile’, what tactics do you believe modern marketers must focus for successful mobile media marketing campaigns?
JH:  
That book was launched in 2012 and was probably ahead of its time. While at HubSpot seven years ago, I saw the growing influence of mobile search on our blog and website and wanted to make sure we recognized its impact. Today, marketers know that Google prioritizes mobile search and it is imperative to truly understand the need for content that can be delivered in a mobile setting. The ability to auto-fill a form is critical now. The ability to read your email and respond is imperative now. The ability to print from your phone is important - whether an eBook, a recipe or instructions. Your mobile device is your computer now. It wasn’t perceived as that urgent a requirement until 18-24 months ago.


"Companies are focusing more on keeping their travelers happy and productive on the road, and don’t want them to get caught up in the red tape of corporate travel. So, the trend is simple, faster, more agile tools to make arranging and managing travel a great experience for all."

M7: What is your favorite part of working at Lola.com?
JH:
The people. Transparently, everyone really values working alongside each other – all smart, motivated, driven, fun teammates who want to make Lola.com the best workplace ever.  I take a quote from Netflix on how I feel, “Loosely coupled yet tightly aligned.”

M7: What is your superpower or spirit animal?
JH:
 GSD. I just like to get stuff done. I use lists, reminders, notes, etc. to try and stay on top of all that needs to be done. More than anything, I want my team and the company to be successful. I enjoy working, and I enjoy success and - most of all - I enjoy making mistakes and sharing what I did so that others realize that you won’t die from a typo. It’s all fun and I enjoy laughing most of all (remember, I am a loud individual).

ABOUT LOLA.COM

Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support to help travelers easily book trips, while empowering managers to create policies, view budgets and expenditures, and monitor their globetrotting team efficiently. Based in Boston, the company was founded in 2015 by Paul English, co-founder of the travel booking site KAYAK, and is led by CEO Mike Volpe, previously CMO at HubSpot. For more information, connect on LinkedIn, Twitter, Instagram and Facebook.

More C-Suite on deck

Q&A with Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network

Media 7 | August 4, 2021

Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network, is an energy specialist interested mostly in CIS and the Middle East. He founded The Thorium Network in early 2018, following discussions with Armenia for their spent on nuclear fuel, because "the timing was right." He is also the Chairman of MECi Group. He focuses mostly on rapid business growth, profit generation, restructuring, operational efficiency, business development, and sales. He has built and rebuilt companies and steered projects and companies that measure in billions of Euros.

Read More

Q&A with Susan Stone, CEO at Ubiquitous Energy, Inc.

Media 7 | March 18, 2021

Susan Stone, CEO at Ubiquitous Energy, Inc. has been a longtime board member and investor in the company. Prior to joining Ubiquitous, she was the founder and CEO of Sierra Wasatch Capital, an early-stage venture capital firm, and managed early-stage investing for Riverhorse Investments, Inc. Susan has also worked at JPMorgan in New York and Houlihan Lokey in Los Angeles as an investment banker focused on mergers & acquisitions. Stone holds an MBA from Georgetown University’s McDonough School of Business and a bachelor’s degree from Yale University.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network

Media 7 | August 4, 2021

Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network, is an energy specialist interested mostly in CIS and the Middle East. He founded The Thorium Network in early 2018, following discussions with Armenia for their spent on nuclear fuel, because "the timing was right." He is also the Chairman of MECi Group. He focuses mostly on rapid business growth, profit generation, restructuring, operational efficiency, business development, and sales. He has built and rebuilt companies and steered projects and companies that measure in billions of Euros.

Read More

Q&A with Susan Stone, CEO at Ubiquitous Energy, Inc.

