Q&A with Randy Frisch, CMO at Uberflip

MEDIA 7 | September 26, 2019

Randy Frisch, CMO and Co-Founder at Uberflip has led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. 

Randy also co-hosts the Conex Show, a weekly podcast featuring top marketers and their strategies and secrets to success. His talks empower marketers with the strategies they need to capture their audiences, prove their worth, and align their vision.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
RANDY FRISCH:
Determined, passionate, caring.

M7: From Flipbooks to the world’s first content experience platform in just 6 years. What are some of the top reasons that helped drive Uberflip to where it is now?
RF: 
We started as a solution that would allow marketers to share content to readers whenever they wanted and on whichever devices. People still want to consume content whenever they want. Think of the way in which we consume video content on Netflix or music content on Spotify. We’ve been successful in large part because we’ve been able to create a product that marketers need, that make it easier for their buyers to become customers. But that hasn’t been enough.
The differentiator for us is culture—the values we strive for as an organization (not just the work environment). I’ll share my 3 favourites here:

● H.U.S.T.L.E.: this one stands for Heart, Unique, Skill, Tech, Lean, Entrepreneurial. My co-founder, Yoav Schwartz, and I actually screen new hires for these traits.
● Valuable, Relevant & Consistent: this one comes from the initial definition of Content Marketing (“creating and distributing valuable, relevant and consistent content”) by Robert Rose and Joe Pullizzi at the Content Marketing Institute. It only makes sense that our teams and employees should expect to be valuable, relevant, and consistent.
● Give Back: It’s important for us to give back to our communities and while we do this in numerous ways led by people across our team, one of my favourites is an annual charity ping pong tournament we host called Startupong which brought together startups in Toronto to raise $50,000 for Sick Kids hospital this year.
We’ve been successful mostly because we’ve been able to create a brand around engaging our team, our customers, and even our partners around these values.


"As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods."

M7: How can modern marketers leverage the personalized content recommendations given by Uberflip AI?
RF:
 It all comes down to the journey we take our buyers through. We recently produced a report with Heinz Marketing in which we found that only “1 in 3 B2B marketing leaders [of 283 interviewed] believe their current website encourages people to engage with their content at a high volume”. Essentially, we are leading buyers to a piece of content and leaving them to fend for themselves among your content. A visual I like to use is that of walking someone into a dark forest with no pathway and leaving them there. Not a good experience at all. As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods.

Uberflip AI serves up recommendations on our platform personalized to our buyers after they’ve consumed a piece of content. This allows them to stay and engage with more content while they’re in a content experience. Uberflip AI gives marketers the ability to predict what topic or piece of content their buyer might be interested in based on their behavior on a website, benchmark them against other users, and deliver content that they might be interested in, in order to extend their journey.


"Buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience."

M7: How does user-generated content help in scaling ABM campaigns at Uberflip?
RF:
I believe the best UGC for ABM (acronym overload!) is the reviews from customers. The best way to learn is from our peers. We often copy our competitors or look for best practices. There are many ways we can relate to a target account by showing them what their peers are saying. It could be finding a tweet from someone they respect speaking about the value of your platform. Think of it this way. If Roger Federer tweeted that a certain shoe was key to his play you'd likely win over other aspiring tennis players. In the world of B2B marketing, we can sometimes find more professional review sites like G2 or TrustRadius where highlighting a review from someone in a related industry can help win over the next target account.

M7: There is a lot of buzz around your book “F#ck Content Marketing”. What inspired you to preach this influential gospel?
RF:
 I was off to Dreamforce in 2017 and I came across a SiriusDecisions stat that 60-70% of all marketing content goes unused. It brought to light that even I contributed to this problem by driving my team to create more and more content. I had a revelation.

Thanks to Robert Rose and Joe Pulizzi at the Content Marketing Institute, content marketing was supposed to be about creating and distributing content “with the objective of driving profitable customer action.” But somewhere along the line, it became too much about creation and not enough about distribution and driving customer action (converting). And when marketers were distributing content, we weren’t distributing it in ways that led to profitable customer action—think of all those generic emails we sent people, loaded with links to videos and blog posts spread across the internet. We were sending people into dark scary forests full of content (sometimes that of our competitors). And we never got them back.

It all hit me. So I said “f#ck content marketing”, or rather, f#ck what it had become. My mission over the last two years has become to teach marketers how to create great personalized online experiences that we can send our buyers to, that actually take them on a journey leading to a conversion.


