Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

C-Suite On Deck

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Market...

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VIRGINIA PASSES HISTORIC COMMITMENT TO 100 PERCENT CLEAN ENERGY BY 2045

Environment America | March 06, 2020

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Virginia is catapulting itself to a national leadership role on renewable energy by becoming the seventh state in the U.S. to pass a law that commits to providing 100 percent carbon-free electricity to its citizens by mid-century. The Virginia Senate passed the Virginia Clean Economy Act today, sending the bill to Gov. Ralph Northam’s desk for final approval. The act removes barriers to solar and wind and commits the commonwealth to ramping up renewable energy. Renewables currently make up 7 pe...

Read More

MSPC EXPANDS WIND AND SOLAR POWER GENERATION, APPROVES DTE ELECTRIC’S AMENDED RENEWABLE ENERGY PLAN

The Michigan Public Service Commission | July 13, 2020

news image

The Michigan Public Service Commission approved DTE Electric Co.’s amended renewable energy plan (Case No. U-18232), expanding the company’s portfolio of wind and solar power generation facilities and addressing concerns raised by the Commission in previous orders, including the ability for third-party purchased power agreements to be used to meet the renewable portfolio standard. The Commission approved DTE Electric’s request for ex parte approval of the Meridian Wind Farm Tur...

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VOLKSWAGEN PRAISES TESLA, COMMITS TO MORE RENEWABLE ENERGY

Volkswagen | January 24, 2020

news image

Volkswagen CEO Herbert Diess went to Germany last week to participate in the annual World Economic Forum event. While there, he took the opportunity to sing the praises of Tesla. “I think it’s great to have good competition. We think that Tesla plays a very important role in the transition because they are paving the way. They showed that electric cars are working, that a fully electric car is the right solution. So, we appreciate that,” Diess told the press in Davos, according to CNBC. Such pra...

Read More

AMAZON SIGNS BIG PARTNERS IN PLEDGE TO BE CARBON NEUTRAL BY 2040

seattletimes | June 17, 2020

news image

Amazon has attracted new allies for The Climate Pledge that founder and CEO Jeff Bezos announced last September. Indian information technology consulting giant Infosys, U.S. wireless market share leader Verizon and U.K. consumer goods manufacturer Reckitt Benckiser Group (RB) signed the pledge, which calls on companies to eliminate or offset all greenhouse gas emissions by 2040. The three large companies, based on three continents and in three very different industries, illustrate the range of c...

Read More
news image

VIRGINIA PASSES HISTORIC COMMITMENT TO 100 PERCENT CLEAN ENERGY BY 2045

Environment America | March 06, 2020

Virginia is catapulting itself to a national leadership role on renewable energy by becoming the seventh state in the U.S. to pass a law that commits to providing 100 percent carbon-free electricity to its citizens by mid-century. The Virginia Senate passed the Virginia Clean Economy Act today, sending the bill to Gov. Ralph Northam’s desk for final approval. The act removes barriers to solar and wind and commits the commonwealth to ramping up renewable energy. Renewables currently make up 7 pe...

Read More
news image

MSPC EXPANDS WIND AND SOLAR POWER GENERATION, APPROVES DTE ELECTRIC’S AMENDED RENEWABLE ENERGY PLAN

The Michigan Public Service Commission | July 13, 2020

The Michigan Public Service Commission approved DTE Electric Co.’s amended renewable energy plan (Case No. U-18232), expanding the company’s portfolio of wind and solar power generation facilities and addressing concerns raised by the Commission in previous orders, including the ability for third-party purchased power agreements to be used to meet the renewable portfolio standard. The Commission approved DTE Electric’s request for ex parte approval of the Meridian Wind Farm Tur...

Read More
news image

VOLKSWAGEN PRAISES TESLA, COMMITS TO MORE RENEWABLE ENERGY

Volkswagen | January 24, 2020

Volkswagen CEO Herbert Diess went to Germany last week to participate in the annual World Economic Forum event. While there, he took the opportunity to sing the praises of Tesla. “I think it’s great to have good competition. We think that Tesla plays a very important role in the transition because they are paving the way. They showed that electric cars are working, that a fully electric car is the right solution. So, we appreciate that,” Diess told the press in Davos, according to CNBC. Such pra...

Read More
news image

AMAZON SIGNS BIG PARTNERS IN PLEDGE TO BE CARBON NEUTRAL BY 2040

seattletimes | June 17, 2020

Amazon has attracted new allies for The Climate Pledge that founder and CEO Jeff Bezos announced last September. Indian information technology consulting giant Infosys, U.S. wireless market share leader Verizon and U.K. consumer goods manufacturer Reckitt Benckiser Group (RB) signed the pledge, which calls on companies to eliminate or offset all greenhouse gas emissions by 2040. The three large companies, based on three continents and in three very different industries, illustrate the range of c...

Read More

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Events

C-Suite On Deck

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Market...