The world’s largest roofing company just launched a new solar startup

Standard Industries will now offer solar installation when it does roofing work in the U.S., in a potentially huge move for solar adoption. If you own a house and replace your roof, there’s a good chance that your contractor may now ask if you want to include solar power–whether you live in Arizona or, say, North Dakota, where solar has been slower to grow. Standard Industries, the largest roofing company in the world just launched a new startup called GAF Energy that aims to drive adoption of rooftop solar. By targeting roofing customers of Standard Industries U.S. subsidiary GAF, the company believes that it can move faster than other solar installation companies.

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