"Marketing is now becoming creating and distributing content to drive profitable customer action."

M7: What is the idea behind ‘The Conex’ (podcast show) hosted by you every week, which is already a big hit among the viewers?
RF:
 After 3 years and 227 episodes, we’ve decided to end the Content Experience Show and start fresh with a new show, The Marketer’s Journey, launching October. We had a great base of listeners and guests, but we wanted to spend more time focusing on the concept of the journey—both, the journey that our buyers go through, and the journey we go through as marketers. I’ll be speaking in-depth with marketing leaders about what their journey has looked like as marketers and what they strive for in creating great experiences for their buyers and customers.

M7: How do you see content marketing evolving over time?
RF:
 We’re not just seeing the evolution of content marketing, we’re seeing the evolution of marketing as a whole. Marketing is now becoming creating and distributing content to drive profitable customer action.
Let’s take a look for a moment at the way in which we consume video and music media. We went from syndicated TV shows and weekly programming on set channels (cable) to having bingeable content ready for us on demand (Netflix, Hulu, etc). We went from listening for our favourite song to be played on the radio, to downloading songs on iTunes, to now getting recommended curated playlists and artists based on my listening history on Spotify. We can search for content we want on demand and binge it for as long as we want. And we can do it whenever we want on multiple different devices around us.

Our buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience. Marketers are starting to catch on. We’re starting to spend time and money on analyzing the data, having great salespeople, and even on distribution. The difference-maker is that marketers are spending more time and money on personalized content experiences and using a content experience platform like Uberflip to accelerate the buyer journey.

ABOUT UBERFLIP

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.

More C-Suite on deck

Q&A with Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network

Media 7 | August 4, 2021

Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network, is an energy specialist interested mostly in CIS and the Middle East. He founded The Thorium Network in early 2018, following discussions with Armenia for their spent on nuclear fuel, because "the timing was right." He is also the Chairman of MECi Group. He focuses mostly on rapid business growth, profit generation, restructuring, operational efficiency, business development, and sales. He has built and rebuilt companies and steered projects and companies that measure in billions of Euros.

Read More

Q&A with Susan Stone, CEO at Ubiquitous Energy, Inc.

Media 7 | March 18, 2021

Susan Stone, CEO at Ubiquitous Energy, Inc. has been a longtime board member and investor in the company. Prior to joining Ubiquitous, she was the founder and CEO of Sierra Wasatch Capital, an early-stage venture capital firm, and managed early-stage investing for Riverhorse Investments, Inc. Susan has also worked at JPMorgan in New York and Houlihan Lokey in Los Angeles as an investment banker focused on mergers & acquisitions. Stone holds an MBA from Georgetown University’s McDonough School of Business and a bachelor’s degree from Yale University.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network

Media 7 | August 4, 2021

Jeremiah Emanuel Josey, Founder and CEO at The Thorium Network, is an energy specialist interested mostly in CIS and the Middle East. He founded The Thorium Network in early 2018, following discussions with Armenia for their spent on nuclear fuel, because "the timing was right." He is also the Chairman of MECi Group. He focuses mostly on rapid business growth, profit generation, restructuring, operational efficiency, business development, and sales. He has built and rebuilt companies and steered projects and companies that measure in billions of Euros.

Read More

Q&A with Susan Stone, CEO at Ubiquitous Energy, Inc.

Media 7 | March 18, 2021

Susan Stone, CEO at Ubiquitous Energy, Inc. has been a longtime board member and investor in the company. Prior to joining Ubiquitous, she was the founder and CEO of Sierra Wasatch Capital, an early-stage venture capital firm, and managed early-stage investing for Riverhorse Investments, Inc. Susan has also worked at JPMorgan in New York and Houlihan Lokey in Los Angeles as an investment banker focused on mergers & acquisitions. Stone holds an MBA from Georgetown University’s McDonough School of Business and a bachelor’s degree from Yale University.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Related News

ENERGY

AUSTRALIAN-GERMAN BUSINESS COALITION PRODUCES A ROADMAP FOR LARGE SCALE GREEN HYDROGEN IMPORT TO GERMANY - FORTESCUE FUTURE INDUSTRIES

