Q&A with Paige O'Neill, CMO at Sitecore

Paige O'Neill, CMO of Sitecore is an experienced, data-driven B2B marketer with enterprise and mid-market SaaS experience that ranges from Fortune 100 to late stage startups and stages in between. Her career graph uniquely combines extensive product marketing and PR / communications backgrounds resulting in an adeptness at creating brand stories and differentiated positioning. 

In this thought-provoking Q&A with MEDIA 7, Paige shares her journey into the field of marketing and her unrelenting zest for technology.

MEDIA 7: What inspired you to get into Marketing?
PAIGE O'NEILL:
 My journey started when I was a Ph.D. student at New York University, and I thought I was on the road to become a college professor, but one day I had an interview at a high-tech PR firm for a part time job. The enthusiasm for technology at that agency changed the course of my life. I felt enamored with everything I heard about “PR” – even though at the time I didn’t even know what it actually was – so I dropped out of the Ph.D. program and started a career working for IBM’s PR agency. I loved technology communications, but wanted to tackle messaging from a more technical perspective, which led to my interest in product marketing. The transition from technology public relations to a product marketing role wasn’t an easy one. It’s an uncommon trajectory and there wasn’t a precedent at the company I worked for at the time, so I had to build my own path. In the end, I hustled to prove that I could leverage the skills I learned through my communications-focused position and translate them to a more product-focused role. It took persistence to prove that point.

"Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user."



M7: What is your favourite part of working at Sitecore?
PN:
I love working with organizations during times of change, and there’s a lot of that going on at Sitecore. We are in the midst of a complete marketing transformation at Sitecore that starts with our top-level messaging, augmenting those messages more towards the marketing department. We are doing this through a new visual identity and branding, an expansion of our demand generation function (which is scaling to map to new personas and go-to-market areas), and, finally, a complete digital transformation leveraging Sitecore’s technology to build a new version of our website and align our digital channels to the customer journey. It’s truly a thrill to be a part of.


"Consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world."



M7: What do you consider the biggest challenges for a CMO these days?
PN:
 Marketers have had to accept a heavy truth: it is up to consumers, not them, to decide when, where, and how to engage with their company. Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user. In many cases, though, consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world. Getting there will take an investment in technology, and we’ll see marketers rely more on things like channel-agnostic services, machine learning capabilities, and data management systems. But marketers are also going to have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of those technology investments.


"Marketers have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of technology investments."



M7: The past year has seen Sitecore hiring four women in executive leadership roles. Is the gap between the number of men and women at Sitecore shrinking? How do you see it?
PN: 
Our CEO, Mark Frost, has always had a passion for diversity and bringing women into senior roles, and it’s been great to see him implement his proactive approach to inclusive hiring at Sitecore. As a result, diversity representation is definitely on the upswing - although we prefer to think of it as more than just a numbers game. Rather than having a quota for female hires, we focus on setting benchmarks that will ensure an equal representation of potential candidates for any position. We’re also taking a top down/bottom up approach to ensure that leadership is setting the right example, while every department is just as engaged in diversity practices.

M7: Knowing what you know now, what advice would you give your younger self?
PN: 
Speak up! Articulate your professional goals and don’t wait for someone to notice you and hope they will give you an opportunity. There’s no way for those around you to know what you want, if you don’t vocalize it. I think a lot of time women in particular think if they work hard, someone will notice them, they will earn that promotion or be selected for that exciting opportunity, but I know from personal experience that making your career ambitions known, can pay dividends.

ABOUT SITECORE

Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. Visit Sitecore to know more.

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Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network, is an energy specialist interested mostly in CIS and the Middle East. He founded The Thorium Network in early 2018, following discussions with Armenia for their spent on nuclear fuel, because "the timing was right." He is also the Chairman of MECi Group. He focuses mostly on rapid business growth, profit generation, restructuring, operational efficiency, business development, and sales. He has built and rebuilt companies and steered projects and companies that measure in billions of Euros.

