FleishmanHillard's Media + Platforms (M + P) practice announced the launch of learning lab environments to help brands explore the impact of the metaverse, Web3 and emerging digital media platforms. The offering includes a combination of an existing training series and planning workshop, along with hands-on experience in a custom-built environment where brands can gain the strategic and technical expertise needed to communicate and market in these new platforms.
"It's time to help clients move beyond the hype headlines of today and see what's possible in emerging technologies, including how to use them now and prepare for the future, Our offering helps teams develop new skills and strategies in a customized, curated learning lab environment based on the client's industry, culture and business goals."
- Ephraim Cohen, global managing director of Media + Platforms, FleishmanHillard.
The capability will be overseen by Jared Carneson, a FleishmanHillard senior partner, who, as part of the Media + Platforms global leadership team, leads the development of capabilities around emerging platforms. The new Media + Platforms offering includes three components to help clients learn, plan and begin developing the skills needed for the future:
The new offering leverages media, digital and technology expertise from across FleishmanHillard's Media + Platforms practice, which unites media relations, social influencer, brand content and digital platform experts into one integrated, innovative community to deliver maximum impact for clients across earned, owned and paid channels.
About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year, 2021 ICCO Network of the Year, 2021 Campaign Global PR Agency of the Year, 2022 PRWeek U.S. Agency of the Year and Outstanding Extra-Large Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; 2021 PRWeek UK Large Consultancy of the Year; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2021; and to Seramount's (formerly Working Mother Media) "Top Companies for Executive Women" list 2010-2021. FleishmanHillard is part of Omnicom Public Relations Group, and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.