A quarter of German start-ups contribute to green economy

One in four startups in Germany contributes to environmental and climate protection, according to a report by the Borderstep Institute for Innovation and Sustainability in cooperation with the German Startups Association. “These startups are a significant economic factor and a major driver of change towards a sustainable economic system," Borderstep director Klaus Fichter said. According to the Green Startup Monitor 2018, sustainable startups expect similar growth in turnover and employees to non-green startups. However, they consider this less of a challenge than non-green startups. They also find it easier to recruit staff, and are “significantly more interested in internationalisation,” according to Borderstep researcher Yasmin Olteanu.