Fortescue Future Industries | June 24, 2022

A leading group of German companies along with Australia's Fortescue Future Industries (FFI) has released a green hydrogen roadmap, outlining a set of recommendations for government and industry, to meet the ambitious target of importing large amounts of green hydrogen from Australia to Germany. The Green Hydrogen Taskforce, created earlier this year, is a collaborative effort between FFI, and some of the strongest energy, industrial, and technology companies in Germany, including Covestro, E.ON, Linde, Luthardt, SAP, Schaeffler, thyssenkrupp Nucera and thyssenkrupp Uhde. The green hydrogen roadmap developed by the Taskforce consists of a 10-point plan and a White Paper and is intended to outline a constructive pathway forward in Germany for business and government. The roadmap could potentially serve as an example for other nations looking for solutions at the upcoming G7 meeting. The G7 meeting will discuss hydrogen and has already developed a G7 Hydrogen Action Pact (G7 HAP) which will form part of the final G7 communique. The companies in the taskforce are ready to move on green energy through serious investment and will work with Government to achieve these goals together. The recommendations to the German government include: developing subsidies and incentives to remove the "First Mover Disadvantage"; encouraging sources of low-cost capital to scale the industry, and underwriting equipment manufacturers expansion plans to meet developer's needs. Climate change has become a dramatic reality of our times with visible impacts on all continents and all countries. The UN IPCC report has recommended reducing fossil fuel production to keep temperature increases under 1.5 degrees and halt the worst impacts of global warming. With this responsibility in mind, the industry stands ready to do its part. The Russian war on Ukraine has in addition created a new reality. This must lead to an accelerated energy transition, especially regarding the development of a green hydrogen economy, which will help to decarbonise as well as to diversify energy supply. "The future of energy needs the right partnerships and the right technologies. We bring our expertise in industrial-scale hydrogen applications like green ammonia for enabling the worldwide export/import of clean energy." -Dr. Cord Landsmann, CEO of thyssenkrupp Uhde "We are determined to implement the green transformation of the economy. For this, the development of a reasonable green hydrogen environment must be given priority. In the long term, this strengthens climate protection, independence from Russian gas and the competitiveness of our industries. This deserves a high level of political support." -Patrick Lammers, COO at E.ON, Juergen Nowicki, Executive Vice President Linde and CEO of Linde Engineering, said, "For an industrialized nation such as Germany it is of utmost importance to secure reliable and affordable energy. Clean hydrogen has an important role to play in the energy transition, but we need to have the right framework, incentives and infrastructure in place to make it actionable as a lever to decarbonisation. We are committed to supporting the effort to decarbonise Germany's economy by leveraging Linde's knowledge, experience and technology along the entire hydrogen value chain, from production and storage to transportation and application." Dr. Klaus Schäfer, Chief Technology Officer and member of the Board of Management of Covestro, said, "Green hydrogen is a central building block for the transformation of the chemical industry towards climate neutrality. Covestro and other industry partners are in the starting blocks to get the hydrogen economy up and running. However, we also need the right framework conditions and political support to achieve this. Using the example of the partnership between Germany and Australia, this action plan shows which steps need to be taken in detail. It complements the ongoing HAP initiative and establishes an actionable plan which can easily be replicated amongst the G7 countries and beyond." "This also includes the critical topic of tracking and tracing of green hydrogen and green ammonia through the complete value chain including the certificates of origin with the aim that the end customers will exactly know what they get," said Peter Koop, Global Lead for Energy Transition and Hydrogen at SAP. Uwe Wagner, CTO of Schaeffler AG said, "the envisaged hydrogen partnership between Germany and Australia is a vital step to foster clean energy in Germany. To turn this goal into reality, quick industrialization of electrolysis and other hydrogen technologies will be crucial. We stand ready to speed up the energy transition with the supply of high-quality components for the large-scale production of electrolysers." Dr. Andrew Forrest Chairman of FFI, said, "Germany and the European continent are facing stagflation for the first time in years. If structured appropriately, an accelerated uptake of green hydrogen also by means of green ammonia can be a powerful economic growth driver for Germany. Our White Paper estimates that for every €1 spent as a support mechanism by Government for green hydrogen, €10 is unlocked in private investment." Global green energy company FFI and one of Europe's largest energy companies with focus on energy infrastructure and customer solutions, E.ON, recently announced a partnership with the goal to supply 5 million tonnes of green hydrogen a year by 2030 – the equivalent of one third of the calorific energy of natural gas Germany imports from Russia. "Our message is very clear. The green energy industrial revolution is here. Do not allow the energy crisis to make the climate crisis worse. Germany can become a green energy superpower and we have outlined the pathway to make it happen, including the financial investment required by government. Business is ready."

