DIVERSE VOICES STRENGTHEN BRAND CHARACTER

| August 14, 2019

article image
What character appears in the most films and television programs? Dracula? God? Santa Claus?  All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals, the Guinness Book of World Records recognizes fictional detective Sherlock Holmes as the most portrayed human. More than 75 actors have taken on the role, including Sir Christopher Lee, John Cleese, Charlton Heston, Roger Moore, Robert Downey Jr, Will Farrell, Benedict Cumberbatch, and Yuko Takeuchi (who plays a female version of the character in a new series from HBO Asia and Hulu Japan). The diversity of these distinct voices and performances makes the Sherlock Holmes brand richer and stronger. In fact, it highlights the importance of understanding the difference between voice and character.

Spotlight

ACCIONA

Leaders in infrastructure (construction, water treatment, etc.) and renewable energy (wind, solar photovoltaic, etc.) from sustainability and innovation. Our offer covers the whole value chain, from design and construction to operation and maintenance. With a presence in more than 30 countries, the Group develops its business activities based on the desire to contribute to economic and social development in the communities in which it operates.

OTHER ARTICLES

Reusable Decision Logic for Renewable Energy Sources

Article | March 10, 2020

In the second post in this series, which began by analyzing the opportunities in renewable energy, we'll see how—without code—you can use business rules as an architectural layer to help justify any solar lending project. In part one of this series, I outlined a few of the considerations for community and regional financial institutions (CRFIs) that are considering entering into solar and other renewable energy source lending markets. Next, I’m going to explore a few of the ways that lenders can help prospects to economically justify these projects with Progress Corticon, the digital decisioning software engineered to manage complex rules and calculations, integrate with a countless big data sources, and implement it all without writing a line of code.

Read More

Solar Power, Great For The Environment? Or Is It The Last Thing We Need?

Article | February 10, 2020

Solar power is an undeniably a green, renewable form of electricity generation - but many organisations with questionable motives (even here in New Zealand) are trying to persuade the public (and Government – hi lobbyists!) that solar power isn’t that environmentally friendly, and that it's even harmful. At the expense of bullish corporate profits, solar power is often thrown under the bus. This article lists the facts - putting an end to the negative spin on solar so often found in the media. When solar panels produce power, they do not; create any air pollution, use zero water, create carbon emissions, noise pollution, and they won’t disturb surrounding ecosystems. Solar power is a renewable energy source, the sun’s rays are infinite, fill your boots.

Read More

Artificial Intelligence in the energy sector: opportunities and challenges

Article | March 25, 2020

AI is certainly the talk about the hour nowadays. In high-tech industry, AI is the one with most potential. But before proceeding and discussing further on this exciting technology, we’d like to first understand what AI means-: As power is being generated from more volatile sources like solar and wind, the requirement is that power generation must react intelligently to consumption (and vice versa). With AI, we can evaluate, analyse and control participants connected to each other via these smart grids. With modern day emphasis on climate changes and increasing pressure to reduce CO2 emissions, we must find ways to have most of our power generated from renewable resources. The problem with renewable sources of energy are that they are unpredictable, which makes production of energy periodical and sometimes even chaotic. With renewable sources, there can be power outages or too much power generation which needs to be controlled. Smart storage, also known as Intelligent Energy Storage(IES) can effectively handle these disrupt changes in power supply.

Read More

Four Ways Toward A New Energy Economy

Article | February 25, 2020

The American Council on Renewable Energy (ACORE) released a report in January 2020 that examines four notable policy approaches identified as having the potential to accelerate the transition to a renewable energy economy and achieving scientifically based reductions in greenhouse gas (GHG) emissions. The report, Advancing America’s Climate Leadership: Policy Options That Most Effectively Put Renewable Energy to Work, discusses specific advantages and limitations of each policy option, individually and in combination. Authored by ACORE’s Greg Wetstone, President and CEO; Bill Parsons, COO; Lesley Hunter, VP of Programs; and Tyler Stoff, Policy Manager, this report offers design recommendations for policymakers to optimize implementation.

Read More

Spotlight

ACCIONA

Leaders in infrastructure (construction, water treatment, etc.) and renewable energy (wind, solar photovoltaic, etc.) from sustainability and innovation. Our offer covers the whole value chain, from design and construction to operation and maintenance. With a presence in more than 30 countries, the Group develops its business activities based on the desire to contribute to economic and social development in the communities in which it operates.

Events