10 Must-have Marketing Technology Stack for Your B2B Tech

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done.

Spotlight

Walden Green Energy

Walden Green Energy is a dynamic global renewable energy company focused on developing renewable energy power plants in high growth regions. Our strategy is to develop, own, and operate clean energy power facilities using proven technologies that make the most of the domestic renewable natural resources of the markets where we invest e.g. PV solar, wind, ‘run-of-the-river’ hydro, and biogas.

OTHER ARTICLES
Strategy and Best Practices, Industry Updates

Treasury Wine Estates To Install Thousands Of Solar Panels

Article | August 16, 2022

The company behind famous Australian wine brands including Penfolds and Wolf Blass is embracing solar energy in a big way. ASX-listed Treasury Wine Estates (TWE) is one of the world’s largest wine companies and has an ambition to be the “world’s most admired premium wine company”. A powerful way to win consumer hearts, minds (and wallets) these days is to have a strong focus on sustainability. As part of its sustainability mission, wines in TWE’s portfolio will be produced using 100% renewable electricity by 2024. In a step towards this renewables goal in Australia, approximately 9,500 solar panels will be installed at Barossa Winery and Production Centre in South Australia, and Karadoc Winery in Victoria by the end of this year. Collectively, the solar panels will generate more than 5,500 megawatt-hours of electricity annually, enough to supply the equivalent of 900 homes. Total capacity wasn’t mentioned, but given the annual output, I’d estimate it at around 3.75 MW.

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Energy

7 Necessary Steps for Effective Energy Management

Article | July 15, 2022

In a global economy, sustainability has become an important part of a company's business plan. Leading companies throughout the globe recognize that sustainability is critical to decreasing costs, expanding into new markets, and driving innovation and effectiveness throughout a company. Pollution prevention, or P2, is a key component of sustainability. Businesses can integrate sustainability into everyday operations in ways that encourage long-term cost savings and enhance environmental performance by effectively implementing P2 and Energy Efficiency (E2) initiatives. The ability of a company to recognize and integrate relative information, identify the relationship of environmental performance to the business model, and concentrate existing systems and resources towards specific goals is often a direct outcome of the successful execution of pollution-prevention and energy-efficiency initiatives. Management's complete support is required for planning, developing, and executing sustainability measures within a company framework. 7 Necessary Steps for Effective Energy Management Make the Commitment The most important step in closing the P2 implementation gap is a commitment to continuous improvement. Accomplishing P2 and E2 successful implementation through the seven-step process usually requires top-level support, clearly communicated through an environmental and energy management strategy; the formation of a cross-functional team representing the company's administrative and process knowledge, and the appointment of a leader to make sure consistency of focus, communication, and effort. As a crucial business strategy, an engaged collective effort backed by management will ensure a company's ability to recognize and achieve P2 and E2 results. Assess Performance and Opportunities Understanding present and historical waste generation and energy consumption is the initial step in identifying environmental performance possibilities. A cross-functional team-based evaluation that assesses performance, systems, and equipment will harness a company's intellectual capital and enable it to identify improvement possibilities from several viewpoints. Conversations with operational personnel can result in "ah-ha" moments that solve issues and provide new solutions. Evaluating environmental performance on the basis of data analysis and setting baselines to monitor progress utilizing the company's knowledge base will open up fresh perspectives on the commercial prospects that P2 and E2 can bring. Set Performance Goals Setting ambitious but reasonable objectives for enhancing environmental performance will motivate behaviors that lead to positive results. This stage establishes a shared vision of progress throughout the company while capturing the commitment to reduce pollution and energy consumption. By establishing particular areas of progress and setbacks, performance targets aid in monitoring the effectiveness of the environmental and/or energy management program. Goals that are effective will define the scope and assess the possibility for progress. Create an Action Plan A plan of action acts as a framework for guiding and monitoring the methodical approach to better environmental performance. It helps the team concentrate by demonstrating the breadth and size of objectives, targets, responsibilities, and resources. The strategy must be accepted by all parts of the institution that it targets in order to be successful. Implement the Action Plan Developing a communication strategy, increasing awareness, developing capacity, motivating personnel, and monitoring progress are all key components to effectively executing the action plan. It is vital to communicate the action plan, which will need an overall statement concerning purpose, policies, and progress. While the communication strategy is intended to create knowledge regarding energy efficiency and environmental sustainability, workers, customers, and society should also be educated on how they can help enhance environmental performance. Recognizing training requirements can also aid in the effective implementation of pollution prevention and energy efficiency initiatives. Continuous feedback on accomplishments can help drive employees to continue improving. Evaluate Progress The action plan will be evaluated on a regular basis to keep the team updated on progress toward the stated environmental performance improvement targets. A review of the action plan will reveal any efficiency measures that need to be changed or added. Recognize Achievements Once the momentum for pollution avoidance and energy efficiency has been generated, it is critical to maintain it. A commitment to continuous development must be maintained throughout the seven-step strategy to be successful. A dedicated leader driving the process and a motivated team carrying it out give the greatest possibility for a long-term program that produces results. Closing Lines It is critical to remember these fundamental energy management steps while developing a successful energy management program. Moreover, the global landscape is rapidly changing. As a result, it is always in need of creative and efficient energy management solutions. As a result, businesses are employing specialists to handle this.