Read More

ECONOMY

CATL launches CTP 3.0 battery "Qilin," achieves the highest integration level in the world

CATL | June 23, 2022

On June 23, CATL launched Qilin, the third generation of its CTP (cell-to-pack) technology. With a record-breaking volume utilization efficiency of 72% and an energy density of up to 255 Wh/kg, it achieves the highest integration level worldwide so far, capable of delivering a range of over 1,000 km in a breeze. Focusing on the very nature of electrochemistry, CATL continues its endeavor to push beyond the boundaries of innovations in system structure. In 2019, CATL launched the world's first module-less battery pack CTP, taking the lead in achieving a volume utilization efficiency of over 50%. Together with overall breakthroughs in the core process, algorithm and materials, CATL redefines battery structure design with "Qilin," which is named after a legendary creature in Chinese mythology. Function Integration. In the CTP 3.0 battery, the internal crossbeam, liquid-cooling plate and thermal pad have been integrated into a multifunctional elastic interlayer. It also features built-in micron bridges inside the interlayer, which flexibly accommodate the changes inside the cell, improving the battery reliability throughout its full life cycle. The integrated energy unit, which is composed of the cell and the multifunctional elastic interlayer, builds a more stable load bearing structure perpendicular to the driving direction, thus enhancing the shock and vibration resistance of the battery pack. Reshaping system structure. Powered by its precise computing and AI simulation capabilities, CATL explores the boundaries of battery design involving the battery's full life cycle application scenarios. The ingenious bottom sharing design allows the smart arrangement of various components including structural protection, high-voltage connection and a protective vent for thermal runaway, further increasing the battery capacity by 6%. Meanwhile, the CTP 3.0 battery satisfies the criteria of the battery safety tests required by national standards such as the bollard test. Disruptive Water Cooling Design . By placing liquid cooling functional parts between adjacent cells, the trailblazing large-surface cell cooling technology increases the heat transfer area by four times, cuts thermal control time in half, and supports a hot start in 5 minutes and fast charging in 10 minutes. It enables the cell to cool down rapidly in extreme circumstances, effectively preventing abnormal thermal conduction among cells. Moreover, it has achieved thermal stability and thermal safety for all chemical systems, making it compatible with materials with higher energy density. From the material, cell to system structure, the systematic engineering mindset runs through the whole chain of research and development in CATL. Supported by the above-mentioned technological innovations, the CTP 3.0 battery can increase the energy density to 255Wh/kg for ternary battery systems, and 160Wh/kg for LFP battery systems. With the same chemical system and the same pack size, it can deliver 13% more power than the 4680 battery, accomplishing an all-round improvement in range, fast-charging, safety, service life, efficiency and low-temperature performance. The CTP 3.0 batteries, or Qilin, are expected to be mass produced and come on the market in 2023. From simulated computing in the micro world to artful streamlining inside the battery structure, CATL remains focused on technological ingenuity and independent innovation, aiming to promote the overtaking of fossil fuel vehicles by electric ones.

Read More

SOLAR+STORAGE

Aspen Creek Digital Corporation Announces First Solar Powered Bitcoin Mining Center is Operational