Media 7 | March 18, 2021

Susan Stone, CEO at Ubiquitous Energy, Inc. has been a longtime board member and investor in the company. Prior to joining Ubiquitous, she was the founder and CEO of Sierra Wasatch Capital, an early-stage venture capital firm, and managed early-stage investing for Riverhorse Investments, Inc. Susan has also worked at JPMorgan in New York and Houlihan Lokey in Los Angeles as an investment banker focused on mergers & acquisitions. Stone holds an MBA from Georgetown University’s McDonough School of Business and a bachelor’s degree from Yale University.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Related News

MARKET RESEARCH

Ceres and Shell announce electrolyser agreement for green hydrogen

Ceres Power | June 28, 2022

Ceres Power a global leader in fuel cell and electrochemical technology, is pleased to announce that it has signed an agreement with Shell to deliver a megawatt scale solid oxide electrolyser (SOEC) demonstrator in 2023. Shell and Ceres are building this partnership to utilise SOEC technology to deliver high-efficiency, low-cost green hydrogen; now widely viewed as a credible route to decarbonise hard-to-abate parts of the energy system that rely on fossil fuels today. Ceres aims to produce hydrogen at efficiencies around 20% greater than other technologies, in the range of mid-80s to 90% efficiency where it is possible to make use of waste heat in industrial processes to drive this high efficiency. Ceres has committed £100 million for the development of its SOEC technology – with the aim of achieving a market-leading levelised cost of hydrogen of $1.5/kg by 2025. The agreement with Shell aligns with Ceres' business strategy and provides a pathway to the commercialisation and development of new markets. The system will be installed at Shell's research and development technology centre in Bangalore, India, where the hydrogen will be used in industrial processes on site. The centre is a key part of Shell's focus on innovation and technology with the potential to provide cleaner energy solutions. Phil Caldwell, Chief Executive of Ceres commented: "Today's announcement with Shell is a hugely important step for Ceres. The partnership endorses our business strategy and signals the potential of our SOEC technology to deliver low-cost green hydrogen for industrial decarbonisation at the scale and pace needed to reach net zero." Yuri Sebregts, EVP Technology, Shell: "Shell's Powering Progress strategy sets a clear ambition for Shell to be a leader in the energy transition and accelerate our journey to become a net-zero emissions energy business by 2050. Hydrogen features heavily in that strategy. Ceres, with their differentiating SOEC technology, have the potential to produce Hydrogen at an optimum cost and efficiency profile. The pilot and collaboration with Ceres are a step forward in maturing this promising technology towards industrial scale."

Read More

ECONOMY

KSS Acquires LIONEX Technology, Launches proprietary Li-PROTM Solution

Koch Separation Solutions | June 27, 2022

Koch Separation Solutions (KSS) announced the acquisition of LIONEX technology from Chemionex Inc. The acquisition serves as the foundation for the launch of their Li-PRO™ process featuring a proprietary global solution for Direct Lithium Extraction (DLE). "The launch of the Li-PRO process, coupled with the broader EPC capabilities of our parent, Koch Engineered Solutions, will deliver complete end-to-end solutions for DLE customers, The innovative and patent-pending aspects of the Li-PRO solution will be synergistic with KSS' world-class capabilities in ion exchange and sorptive technologies, membrane filtration, and thermal separations. This combination will deliver superior lithium recovery and purity, chemical consumption, water efficiency, and simplified system configurations, optimizing CAPEX and OPEX to lithium producers" - Manny Singh, President of KSS. The Li-PRO™ process is an optimized DLE process configuration combining specialized lithium selective extraction media and leading KSS equipment including robust PURON® membrane-based pretreatment, Recoflo® packed bed lithium extraction, Recoflo softening, and high-recovery reverse osmosis (RO) concentration operations to generate a purified lithium chloride solution. The solution is geared towards customers seeking an optimized solution to developing lithium battery materials to keep up with the growing demand for lithium batteries, primarily in electric vehicles. KSS will offer the Li-PRO process as a complete offering or as standalone separation processes, depending on customers' unique needs. Their team will initially engage developers in a piloting phase to refine the process design of each step, and work collaboratively to implement small to large-scale operations at optimized performance specifications. About Koch Separation Solutions Koch Separation Solutions (KSS) is transforming the landscape of separations by leveraging synergistic technology such as membrane filtration, ion exchange, evaporation, and drying. With over half a century worth of experience, KSS offers solutions for the most demanding applications across food and beverage, life science, and general industrial markets. KSS aims to create more value to their customers around the world by offering complete solutions to recover high-value product, eliminate waste, reduce footprint, increase productivity, and lower costs.