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Solar+Storage, Strategy and Best Practices

Technologies Shaping the Future of Renewable Energy

Article | September 17, 2022

Introduction Renewable energy has transformed our planet. It's raised awareness of global warming and climate change. Both governments and ordinary people are seeking to move from fossil fuels to renewable energy because of this awareness. Technology's involvement in this revolution cannot be understated. Thought a few years ago that solar energy would power average houses in small communities. Thanks to the widespread manufacture of lithium-ion batteries, EVs will be the next big thing. Major Renewable Energy Technologies Transforming the Future Power-to-X Despite the name, this is not a conspiracy theory about global dominance. Modern technology converts electricity into synthetic fuels, thermal energy, and hydrogen. This breakthrough technology can minimize fossil fuel dependence by focusing on synthetic ones. It can also help with efficient storage solutions. Green Appliances and Machines Leading household appliance makers are launching solar-powered appliances. This is a wonderful start toward minimizing family power expenses. Many households have begun to invest in gadgets such as solar air conditioners. Distributed Generation Systems Several locations are experimenting with distributed generation. This reduces dependence on a centralized grid and simplifies transmission and distribution. It also reduces grid dependability and failures. Electrification Most European nations are actively electrifying to cut carbon emissions. This is not the same as a power supply. Rather, it implies developing assets and infrastructure that can shift and aid in the adoption of electricity. Providing public EV charging stations is a step towards electrification. Closing Lines Prominent private companies such as Google, Apple, and Microsoft have made significant commitments to renewable energy in recent years. While some governments are actively attempting to make the shift, others have yet to take environmental challenges such as global warming and climate change seriously. Technological breakthroughs are helping to make the transition to renewable energy greener, quicker, and more economical.