Aspen Creek Digital Corporation | June 23, 2022

Aspen Creek Digital Corporation ("ACDC") announced that its first bitcoin mining center, a 6MW High Performance Computing Center ("HPCC") co-located behind-the-meter with a 10MW solar farm, commenced operations in west Colorado. The project is home to ACDC's self-mining operations. ACDC has also added Galaxy Digital's mining business ("Galaxy Digital") as a bitcoin mining hosting client. For ACDC, the launch of the Colorado facility marks a first step toward standing up 3+ GWs of wind, solar and battery generation by early 2025 across the U.S. Launched in 2022, ACDC's mission is to catalyze the decarbonization of power generation by creating the world's leading fleet of renewably powered HPCCs. These HPCCs will initially focus on bitcoin mining. Eventually, ACDC will pursue offering sustainable massive computing as a service in the form of low-cost, long-term power purchase agreements with in-house renewable power development partners paired with an innovative business model for designing, co-locating and operating HPCCs "behind-the-meter." ACDC operates the Colorado data center for self-mining with wholly owned S19 generation miners. Co-located with this project is a 75,000 square foot R&D and fulfillment facility which will serve as a centralized testing, maintenance, storage, and training hub for ACDC's future HPCC infrastructure. In addition to the operational site, ACDC's current under development bitcoin mining sites are located across Texas. ACDC's second facility, which is on track to be operational this summer, is a 30MW data center capable of hosting 10,000 ASIC miners co-located behind-the-meter with an 87MW solar farm. ACDC's third project is a 150MW data center co-located behind-the-meter with a 200MW solar farm. These projects represent significant additional generation resources for the Electric Reliability Council of Texas (ERCOT), as well as valuable controllable load resources that expand the reach of renewables by stabilizing the grid. ACDC has procured all the necessary long lead-time equipment, including transformers and switching equipment. Permitting and interconnections for both projects are on track for project launch. "Recent market volatility has demonstrated the importance of our core strategy: controlling power as the principal input in bitcoin mining. ACDC was founded with a simple premise in mind, which is to create a sustainable source of renewable energy to power our operations and put renewables back on the grid. This design enables ACDC to withstand volatility in the bitcoin market and insulate our operations from power market fluctuations. The success of our first project is proof of our concept to substantially lower the cost of energy, the single largest input for bitcoin mining, and to do it sustainably, Our talented team and partners, who bring financial integrity and proven renewable energy expertise, will dramatically improve the sustainability of the industry while building strong partnerships with local communities, delivering carbon transparency, and enhancing grid resiliency." -Alexandra DaCosta, CEO of Aspen Creek Digital Corporation. About Aspen Creek Digital Corporation Aspen Creek Digital Corporation is catalyzing the decarbonization of power generation by creating the world's leading renewable Bitcoin mining operator. The ACDC team pairs financial ingenuity with proven renewable energy expertise to deliver carbon transparency, lower power price volatility and bring new, additional renewable energy resources to the market.

Read More

ENERGY

AUSTRALIAN-GERMAN BUSINESS COALITION PRODUCES A ROADMAP FOR LARGE SCALE GREEN HYDROGEN IMPORT TO GERMANY - FORTESCUE FUTURE INDUSTRIES