Read More

ECONOMY

SDG&E to Add Four Microgrids With Energy Storage to Further Strengthen Summer Grid Reliability and Advance Clean Energy Goals

SDG&E | June 27, 2022

Four microgrids equipped with energy storage will be added to the San Diego region to help the state meet high energy demand, particularly on hot summer days and in the peak evening hours after solar power dissipates. These small-scale grids that can operate independent of or parallel to the larger regional grid will also help keep critical community facilities powered during unexpected outages. “They will dispatch clean energy to the grid when needed and keep critical facilities like schools, Cool Zones, and fire stations powered during emergencies.” Tweet this San Diego Gas & Electric (SDG&E) received approval yesterday from the California Public Utilities Commission to build these projects, which will add a total of approximately 39 megawatts (MW) / 180 megawatt-hours (MWh) of storage capacity at four company substations. “These clean energy projects will help our region become more resilient to the impacts of our worsening climate,” said SDG&E Vice President of Energy Innovation Miguel Romero. “They will dispatch clean energy to the grid when needed and keep critical facilities like schools, Cool Zones, and fire stations powered during emergencies.” The projects stemmed from Gov. Newsom’s Proclamation of a State Emergency issued last summer, which outlines California’s energy needs in the face of growing climate challenges. The four new projects, slated to be completed in summer 2023, are the latest of a series of energy storage investments by SDG&E, including the opening of Top Gun, a 30 MW facility, in June 2021 and Kearny Energy Storage, a 20 MW facility, in March 2022. Battery storage works by capturing renewable resources like wind and solar when they are abundant during the day, then sending that energy back to the grid when it is needed. As with other SDG&E owned storage projects, these facilities will be connected to the state energy market so that the California Independent System Operator (CAISO) can dispatch these resources as needed to balance energy supply and demand throughout the state. Below are brief descriptions of each of the projects. The Clairemont substation microgrid will have the ability to power the Balboa Branch Library/Cool Zone, Fire Station 36, and local schools such as Lafayette Elementary and Sequoia Elementary Schools, Innovation and CPMA Middle Schools, and Madison High School The Boulevard substation microgrid will have the ability to power the San Diego County Sheriff’s Department, Fire Station 47, Campo Reservation Fire Station, Cal Fire White Star Station, Campo Tribal Office, Campo Kumeyaay Nation Medical Center, Southern Indian Health Council Campo Clinic, the Boulevard Border Patrol Station, and the Boulevard Post Office The Paradise substation microgrid will have the ability to power Fire Stations 51 and 32, the Southeast Division Police Department, and Bell Middle School, as well as Freese, Boone and Fulton Elementary The Elliott substation microgrid will have the ability to power Fire Station 39, the Tierrasanta Public Library/Cool Zone, Tierrasanta Medical Center, Jean Farb Middle School, Canyon Hills High School, and Tierrasanta and Kumeyaay Elementary Schools. To learn more about SDG&E’s clean energy projects, visit sdge.com/sustainability. SDG&E is an innovative San Diego-based energy company that provides clean, safe and reliable energy to better the lives of the people it serves in San Diego and southern Orange counties. The company is committed to creating a sustainable future by providing its electricity from renewable sources; modernizing energy infrastructure; accelerating the adoption of electric vehicles; supporting numerous non-profit partners; and, investing in innovative technologies to ensure the reliable operation of the region’s infrastructure for generations to come. SDG&E is a subsidiary of Sempra (NYSE: SRE).