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Energy

The Future of Renewable Energy

Article | August 3, 2021

Renewable energy is the energy generated from natural resources on Earth that are neither limited or exhaustible, such as wind and sun. Thus, renewable energy is an alternative to conventional energy based on fossil fuels and is generally less harmful to the environment. Some Sources of Renewable Energy Solar: Solar energy is created by capturing sunlight's radiant energy and turning it into heat, electricity, or hot water. Photovoltaic (PV) systems utilize solar cells to convert direct sunlight into energy. The significant advantage of solar energy is that it is functionally infinite. There is an infinite supply of solar energy with the technology to harvest it, making fossil fuels obsolete. Using solar energy instead of fossil fuels can also help improve public health and environmental conditions. In addition, solar energy has the potential to eliminate energy expenses in the long run, as well as decrease your energy bills in the short term. Many government, state, and local governments also provide rebates or tax credits to encourage investment in solar energy. To know more about Solar Energy, click here. Although solar energy can save you money in the long term, it has a high upfront cost out of reach for most households. In addition, for personal houses, homeowners should also have enough sunlight and space to install their solar panels, restricting who can realistically adopt this technology on an individual level. Wind: Wind farms use turbines to generate wind energy and convert it to electricity. There are many types of systems used to convert wind energy, and each one is unique. Commercial-grade wind-powered generating systems can power a wide range of organizations, while single-wind turbines are utilized to complement current energy organizations. Utility-scale wind farms, which are purchased on a contract or wholesale basis, are another option. Wind energy is technically a kind of solar energy. Wind is caused by temperature variations in the atmosphere and the rotation of the Earth, and the geography of the planet. Wind energy is a clean energy source, which means it does not damage the environment in the same way other types of energy do. Wind energy does not emit carbon dioxide or any other hazardous pollutants that can degrade the environment or damage human health, such as smog, acid rain, or other heat-trapping gases. Investment in wind energy technology can also lead to new employment opportunities and job training, as farm turbines should be serviced and maintained to remain operational. Wind farms are often constructed in rural or isolated locations, far from busy towns where electricity is most required. Wind energy must be transmitted through transition lines, which raises the cost. Even though wind turbines produce relatively little pollution, some cities are opposed to them because they dominate skylines and create noise. In addition, wind turbines can pose a danger to nearby animals, such as birds, who are occasionally killed when they collide with the turbine's arms while flying. Hydroelectric: When it comes to hydroelectric power, most people think of dams. Pumped-storage hydropower is the process through which water flows through the turbines of a dam to generate energy. Run-of-river hydropower utilizes a canal to funnel water through rather than a dam to power it. Hydroelectric power is very flexible since it can be generated utilizing both large-scale projects such as the Hoover Dam and small-scale projects such as underwater turbines and lower dams on rivers and streams. In addition, because hydroelectric power does not emit pollutants, it is a far more ecologically beneficial energy source for our environment. The majority of hydroelectric power plants use more energy than they generate. To pump water, the storage systems may need to utilize fossil fuels. Although hydroelectric power does not contaminate the air, it disrupts rivers. It harms the animals that dwell in them by changing water levels, currents, and migratory routes for many fish and other freshwater ecosystems. Geothermal: Geothermal heat is heat trapped under the Earth's crust due to the Earth's creation 4.5 billion years ago and radioactive decay. Large quantities of this heat can sometimes escape spontaneously, but only all at once, resulting in well-known phenomena like volcanic explosions and geysers. This heat can be collected and utilized to generate geothermal energy by utilizing steam generated by heated water pumping under the surface, which rises to the surface and can power a turbine. Geothermal energy is not as common as other forms of renewable energy, but it has considerable energy supply potential. In addition, it has a little environmental impact because it can be constructed underground. As geothermal energy is replenished naturally, it is not in danger of depletion. When it comes to the drawbacks of geothermal energy, the cost is a significant issue. Not only is the infrastructure expensive to construct, but it is also vulnerable to earthquakes in some parts of the world. Is renewable energy capable of powering the future? Renewable energy technologies already account for approximately 26% of total global power, and the International Energy Agency (IEA) predicts that this will rise to 30% by 2024. According to the IEA, by 2024, the world's renewable energy capacity will have increased by 1,200 GW, which is equivalent to the capacity of the whole United States. Expert analysis indicates that a completely sustainable energy system can be achieved worldwide over the next 30 years; the difficult part is persuading countries to change their ways. What is the significance of renewable energy in the future? There are many reasons why renewable energy is critical for the future, particularly given the negative impact that fossil fuels have on our world. This includes, among other things, air and water pollution, habitat and wildlife loss, and greenhouse gas emissions that contribute to global warming. Here are a few examples of why renewable energy is so important: Lowers air pollution: By lowering air pollution, renewable energy may help improve people's health worldwide. Air pollution is a significant environmental problem, particularly in metropolitan areas and developing countries, and the World Health Organization estimates that 7 million people die prematurely due to inhaling contaminated air each year. Lowers the danger of floods and droughts: Using renewable energy can also lower the risk of floods and droughts throughout the world. For example, many gallons of water are required to operate power plants that burn fossil fuels, leading to droughts in many low-rainfall nations. In contrast, climate change induced by the combustion of fossil fuels produces greater rainfall in other areas, resulting in catastrophic floods. Promotes local economies: The development of renewable energy technologies also contributes to creating new employment and financing for local economies. As a result, more employment in renewable energy is being generated every day, and they are only expected to grow more secure as technology advances. Lower long-term costs: Clean energy