Fortescue Future Industries | June 24, 2022

A leading group of German companies along with Australia's Fortescue Future Industries (FFI) has released a green hydrogen roadmap, outlining a set of recommendations for government and industry, to meet the ambitious target of importing large amounts of green hydrogen from Australia to Germany. The Green Hydrogen Taskforce, created earlier this year, is a collaborative effort between FFI, and some of the strongest energy, industrial, and technology companies in Germany, including Covestro, E.ON, Linde, Luthardt, SAP, Schaeffler, thyssenkrupp Nucera and thyssenkrupp Uhde. The green hydrogen roadmap developed by the Taskforce consists of a 10-point plan and a White Paper and is intended to outline a constructive pathway forward in Germany for business and government. The roadmap could potentially serve as an example for other nations looking for solutions at the upcoming G7 meeting. The G7 meeting will discuss hydrogen and has already developed a G7 Hydrogen Action Pact (G7 HAP) which will form part of the final G7 communique. The companies in the taskforce are ready to move on green energy through serious investment and will work with Government to achieve these goals together. The recommendations to the German government include: developing subsidies and incentives to remove the "First Mover Disadvantage"; encouraging sources of low-cost capital to scale the industry, and underwriting equipment manufacturers expansion plans to meet developer's needs. Climate change has become a dramatic reality of our times with visible impacts on all continents and all countries. The UN IPCC report has recommended reducing fossil fuel production to keep temperature increases under 1.5 degrees and halt the worst impacts of global warming. With this responsibility in mind, the industry stands ready to do its part. The Russian war on Ukraine has in addition created a new reality. This must lead to an accelerated energy transition, especially regarding the development of a green hydrogen economy, which will help to decarbonise as well as to diversify energy supply. "The future of energy needs the right partnerships and the right technologies. We bring our expertise in industrial-scale hydrogen applications like green ammonia for enabling the worldwide export/import of clean energy." -Dr. Cord Landsmann, CEO of thyssenkrupp Uhde "We are determined to implement the green transformation of the economy. For this, the development of a reasonable green hydrogen environment must be given priority. In the long term, this strengthens climate protection, independence from Russian gas and the competitiveness of our industries. This deserves a high level of political support." -Patrick Lammers, COO at E.ON, Juergen Nowicki, Executive Vice President Linde and CEO of Linde Engineering, said, "For an industrialized nation such as Germany it is of utmost importance to secure reliable and affordable energy. Clean hydrogen has an important role to play in the energy transition, but we need to have the right framework, incentives and infrastructure in place to make it actionable as a lever to decarbonisation. We are committed to supporting the effort to decarbonise Germany's economy by leveraging Linde's knowledge, experience and technology along the entire hydrogen value chain, from production and storage to transportation and application." Dr. Klaus Schäfer, Chief Technology Officer and member of the Board of Management of Covestro, said, "Green hydrogen is a central building block for the transformation of the chemical industry towards climate neutrality. Covestro and other industry partners are in the starting blocks to get the hydrogen economy up and running. However, we also need the right framework conditions and political support to achieve this. Using the example of the partnership between Germany and Australia, this action plan shows which steps need to be taken in detail. It complements the ongoing HAP initiative and establishes an actionable plan which can easily be replicated amongst the G7 countries and beyond." "This also includes the critical topic of tracking and tracing of green hydrogen and green ammonia through the complete value chain including the certificates of origin with the aim that the end customers will exactly know what they get," said Peter Koop, Global Lead for Energy Transition and Hydrogen at SAP. Uwe Wagner, CTO of Schaeffler AG said, "the envisaged hydrogen partnership between Germany and Australia is a vital step to foster clean energy in Germany. To turn this goal into reality, quick industrialization of electrolysis and other hydrogen technologies will be crucial. We stand ready to speed up the energy transition with the supply of high-quality components for the large-scale production of electrolysers." Dr. Andrew Forrest Chairman of FFI, said, "Germany and the European continent are facing stagflation for the first time in years. If structured appropriately, an accelerated uptake of green hydrogen also by means of green ammonia can be a powerful economic growth driver for Germany. Our White Paper estimates that for every €1 spent as a support mechanism by Government for green hydrogen, €10 is unlocked in private investment." Global green energy company FFI and one of Europe's largest energy companies with focus on energy infrastructure and customer solutions, E.ON, recently announced a partnership with the goal to supply 5 million tonnes of green hydrogen a year by 2030 – the equivalent of one third of the calorific energy of natural gas Germany imports from Russia. "Our message is very clear. The green energy industrial revolution is here. Do not allow the energy crisis to make the climate crisis worse. Germany can become a green energy superpower and we have outlined the pathway to make it happen, including the financial investment required by government. Business is ready."

Read More

ECONOMY

CATL launches CTP 3.0 battery "Qilin," achieves the highest integration level in the world

CATL | June 23, 2022

On June 23, CATL launched Qilin, the third generation of its CTP (cell-to-pack) technology. With a record-breaking volume utilization efficiency of 72% and an energy density of up to 255 Wh/kg, it achieves the highest integration level worldwide so far, capable of delivering a range of over 1,000 km in a breeze. Focusing on the very nature of electrochemistry, CATL continues its endeavor to push beyond the boundaries of innovations in system structure. In 2019, CATL launched the world's first module-less battery pack CTP, taking the lead in achieving a volume utilization efficiency of over 50%. Together with overall breakthroughs in the core process, algorithm and materials, CATL redefines battery structure design with "Qilin," which is named after a legendary creature in Chinese mythology. Function Integration. In the CTP 3.0 battery, the internal crossbeam, liquid-cooling plate and thermal pad have been integrated into a multifunctional elastic interlayer. It also features built-in micron bridges inside the interlayer, which flexibly accommodate the changes inside the cell, improving the battery reliability throughout its full life cycle. The integrated energy unit, which is composed of the cell and the multifunctional elastic interlayer, builds a more stable load bearing structure perpendicular to the driving direction, thus enhancing the shock and vibration resistance of the battery pack. Reshaping system structure. Powered by its precise computing and AI simulation capabilities, CATL explores the boundaries of battery design involving the battery's full life cycle application scenarios. The ingenious bottom sharing design allows the smart arrangement of various components including structural protection, high-voltage connection and a protective vent for thermal runaway, further increasing the battery capacity by 6%. Meanwhile, the CTP 3.0 battery satisfies the criteria of the battery safety tests required by national standards such as the bollard test. Disruptive Water Cooling Design . By placing liquid cooling functional parts between adjacent cells, the trailblazing large-surface cell cooling technology increases the heat transfer area by four times, cuts thermal control time in half, and supports a hot start in 5 minutes and fast charging in 10 minutes. It enables the cell to cool down rapidly in extreme circumstances, effectively preventing abnormal thermal conduction among cells. Moreover, it has achieved thermal stability and thermal safety for all chemical systems, making it compatible with materials with higher energy density. From the material, cell to system structure, the systematic engineering mindset runs through the whole chain of research and development in CATL. Supported by the above-mentioned technological innovations, the CTP 3.0 battery can increase the energy density to 255Wh/kg for ternary battery systems, and 160Wh/kg for LFP battery systems. With the same chemical system and the same pack size, it can deliver 13% more power than the 4680 battery, accomplishing an all-round improvement in range, fast-charging, safety, service life, efficiency and low-temperature performance. The CTP 3.0 batteries, or Qilin, are expected to be mass produced and come on the market in 2023. From simulated computing in the micro world to artful streamlining inside the battery structure, CATL remains focused on technological ingenuity and independent innovation, aiming to promote the overtaking of fossil fuel vehicles by electric ones.