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Susan Stone, CEO at Ubiquitous Energy, Inc. has been a longtime board member and investor in the company. Prior to joining Ubiquitous, she was the founder and CEO of Sierra Wasatch Capital, an early-stage venture capital firm, and managed early-stage investing for Riverhorse Investments, Inc. Susan has also worked at JPMorgan in New York and Houlihan Lokey in Los Angeles as an investment banker focused on mergers & acquisitions. Stone holds an MBA from Georgetown University’s McDonough School of Business and a bachelor’s degree from Yale University.

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New Project Media Acquires Energy Rev, Announces Expansion into Europe

PR Newswire | January 12, 2024

New Project Media (NPM), a rapidly growing renewable energy market data, intelligence, and events company, announced today its acquisition of Energy Rev, a London-based proprietary news service focused on renewable energy financing and M&A. The move will expand NPM's reach into Europe and provide a more comprehensive global offering to its development, finance, advisory & corporate clients. Since 2019, NPM has seen rapid growth in the U.S. across its market research offerings and its successful conference series. Post acquisition, NPM's global footprint is expanding to 35 employees and boasting a management team with over 70 years of combined experience in media, data and market research businesses including acquiring, integrating, and scaling top research and intelligence companies. "We are thrilled to announce our partnership with Energy Rev both from a growth and expansion perspective, and a strategic one. Peter Kneller has built a robust business as an ahead-of-the-curve resource in the European renewables space," said Ken Meehan, founder and CEO of NPM. "As NPM continues to lead in the renewable energy market research space, we will have quite a bit to roll out in 2024. European markets and partnering with Peter's team are significant pieces of that puzzle and we can't wait to get going together." NPM plans to expand its European content and commercial teams and integrate market data and research solutions specific to European clients, affording them access to new products that drive additional efficiencies and business development value. "Our acquisition of Energy Rev and expansion into the European market marks a significant opportunity for our customers and prospective customers. NPM has clients working across Europe, and similarly, many Energy Rev clients are interested in US opportunities so this promises to be a win-win for everyone," said NPM Chief Commercial Officer, Brett Birman. "Bringing Energy Rev in under the NPM umbrella marks a pivotal moment in the growth and sustainability of our business." Energy Rev founder & editor Peter Kneller has nearly fifteen years' experience covering European renewable energy financing and M&A. Co-editor Jon McNair has worked alongside Kneller for the past eight years with the duo sourcing and reporting solar, wind, storage & energy transition news across the UK, Spain, Italy, France, Germany and other European countries. "We found the right partner at the right time to further build on the actionable intelligence we're providing to our client base," said Energy Rev Founder, Peter Kneller. "I've seen data and intel companies come and go, but NPM's entrepreneurial spirit and client-centered focus are unmatched in the space. We are excited to continue building out European market solutions for our loyal clients and to provide them with exposure to best-in-class U.S. renewables data, market research and events to inform their businesses in broader and more meaningful ways." Fox Williams advised on the transaction, which officially closed on December 22, 2023. Terms of the acquisition were not disclosed. About New Project Media New Project Media (NPM) is leading market data, intelligence & events company serving developers, capital providers, advisors and corporates with exclusive coverage of utility-scale, distributed generation, and energy transition markets. NPM provides full lifecycle coverage and a unique view of the pre-NTP, development and interconnection queue landscape, helping clients identify new business development opportunities earlier and gain a competitive advantage, while also providing significant time savings & efficiencies through its market data. NPM also hosts industry events each year and produces industry podcasts.

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Greenwood Sustainable Infrastructure (GSI)-Led Joint Initiative with Ocean Man First Nation to Build One of the Largest Solar Projects in Canada