Read More

MARKET RESEARCH

Ceres and Shell announce electrolyser agreement for green hydrogen

Ceres Power | June 28, 2022

Ceres Power a global leader in fuel cell and electrochemical technology, is pleased to announce that it has signed an agreement with Shell to deliver a megawatt scale solid oxide electrolyser (SOEC) demonstrator in 2023. Shell and Ceres are building this partnership to utilise SOEC technology to deliver high-efficiency, low-cost green hydrogen; now widely viewed as a credible route to decarbonise hard-to-abate parts of the energy system that rely on fossil fuels today. Ceres aims to produce hydrogen at efficiencies around 20% greater than other technologies, in the range of mid-80s to 90% efficiency where it is possible to make use of waste heat in industrial processes to drive this high efficiency. Ceres has committed £100 million for the development of its SOEC technology – with the aim of achieving a market-leading levelised cost of hydrogen of $1.5/kg by 2025. The agreement with Shell aligns with Ceres' business strategy and provides a pathway to the commercialisation and development of new markets. The system will be installed at Shell's research and development technology centre in Bangalore, India, where the hydrogen will be used in industrial processes on site. The centre is a key part of Shell's focus on innovation and technology with the potential to provide cleaner energy solutions. Phil Caldwell, Chief Executive of Ceres commented: "Today's announcement with Shell is a hugely important step for Ceres. The partnership endorses our business strategy and signals the potential of our SOEC technology to deliver low-cost green hydrogen for industrial decarbonisation at the scale and pace needed to reach net zero." Yuri Sebregts, EVP Technology, Shell: "Shell's Powering Progress strategy sets a clear ambition for Shell to be a leader in the energy transition and accelerate our journey to become a net-zero emissions energy business by 2050. Hydrogen features heavily in that strategy. Ceres, with their differentiating SOEC technology, have the potential to produce Hydrogen at an optimum cost and efficiency profile. The pilot and collaboration with Ceres are a step forward in maturing this promising technology towards industrial scale."

Read More

ECONOMY

KSS Acquires LIONEX Technology, Launches proprietary Li-PROTM Solution

Koch Separation Solutions | June 27, 2022

Koch Separation Solutions (KSS) announced the acquisition of LIONEX technology from Chemionex Inc. The acquisition serves as the foundation for the launch of their Li-PRO™ process featuring a proprietary global solution for Direct Lithium Extraction (DLE). "The launch of the Li-PRO process, coupled with the broader EPC capabilities of our parent, Koch Engineered Solutions, will deliver complete end-to-end solutions for DLE customers, The innovative and patent-pending aspects of the Li-PRO solution will be synergistic with KSS' world-class capabilities in ion exchange and sorptive technologies, membrane filtration, and thermal separations. This combination will deliver superior lithium recovery and purity, chemical consumption, water efficiency, and simplified system configurations, optimizing CAPEX and OPEX to lithium producers" - Manny Singh, President of KSS. The Li-PRO™ process is an optimized DLE process configuration combining specialized lithium selective extraction media and leading KSS equipment including robust PURON® membrane-based pretreatment, Recoflo® packed bed lithium extraction, Recoflo softening, and high-recovery reverse osmosis (RO) concentration operations to generate a purified lithium chloride solution. The solution is geared towards customers seeking an optimized solution to developing lithium battery materials to keep up with the growing demand for lithium batteries, primarily in electric vehicles. KSS will offer the Li-PRO process as a complete offering or as standalone separation processes, depending on customers' unique needs. Their team will initially engage developers in a piloting phase to refine the process design of each step, and work collaboratively to implement small to large-scale operations at optimized performance specifications. About Koch Separation Solutions Koch Separation Solutions (KSS) is transforming the landscape of separations by leveraging synergistic technology such as membrane filtration, ion exchange, evaporation, and drying. With over half a century worth of experience, KSS offers solutions for the most demanding applications across food and beverage, life science, and general industrial markets. KSS aims to create more value to their customers around the world by offering complete solutions to recover high-value product, eliminate waste, reduce footprint, increase productivity, and lower costs.