Read More

SOLAR+STORAGE

Aspen Creek Digital Corporation Announces First Solar Powered Bitcoin Mining Center is Operational

Aspen Creek Digital Corporation | June 23, 2022

Aspen Creek Digital Corporation ("ACDC") announced that its first bitcoin mining center, a 6MW High Performance Computing Center ("HPCC") co-located behind-the-meter with a 10MW solar farm, commenced operations in west Colorado. The project is home to ACDC's self-mining operations. ACDC has also added Galaxy Digital's mining business ("Galaxy Digital") as a bitcoin mining hosting client. For ACDC, the launch of the Colorado facility marks a first step toward standing up 3+ GWs of wind, solar and battery generation by early 2025 across the U.S. Launched in 2022, ACDC's mission is to catalyze the decarbonization of power generation by creating the world's leading fleet of renewably powered HPCCs. These HPCCs will initially focus on bitcoin mining. Eventually, ACDC will pursue offering sustainable massive computing as a service in the form of low-cost, long-term power purchase agreements with in-house renewable power development partners paired with an innovative business model for designing, co-locating and operating HPCCs "behind-the-meter." ACDC operates the Colorado data center for self-mining with wholly owned S19 generation miners. Co-located with this project is a 75,000 square foot R&D and fulfillment facility which will serve as a centralized testing, maintenance, storage, and training hub for ACDC's future HPCC infrastructure. In addition to the operational site, ACDC's current under development bitcoin mining sites are located across Texas. ACDC's second facility, which is on track to be operational this summer, is a 30MW data center capable of hosting 10,000 ASIC miners co-located behind-the-meter with an 87MW solar farm. ACDC's third project is a 150MW data center co-located behind-the-meter with a 200MW solar farm. These projects represent significant additional generation resources for the Electric Reliability Council of Texas (ERCOT), as well as valuable controllable load resources that expand the reach of renewables by stabilizing the grid. ACDC has procured all the necessary long lead-time equipment, including transformers and switching equipment. Permitting and interconnections for both projects are on track for project launch. "Recent market volatility has demonstrated the importance of our core strategy: controlling power as the principal input in bitcoin mining. ACDC was founded with a simple premise in mind, which is to create a sustainable source of renewable energy to power our operations and put renewables back on the grid. This design enables ACDC to withstand volatility in the bitcoin market and insulate our operations from power market fluctuations. The success of our first project is proof of our concept to substantially lower the cost of energy, the single largest input for bitcoin mining, and to do it sustainably, Our talented team and partners, who bring financial integrity and proven renewable energy expertise, will dramatically improve the sustainability of the industry while building strong partnerships with local communities, delivering carbon transparency, and enhancing grid resiliency." -Alexandra DaCosta, CEO of Aspen Creek Digital Corporation. About Aspen Creek Digital Corporation Aspen Creek Digital Corporation is catalyzing the decarbonization of power generation by creating the world's leading renewable Bitcoin mining operator. The ACDC team pairs financial ingenuity with proven renewable energy expertise to deliver carbon transparency, lower power price volatility and bring new, additional renewable energy resources to the market.

Read More

Spotlight

Uberflip

Uberflip

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission...

Events

Resources