sources are becoming more appealing investment possibilities than fossil fuels. With the growing popularity of renewable energy sources like solar and wind power, investment is low risk, even with hefty initial installation costs. They can effectively generate electricity "for free" for decades after installation. A future powered by renewable energy will result in a more sustainable environment and help many local economies in ways that fossil fuels cannot. What is the best future renewable energy source? Solar energy and wind power, together with hydropower, are considered the greatest renewable energy sources for powering our future planet. They are the cleanest renewable resources and are ideal for household, industrial, and national grid uses. They can offer limitless quantities of clean energy to the world, but they can also boost local economies. Wind power technology has already resulted in a significant rise in employment and helps to put money back into local communities, with additional jobs being generated with each installation. Solar energy can benefit everyone who has sufficient space for PV panels, and it is much less intrusive than wind turbines. And, although initial installation prices can be high, they will start to fall as solar becomes more common. Is it possible for the world to survive on 100% renewable energy in the future? The world may survive on 100% renewable energy in the future, but this will not be without challenges. To read more about the challenges in renewable energy click here. Each nation will have to go through its transition phase, which will be relatively simple for some and more difficult for others. Others may be hesitant even to begin the transition if their economy is highly dependent on fossil fuels. The world's future can be unpredictable, and it's impossible to tell if it's possible to live completely on renewable energy. Still, we can help make the planet a better place by switching our homes' electricity to renewable energy. In the future, how efficient will renewable energy be? Renewable energy efficiency is determined by how much energy can be generated in a given period and how much it costs to generate this energy. Despite the fact that all renewable energy technologies have high initial costs, the costs of generating energy are considerably lower than the costs of obtaining fossil fuels. With the continuous advancement of renewable energy technology, this efficiency will only increase, bringing us closer to a bright future for renewable energy. What are the future benefits and drawbacks of renewable energy? Benefits: Renewable energy technologies have an infinite supply — as long as we have the sun, wind, water, and natural heat, we have renewable energy technologies. Reduced global warming impacts, such as floods, severe storms, droughts, and other extreme weather conditions. Fewer air contaminants, which lead to improved respiratory health. Reduced greenhouse gas emissions result in a more stable climate. More employment for local areas. More robust supply, which assists in the elimination of power outages. Enhanced accessibility. Lower energy costs, particularly with renewable energy prices falling. Drawbacks: Expensive initial installation costs. Intermittent - depending on the renewable energy source, they will not provide electricity 24 hours a day, seven days a week. Solar energy, for example, cannot be produced at night, and wind is not always powerful enough to spin a turbine. More advancements in storage solutions are required - renewable energy storage can be costly, but this is expected to improve as technology advances. Geographical constraints - some areas will be more suited to renewable energy sources than others. What factors will influence the future of renewable energy? The environmental advantages and the cost of transition are the two most important factors determining the future of renewable energy. The benefits of renewable energy sources often exceed the drawbacks, yet the high initial costs frequently discourage people from investing. Luckily, as environmental problems become more generally recognized, renewable energy prices, including installation costs, are falling, providing greater incentive to switch to renewable energy sources. So, what does the future of renewable energy hold? Renewable energy is expected to grow in popularity over the next decade, attempting to minimize the impacts of climate change. This may take some time, but we will have to switch to renewable energy to fight against climate change and protect our environment. FAQ Why is renewable energy the future? Alternative energy sources emit much less Carbon dioxide than natural gas, coal, and other fossil fuels. Switching to renewable energy sources for electricity production will benefit the environment by delaying and reversing climate change. Is renewable energy a good investment for business? There are many benefits to investing in renewable energy sources for businesses, including increased marketing possibilities, fewer emissions, cheaper energy costs, and many more. Businesses must lead the way in becoming more sustainable by expanding their usage of renewable energy. What is the best renewable energy source for the future? Solar energy and wind power, together with hydropower, are considered the greatest renewable energy sources for powering our future planet. They are the cleanest renewable resources and are ideal for household, industrial, and national grid uses. They can offer limitless quantities of clean energy to the world, but they can also boost local economies. Wind power technology has already resulted in a significant rise in employment and helps to put money back into local communities, with additional jobs being generated with each installation. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is renewable energy the future?", "acceptedAnswer": { "@type": "Answer", "text": "Alternative energy sources emit much less Carbon dioxide than natural gas, coal, and other fossil fuels. Switching to renewable energy sources for electricity production will benefit the environment by delaying and reversing climate change." } },{ "@type": "Question", "name": "Is renewable energy a good investment for business?", "acceptedAnswer": { "@type": "Answer", "text": "There are many benefits to investing in renewable energy sources for businesses, including increased marketing possibilities, fewer emissions, cheaper energy costs, and many more. Businesses must lead the way in becoming more sustainable by expanding their usage of renewable energy." } },{ "@type": "Question", "name": "What is the best renewable energy source for the future?", "acceptedAnswer": { "@type": "Answer", "text": "Solar energy and wind power, together with hydropower, are considered the greatest renewable energy sources for powering our future planet. They are the cleanest renewable resources and are ideal for household, industrial, and national grid uses. They can offer limitless quantities of clean energy to the world, but they can also boost local economies. Wind power technology has already resulted in a significant rise in employment and helps to put money back into local communities, with additional jobs being generated with each installation." } }] }

