Q&A with Margaret Molloy, Global CMO, Siegel+Gale

MEDIA 7 | May 20, 2019

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

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Tritium and Enel X Way Expand Partnership to Electrify Transportation as US Increases Funding

Tritium and Enel | August 18, 2022

Tritium DCFC Limited (Tritium) (Nasdaq: DCFC), a global leader in direct current (DC) fast chargers for electric vehicles (EVs), and Enel X Way, the Enel Group's global business line that offers smart EV charging solutions and services, announced the signing of a global framework agreement and first contract in the US, deepening Enel X Way's access to Tritium's fast charging hardware and software. Enel X Way is a global leader in smart EV charging solutions with over 380,000 charging ports worldwide.Under the agreement, Enel X Way will pair its JuiceNet software platform with Tritium's 175kW fast charger and a 50kW variant of the company's award-winning RTM to deliver smart fast charging solutions for fleets, automakers, utilities, and public charging sites along highways. The more than 250 fast chargers are expected to qualify for a tax credit that was recently modified and extended as part of the Inflation Reduction Act (IRA). Under the Alternative Fuel Vehicle Refueling Property Credit, commercial projects now qualify for a maximum incentive of 30% or $100,000 per charger (up from $30,000 per property), whichever is of lesser value. "The electrification of transportation requires the removal of key barriers to EV adoption, most notably access to charging, both at home and in public, This agreement will enable Enel X Way to expand its DC fast charging offering with Tritium's flexible, scalable, US manufactured DC fast chargers and infrastructure that makes deploying charging sites easier for businesses and cities.This fantastic partnership with Tritium will help Enel X Way meet the increasing demand for fast charging and achieve our mutual goal of electrifying transportation." -Chris Baker, Head of Enel X Way North America In the future, the companies intend to further expand their relationship to meet the National Electric Vehicle Infrastructure (NEVI) Formula Program objectives, which will support the Biden-Harris Administration's goal to develop a national network of 500,000 EV chargers. To meet NEVI demand, Enel X Way intends to deploy Tritium's Buy America-compliant PKM150 DC fast chargers. Tritium's PKM150 and RTM are expected to begin US production at the company's Tennessee factory this fall and meet the Federal Highway Administration's Buy America compliance requirement in the first quarter of 2023. As the world moves toward electrification at unprecedented speeds, it's imperative that our industry rises to the challenge to ensure everyone has access to fast and convenient EV charging,said Jane Hunter, Tritium CEO. "We believe that Enel X Way is an ideal company to accelerate deployment of our charging technology, as they have entities throughout the world and are well equipped and committed to the expansion of electric vehicle infrastructure. Through smart charging, utilities can manage and benefit from this growth while ensuring a reliable, balanced, and clean electric grid for all users. Enel X Way offers site hosts and partners a complete line of interoperable, hardware agnostic, OCPP compliant, SOC-2 compliant, smart grid EV charging solutions, meeting the highest industry standards. Tritium and Enel X Way have a long-standing business relationship with the common goal to decarbonize transportation, and this new agreement is the latest success in the companies' partnership. The companies plan to sign additional regional contracts to further expand access to fast charging around the world. In North America, Enel X Way is qualified for more than 60 commercial utility and state incentive programs, including 30 DC fast charging incentive programs. The Enel X Way software platform allows utilities to monitor and analyze demand from participating charging stations and manage charging to respond to and align with real-time grid conditions. Enel X Way has also received AICPA SOC 2® certification, which safeguards customer and driver data demonstrating its commitment to the highest cyber security standards. About Tritium Founded in 2001, Tritium (Nasdaq: DCFC) designs and manufactures proprietary hardware and software to create advanced and reliable DC fast chargers for electric vehicles. Tritium's compact and robust chargers are designed to look great on Main Street and thrive in harsh conditions, through technology engineered to be easy to install, own, and use.Tritium is focused on continuous innovation in support of our customers around the world. About Enel X Way Enel X Way is a global leader in smart electric vehicle charging solutions with over 380,000 charging ports worldwide, including roaming agreements. As a subsidiary of Fortune 200 renewable energy leader, the Enel Group, Enel X Way is committed to providing smart mobility solutions for drivers, businesses and partners to make driving electric simple. Enel X Way's flagship home charging station, the JuiceBox, has been named the "best EV charger overall" in 2022 by CNET, Car and Driver, This Old House, and Road & Track.