PR Newswire | January 25, 2024

Greenwood Sustainable Infrastructure LLC (GSI), one of the renewable energy subsidiaries of Libra Group, announced that Iyuhána Solar (Iyuhána), a GSI-led partnership with Saturn Power Inc. and Ocean Man First Nation, has been awarded a Power Purchase Agreement (PPA) to construct and operate a 100-megawatt (MWac) utility-scale solar facility in Saskatchewan, Canada. Developed in partnership with Ocean Man First Nation, the project will be one of Canada's top 10 solar facilities by size. Under an exclusive PPA, the largest with a utility in Canada since 2015, Iyuhána plans to invest approximately $200 million (CDN) to construct the solar facility, which it will operate, supplying generated power to the principal municipal utility company, SaskPower, for 25 years. Located in the Rural Municipality of Estevan in southeast Saskatchewan, this emissions-free solar facility will produce enough power for the equivalent of approximately 25,000 homes. "We are proud to bring the transformative power of solar energy to Saskatchewan by working with partners such as Ocean Man First Nation," said Mazen Turk, CEO of GSI. "This unique collaboration shows the power of renewable energy to harness resources and empower communities responsibly. This work is core to our ethos as a Libra company, and we look forward to continuing to help support a clean energy future across Canada and beyond." As a founding partner, Ocean Man First Nation will have an ownership stake in Iyuhána Solar. Band members will also receive specialized training to maintain the solar facilities and employment opportunities with the project. Additionally, partnering with two of Saskatchewan's leading post-secondary academic institutions, Iyuhána will provide scholarships, internships, and direct research projects in clean energy to benefit the community. 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About Libra Group Libra Group is a privately owned, global business group encompassing 20 businesses predominately focused on aerospace, renewable energy, maritime, real estate, hospitality, and diversified investments. With assets and operations in nearly 60 countries, the Group applies the strength of its global network and capabilities to deliver cross-sector insights and growth at scale.

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Clarios and Altris announce collaboration agreement to advance sustainable sodium-ion battery technology

PR Newswire | January 08, 2024

Clarios, a global leader in advanced low-voltage battery solutions, and Altris, a pioneer in sustainable sodium-ion battery technology, announced they have created an innovative partnership aimed at developing low-voltage sodium-ion batteries for the automotive industry. Every vehicle, including hybrid electric and electric vehicles, requires a low-voltage energy source to power critical systems and functions. As hybrid and electric vehicles continue to evolve, the low-voltage network is being asked to support an increased number of software-based functions such as steer-by-wire, break-by-wire, autonomous functions, and enhanced in cabin experiences. This transformation is leading automakers to explore multi-battery solutions that include lithium-ion, absorbent glass mat (AGM) lead-acid batteries, and other chemistries for some of the world's most iconic vehicles. While lead-acid batteries represent the best example of a circular economy in the world, and lithium-based products continue to evolve, Clarios chemistry agnostic and circular approach has become of strategic importance. Sodium-ion (Na-ion) batteries are inherently sustainable and easy to recycle, made from salt, wood, iron, and air. The materials used to produce Na-ion cells are abundant and available – free from conflict minerals and toxic elements. The new joint collaboration program aims to develop an Na-ion battery with a potential of up to 60 volts to support automotive applications in both new vehicles and for aftermarket replacements, that also can complement a multi-battery low-voltage system configuration. "Clarios brings extensive experience with low-voltage systems within the automotive sector and will play a leading role in defining and optimizing the specifications for the sodium-ion cells," said Federico Morales Zimmermann, vice president and GM, Global Customers, Products and Engineering at Clarios. Altris, a leader in sodium-ion cathode material and battery cell technology, will focus on the development of Na-ion cells specifically adapted to the needs of the low-voltage automotive battery market. "Altris wants to bring the world better, safer and truly sustainable sodium-ion batteries. We're continuously investigating new applications where our technology can make significant impact at massive scale. As such, we're very excited to team up with Clarios who share our strong ESG focus, to develop low-voltage cells for the automotive industry. With this partnership, we're able to access every third vehicle driven globally and accelerate the green transition", said Björn Mårlid, CEO of Altris. The long-term goal is to develop a detailed production plan for low-voltage battery systems using these Na-ion cells. The companies believe the mass production of Na-ion batteries would represent an important advancement in automotive battery technology and an important step in supporting the circularity goals of the automotive industry. About Clarios Clarios is the global leader in advanced, low-voltage battery technologies for mobility. We power progress through ever-smarter solutions for virtually every kind of vehicle. With 16,000 employees in over 100 countries, we bring deep expertise to our Aftermarket and OEM partners, and reliability, safety and comfort to everyday lives. We answer to the planet with a rigorous ESG focus – advancing best-in-class sustainability practices and advocating for them across our industry. Clarios is committed to sustainability and operational excellence. We work to ensure up to 99% of battery materials are recovered, recycled and reused. Clarios is a Brookfield portfolio company. About Altris Altris is a Swedish sodium-ion battery developer. We develop cathodes, electrolytes, battery cells and factory blueprints to create market-leading sodium-ion batteries. Sprung out of the Ångström Laboratory at Uppsala University, we are taking our patented innovation from conception to commercialization. Our long-term goal is to become the primary supplier of sodium-ion batteries in Europe, making a real impact on the world by enabling a better battery at scale.

