Q&A with Paige O'Neill, CMO at Sitecore

MEDIA 7 | May 19, 2019

Paige O'Neill, CMO of Sitecore is an experienced, data-driven B2B marketer with enterprise and mid-market SaaS experience that ranges from Fortune 100 to late stage startups and stages in between. Her career graph uniquely combines extensive product marketing and PR / communications backgrounds resulting in an adeptness at creating brand stories and differentiated positioning. 

In this thought-provoking Q&A with MEDIA 7, Paige shares her journey into the field of marketing and her unrelenting zest for technology.

MEDIA 7: What inspired you to get into Marketing?
PAIGE O'NEILL:
 My journey started when I was a Ph.D. student at New York University, and I thought I was on the road to become a college professor, but one day I had an interview at a high-tech PR firm for a part time job. The enthusiasm for technology at that agency changed the course of my life. I felt enamored with everything I heard about “PR” – even though at the time I didn’t even know what it actually was – so I dropped out of the Ph.D. program and started a career working for IBM’s PR agency. I loved technology communications, but wanted to tackle messaging from a more technical perspective, which led to my interest in product marketing. The transition from technology public relations to a product marketing role wasn’t an easy one. It’s an uncommon trajectory and there wasn’t a precedent at the company I worked for at the time, so I had to build my own path. In the end, I hustled to prove that I could leverage the skills I learned through my communications-focused position and translate them to a more product-focused role. It took persistence to prove that point.

"Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user."



M7: What is your favourite part of working at Sitecore?
PN:
I love working with organizations during times of change, and there’s a lot of that going on at Sitecore. We are in the midst of a complete marketing transformation at Sitecore that starts with our top-level messaging, augmenting those messages more towards the marketing department. We are doing this through a new visual identity and branding, an expansion of our demand generation function (which is scaling to map to new personas and go-to-market areas), and, finally, a complete digital transformation leveraging Sitecore’s technology to build a new version of our website and align our digital channels to the customer journey. It’s truly a thrill to be a part of.


"Consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world."



M7: What do you consider the biggest challenges for a CMO these days?
PN:
 Marketers have had to accept a heavy truth: it is up to consumers, not them, to decide when, where, and how to engage with their company. Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user. In many cases, though, consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world. Getting there will take an investment in technology, and we’ll see marketers rely more on things like channel-agnostic services, machine learning capabilities, and data management systems. But marketers are also going to have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of those technology investments.


"Marketers have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of technology investments."



M7: The past year has seen Sitecore hiring four women in executive leadership roles. Is the gap between the number of men and women at Sitecore shrinking? How do you see it?
PN: 
Our CEO, Mark Frost, has always had a passion for diversity and bringing women into senior roles, and it’s been great to see him implement his proactive approach to inclusive hiring at Sitecore. As a result, diversity representation is definitely on the upswing - although we prefer to think of it as more than just a numbers game. Rather than having a quota for female hires, we focus on setting benchmarks that will ensure an equal representation of potential candidates for any position. We’re also taking a top down/bottom up approach to ensure that leadership is setting the right example, while every department is just as engaged in diversity practices.

M7: Knowing what you know now, what advice would you give your younger self?
PN: 
Speak up! Articulate your professional goals and don’t wait for someone to notice you and hope they will give you an opportunity. There’s no way for those around you to know what you want, if you don’t vocalize it. I think a lot of time women in particular think if they work hard, someone will notice them, they will earn that promotion or be selected for that exciting opportunity, but I know from personal experience that making your career ambitions known, can pay dividends.

ABOUT SITECORE

Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. Visit Sitecore to know more.