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Compute North Begins Energization of 280MW TIER 0™ Data Center Co-located at Wind Farm in McCamey, Texas

Compute North | August 09, 2022

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Scout Clean Energy Sells Persimmon Creek Wind Farm to Evergy

Scout Clean Energy | August 12, 2022

Scout Clean Energy (Scout), a Colorado based renewable energy developer-owner-operator, and its joint venture partner Elawan Energy, a global operator in the renewable energy industry, announced they have completed the sale of the 199-megawatt (MW) Persimmon Creek Wind Farm (Persimmon) in western Oklahoma to Evergy, Inc (NYSE: EVRG) for a total consideration of approximately $250 million.Michael Rucker, CEO and founder of Scout Clean Energy, said, "The Persimmon Creek Wind Farm has been a reliable source of renewable energy over the last four years making it a solid investment for Scout. We are excited to execute the sale to Evergy as it seeks to deliver carbon-free wind energy directly to their customers." Persimmon achieved commercial operation in 2018 with 80 General Electric turbines across 17,000 acres in Dewey, Ellis and Woodward counties in Oklahoma. The renewable energy generated from Persimmon will serve customers in Evergy's service area. 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Scout is a portfolio company of Quinbrook Infrastructure Partners. For more information, please - visit https://scoutcleanenergy.com/ About Evergy Evergy, Inc. (NYSE: EVRG), serves 1.6 million customers in Kansas and Missouri. Evergy's mission is to empower a better future. Our focus remains on producing, transmitting and delivering reliable, affordable, and sustainable energy for the benefit of our stakeholders. Today, about half of Evergy's power comes from carbon-free sources, creating more reliable energy with less impact to the environment. We value innovation and adaptability to give our customers better ways to manage their energy use, to create a safe, diverse and inclusive workplace for our employees, and to add value for our investors. Headquartered in Kansas City, our employees are active members of the communities we serve. About Quinbrook Infrastructure Partners Quinbrook Infrastructure Partners (http://www.quinbrook.com) is a specialist investment manager focused exclusively on renewables, storage and grid support infrastructure needed to drive the energy transition n the US, UK, and Australia. Quinbrook is led and managed by a senior team of power industry professionals who have collectively invested c.USD 8.2 billion equity in energy infrastructure assets since the early 1990s, representing a total enterprise value of c.USD 28.7 billion or 19.5 GW of power supply capacity. Quinbrook has completed a diverse range of direct investments in both utility and distributed scale onshore wind and solar power, battery storage, reserve peaking capacity, biomass, fugitive methane recovery, hydro and flexible energy management solutions in the US, UK, and Australia. 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Tritium and Enel X Way Expand Partnership to Electrify Transportation as US Increases Funding