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Market Research

New Project Media Acquires Energy Rev, Announces Expansion into Europe

PR Newswire | January 12, 2024

New Project Media (NPM), a rapidly growing renewable energy market data, intelligence, and events company, announced today its acquisition of Energy Rev, a London-based proprietary news service focused on renewable energy financing and M&A. The move will expand NPM's reach into Europe and provide a more comprehensive global offering to its development, finance, advisory & corporate clients. Since 2019, NPM has seen rapid growth in the U.S. across its market research offerings and its successful conference series. Post acquisition, NPM's global footprint is expanding to 35 employees and boasting a management team with over 70 years of combined experience in media, data and market research businesses including acquiring, integrating, and scaling top research and intelligence companies. "We are thrilled to announce our partnership with Energy Rev both from a growth and expansion perspective, and a strategic one. Peter Kneller has built a robust business as an ahead-of-the-curve resource in the European renewables space," said Ken Meehan, founder and CEO of NPM. "As NPM continues to lead in the renewable energy market research space, we will have quite a bit to roll out in 2024. European markets and partnering with Peter's team are significant pieces of that puzzle and we can't wait to get going together." NPM plans to expand its European content and commercial teams and integrate market data and research solutions specific to European clients, affording them access to new products that drive additional efficiencies and business development value. "Our acquisition of Energy Rev and expansion into the European market marks a significant opportunity for our customers and prospective customers. NPM has clients working across Europe, and similarly, many Energy Rev clients are interested in US opportunities so this promises to be a win-win for everyone," said NPM Chief Commercial Officer, Brett Birman. "Bringing Energy Rev in under the NPM umbrella marks a pivotal moment in the growth and sustainability of our business." Energy Rev founder & editor Peter Kneller has nearly fifteen years' experience covering European renewable energy financing and M&A. Co-editor Jon McNair has worked alongside Kneller for the past eight years with the duo sourcing and reporting solar, wind, storage & energy transition news across the UK, Spain, Italy, France, Germany and other European countries. "We found the right partner at the right time to further build on the actionable intelligence we're providing to our client base," said Energy Rev Founder, Peter Kneller. "I've seen data and intel companies come and go, but NPM's entrepreneurial spirit and client-centered focus are unmatched in the space. We are excited to continue building out European market solutions for our loyal clients and to provide them with exposure to best-in-class U.S. renewables data, market research and events to inform their businesses in broader and more meaningful ways." Fox Williams advised on the transaction, which officially closed on December 22, 2023. Terms of the acquisition were not disclosed. About New Project Media New Project Media (NPM) is leading market data, intelligence & events company serving developers, capital providers, advisors and corporates with exclusive coverage of utility-scale, distributed generation, and energy transition markets. NPM provides full lifecycle coverage and a unique view of the pre-NTP, development and interconnection queue landscape, helping clients identify new business development opportunities earlier and gain a competitive advantage, while also providing significant time savings & efficiencies through its market data. NPM also hosts industry events each year and produces industry podcasts.