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Scout Clean Energy Accepts Final Delivery of GE Turbines for Sweetland Wind Project

Scout Clean Energy | March 15, 2023

Scout Clean Energy (Scout), a renewable energy developer-owner-operator, has recently announced its acceptance of the final delivery of GE Renewable Energy (GE) company's onshore wind turbines for its Sweetland Wind Project (Sweetland) in Hand County, South Dakota. Scout is owner and responsible for the operations of this project. It plans to install about 71 of GE's 2.8-127 wind turbines. Sweetland will produce over 903,500-megawatt hours of low-cost renewable power annually. As a result, the project would offset approximately 615,000 tons of carbon emissions per year. It would power about 82,100 homes with carbonless electricity as an estimation. The American Clean Power Association (ACPA) has recognized GE's 2.8-127 turbine series as America's most widely deployed turbine. It has selected Blattner Energy as the Balance of Plant (BOP) Contractor. The project would generate huge revenue, temporary construction jobs and permanent full-time positions. CEO and Founder of Scout Clean Energy, Michael Rucker said, "We are pleased to have received the on-time delivery of the 71 of the latest GE wind turbines for Sweetland Wind Farm," He added, "The final delivery allows for our Sweetland project to begin full construction shortly, and when commissioned later this year will add to Scout's growing contribution of carbon free, renewable energy to South Dakota." (Source – Cision PR Newswire) CEO of GE's Onshore Wind, Vic Abate said, "GE is proud to complete the on-time deliveries of our workhorse 2.8-127 turbines to Sweetland Wind Farm." He added, "With more than 300 million operating hours and best in industry power performance, our fleet of 2MW turbines are helping to deliver cost effective and reliable renewable energy to the regions that need it most. Scout Clean Energy is an important partner as we work to deliver on the energy transition together." (Source – Cision PR Newswire) About Scout Clean Energy Headquartered in Boulder, Colorado, Scout Clean Energy, a renewable energy semiconductor manufacturing company, provides services for wind project development, energy resource assessment, transmission interconnection, project finance, wind energy real estate and title, solar project development, and wind facility operation. It is a renewable energy developer and owner-operator with approximately 1,200 MW operating wind assets, of which about 400 MW for third parties and over 22,000 MW wind, solar and energy storage projects with almost 2,500 MW projects which are under construction and advanced-stage. In addition, it assists in various aspects of renewables like project development, permitting, power marketing, asset management, operations, and finance.

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BlueWave Solar Renames to 'BlueWave', Expanding Sustainable Development Capabilities to Include Battery Storage

BlueWave | March 20, 2023

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Scout Clean Energy Accepts Final Delivery of GE Turbines for Sweetland Wind Project

Scout Clean Energy | March 15, 2023

Scout Clean Energy (Scout), a renewable energy developer-owner-operator, has recently announced its acceptance of the final delivery of GE Renewable Energy (GE) company's onshore wind turbines for its Sweetland Wind Project (Sweetland) in Hand County, South Dakota. Scout is owner and responsible for the operations of this project. It plans to install about 71 of GE's 2.8-127 wind turbines. Sweetland will produce over 903,500-megawatt hours of low-cost renewable power annually. As a result, the project would offset approximately 615,000 tons of carbon emissions per year. It would power about 82,100 homes with carbonless electricity as an estimation. The American Clean Power Association (ACPA) has recognized GE's 2.8-127 turbine series as America's most widely deployed turbine. It has selected Blattner Energy as the Balance of Plant (BOP) Contractor. The project would generate huge revenue, temporary construction jobs and permanent full-time positions. CEO and Founder of Scout Clean Energy, Michael Rucker said, "We are pleased to have received the on-time delivery of the 71 of the latest GE wind turbines for Sweetland Wind Farm," He added, "The final delivery allows for our Sweetland project to begin full construction shortly, and when commissioned later this year will add to Scout's growing contribution of carbon free, renewable energy to South Dakota." (Source – Cision PR Newswire) CEO of GE's Onshore Wind, Vic Abate said, "GE is proud to complete the on-time deliveries of our workhorse 2.8-127 turbines to Sweetland Wind Farm." He added, "With more than 300 million operating hours and best in industry power performance, our fleet of 2MW turbines are helping to deliver cost effective and reliable renewable energy to the regions that need it most. Scout Clean Energy is an important partner as we work to deliver on the energy transition together." (Source – Cision PR Newswire) About Scout Clean Energy Headquartered in Boulder, Colorado, Scout Clean Energy, a renewable energy semiconductor manufacturing company, provides services for wind project development, energy resource assessment, transmission interconnection, project finance, wind energy real estate and title, solar project development, and wind facility operation. It is a renewable energy developer and owner-operator with approximately 1,200 MW operating wind assets, of which about 400 MW for third parties and over 22,000 MW wind, solar and energy storage projects with almost 2,500 MW projects which are under construction and advanced-stage. In addition, it assists in various aspects of renewables like project development, permitting, power marketing, asset management, operations, and finance.