Tritium and Enel | August 18, 2022

Tritium DCFC Limited (Tritium) (Nasdaq: DCFC), a global leader in direct current (DC) fast chargers for electric vehicles (EVs), and Enel X Way, the Enel Group's global business line that offers smart EV charging solutions and services, announced the signing of a global framework agreement and first contract in the US, deepening Enel X Way's access to Tritium's fast charging hardware and software. Enel X Way is a global leader in smart EV charging solutions with over 380,000 charging ports worldwide.Under the agreement, Enel X Way will pair its JuiceNet software platform with Tritium's 175kW fast charger and a 50kW variant of the company's award-winning RTM to deliver smart fast charging solutions for fleets, automakers, utilities, and public charging sites along highways. The more than 250 fast chargers are expected to qualify for a tax credit that was recently modified and extended as part of the Inflation Reduction Act (IRA). Under the Alternative Fuel Vehicle Refueling Property Credit, commercial projects now qualify for a maximum incentive of 30% or $100,000 per charger (up from $30,000 per property), whichever is of lesser value. "The electrification of transportation requires the removal of key barriers to EV adoption, most notably access to charging, both at home and in public, This agreement will enable Enel X Way to expand its DC fast charging offering with Tritium's flexible, scalable, US manufactured DC fast chargers and infrastructure that makes deploying charging sites easier for businesses and cities.This fantastic partnership with Tritium will help Enel X Way meet the increasing demand for fast charging and achieve our mutual goal of electrifying transportation." -Chris Baker, Head of Enel X Way North America In the future, the companies intend to further expand their relationship to meet the National Electric Vehicle Infrastructure (NEVI) Formula Program objectives, which will support the Biden-Harris Administration's goal to develop a national network of 500,000 EV chargers. To meet NEVI demand, Enel X Way intends to deploy Tritium's Buy America-compliant PKM150 DC fast chargers. Tritium's PKM150 and RTM are expected to begin US production at the company's Tennessee factory this fall and meet the Federal Highway Administration's Buy America compliance requirement in the first quarter of 2023. As the world moves toward electrification at unprecedented speeds, it's imperative that our industry rises to the challenge to ensure everyone has access to fast and convenient EV charging,said Jane Hunter, Tritium CEO. "We believe that Enel X Way is an ideal company to accelerate deployment of our charging technology, as they have entities throughout the world and are well equipped and committed to the expansion of electric vehicle infrastructure. Through smart charging, utilities can manage and benefit from this growth while ensuring a reliable, balanced, and clean electric grid for all users. Enel X Way offers site hosts and partners a complete line of interoperable, hardware agnostic, OCPP compliant, SOC-2 compliant, smart grid EV charging solutions, meeting the highest industry standards. Tritium and Enel X Way have a long-standing business relationship with the common goal to decarbonize transportation, and this new agreement is the latest success in the companies' partnership. The companies plan to sign additional regional contracts to further expand access to fast charging around the world. In North America, Enel X Way is qualified for more than 60 commercial utility and state incentive programs, including 30 DC fast charging incentive programs. The Enel X Way software platform allows utilities to monitor and analyze demand from participating charging stations and manage charging to respond to and align with real-time grid conditions. Enel X Way has also received AICPA SOC 2® certification, which safeguards customer and driver data demonstrating its commitment to the highest cyber security standards. About Tritium Founded in 2001, Tritium (Nasdaq: DCFC) designs and manufactures proprietary hardware and software to create advanced and reliable DC fast chargers for electric vehicles. Tritium's compact and robust chargers are designed to look great on Main Street and thrive in harsh conditions, through technology engineered to be easy to install, own, and use.Tritium is focused on continuous innovation in support of our customers around the world. About Enel X Way Enel X Way is a global leader in smart electric vehicle charging solutions with over 380,000 charging ports worldwide, including roaming agreements. As a subsidiary of Fortune 200 renewable energy leader, the Enel Group, Enel X Way is committed to providing smart mobility solutions for drivers, businesses and partners to make driving electric simple. Enel X Way's flagship home charging station, the JuiceBox, has been named the "best EV charger overall" in 2022 by CNET, Car and Driver, This Old House, and Road & Track.

Read More

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Compute North Begins Energization of 280MW TIER 0™ Data Center Co-located at Wind Farm in McCamey, Texas

Compute North | August 09, 2022

Compute North, a leader in sustainable, large-scale computing infrastructure, formally announces energization of the company’s fifth TIER 0™ data center. Spanning 29 acres near a wind site in the “Wind Energy Capital of Texas,” the facility will be scaled up to 280MW and marks the first behind-the-meter wind project of its kind. Compute North is also pleased to announce that, for this facility, Marathon Digital Holdings, Inc. (NASDAQ:MARA), a leader in supporting and securing the Bitcoin ecosystem, will be the exclusive customerCo-located directly at the source of power, the TIER 0™ facility will provide the wind farm with guaranteed power off-take. This will serve to optimize the asset which could otherwise be forced to curtail production during peak generation events, wherein the wind turbines produce more energy than can be used, stored, or transmitted. Moreover, the onsite computing operations conducted by Marathon Digital’s ASIC bitcoin miners are designed to convert power directly into a digital and transferrable store of value on the Bitcoin network. “Together, Compute North and Marathon will advance critical transitions at the heart of the global financial, energy, and computing industries, Our project in McCamey, Texas helps resolve the Texas grid constraints by bringing computing workloads directly to the generation source and eliminates the need for costly transmission lines – all while investing in the local community and creating new jobs in Upton County.” -Compute North CEO and Co-Founder, Dave Perrill With the energization of this facility, approximately 40,000 of our installed miners, representing 3.9 exahashes per second, are now in the process of coming online in Texas,” said Fred Thiel, chairman and CEO of Marathon Digital Holdings. “Additionally, given the groundwork the teams at Compute North and Marathon laid at the start of this year, we are now well positioned to continue deploying and energizing miners at this behind-the-meter wind farm in West Texas. We look forward to continuing to work alongside Compute North to accelerate the ramp in Marathon’s hash rate as the facility comes online. About Compute North Compute North is the leader in TIER 0™ data centers, focused on delivering the most sustainable, cost-effective computing in the world. The company provides efficient, highly scalable infrastructure for clients in the blockchain, cryptocurrency mining, and the distributed computing space. With operations across the United States, Compute North brings a unique combination of data center, energy, and technology expertise to meet the growing demand for purpose-built infrastructure solutions for highly specialized computing needs. For additional information, please visit www.computenorth.com.