Read More

Energy

Greenwood Sustainable Infrastructure (GSI)-Led Joint Initiative with Ocean Man First Nation to Build One of the Largest Solar Projects in Canada

PR Newswire | January 25, 2024

Greenwood Sustainable Infrastructure LLC (GSI), one of the renewable energy subsidiaries of Libra Group, announced that Iyuhána Solar (Iyuhána), a GSI-led partnership with Saturn Power Inc. and Ocean Man First Nation, has been awarded a Power Purchase Agreement (PPA) to construct and operate a 100-megawatt (MWac) utility-scale solar facility in Saskatchewan, Canada. Developed in partnership with Ocean Man First Nation, the project will be one of Canada's top 10 solar facilities by size. Under an exclusive PPA, the largest with a utility in Canada since 2015, Iyuhána plans to invest approximately $200 million (CDN) to construct the solar facility, which it will operate, supplying generated power to the principal municipal utility company, SaskPower, for 25 years. Located in the Rural Municipality of Estevan in southeast Saskatchewan, this emissions-free solar facility will produce enough power for the equivalent of approximately 25,000 homes. "We are proud to bring the transformative power of solar energy to Saskatchewan by working with partners such as Ocean Man First Nation," said Mazen Turk, CEO of GSI. "This unique collaboration shows the power of renewable energy to harness resources and empower communities responsibly. This work is core to our ethos as a Libra company, and we look forward to continuing to help support a clean energy future across Canada and beyond." As a founding partner, Ocean Man First Nation will have an ownership stake in Iyuhána Solar. Band members will also receive specialized training to maintain the solar facilities and employment opportunities with the project. Additionally, partnering with two of Saskatchewan's leading post-secondary academic institutions, Iyuhána will provide scholarships, internships, and direct research projects in clean energy to benefit the community. "Our partnership with GSI and SaskPower will bring great opportunities for Ocean Man First Nation, including employment and revenue that will provide stability and sustainability for our Band," said Chief Connie Big Eagle, Ocean Man First Nation. "We are proud that this project, which is able to generate clean power, will be known as Iyuhána Solar, which, in Nakotah translates to 'everyone' or 'all of us.' This is derived from our Nakotah belief that everyone and everything is related and therefore we must care for each other." While investment in renewable energy grows across Canada, Saskatchewan's clean power supply mix has predominantly consisted of hydro and wind. This is the first of many planned solar projects in the province; by 2035, SaskPower plans to support approximately 3000 MW of new renewable energy capacity in the region. "This new solar facility will play an important role in our path to net-zero by 2050 or sooner," said Rupen Pandya, SaskPower President and CEO. "We are proud of our ongoing collaboration with Indigenous peoples and the critical role they are playing in the successful expansion of renewable energy in our province." GSI is one of four renewable energy subsidiaries of Libra Group, a privately owned, global business group that encompasses 20 businesses in six sectors, including renewable energy, maritime, aerospace and more. The Group's renewable energy portfolio encompasses approximately 3.5 gigawatts (GW) of projects owned, developed, or pending development in 10 countries, including solar, wind, battery storage, and waste-to energy projects. This is the second partnership with an indigenous community led by a Libra Group subsidiary. "Libra Group is proud of this novel partnership, which has come together through shared values and a commitment to driving economic growth and positive outcomes for communities," said Libra Group's CEO Manos Kouligkas. "Sustainability is core to our global business, and we look forward to continuing to leverage synergies across our six sectors in 60 countries with agility and impact." Last year, GSI acquired Saturn Power Inc.'s solar and battery development portfolios, including its team of seasoned developers and an approximate 1.4-gigawatt (GW) pipeline of early- to late-stage solar and energy storage projects. Today, GSI has a footprint across Canada and in 12 U.S. states. About Greenwood Sustainable Infrastructure Greenwood Sustainable Infrastructure (GSI) is one of the clean energy subsidiaries of Libra Group. GSI is a renewable energy company focused on the development, construction, and operation of distributed generation and utility-scale solar energy and battery storage projects in North America. As of January 2024, the company developed approximately 388 MW DC across 71 renewable energy projects, many of which are still owned or operated by GSI and have an additional project pipeline of 1.6 GW. GSI's seasoned team has a proven track record of investing in power assets and partnering with multiple top-tiered investors. For more information on Greenwood Sustainable Infrastructure (GSI), visit: http://www.greenwoodinfra.com/ About Ocean Man First Nation The Ocean Man First Nation is a Nakota, Cree, and Saulteaux Band Government in southeast Saskatchewan. OMFN is led by Chief Connie Big Eagle & Council and features a population of 565 members. Ocean Man First Nation created a renewable energy company in 2019 called Second Wind Power. The name Second Wind Power reflects Ocean Man First Nation's history of relocating, re-establishing and starting over as a new community since 1989. About Libra Group Libra Group is a privately owned, global business group encompassing 20 businesses predominately focused on aerospace, renewable energy, maritime, real estate, hospitality, and diversified investments. With assets and operations in nearly 60 countries, the Group applies the strength of its global network and capabilities to deliver cross-sector insights and growth at scale.

