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Navigating the Social Ad Spend Solar System

December 9, 2016

In the past 12 months, one social media trend has been consistent across almost all of the major platforms - the introduction of algorithms to filter content. Facebook started the trend with their notorious News Feed algorithm, while both Instagram and Twitter also notably introduced their own machine learning systems in 2016. LinkedIn also has an algorithm, as does Pinterest - basically, once the amount of active content starts to become overwhelming, one of the best ways for social platforms to maximize engagement is by introducing tools which help show people more of the material they like, with fewer distractions.

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Grupo Enerpro Renewable Energy

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Navigating the Social Ad Spend Solar System