Sustainability Initiative from YSL Beauty in Collaboration with World-renowned Ngo, Re:Wild

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On April 20, on the occasion of Earth Day, YSL Beauty unveiled a global program called REWILD OUR EARTH in collaboration with global non-governmental organization Re:wild, reflecting the company's broader commitment to positively impacting the earth and its people. The Rewild Our Earth campaign seeks to protect and restore 100,000 hectares of land by 2030––an area nearly ten times the size of Paris––and to conserve biodiversity in priority climate-affected areas where YSL Beauty sources its ingredients. This project is inspired by the brand's long-standing commitment in Morocco's Ourika Valley through the pioneering Ourika Community Gardens initiative. It is also part of the brand's new sustainability platform, dubbed 'Change the Rules, Change the Future.' This reimagined vision is built on three pillars: (1) Minimize Our Impact; (2) Rewild Our Planet; and (3) Abuse Is Not Love.

Rewild Our Earth: A Long-Term Initiative to Conserve and Restore the Natural Environment
The YSL Beauty brand is committed to the Earth, inspired by Mr. Saint Laurent's reputation as a nature lover who took inspiration from the natural marvels of Morocco throughout his career. Since the launch of the pioneering Ourika Community Gardens project in Morocco in 2013, the brand has dedicated nearly a decade to repairing at-risk ecosystems and empowering local people. The brand reaffirmed its commitment to the United Nations Decade for Ecosystem Restoration in 2021. Now, with the introduction of 'Rewild Our Earth,' YSL Beauty will collaborate with Re:wild, a world-renowned non-governmental organization working in 188 conservation areas spanning 89 countries to conserve and restore biodiversity and advance ecological restoration globally. For 2022, this program will concentrate on the launch of "rewilding" initiatives in high-biodiversity areas where the brand receives product ingredients. Rewilding is a novel conservation technique focused on a progressive effort to empower natural processes, repair damaged ecosystems, and restore degraded landscapes; in other words, to better allow nature to care for itself.

'Rewild Our Earth' will focus on the following key areas through 2022:
1. The Ourika Valley in Morocco is a region where the brand grows a variety of ingredients (including pomegranate, marshmallow, iris, jasmine, walnut, and saffron) and is essential to the firm's sustainability approach.

The Ourika Community Gardens began in 2013 as a socially responsible program connected to the Earth––a live testament to the brand's dedication to sustainability. Today, in this remarkable environment, which is home to over 200 plant species, the brand continues to empower communities of women by establishing a co-operative. Apart from the Gardens, YSL Beauty has been working more generally in the Ourika Valley region since 2017 to plant trees and repair parched land, planting over 125,000 trees in an area threatened by rising temperatures, deforestation, and regular natural calamities.

2. Haiti, which is associated with the sourcing of vetiver (an element found in YSL Beauty's L'Homme and La Nuit de L'Homme perfumes, as well as in historical fragrances such as Opium).

Haiti is in the midst of an ecological crisis exacerbated by floods and landslides: main forest cover has declined from 60% in the 1920s to less than 1% now. This surviving territory is a biodiversity hotspot, supporting an astounding array of fauna, the majority of which are found nowhere else on Earth. Without appropriate trees to sustain the sloping terrain, these floods and landslides endanger the country's downstream population, creating a terrible feedback loop of poverty and deforestation exacerbated by climate change. The brand's first objective is to assist in the conservation and management of the remaining significant forests of Bois Pangnol, as well as the critical habitats and animals that inhabit them.

3. Madagascar, which is associated with the sourcing of vanilla and geranium (components of YSL Beauty's Black Opium, Libre, Le Vestiaire des Parfums, and Y).

In Madagascar, the world's biggest Oceanic island and a significant location for sustainability, rampant deforestation has jeopardized an essential remaining forest corridor connecting two regions rich in biodiversity: Analamanga and Alaotra Mangoro. The protected area of Anjozorobe Angavo is a remnant primary forest corridor, home to 558 plant species, 9 lemur species, 34 amphibian species, 36 reptile species, and 75 bird species. YSL Beauty is assisting in the restoration of this corridor through engagement with authorities and communities, as well as a thorough site monitoring program to safeguard the health of the environment. This program's objective is to restore 400,000 trees by 2023.

4. Indonesia, which is associated with the production of patchouli (a component of scents such as YSL Beauty's Mon Paris, Black Opium, and Le Vestiaire de Parfums).

The lakes and surrounding areas of the Indonesian island of Sulawesi, dubbed the 'freshwater Galapagos,' are home to some of the world's most unusual flora and animals. However, overdevelopment in the area has significantly raised the level of damage to this environment in recent years. These lakes are bordered by mainly undiscovered forests that support healthy animal populations and operate as watersheds, providing clean water and assisting in the regulation of the local climate; in other words, conserving the lakes necessitates conserving their forests. YSL Beauty's goal in this area is to mitigate the impact of invasive species on the lakes' indigenous species (restoring over 16,000 hectares of Lake Matano) while also collaborating with forest-edge communities to maintain, conserve, and restore 30,000 hectares of forest.

Change the Rules, Change the Future: An Audacious Sustainability Platform with People and Planet at the Center

YSL Beauty is dedicated to making positive change in the world, with a particular emphasis on people and the environment. The brand has increased its commitment to sustainability and updated its sustainability platform, which now contains three essential pillars. These include, in addition to Rewild Our Earth, Reducing Our Impact and Abuse Is Not Love.

Reducing Our Impact focuses on low-carbon and circular economies and establishes targets that are consistent with the most recent climate research. YSL Beauty is devoted to dramatically decreasing its environmental footprint across the board, from sourcing and formulation through packaging, manufacture, transportation, point of sale, and end of life use. By prioritizing bio-based ingredients (70 percent by 2023); investing in recyclable, rechargeable materials and lighter packaging (100 percent eco-designed and recyclable, with virgin plastics phased out by 2030); transitioning to carbon-neutral French factories in 2022; training and upskilling 100 percent of our beauty teams in sustainability, social impact, and consumer transparency; and ensuring 100 percent eco-design in retail and merchandising. Our Impact is ambitious in its approach, focusing on all facets of the business to guarantee objectives are fulfilled.

Abuse Is Not Love is a global program dedicated to preventing and combating intimate partner abuse through prevention programming in collaboration with non-profit partners. The program's goal is to foster discourse about abusive behaviors and to provide support to partners on the ground. Today, the program is implemented in 20 countries and has educated over 130,000 people on the warning signs of abuse through non-governmental organization preventative programming. The initiative intends to educate 2 million individuals by 2030 through internal training, partner and non-governmental organization support, and evidence-based thought leadership.

This platform heralds a new age of sustainability for YSL Beauty, one that will define the future of beauty. The company's focus going forward will be on continuing to leverage innovation to create new possibilities––from how the brand manufactures its products to the broader impact it will have on the globe.


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