LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo , Adobe, Salesforce.com and dozens of others.

C-Suite On Deck

Responsive image

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an acc

Read More

Events

Related News

Strategy and Best Practices, Energy

FLEXGEN TO PROVIDE MIDDLE RIVER POWER PROJECTS WITH 420MWH OF ENERGY STORAGE

FlexGen | January 19, 2023

news image

On January 17, 2023, FlexGen Power Systems, Inc., a top battery energy storage solution and software technology provider, announced its selection for providing energy storage software and technology for 420MW of energy storage across four locations in California to Middle River Power. The energy storage projects are located along the current simple cycle natural gas peaking plants and will have interconnected facilities. Collocation of the natural gas peaking facilities with bat...

Read More

DEVELOPING NEXT GENERATION SOLAR ENERGY TRADING PLATFORMS

Technology Networks | April 01, 2020

news image

TTP, an independent technology and product development company, has announced that it has entered into a partnership with SOLshare, a social enterprise that has created a new approach to distributing and trading affordable solar electricity across peer-to-peer micro-grids. By making improvements to the SOLbox trading platform, the collaboration aims to increase the supply of sustainable electrical power to communities in developing countries. SOLshare manages smart peer-to-peer micro-grid system...

Read More

GAF ENERGY AND SUNNOVA LAUNCH STRATEGIC PARTNERSHIP TO EXPAND ROOF-INTEGRATED SOLAR OPTIONS FOR HOMEOWNERS

Prnewswire | August 18, 2020

news image

GAF Energy, a leading provider of roof-integrated solar solutions in North America, and Sunnova Energy International Inc. ("Sunnova") (NYSE: NOVA), a leading U.S. residential solar and storage service provider, today announced a strategic partnership to provide homeowners with GAF Energy's DecoTech 2.0 solar roofing system together with Sunnova's solar service offerings. The partnership leverages both companies' reach in the new home and re-roof markets and exemplifies the ...

Read More

Solar+Storage

FAST COMPANY RECOGNIZES ACCELA AND NATIONAL RENEWABLE ENERGY LAB'S SOLARAPP+ AS A WORLD CHANGING IDEA

Accela | May 09, 2022

news image

Accela®, the trusted provider of cloud solutions for government, today announced that the online solar permitting platform launched in partnership with the U.S. Department of Energy's (DOE) National Renewable Energy Laboratory (NREL) SolarAPP+ (Solar Automated Permit Processing Plus), was selected by Fast Company for its World Changing Ideas Award 2022. The Fast Company World Changing Idea Awards™ honors products, concepts, companies, policies, and designs pursuing innovation for t...

Read More
news image

Strategy and Best Practices, Energy

FLEXGEN TO PROVIDE MIDDLE RIVER POWER PROJECTS WITH 420MWH OF ENERGY STORAGE

FlexGen | January 19, 2023

On January 17, 2023, FlexGen Power Systems, Inc., a top battery energy storage solution and software technology provider, announced its selection for providing energy storage software and technology for 420MW of energy storage across four locations in California to Middle River Power. The energy storage projects are located along the current simple cycle natural gas peaking plants and will have interconnected facilities. Collocation of the natural gas peaking facilities with bat...

Read More
news image

DEVELOPING NEXT GENERATION SOLAR ENERGY TRADING PLATFORMS

Technology Networks | April 01, 2020

TTP, an independent technology and product development company, has announced that it has entered into a partnership with SOLshare, a social enterprise that has created a new approach to distributing and trading affordable solar electricity across peer-to-peer micro-grids. By making improvements to the SOLbox trading platform, the collaboration aims to increase the supply of sustainable electrical power to communities in developing countries. SOLshare manages smart peer-to-peer micro-grid system...

Read More
news image

GAF ENERGY AND SUNNOVA LAUNCH STRATEGIC PARTNERSHIP TO EXPAND ROOF-INTEGRATED SOLAR OPTIONS FOR HOMEOWNERS

Prnewswire | August 18, 2020

GAF Energy, a leading provider of roof-integrated solar solutions in North America, and Sunnova Energy International Inc. ("Sunnova") (NYSE: NOVA), a leading U.S. residential solar and storage service provider, today announced a strategic partnership to provide homeowners with GAF Energy's DecoTech 2.0 solar roofing system together with Sunnova's solar service offerings. The partnership leverages both companies' reach in the new home and re-roof markets and exemplifies the ...

Read More
news image

Solar+Storage

FAST COMPANY RECOGNIZES ACCELA AND NATIONAL RENEWABLE ENERGY LAB'S SOLARAPP+ AS A WORLD CHANGING IDEA

Accela | May 09, 2022

Accela®, the trusted provider of cloud solutions for government, today announced that the online solar permitting platform launched in partnership with the U.S. Department of Energy's (DOE) National Renewable Energy Laboratory (NREL) SolarAPP+ (Solar Automated Permit Processing Plus), was selected by Fast Company for its World Changing Ideas Award 2022. The Fast Company World Changing Idea Awards™ honors products, concepts, companies, policies, and designs pursuing innovation for t...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an acc

Read More