Why Tesla Should Abandon Solar Energy

Solar no longer makes sense at Tesla When Tesla bought SolarCity, it did so on a few assumptions. One was that moving solar sales into Tesla showrooms would lower sales costs, allowing Tesla to either generate more profit or lower prices to grow the business. Tesla also said that EV buyers would be highly likely to go solar, especially with SolarCity's no-money-down financing options. Under the Tesla brand, solar would easily thrive, and Elon Musk promised that building an integrated clean energy company was part of the master plan. Not only was Tesla supposed to be good for solar, the combination of solar, EVs, and energy storage were supposed to create the energy company of the future. Energy storage was the product that tied everything together, smartly optimizing when solar energy would be used and ensuring that the Tesla in the garage was always full of electrons.