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Spotlight

Walden Green Energy

Walden Green Energy is a dynamic global renewable energy company focused on developing renewable energy power plants in high growth regions. Our strategy is to develop, own, and operate clean energy power facilities using proven technologies that make the most of the domestic renewable natural resources of the markets where we invest e.g. PV solar, wind, ‘run-of-the-river’ hydro, and biogas.

Related News

Global Airport Solar Power Market Promising Growth Opportunities over 2019 to 2028

All Marketing Strategy | May 23, 2019

MarketResearch.biz published a recent industry research report that spotlight on Airport Solar Power and provides detailed market analysis and future anticipation of Global Airport Solar Power Market. The research report supply a thorough study of past, present and future look of Airport Solar Power industry. It illustrate Airport Solar Power market forecast from 2019 to 2028 in-depth. Coupled with detail Airport Solar Power historical data as per client’s requirements. The study covers important data which makes the Airport Solar Power research document an available resource for business people for self-analysis study which helps understand market trends, drivers and challenges easily. Advancement in technology of Airport Solar Power and innovations create keen interest in the midst of new players to enter into market industry. To understand clearly, the Airport Solar Power report provides data in the form of graphs, tables, etc. It also describes product canvas, Airport Solar Power revenue on the basis of key players. The study report is segmented into like North America

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Global Airport Solar Power Market Promising Growth Opportunities over 2019 to 2028

All Marketing Strategy | May 23, 2019

MarketResearch.biz published a recent industry research report that spotlight on Airport Solar Power and provides detailed market analysis and future anticipation of Global Airport Solar Power Market. The research report supply a thorough study of past, present and future look of Airport Solar Power industry. It illustrate Airport Solar Power market forecast from 2019 to 2028 in-depth. Coupled with detail Airport Solar Power historical data as per client’s requirements. The study covers important data which makes the Airport Solar Power research document an available resource for business people for self-analysis study which helps understand market trends, drivers and challenges easily. Advancement in technology of Airport Solar Power and innovations create keen interest in the midst of new players to enter into market industry. To understand clearly, the Airport Solar Power report provides data in the form of graphs, tables, etc. It also describes product canvas, Airport Solar Power revenue on the basis of key players. The study report is segmented into like North America

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