Read More

Sustainability

Clarios and Altris announce collaboration agreement to advance sustainable sodium-ion battery technology

PR Newswire | January 08, 2024

Clarios, a global leader in advanced low-voltage battery solutions, and Altris, a pioneer in sustainable sodium-ion battery technology, announced they have created an innovative partnership aimed at developing low-voltage sodium-ion batteries for the automotive industry. Every vehicle, including hybrid electric and electric vehicles, requires a low-voltage energy source to power critical systems and functions. As hybrid and electric vehicles continue to evolve, the low-voltage network is being asked to support an increased number of software-based functions such as steer-by-wire, break-by-wire, autonomous functions, and enhanced in cabin experiences. This transformation is leading automakers to explore multi-battery solutions that include lithium-ion, absorbent glass mat (AGM) lead-acid batteries, and other chemistries for some of the world's most iconic vehicles. While lead-acid batteries represent the best example of a circular economy in the world, and lithium-based products continue to evolve, Clarios chemistry agnostic and circular approach has become of strategic importance. Sodium-ion (Na-ion) batteries are inherently sustainable and easy to recycle, made from salt, wood, iron, and air. The materials used to produce Na-ion cells are abundant and available – free from conflict minerals and toxic elements. The new joint collaboration program aims to develop an Na-ion battery with a potential of up to 60 volts to support automotive applications in both new vehicles and for aftermarket replacements, that also can complement a multi-battery low-voltage system configuration. "Clarios brings extensive experience with low-voltage systems within the automotive sector and will play a leading role in defining and optimizing the specifications for the sodium-ion cells," said Federico Morales Zimmermann, vice president and GM, Global Customers, Products and Engineering at Clarios. Altris, a leader in sodium-ion cathode material and battery cell technology, will focus on the development of Na-ion cells specifically adapted to the needs of the low-voltage automotive battery market. "Altris wants to bring the world better, safer and truly sustainable sodium-ion batteries. We're continuously investigating new applications where our technology can make significant impact at massive scale. As such, we're very excited to team up with Clarios who share our strong ESG focus, to develop low-voltage cells for the automotive industry. With this partnership, we're able to access every third vehicle driven globally and accelerate the green transition", said Björn Mårlid, CEO of Altris. The long-term goal is to develop a detailed production plan for low-voltage battery systems using these Na-ion cells. The companies believe the mass production of Na-ion batteries would represent an important advancement in automotive battery technology and an important step in supporting the circularity goals of the automotive industry. About Clarios Clarios is the global leader in advanced, low-voltage battery technologies for mobility. We power progress through ever-smarter solutions for virtually every kind of vehicle. With 16,000 employees in over 100 countries, we bring deep expertise to our Aftermarket and OEM partners, and reliability, safety and comfort to everyday lives. We answer to the planet with a rigorous ESG focus – advancing best-in-class sustainability practices and advocating for them across our industry. Clarios is committed to sustainability and operational excellence. We work to ensure up to 99% of battery materials are recovered, recycled and reused. Clarios is a Brookfield portfolio company. About Altris Altris is a Swedish sodium-ion battery developer. We develop cathodes, electrolytes, battery cells and factory blueprints to create market-leading sodium-ion batteries. Sprung out of the Ångström Laboratory at Uppsala University, we are taking our patented innovation from conception to commercialization. Our long-term goal is to become the primary supplier of sodium-ion batteries in Europe, making a real impact on the world by enabling a better battery at scale.

Read More

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