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BlueWave | March 20, 2023

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Octopus Energy, the UK’s third largest energy retailer, has announced plans to invest €1 billion in the French green energy market over the next two years. The investment will be used to accelerate the energy transition in France and generate enough local green power to supply 300,000 households. Building on its investments already made in France, the company is launching a new European tech hub in Paris through its subsidiary Kraken. The new hub will create hundreds of clean energy jobs and support millions of customers across the continent. Octopus Energy first entered the French market in January 2022 with its acquisition of French energy supplier Plüm énergie. The company is now targeting 1 million customers by 2026 in France. While offering better customer service and bringing down prices, Octopus Energy France is also helping and rewarding French households to lower their energy consumption through innovative products. The company's customers already use 10% less energy than the average French household, and Octopus is committed to continue innovating to help French consumers use less, but stay warm. Announcing the plans at the 36th Franco-British Summit, chaired by Prime Minister Rishi Sunak and French President Emmanuel Macron in Paris today, Octopus Energy CEO and Founder, Greg Jackson, commented: “Octopus operates across 10 European countries, and today we’re delighted to announce a huge increase in our cooperation with France. We’re planning to invest an extra billion Euros in French generation - but we’re also going to make Paris our EU technology hub. This is testament to the mutual commitment to investing in a clean energy system, and pioneering the digitisation which will drive costs down alongside carbon.” Vincent Maillard, CEO of Octopus Energy France, commented: “We are very proud to see Octopus Energy's role in France's energy transition recognized at the highest level of the French government. In doing so, the group combines retail energy expertise, major investments in renewable generation and cutting-edge technology to unlock innovative tariffs and deliver an outstanding customer experience to French households." About Octopus Energy Group Octopus Energy Group is a global energy tech pioneer, launched in 2016 to use technology to unlock a customer focused and affordable green energy revolution. It is part of Octopus Group, which is a certified BCorp. With operations in 14 countries, Octopus Energy Group's mission is going global. Octopus’s domestic energy arm already serves 3.4 million customers with cheaper greener power, through Octopus Energy, Affect Energy, Ebico, London Power and Co-op Energy. In December 2022, it was announced that Octopus would also take on the 1.5 million customers of failed supplier Bulb Energy. Octopus Electric Vehicles is helping make clean transport cheaper and easier, and Octopus Energy Services is bringing smart products to thousands of homes. Octopus Energy Generation is one of Europe’s largest investors in renewable energy, managing a £4bn portfolio of renewable energy assets throughout the continent. All of these are made possible by Octopus’s tech arm, Kraken Technologies, which offers a proprietary, in-house platform based on advanced data and machine learning capabilities, Kraken automates much of the energy supply chain to allow outstanding service and efficiency as the world transitions to a decentralized, decarbonized energy system. This technology has been licensed to support over 20 million customer accounts worldwide, through deals with EDF Energy, Good Energy, E.ON energy and Origin Energy. In December 2021, Octopus Energy Group was valued at approximately $5 billion following a $600 million investment from Generation Investment Management and a $300 million investment from Canada Pensions Plan Investments Board. Both investors back businesses that drive sustainability, promote green energy and tackle climate change. It was the company’s third major investment round since launching to the market.

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