Read More

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Scout Clean Energy Sells Persimmon Creek Wind Farm to Evergy

Scout Clean Energy | August 12, 2022

Scout Clean Energy (Scout), a Colorado based renewable energy developer-owner-operator, and its joint venture partner Elawan Energy, a global operator in the renewable energy industry, announced they have completed the sale of the 199-megawatt (MW) Persimmon Creek Wind Farm (Persimmon) in western Oklahoma to Evergy, Inc (NYSE: EVRG) for a total consideration of approximately $250 million.Michael Rucker, CEO and founder of Scout Clean Energy, said, "The Persimmon Creek Wind Farm has been a reliable source of renewable energy over the last four years making it a solid investment for Scout. We are excited to execute the sale to Evergy as it seeks to deliver carbon-free wind energy directly to their customers." Persimmon achieved commercial operation in 2018 with 80 General Electric turbines across 17,000 acres in Dewey, Ellis and Woodward counties in Oklahoma. The renewable energy generated from Persimmon will serve customers in Evergy's service area. "Evergy continues to tap into the Midwest's affordable, renewable energy resources to serve our customers, Expanding our portfolio of owned renewable generation positions us to ensure customers receive the long-term benefits of these assets." -David Campbell, Evergy president and CEO Scout is a portfolio company of Quinbrook Infrastructure Partners (Quinbrook), a global investment manager specializing in lower carbon and renewable energy infrastructure. "We are delighted that Evergy has agreed to purchase Persimmon from Scout which will serve Evergy's renewable energy plans well over the coming years. Persimmon was designed and constructed to a very high standard by the Scout team and this is reflected in the value achieved in this transaction," said David Scaysbrook of Quinbrook and Chairman of Scout's Board of Directors. "Quinbrook continues to support Scout's efforts as a leading renewables IPP in the US market to build a diverse and growing wind, solar, and storage portfolio which has rapidly expanded to over 15 GW in 24 states." The sale of Persimmon Creek Wind Farm is expected to close in the first quarter of 2023 and remains subject to closing conditions, including regulatory approvals. Scout's legal advisor was McDermott Will & Emery LLP and Evergy's legal advisor on the transaction was Morgan, Lewis & Bockius LLP. About Scout Clean Energy Scout Clean Energy is a renewable energy developer, owner-operator headquartered in Boulder, Colorado with over 1,200 MW of operating assets. Scout is actively developing a portfolio of over 15,000 MW of onshore wind, solar PV, and battery storage projects across 24 US states. Scout has expertise in all aspects of renewables project development, permitting, power marketing, finance, construction, 24/7 operations, and asset management. Scout is a portfolio company of Quinbrook Infrastructure Partners. For more information, please - visit https://scoutcleanenergy.com/ About Evergy Evergy, Inc. (NYSE: EVRG), serves 1.6 million customers in Kansas and Missouri. Evergy's mission is to empower a better future. Our focus remains on producing, transmitting and delivering reliable, affordable, and sustainable energy for the benefit of our stakeholders. Today, about half of Evergy's power comes from carbon-free sources, creating more reliable energy with less impact to the environment. We value innovation and adaptability to give our customers better ways to manage their energy use, to create a safe, diverse and inclusive workplace for our employees, and to add value for our investors. Headquartered in Kansas City, our employees are active members of the communities we serve. About Quinbrook Infrastructure Partners Quinbrook Infrastructure Partners (http://www.quinbrook.com) is a specialist investment manager focused exclusively on renewables, storage and grid support infrastructure needed to drive the energy transition n the US, UK, and Australia. Quinbrook is led and managed by a senior team of power industry professionals who have collectively invested c.USD 8.2 billion equity in energy infrastructure assets since the early 1990s, representing a total enterprise value of c.USD 28.7 billion or 19.5 GW of power supply capacity. Quinbrook has completed a diverse range of direct investments in both utility and distributed scale onshore wind and solar power, battery storage, reserve peaking capacity, biomass, fugitive methane recovery, hydro and flexible energy management solutions in the US, UK, and Australia. Quinbrook is currently developing and constructing some of the largest renewables and storage infrastructure projects ever undertaken in the US, UK and Australia. About Elawan Energy Elawan Energy is a global operator in the renewable energy industry with over 1.1 GW of wind, solar, and hydropower projects in operation and over 11 GW of renewable energy under development. Elawan offers integrated solutions along the green energy life circle, from the promotion, development and construction of wind farms, photovoltaic plants and hydropower plants until their operation, maintenance and sale of the green energy produced. Elawan Energy is part of the ORIX Group.

Read More