Read More

ECONOMY

SDG&E to Add Four Microgrids With Energy Storage to Further Strengthen Summer Grid Reliability and Advance Clean Energy Goals

SDG&E | June 27, 2022

Four microgrids equipped with energy storage will be added to the San Diego region to help the state meet high energy demand, particularly on hot summer days and in the peak evening hours after solar power dissipates. These small-scale grids that can operate independent of or parallel to the larger regional grid will also help keep critical community facilities powered during unexpected outages. “They will dispatch clean energy to the grid when needed and keep critical facilities like schools, Cool Zones, and fire stations powered during emergencies.” Tweet this San Diego Gas & Electric (SDG&E) received approval yesterday from the California Public Utilities Commission to build these projects, which will add a total of approximately 39 megawatts (MW) / 180 megawatt-hours (MWh) of storage capacity at four company substations. “These clean energy projects will help our region become more resilient to the impacts of our worsening climate,” said SDG&E Vice President of Energy Innovation Miguel Romero. “They will dispatch clean energy to the grid when needed and keep critical facilities like schools, Cool Zones, and fire stations powered during emergencies.” The projects stemmed from Gov. Newsom’s Proclamation of a State Emergency issued last summer, which outlines California’s energy needs in the face of growing climate challenges. The four new projects, slated to be completed in summer 2023, are the latest of a series of energy storage investments by SDG&E, including the opening of Top Gun, a 30 MW facility, in June 2021 and Kearny Energy Storage, a 20 MW facility, in March 2022. Battery storage works by capturing renewable resources like wind and solar when they are abundant during the day, then sending that energy back to the grid when it is needed. As with other SDG&E owned storage projects, these facilities will be connected to the state energy market so that the California Independent System Operator (CAISO) can dispatch these resources as needed to balance energy supply and demand throughout the state. Below are brief descriptions of each of the projects. The Clairemont substation microgrid will have the ability to power the Balboa Branch Library/Cool Zone, Fire Station 36, and local schools such as Lafayette Elementary and Sequoia Elementary Schools, Innovation and CPMA Middle Schools, and Madison High School The Boulevard substation microgrid will have the ability to power the San Diego County Sheriff’s Department, Fire Station 47, Campo Reservation Fire Station, Cal Fire White Star Station, Campo Tribal Office, Campo Kumeyaay Nation Medical Center, Southern Indian Health Council Campo Clinic, the Boulevard Border Patrol Station, and the Boulevard Post Office The Paradise substation microgrid will have the ability to power Fire Stations 51 and 32, the Southeast Division Police Department, and Bell Middle School, as well as Freese, Boone and Fulton Elementary The Elliott substation microgrid will have the ability to power Fire Station 39, the Tierrasanta Public Library/Cool Zone, Tierrasanta Medical Center, Jean Farb Middle School, Canyon Hills High School, and Tierrasanta and Kumeyaay Elementary Schools. To learn more about SDG&E’s clean energy projects, visit sdge.com/sustainability. SDG&E is an innovative San Diego-based energy company that provides clean, safe and reliable energy to better the lives of the people it serves in San Diego and southern Orange counties. The company is committed to creating a sustainable future by providing its electricity from renewable sources; modernizing energy infrastructure; accelerating the adoption of electric vehicles; supporting numerous non-profit partners; and, investing in innovative technologies to ensure the reliable operation of the region’s infrastructure for generations to come. SDG&E is a subsidiary of Sempra (NYSE: SRE).

Read More

Spotlight

Lola.com

Lola.com

Lola.com makes Agile Travel Management real by providing a super simple way to manage, book and report on business travel, saving employers and travelers time and money. Happy employee travel experiences within a policy can be set up in five minutes. Lola.com uses machine learning and 24/7 support t...

Events

Resources